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57 news articles found (sort by date, views)

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 1,731

More than Fun and Games

More than Fun and Games 11/01/2015. The video game industry seems to be growing up. Should the meeting industry follow its lead?Increasingly, I use video games to inspire new approaches on how we can design meetings. ...
Views: 1,459

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 1,928

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,068

Ten Transformative Meetings Technology Trends for 2015

Ten Transformative Meetings Technology Trends for 2015 14/09/2014. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 10,417

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 3,118

A New Perspective: Aerial (Drone) Video & Photography for Events

A New Perspective: Aerial (Drone) Video & Photography for Events 26/05/2014. Convention videography has been used frequently over the past several decades. Cameras are used to interview speakers/exhibitors/event leaders, to record and stream/rebroadcast event proceedings, to record highlight shows at incentive meetings to ...
Views: 3,251

ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR

ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR 16/04/2014. ICCA is in good shape: the association’s annual congress has broken its previous record with the attendance of 78 delegates. Beyond excellent lead generation opportunities, the congress puts the accent on education ...
Views: 2,163

EIBTM Launches Redesigned Website

EIBTM Launches Redesigned Website 04/04/2014. Enhanced features will optimise the user’s experience and increase communication with all attendees.EIBTM, the leading global event for the meeting and events industry, announced on 25 March that its new ...
Views: 2,034

When It’s Virtual, It’s Real

When It’s Virtual, It’s Real 27/11/2013. Can virtual connections help pave the way to the mind-blowing corridor experiences that will make face-to-face meetings superior?There is a company here in Leeds (26 Digital) that created an app ...
Views: 2,731

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor 21/11/2013. With its eyes and ears on the global meetings marketplace from two vantage points – one in Europe at IMEX in Frankfurt and one in the US at IMEX America – the ...
Views: 2,978

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 145,598

Eikonos at "H.E. by Mango" Presentation

Eikonos at "H.E. by Mango" Presentation 06/06/2013. The presentation of Mango’s new collection featured the Catalan model Andres Velencoso and the blogger Scott Schuman "The Sartorialist."On 28 May, Eikonos provided A/V equipment and technical support for H.E. ...
Views: 2,532

Define Your Own Meeting Design

Define Your Own Meeting Design 25/03/2013. Unique ideas for breaking away from traditional meeting formats, whether you have five attendees or 5,000.To generate groundbreaking ideas for meetings, I first ask: "How will we engage meeting participants ...
Views: 4,596

Event Planner Spain Improvements List for 2012

Event Planner Spain Improvements List for 2012 03/01/2013. In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
Views: 3,169

Using Video to Promote and Extend the Life of Your Events

Using Video to Promote and Extend the Life of Your Events 19/12/2012. Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
Views: 12,299

Thirteen Meetings Technology Predictions for 2013

Thirteen Meetings Technology Predictions for 2013 19/11/2012. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
Views: 7,251

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,584

H10 Hotels Launches New Mobile Website and App

H10 Hotels Launches New Mobile Website and App 25/09/2012. The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
Views: 3,536

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 4,422

Make Your Meeting Smart

Make Your Meeting Smart 12/09/2012. What smartphone technology can teach (and remind) us about meeting design.The message being debated about MPI’s future of meetings within groups, surveys and expert interviews is emphatic: don’t use technology ...
Views: 4,517

Event Planner Spain Harnesses Social Media

Event Planner Spain Harnesses Social Media 18/08/2012. The portal’s members can now include in their listing links to their profiles in the chief social media.With the aim of helping its members make the most of viral marketing ...
Views: 3,177

Building Your Trojan Horse

Building Your Trojan Horse 07/07/2012. The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
Views: 5,275

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake 24/04/2012. We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
Views: 6,733

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation 12/04/2012. Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
Views: 102,491

Games People Play

Games People Play 13/03/2012. Exploring the Intersection of Social Media, Gaming Strategy and Business.The White House does it. Siemens does it. SAP, Marriott and Hilton Garden Inns do it. Jazz icon Ella Fitzgerald may ...
Views: 6,439

20 Ways to Use Pinterest to Build Your Brand

20 Ways to Use Pinterest to Build Your Brand 23/02/2012. It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
Views: 8,520

12+ Meetings Technology Trends to Watch for 2012

12+ Meetings Technology Trends to Watch for 2012 13/11/2011. 1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
Views: 22,776

