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Doctaforum Medical Events Specialists. Especialistas em eventos, congressos e reuniões médicas, Madri, Espanha
55 news articles found (sort by date, views)
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 941) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 3,179) See more
14/09/2014.

Ten Transformative Meetings Technology Trends for 2015


Ten Transformative Meetings Technology Trends for 2015
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 3,596) See more
07/09/2014.

Make Your Meeting Go Viral


Make Your Meeting Go Viral
Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
(Views: 2,414) See more
26/05/2014.

A New Perspective: Aerial (Drone) Video & Photography for Events


A New Perspective: Aerial (Drone) Video & Photography for Events
Convention videography has been used frequently over the past several decades. Cameras are used to interview speakers/exhibitors/event leaders, to record and stream/rebroadcast event proceedings, to record highlight shows at incentive meetings to ...
(Views: 2,508) See more
16/04/2014.

ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR


ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR
ICCA is in good shape: the association’s annual congress has broken its previous record with the attendance of 78 delegates. Beyond excellent lead generation opportunities, the congress puts the accent on education ...
(Views: 1,741) See more
04/04/2014.

EIBTM Launches Redesigned Website


EIBTM Launches Redesigned Website
Enhanced features will optimise the user’s experience and increase communication with all attendees.EIBTM, the leading global event for the meeting and events industry, announced on 25 March that its new ...
(Views: 1,811) See more
27/11/2013.

When It’s Virtual, It’s Real


When It’s Virtual, It’s Real
Can virtual connections help pave the way to the mind-blowing corridor experiences that will make face-to-face meetings superior?There is a company here in Leeds (26 Digital) that created an app ...
(Views: 2,379) See more
21/11/2013.

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor


IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor
With its eyes and ears on the global meetings marketplace from two vantage points – one in Europe at IMEX in Frankfurt and one in the US at IMEX America – the ...
(Views: 2,565) See more
10/10/2013.

Fourteen Meetings Technology Trends to Watch for 2014


Fourteen Meetings Technology Trends to Watch for 2014
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 123,485) See more
06/06/2013.

Eikonos at "H.E. by Mango" Presentation


Eikonos at "H.E. by Mango" Presentation
The presentation of Mango’s new collection featured the Catalan model Andres Velencoso and the blogger Scott Schuman "The Sartorialist."On 28 May, Eikonos provided A/V equipment and technical support for H.E. ...
(Views: 2,296) See more
25/03/2013.

Define Your Own Meeting Design


Define Your Own Meeting Design
Unique ideas for breaking away from traditional meeting formats, whether you have five attendees or 5,000.To generate groundbreaking ideas for meetings, I first ask: "How will we engage meeting participants ...
(Views: 4,278) See more
03/01/2013.

Event Planner Spain Improvements List for 2012


Event Planner Spain Improvements List for 2012
In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
(Views: 2,908) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 11,772) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 6,737) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 5,158) See more
25/09/2012.

H10 Hotels Launches New Mobile Website and App


H10 Hotels Launches New Mobile Website and App
The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
(Views: 3,085) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 4,152) See more
12/09/2012.

Make Your Meeting Smart


Make Your Meeting Smart
What smartphone technology can teach (and remind) us about meeting design.The message being debated about MPI’s future of meetings within groups, surveys and expert interviews is emphatic: don’t use technology ...
(Views: 4,270) See more
18/08/2012.

Event Planner Spain Harnesses Social Media


Event Planner Spain Harnesses Social Media
The portal’s members can now include in their listing links to their profiles in the chief social media.With the aim of helping its members make the most of viral marketing ...
(Views: 2,933) See more
07/07/2012.

Building Your Trojan Horse


Building Your Trojan Horse
The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
(Views: 4,978) See more
24/04/2012.

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake


Why Not Being on Google Plus Could Be your Biggest Marketing Mistake
We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
(Views: 6,408) See more
12/04/2012.

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation


1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
(Views: 83,831) See more
13/03/2012.

Games People Play


Games People Play
Exploring the Intersection of Social Media, Gaming Strategy and Business.The White House does it. Siemens does it. SAP, Marriott and Hilton Garden Inns do it. Jazz icon Ella Fitzgerald may ...
(Views: 5,977) See more
23/02/2012.

20 Ways to Use Pinterest to Build Your Brand


20 Ways to Use Pinterest to Build Your Brand
It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
(Views: 8,101) See more
13/11/2011.

12+ Meetings Technology Trends to Watch for 2012


12+ Meetings Technology Trends to Watch for 2012
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 22,254) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 7,024) See more
18/06/2011.

