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11 news articles found (sort by date, views)
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 11,479) See more
12/11/2008.

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?


Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?
Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
(Views: 8,012) See more
24/04/2008.

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results


Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results
Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
(Views: 11,135) See more
04/03/2008.

Your Magical Online Marketing Tool


Your Magical Online Marketing Tool
The Internet has been touted as a panacea for marketing communications. This low-cost and highly democratic medium has its problems, however. E-mail and e-newsletters are getting blocked by spam filters and firewalls, ...
(Views: 8,567) See more
30/01/2008.

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?


Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?
Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
(Views: 12,271) See more
07/01/2008.

Tourist Department to Promote Andalusia on Travel Sites


Tourist Department to Promote Andalusia on Travel Sites
The Regional Government’s department of tourism, commerce and sports aims to increase the promotion of Andalusian tourism products on top travel sites, through strategic alliances to be established during 2008.This ...
(Views: 5,435) See more
19/12/2007.

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor


Top 10 Challenging Questions to Ask Your Internet Marketing Vendor
Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
(Views: 12,898) See more
13/12/2007.

Hoteliers, Don’t be fooled by the Web 2.0 Hype


Hoteliers, Don’t be fooled by the Web 2.0 Hype
Judging from the articles I’ve read about Web 2.0, there are some web and hotel marketers making some incredible claims about social media and its impact on our industry. My concern is ...
(Views: 8,442) See more
19/10/2007.

Budgeting for a Robust Internet Marketing Strategy in 2007


Budgeting for a Robust Internet Marketing Strategy in 2007
A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
(Views: 11,907) See more
25/01/2007.

Microsoft’s Glimpse at the Future of Online Advertising


Microsoft’s Glimpse at the Future of Online Advertising
Microsoft has announced that it will be launching its video hyperlink technology two years ahead of schedule. This coming spring, Microsoft adCenter Labs, whose task it is to think up new ideas ...
(Views: 4,880) See more
11/01/2007.

Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top


Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top
Your Web site should be central to your company or association’s marketing effort. When built and managed properly it will offer you the world as your market and lots of clients. Built ...
(Views: 12,089) See more

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