Notícias e Eventos: Traffic

EIBTM, the global hub for the meeting and events industry held annually in Barcelona, has unveiled a number of initiatives keyed to revamping the show floor for this year’s event.
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Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
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The new event will take place from 6-8 September 2013 at Feria de Madrid (IFEMA). MOMAD Metropolis, the International Fashion Trade Show, is the name of the new multi-sector fashion ...
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Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
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A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
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Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
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As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
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In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
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Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
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Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
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Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
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The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
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The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
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Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
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Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
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The Internet and IT have surpassed air transport as one of the world’s major CO2 offenders.Following the example of more than 2,400 companies from 60 countries worldwide, the meeting and ...
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Ten years contributing to the intense activity of IFEMA Conferences and Conventions, one of the main business lines of the Madrid trade fair company. On 3 April 2002, the then ...
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In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
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In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
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Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
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With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
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The auditorium of the Forum Building has proved to be an ideal venue for multitudinous events of this kind, thanks to its cutting-edge technology, safety and seating capacity.CCIB will once ...
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Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
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1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
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2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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Crowdfunding as a strategy seems too good to be true. Raise capital, connect with others and publicize your business, all at the same time. But, it is true, and businesses of all ...
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In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
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While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
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Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
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Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
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Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
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AEHCOS has redesigned its website, now available in four languages, and upgraded its online booking engine. In addition, it has created a corporate Facebook profile as a first step to reinforcing its ...
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In USA, 30.4% of the visits registered last July by airlines, hotels and, above all, travel agency webistes, stemmed from Google searches, representing an increase of 6% with respect to the same ...
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Carlson Wagonlit Travel (CWT), world leader specializing in business travel management, handled 29.4 million transactions in the whole world during the first six months of the year, up 13.2% on figures for ...
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Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
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Staying in Madrid or visiting the city in August has its advantages.The city is less crowded: there is less traffic and waiting and more peace and quiet. Among other advantages, ...
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Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
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Three and half years after being launched, the meetings and event industry portal Event Planner Spain has recently widened its scope of action to include Morocco. Since the launching of this initiative ...
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In 2000, I made the following prediction at the CIC Forum in Washington DC: "Mobile phones will morph into widgets (wireless internet devices for geo-positioning, ecommerce and telecommunication)."I went on ...
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Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
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A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
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Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
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I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from ...
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The three hour tarmac delay rule for U.S. airlines goes into effect April 29, but business travelers and other airline passengers should expect continued delays – sometimes long delays – for one ...
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Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
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Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
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First, it’s an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough ...
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Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
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Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
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The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
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