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,622

Tame Social Media Chaos

Tame Social Media Chaos 18/06/2011. Getting information out about your event immediately isn't a matter of just wooing the press anymore. Your attendees are now also your event chroniclers—reporting updates, blog posts, videos and photos on Facebook, ...
Views: 6,010

British Royal Wedding First to Be Streamed on YouTube

British Royal Wedding First to Be Streamed on YouTube 23/04/2011. Unsurprisingly in the Internet Era, the up-and-coming British royal wedding will be the first ever to be streamed live on the Web.Due to take place at Westminster Abbey on 29 ...
Views: 3,326

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality 19/03/2011. Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
Views: 6,704

Hotelier’s 2011 Top Ten Internet Marketing Resolutions

Hotelier’s 2011 Top Ten Internet Marketing Resolutions 18/01/2011. While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
Views: 5,875

MPI Spain Analyzes Current Situation of Meetings and Event Industry with Leaders

MPI Spain Analyzes Current Situation of Meetings and Event Industry with Leaders 20/12/2010. The Spanish Chapter of MPI (Meeting Professionals International), the largest international association of meetings and event professionals, organized six top-level educational sessions during EIBTM, held in Barcelona from 30 November-2 December. As ...
Views: 4,191

Untangling the Value of Social Media

Untangling the Value of Social Media 24/11/2010. Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
Views: 5,748

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,437

Monkey Business Collaborates with Honda Decorating Fans’ Car with Graffiti Art

Monkey Business Collaborates with Honda Decorating Fans’ Car with Graffiti Art 08/09/2010. A group of fans travel across the UK, Spain and Portugal in a Honda Cr-Z, customized by Monkey Business, to attend the Metallica concert in Lisbon.Honda’s “Live every litre” campaign, ...
Views: 7,127

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide 06/08/2010. Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
Views: 8,896

De Boer Launches iPhone App "De Boer Covers All"

De Boer Launches iPhone App "De Boer Covers All" 05/08/2010. De Boer, international supplier of temporary accommodations for events and use as business space, has just launched its own iPhone App: De Boer Covers All. The free De Boer iPhone ...
Views: 8,591

The Penalty for Posting Event Videos Online

The Penalty for Posting Event Videos Online 25/07/2010. There’s a video camera projecting my image onto a large screen or two on either side of the stage at nearly every talk I give these days. The main reason for the ...
Views: 10,939

Cadiz Tourist Board Creates Fan Page in Facebook

Cadiz Tourist Board Creates Fan Page in Facebook 22/05/2010. The Provisional Government of Cadiz’s tourist board continues to harness new technologies so as to reach potential visitors and showcase the province’s attractions.The province of Cadiz’s tourist industry now has ...
Views: 8,007

Hotelier’s 2010 Top Ten Internet Marketing Resolutions

Hotelier’s 2010 Top Ten Internet Marketing Resolutions 19/01/2010. Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
Views: 13,464

Ten Meetings Technology Trends to Watch for 2010

Ten Meetings Technology Trends to Watch for 2010 06/12/2009. Meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use. Innovation is bubbling with new options. Here are some of the major technology trends to ...
Views: 13,023

Web video for promoting and extending the reach of meetings

Web video for promoting and extending the reach of meetings 12/08/2009. The future of using the web to broadcast video is bright. Consider these facts:
  • The U.S. has recently transitioned to digital television, which will stimulate a broader use of web video ...
    Views: 11,375

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"  06/07/2009. In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
Views: 11,909

Web 2.0 and Social Media – A New Paradigm for Meetings

Web 2.0 and Social Media – A New Paradigm for Meetings 12/04/2009. Web 2.0 is changing meetings marketing and management with numerous benefits for meeting planners, exhibitors and attendees. It is an imprecise term, however, covering a wide range of technologies that are part ...
Views: 12,802

Hotelier’s 2009 Top Ten Internet Marketing Resolutions

Hotelier’s 2009 Top Ten Internet Marketing Resolutions 12/03/2009. The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate travel is already down as a result of massive layoffs and ...
Views: 11,883

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan 12/01/2009. 1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
Views: 13,477

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts 24/12/2008. Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to ...
Views: 8,777

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales 16/07/2008. The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
Views: 8,745

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