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232 news articles found (sort by date, views)
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 298) See more
11/05/2013.

Leading Destinations to Host The Meetings Show UK Buyers on Post-Event Tours


Leading Destinations to Host The Meetings Show UK Buyers on Post-Event Tours
High-profile UK and European destinations have signed up to provide post-event tours to hosted buyers visiting The Meetings Show UK from 9-11 July 2013.The Hosted Buyer Programme will gather together ...
(Views: 467) See more
07/05/2013.

IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives


IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives
"Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
(Views: 439) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 1,456) See more
28/04/2013.

Eco-friendly Germany Stand at IMEX 2013


Eco-friendly Germany Stand at IMEX 2013
CO2 offsetting for exhibitors and sustainable catering services from Accente Gastronomie Service GmbH are among some of GCB’s initiatives.The German Convention Bureau (GCB) will make its stand at IMEX 2013 ...
(Views: 710) See more
25/04/2013.

ABTS Convention Services Partners with Viva Group


ABTS Convention Services Partners with Viva Group
The firm’s global expansion continues with a partnership which will streamline communication services in Italy and build presence in the Brazilian and Chinese markets. ABTS Convention Services (ABTS), a global ...
(Views: 478) See more
17/04/2013.

Sevilla Convention Bureau Collaborates with Meet in Spain Magazine


Sevilla Convention Bureau Collaborates with Meet in Spain Magazine
The Spanish Tourist Office in Chicago has just launched the new edition of its free digital magazine featuring on Seville.Available at www.meetinspainmagazine.com, the magazine is mainly geared to event planners, ...
(Views: 510) See more
15/04/2013.

How to Avoid the Trap of Worrying and Unlock the Power of Thinking to Solve Your Business Challenges


How to Avoid the Trap of Worrying and Unlock the Power of Thinking to Solve Your Business Challenges
Entrepreneurs are problem-solvers. As a matter of fact, they are only paid when they solve people’s problems through the creation of products/services. To a large extent, the ability to solve problems is ...
(Views: 744) See more
09/04/2013.

Genieconnect Introduces Dedicated Event App for Blackberry 10


Genieconnect Introduces Dedicated Event App for Blackberry 10
GenieConnect announced yesterday the addition of the Blackberry native app to their portfolio of digital event solutions. The Blackberry 10 Event App has been specifically designed to support GenieConnect’s clients in enabling ...
(Views: 1,368) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 1,026) See more
22/03/2013.

Brazil to Host Own Alimentaria Show


Brazil to Host Own Alimentaria Show
Scheduled to take place at Sao Paulo’s Parque Anhembi from 16-19 September 2013, Alimentaria Brazil will coincide with Equipotel Sao Paulo, Latin America’s largest hospitality and F&B show.Following the agreement ...
(Views: 698) See more
20/03/2013.

Customer Referrals: How to Grow Your Business through Word-of-Mouth


Customer Referrals: How to Grow Your Business through Word-of-Mouth
In my work with entrepreneurs, especially small business owners, in my country Nigeria, one re-occurring theme is their approach towards marketing. Each time I’m in a consulting or strategy session with a ...
(Views: 1,164) See more
10/03/2013.

Incentives as Client Loyalty Tools


Incentives as Client Loyalty Tools
At a time when we need to optimize budgets, an incentive should not be seen as a mere gift or reward, but as a way of contributing value to the company organizing ...
(Views: 841) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 1,962) See more
18/02/2013.

Price Check: Member and Sponsor Engagement


Price Check: Member and Sponsor Engagement
The last of a three-part pricing series, this article focuses on alternative models for two important relationship and revenue streams for meetings: membership and sponsorship.Relationships drive profitability when it comes ...
(Views: 1,580) See more
12/02/2013.

Ten Predictions for Business Travel, Meetings and Events in 2013


Ten Predictions for Business Travel, Meetings and Events in 2013
It seems that the business travel, meetings and events industry continues to evolve each year, and 2013 will likely reflect some significant shifts that will influence where, when and how we meet ...
(Views: 3,151) See more
10/02/2013.

Spanish Minister of Industry, Energy and Tourism and APCE Meet to Defend International Promotion


Spanish Minister of Industry, Energy and Tourism and APCE Meet to Defend International Promotion
At the meeting between the Spanish Minister of Industry, Energy and Tourism and the Spanish Association of Congress Centres (APCE), the fundamental role of congress centres for local economies was highlighted.
(Views: 878) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 1,748) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 1,873) See more
02/01/2013.

Turespaña and APCE Join Forces to Promote Spain Abroad


Turespaña and APCE Join Forces to Promote Spain Abroad
Turespaña and the Spanish Association of Congress Centre (APCE) have signed an agreement aimed at improving Spain’s position in the international business tourism market.The collaboration agreement, signed by Ignacio Valle ...
(Views: 992) See more
01/01/2013.

Study on Spanish Event Venues


Study on Spanish Event Venues
The study included an in-depth analysis of each of the 50 provinces in Spain, as well as the autonomous cities of Ceuta and Melilla.The students taking part in the Congress ...
(Views: 1,217) See more
25/12/2012.

Hybrid Across Boundaries


Hybrid Across Boundaries
A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
(Views: 1,945) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 2,177) See more
13/12/2012.

Adopting Better Discount Practices


Adopting Better Discount Practices
The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
(Views: 1,898) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 3,423) See more
01/12/2012.

Competitive Strategy: How to Win the Price War


Competitive Strategy: How to Win the Price War
There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
(Views: 1,944) See more
24/11/2012.

Framing the Pricing Picture: Revenue, Risk and Registration


Framing the Pricing Picture: Revenue, Risk and Registration
The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
(Views: 1,939) See more
07/11/2012.

