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20 news articles found (sort by date, views)
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 1,865) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 5,254) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 3,662) See more
23/09/2011.

Tenerife Tourism Office Becomes Benchmark for Green Event Organization


Tenerife Tourism Office Becomes Benchmark for Green Event Organization
Through the Tenerife Convention Bureau, the island presented its projects before an audience of destination representatives and professionals attending a meeting organized recently by the Spain Convention Bureau.At the meeting ...
(Views: 2,229) See more
18/09/2011.

Iberostar Group Boosts CSR Policies


Iberostar Group Boosts CSR Policies
In the framework of the 1st International Congress of Ethics and Tourism, the Iberostar Group has signed WTO's Global Ethics Code for Tourism and ECPAT's Code of Conduct for Protection of Children ...
(Views: 2,421) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 2,463) See more
28/03/2011.

Es.cultura and Eventos Solidarios Launch Bird Reintroduction Initiative


Es.cultura and Eventos Solidarios Launch Bird Reintroduction Initiative
Who says that it is impossible to combine teamwork and outdoor fun that is also socially responsible? Do we want our events to go beyond purely business orientated objectives? Do we want ...
(Views: 3,338) See more
19/03/2011.

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality


The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 4,174) See more
21/12/2010.

Unitours Maroc Bills New Experiences for 2011


Unitours Maroc Bills New Experiences for 2011
Unitours Maroc is all set to offer new venues, restaurants, attractions and activities in 2011, when the Marrakech-based event and incentive agency will be celebrating its 30th anniversary.New hotels, venues ...
(Views: 2,815) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 3,966) See more
12/09/2010.

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry


Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry
Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
(Views: 3,398) See more
13/07/2010.

In Hospitality, Not All Internet Bookings are Created Equal


In Hospitality, Not All Internet Bookings are Created Equal
The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 4,249) See more
16/03/2010.

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing


Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
(Views: 5,329) See more
19/01/2010.

Hotelier’s 2010 Top Ten Internet Marketing Resolutions


Hotelier’s 2010 Top Ten Internet Marketing Resolutions
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
(Views: 6,247) See more
06/11/2009.

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?


The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?
This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
(Views: 5,767) See more
12/01/2009.

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan


2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan
1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
(Views: 6,117) See more
09/07/2008.

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy


Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy
The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
(Views: 8,306) See more
12/01/2008.

BIT Milan 2008, Italy’s Biggest Tourism Trade Show


Date of Celebration: 21/02/2008
BIT Milan 2008, Italy’s Biggest Tourism Trade Show
BIT and Buyitaly 2008, which are scheduled to be held from 21-24 February at Fieramilano, one of Europe’s most futuristic trade show complexes located in Rho, will have a combined exhibition space ...
(Views: 3,723) See more
22/11/2007.

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010


Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010
What will happen to traditional and online distribution channels in hospitality in the next few years? How will the direct web channel outpace competitors and third-party intermediaries? With online travel growing, how ...
(Views: 6,617) See more
06/09/2007.

What Hot Internet Marketing Topics are on the Minds of Hoteliers?


What Hot Internet Marketing Topics are on the Minds of Hoteliers?
A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
(Views: 5,023) See more

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