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26 news articles found (sort by date, views)

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,226

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,869

Indigo Travel and Events Sponsors New Mural

Indigo Travel and Events Sponsors New Mural 12/03/2014. As with murals painted in other Spanish and European destinations, the new mural is an initiative of "Art for All," the companies CSR project.For the Benalmadena-based agency Indigo Travel and ...
Views: 2,382

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,531

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 6,230

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,775

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,662

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,490

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,908

Tenerife Tourism Office Becomes Benchmark for Green Event Organization

Tenerife Tourism Office Becomes Benchmark for Green Event Organization 23/09/2011. Through the Tenerife Convention Bureau, the island presented its projects before an audience of destination representatives and professionals attending a meeting organized recently by the Spain Convention Bureau.At the meeting ...
Views: 4,078

Iberostar Group Boosts CSR Policies

Iberostar Group Boosts CSR Policies 18/09/2011. In the framework of the 1st International Congress of Ethics and Tourism, the Iberostar Group has signed WTO's Global Ethics Code for Tourism and ECPAT's Code of Conduct for Protection of Children ...
Views: 4,203

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,964

Es.cultura and Eventos Solidarios Launch Bird Reintroduction Initiative

Es.cultura and Eventos Solidarios Launch Bird Reintroduction Initiative 28/03/2011. Who says that it is impossible to combine teamwork and outdoor fun that is also socially responsible? Do we want our events to go beyond purely business orientated objectives? Do we want ...
Views: 5,535

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality 19/03/2011. Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
Views: 6,863

Unitours Maroc Bills New Experiences for 2011

Unitours Maroc Bills New Experiences for 2011 21/12/2010. Unitours Maroc is all set to offer new venues, restaurants, attractions and activities in 2011, when the Marrakech-based event and incentive agency will be celebrating its 30th anniversary.New hotels, venues ...
Views: 4,851

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,585

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry 12/09/2010. Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
Views: 5,778

In Hospitality, Not All Internet Bookings are Created Equal

In Hospitality, Not All Internet Bookings are Created Equal 13/07/2010. The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
Views: 10,278

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing 16/03/2010. With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
Views: 11,964

Hotelier’s 2010 Top Ten Internet Marketing Resolutions

Hotelier’s 2010 Top Ten Internet Marketing Resolutions 19/01/2010. Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
Views: 13,751

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both? 06/11/2009. This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
Views: 12,779

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan 12/01/2009. 1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
Views: 13,679

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy 09/07/2008. The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
Views: 15,656

BIT Milan 2008, Italy’s Biggest Tourism Trade Show

BIT Milan 2008, Italy’s Biggest Tourism Trade Show 12/01/2008. Date of Celebration: 21/02/2008. BIT and Buyitaly 2008, which are scheduled to be held from 21-24 February at Fieramilano, one of Europe’s most futuristic trade show complexes located in Rho, will have a combined exhibition space ...
Views: 7,510

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010 22/11/2007. What will happen to traditional and online distribution channels in hospitality in the next few years? How will the direct web channel outpace competitors and third-party intermediaries? With online travel growing, how ...
Views: 13,433

What Hot Internet Marketing Topics are on the Minds of Hoteliers?

What Hot Internet Marketing Topics are on the Minds of Hoteliers? 06/09/2007. A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
Views: 14,409

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