Since 2010 the company has used online reputation management analysis as part of its management system, and achieved an overall satisfaction index of 81.1% in 2012Melia Hotels International, the leading ...
(Views: 264)
Seemore
The brand offers its members education covering the following aspects: event organization; Internet and social networking; and tourism product creation.A brand marketing country houses and hotels with corporate and private ...
(Views: 448)
Seemore
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 838)
Seemore
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 1,753)
Seemore
Value is a loaded word.The worth of something is subjective, depending who’s doing the evaluating and how. When it comes to trade shows, does the organizer’s investment determine their value? ...
(Views: 2,493)
Seemore
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 1,221)
Seemore
Unique ideas for breaking away from traditional meeting formats, whether you have five attendees or 5,000.To generate groundbreaking ideas for meetings, I first ask: "How will we engage meeting participants ...
(Views: 1,529)
Seemore
Google it and you’ll find it. Every day there is more freely accessible information available in the Internet and this is not always desirable.It is essential that the privacy of ...
(Views: 622)
Seemore
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 2,183)
Seemore
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 1,926)
Seemore
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 2,053)
Seemore
Available to exhibitors and visitors, this new tool will contribute to optimizing their participation at the show.Expofranquicia 2013, the 19th edition of the International Franchise Show – organized by IFEMA ...
(Views: 861)
Seemore
A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
(Views: 2,118)
Seemore
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 8,250)
Seemore
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 3,574)
Seemore
There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
(Views: 2,116)
Seemore
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 3,370)
Seemore
As a result of recent negotiations, 90% of Prague Convention Bureau’s member hotels offer free Wi-Fi internet for conference attendees to a certain extent.Prague Convention Bureau now guarantees event organizers ...
(Views: 912)
Seemore
CWT ramps up its focus on mobile for business travelers.Carlson Wagonlit Travel (CWT) announces that it has acquired WorldMate Inc., a leader in mobile travel technology providing itinerary management systems ...
(Views: 1,002)
Seemore
The technology was used by speakers and attendees at the International Academy of Pathology (IAP) Congress hosted at the ICC in Cape Town, South Africa. Last month marked the official ...
(Views: 754)
Seemore
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 2,217)
Seemore
In today’s technology-enhanced world, meeting attendees not only appreciate, but expect to have easy solutions for attending events. After all, many of us run our offices, finances and social lives from our ...
(Views: 1,979)
Seemore
BOBtv from bXb Online, a global online event platform designed specifically for events and associations, has been awarded this year’s EIBTM Technology Watch for its innovation and use of technology to support ...
(Views: 915)
Seemore
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 2,363)
Seemore
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 1,919)
Seemore
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 2,808)
Seemore
An innovative online interactive 3D event allows countries to showcase their best destinations to the world.In the first quarter 2014, the world will see the largest-ever gathering of countries, travel-related ...
(Views: 1,323)
Seemore
Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
(Views: 2,693)
Seemore
Access to VIP lounges, express massages, hairdressing salon, and VIP parking are just some of the services available to travellers before starting their summer holidays.Making the most of the start ...
(Views: 1,054)
Seemore
The Internet and IT have surpassed air transport as one of the world’s major CO2 offenders.Following the example of more than 2,400 companies from 60 countries worldwide, the meeting and ...
(Views: 1,941)
Seemore
With mobile event apps, exhibitor demos, social media and email all sharing the same airwaves, WiFi networks at events are becoming more and more crowded by the minute. The result is like ...
(Views: 3,283)
Seemore
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 3,697)
Seemore
Technology trends present challenges for the industry, but also present opportunities to enhance and extend meetings beyond face value.Technology is the most significant area of change facing the industry. In ...
(Views: 2,836)
Seemore
ICCA will be the first association to use the new SpotMe app – recently launched at IMEX in Frankfurt – for its annual ICCA Research, Sales & Marketing Programme.The ICCA ...
(Views: 1,614)
Seemore
Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
(Views: 4,770)
Seemore
Meeting planners need to track a myriad of details at events (catering orders/guarantees, room/AV sets, staffing, exhibitor requirements, registration numbers, decorator details, entertainment, speaker requirements, transportation details, VIP requirements just to name ...
(Views: 3,558)
Seemore
Exploramas has again surprised the event industry by using Apple’s iPads to inject more dynamism into the experiences it designs for its clients.Imagine for a moment that those attending a ...
(Views: 1,781)
Seemore
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 8,608)
Seemore
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
(Views: 32,419)
Seemore
A new study reveals the realities of meetings going virtual, from the variety of formats and sourcing to measurement and comparisons to face to face.The role of virtual meetings is ...
(Views: 2,699)
Seemore
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 2,823)
Seemore
The Spanish foundation La Paz es Posible (Peace is Possible) collaborated in the promotion of the event and customer service through its Las Palmas delegation.The internationally acclaimed Peace Ambassador Prem ...
(Views: 3,742)
Seemore
The Fira Palace Hotel provides guests with cost-free Wi-Fi as of 5 March.This service, available both in bedrooms and communal areas, is limited to guests staying at the hotel.
(Views: 1,443)
Seemore
As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
(Views: 5,623)
Seemore
It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
(Views: 5,125)
Seemore
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 5,394)
Seemore
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 4,355)
Seemore
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
(Views: 4,402)
Seemore
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
(Views: 5,823)
Seemore
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 18,855)
Seemore
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