Kursaal Launches New App and Event Guide for Smartphones


Kursaal Launches New App and Event Guide for Smartphones
The free app allows users to stay abreast of all the latest news about the San Sebastian congress centre, as well as its cultural and corporate event agenda.The app, which ...
(Views: 1,027) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 2,065) See more
27/10/2012.

Contemporanea Eventi Transforms Technology into Work of Art


Contemporanea Eventi Transforms Technology into Work of Art
The 23rd edition of pharmaceutical show CPhI Worldwide, held in Madrid from 9-11 October 2012, attracted 2,200 companies and 30,000 professionals from over 130 countries.The prestigious pharmaceutical firm Acino Switzerland ...
(Views: 1,119) See more
25/10/2012.

Is It Safe to Return to the Water?


Is It Safe to Return to the Water?
How economically challenged european countries can be a boon for U.S. Meetings"Spain’s Credit Crunch," "Greece’s Euro Woes," "Challenges for Europe’s Economic Core." These are just some of the recent news ...
(Views: 3,086) See more
16/10/2012.

Dynamic new relationship with African Bureau of Conventions and Indigo Marketing


Dynamic new relationship with African Bureau of Conventions and Indigo Marketing
Due to the immense popularity of South African and other African destinations among international convention planners, the African Convention Bureau has formed a strategic alliance with Indigo Marketing.This leading agency ...
(Views: 821) See more
12/10/2012.

Marketing Sustainable Habits


Marketing Sustainable Habits
How to convince your customers that choosing what’s better for the planet is better for your event.Green washing is gone. It’s no longer accepted when companies say they are sustainable. ...
(Views: 1,983) See more
05/10/2012.

Event Planner Spain and eventilo.com at EIBTM 2012


Event Planner Spain and eventilo.com at EIBTM 2012
The Spanish and Moroccan meeting and event resource will be repeating, while its Dutch partner will be exhibiting for the first time.Event Planner Spain, eventilo.com’s partner in Spain and other ...
(Views: 994) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 2,216) See more
27/09/2012.

Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul


Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul
Turkey is one of the markets with the largest growth potential thanks to cultural, language and business tourism.In line with its strategy to penetrate new markets, on 19 and 20 ...
(Views: 912) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 1,813) See more
21/09/2012.

AFCAN Opens Twitter Channel to disseminate Activity of Andalusian Tradeshow and Congress Centres


AFCAN Opens Twitter Channel to disseminate Activity of Andalusian Tradeshow and Congress Centres
AFCAN aims to open up new channels to heighten awareness to the importance of tradeshows and congresses for the industry’s professionals and the general public.The Andalusian Association of Congress and ...
(Views: 1,283) See more
18/09/2012.

The Curse of the Bored Attendees


The Curse of the Bored Attendees
Get your audience involved—and keep them that way—with these 11 tips for excellent engagement. "Engagement" reached official buzzword status long ago, but that doesn’t mean it’s an idea that should ...
(Views: 1,876) See more
13/09/2012.

OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration


OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration
With 105 associated PCOs and 201 collaborating companies, OPC España is currently the most representative congress industry organization in Spain.Over the last few weeks, the Spanish Federation of Professional Congress ...
(Views: 961) See more
31/08/2012.

Business Skills Checklist for Entrepreneurs


Business Skills Checklist for Entrepreneurs
What is the number one reason for most small business failures? The number one reason why most small businesses fail is low business IQ!A common trend among small business owners ...
(Views: 2,500) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 2,664) See more
07/08/2012.

Greening Engagement


Greening Engagement
Sustainability practices bond employees (and attendees) to a company and drive innovation.Ask David Oakey, a carpet designer at Interface Flor, for his inspiration for 2003’s über-popular (and, now, oft knocked ...
(Views: 2,115) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 3,493) See more
10/07/2012.

Valencia Congress Centre Celebrates 14 Years as Leader in Sustainability


Valencia Congress Centre Celebrates 14 Years as Leader in Sustainability
The savings and revenue stemming from sustainable initiatives total €1,300,000 and the centre’s economic impact on the city since opening is estimated at €750 million.Designed by the architect Norman Foster, ...
(Views: 1,618) See more
08/07/2012.

Kuoni Destination Management Appoints Carlos Sabate to Post of General Manager Spain


Kuoni Destination Management Appoints Carlos Sabate to Post of General Manager Spain
To consolidate Kuoni DMC’s leadership, optimizing the company’s existing services with value added, are two of the main aims of Carlos Sabate, recently appointed to the post of General Manager of Kuoni ...
(Views: 1,515) See more
07/07/2012.

Building Your Trojan Horse


Building Your Trojan Horse
The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
(Views: 2,491) See more
04/07/2012.

Catalonia Congress Centre Adopts Smell Marketing


Catalonia Congress Centre Adopts Smell Marketing
Through Omniaroma, the Catalonia Congress Centre now provides this service included in a multisensory marketing concept using colours, sounds, light and fragrances.Managed by Global Exhibition Centers (GEC), the Catalonia Congress ...
(Views: 1,329) See more
18/06/2012.

What Is the Economic Impact of Tourism?


What Is the Economic Impact of Tourism?
Those who are part of the international business meetings community already know: Organizations that invest in business travel and participate in meetings have a greater chance of achieving their business goals than ...
(Views: 2,392) See more
17/06/2012.

Eventisimo Moves to New Headquarters


Eventisimo Moves to New Headquarters
The event and communication agency is firmly committed to key strategies, such as innovation, quality and price competitiveness.In the current economic climate, companies need to redefine their strategies in search ...
(Views: 1,516) See more

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