Tame Social Media Chaos


Tame Social Media Chaos
Getting information out about your event immediately isn't a matter of just wooing the press anymore. Your attendees are now also your event chroniclers—reporting updates, blog posts, videos and photos on Facebook, ...
(Views: 5,812) See more
23/04/2011.

British Royal Wedding First to Be Streamed on YouTube


British Royal Wedding First to Be Streamed on YouTube
Unsurprisingly in the Internet Era, the up-and-coming British royal wedding will be the first ever to be streamed live on the Web.Due to take place at Westminster Abbey on 29 ...
(Views: 3,107) See more
19/03/2011.

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality


The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 6,442) See more
18/01/2011.

Hotelier’s 2011 Top Ten Internet Marketing Resolutions


Hotelier’s 2011 Top Ten Internet Marketing Resolutions
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
(Views: 5,609) See more
20/12/2010.

MPI Spain Analyzes Current Situation of Meetings and Event Industry with Leaders


MPI Spain Analyzes Current Situation of Meetings and Event Industry with Leaders
The Spanish Chapter of MPI (Meeting Professionals International), the largest international association of meetings and event professionals, organized six top-level educational sessions during EIBTM, held in Barcelona from 30 November-2 December. As ...
(Views: 3,905) See more
24/11/2010.

Untangling the Value of Social Media


Untangling the Value of Social Media
Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
(Views: 5,414) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 6,113) See more
08/09/2010.

Monkey Business Collaborates with Honda Decorating Fans’ Car with Graffiti Art


Monkey Business Collaborates with Honda Decorating Fans’ Car with Graffiti Art
A group of fans travel across the UK, Spain and Portugal in a Honda Cr-Z, customized by Monkey Business, to attend the Metallica concert in Lisbon.Honda’s “Live every litre” campaign, ...
(Views: 6,584) See more
06/08/2010.

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide


Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 8,401) See more
05/08/2010.

De Boer Launches iPhone App "De Boer Covers All"


De Boer Launches iPhone App "De Boer Covers All"
De Boer, international supplier of temporary accommodations for events and use as business space, has just launched its own iPhone App: De Boer Covers All. The free De Boer iPhone ...
(Views: 7,768) See more
25/07/2010.

The Penalty for Posting Event Videos Online


The Penalty for Posting Event Videos Online
There’s a video camera projecting my image onto a large screen or two on either side of the stage at nearly every talk I give these days. The main reason for the ...
(Views: 10,378) See more
22/05/2010.

Cadiz Tourist Board Creates Fan Page in Facebook


Cadiz Tourist Board Creates Fan Page in Facebook
The Provisional Government of Cadiz’s tourist board continues to harness new technologies so as to reach potential visitors and showcase the province’s attractions.The province of Cadiz’s tourist industry now has ...
(Views: 7,445) See more
19/01/2010.

Hotelier’s 2010 Top Ten Internet Marketing Resolutions


Hotelier’s 2010 Top Ten Internet Marketing Resolutions
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
(Views: 12,946) See more
06/12/2009.

Ten Meetings Technology Trends to Watch for 2010


Ten Meetings Technology Trends to Watch for 2010
Meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use. Innovation is bubbling with new options. Here are some of the major technology trends to ...
(Views: 12,399) See more
12/08/2009.

Web video for promoting and extending the reach of meetings


Web video for promoting and extending the reach of meetings
The future of using the web to broadcast video is bright. Consider these facts:
  • The U.S. has recently transitioned to digital television, which will stimulate a broader use of web video ...
    (Views: 10,821) See more
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 11,417) See more
12/04/2009.

Web 2.0 and Social Media – A New Paradigm for Meetings


Web 2.0 and Social Media – A New Paradigm for Meetings
Web 2.0 is changing meetings marketing and management with numerous benefits for meeting planners, exhibitors and attendees. It is an imprecise term, however, covering a wide range of technologies that are part ...
(Views: 12,072) See more
12/03/2009.

Hotelier’s 2009 Top Ten Internet Marketing Resolutions


Hotelier’s 2009 Top Ten Internet Marketing Resolutions
The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate travel is already down as a result of massive layoffs and ...
(Views: 11,173) See more
12/01/2009.

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan


2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan
1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
(Views: 12,781) See more
24/12/2008.

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts


Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts
Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to ...
(Views: 8,335) See more
16/07/2008.

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales


Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales
The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
(Views: 8,311) See more
09/07/2008.

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy


Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy
The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
(Views: 14,852) See more
28/03/2008.

The Impact of Meetings on Adult Education – and How Technology is Changing It


The Impact of Meetings on Adult Education – and How Technology is Changing It
Gone are the days where a college education will set you for life – much of what college students learn today at the start of their education is obsolete by the time ...
(Views: 10,288) See more

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