This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 831)
Seemore
Ideas for staying on-trend and within budget for your F&B.While trends come and go, one thing that can always be counted on is the importance of food and beverage to ...
(Views: 1,635)
Seemore
In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
(Views: 1,598)
Seemore
Carlson Wagonlit Travel’s annual survey shows that the overall ranking of priorities for 2013 is very similar to that for 2012.This week, Carlson Wagonlit Travel has recently published its CWT ...
(Views: 831)
Seemore
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 2,050)
Seemore
A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
(Views: 2,112)
Seemore
Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
(Views: 1,342)
Seemore
The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
(Views: 2,075)
Seemore
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 3,571)
Seemore
The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
(Views: 2,083)
Seemore
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 2,216)
Seemore
How economically challenged european countries can be a boon for U.S. Meetings"Spain’s Credit Crunch," "Greece’s Euro Woes," "Challenges for Europe’s Economic Core." These are just some of the recent news ...
(Views: 3,214)
Seemore
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 2,361)
Seemore
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 1,918)
Seemore
What smartphone technology can teach (and remind) us about meeting design.The message being debated about MPI’s future of meetings within groups, surveys and expert interviews is emphatic: don’t use technology ...
(Views: 2,037)
Seemore
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 2,806)
Seemore
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 3,690)
Seemore
The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
(Views: 2,621)
Seemore
As EIBTM prepares to celebrate its 25th anniversary, Event Planner Spain has spoken to the exhibition’s director Graeme Barnett about the next edition, scheduled to be held from 27-29 November 2012 at ...
(Views: 2,544)
Seemore
Kyoto Convention Bureau hopes the scheme will benefit more meetings over the next two years.A grant system launched in Kyoto to encourage meeting planners to incorporate traditional cultural activities into ...
(Views: 781)
Seemore
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 8,598)
Seemore
A new study reveals the realities of meetings going virtual, from the variety of formats and sourcing to measurement and comparisons to face to face.The role of virtual meetings is ...
(Views: 2,699)
Seemore
Due to the current uncertainty, only 12% of Spanish companies expect to increase their event budgets in 2012.The Spanish MICE industry faces bleak prospects for 2012, according to the results ...
(Views: 1,848)
Seemore
An overview of the basic steps for successfully planning, organizing and staging a fashion event.Pre-eventThe first most complex step addresses all the main aspects that should be taken into ...
(Views: 1,385)
Seemore
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 5,384)
Seemore
The economic crisis is one of the greatest challenges facing businesses today. And it’s exacerbated by a crisis in leadership when it comes to articulating a clear business value proposition and executing ...
(Views: 2,699)
Seemore
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 4,353)
Seemore
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
(Views: 4,401)
Seemore
1. Radical customization: companies should be concerned about adapting to everyone; that is, to their client segments, depending on their demand and real needs, as well as adapting fully to market trends. ...
(Views: 3,217)
Seemore
Times are tough for the incentives industry. With traces of the recession still lingering, companies have continued to keep their belts tight and their employees close to home. One U.S. company, however, ...
(Views: 3,252)
Seemore
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 3,823)
Seemore
At the first European Event Summit in Luxembourg, ISES Europe's Chairman Christian Seidenstücker presented the 5Cs which should determine the future of the events industry. That inspired the attending event professionals develop ...
(Views: 1,885)
Seemore
The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
(Views: 5,339)
Seemore
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 2,554)
Seemore
Cisco Systems is one of the world's largest companies with more than 70,000 employees in dozens of countries. When its Global Events management team decided to implement a strategic meetings management program ...
(Views: 3,119)
Seemore
The Spanish Consulate in Moscow will finally be able to engage 16 additional members of staff during the next few months to speed up visa applications, thanks to a €150,000 budget item ...
(Views: 1,594)
Seemore
The results are in. The hosted buyer program offers well-matched networking opportunities, generates ROI and provides the accountability needed to justify travel and time spent out of office. The question ...
(Views: 2,676)
Seemore
The Balearic Cross Golf Weekend was held in Palma de Mallorca from 8-10 April.Ultramar Event Management – TUI Travel PLC's Spanish MICE division – successfully organized and managed the technical ...
(Views: 3,076)
Seemore
Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
(Views: 3,187)
Seemore
The advantage of booking all-inclusive resorts is well known among meeting planners: Budget certainty. But the risks are well known too: Will the service levels provided by the staff be sufficient? What ...
(Views: 3,133)
Seemore
The Costa Blanca has a strong presence on TUIncentivo, the website Ultramar Event Management created to allow planners to design a bespoke incentive trip in four easy steps.At a press ...
(Views: 1,745)
Seemore
The first of a three-part FutureWatch 2011 feature series.It used to make sense for the Delta Faucet Co. to convene its 300-large sales staff at a single annual conference to ...
(Views: 3,777)
Seemore
Every January, I study the polls and the research, talk to colleagues and compile a list of the trends for the upcoming year. The biggest miss in 2011 will be ...
(Views: 5,273)
Seemore
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
(Views: 3,520)
Seemore
In 2002, advertising was out and marketing solutions were in. You didn’t sell ad space, you sold benefits. Budgets were still tight from the last recession, but there was a sense that ...
(Views: 3,421)
Seemore
The hotel chain is offering discounts of up to 30% on room rates at its properties in Spain and in the rest of Europe in a new post-Christmas sales campaign.Sol ...
(Views: 1,400)
Seemore
Live Spanish in Malaga, a project geared to promoting language tourism, was presented on 4 January. The initiative also includes the creation of a language product club.The chief aim of ...
(Views: 1,531)
Seemore
We’ve all seen them: trade show hustlers, squirreling up and down aisles, determined to collect every koosie, coaster and whistle-light keychain—most of which end up in the hotel trash bin anyway because ...
(Views: 3,369)
Seemore
I attended a conference that was marketed as “green,” but couldn’t have been further from it. It seems that some meeting professionals could use some straight talk on common CSR misperceptions and ...
(Views: 3,530)
Seemore
The annual EIBTM Global Industry Trends and Market Share Report was launched on Tuesday, 30 November, at EIBTM in Barcelona. The report compiled by Rob Davidson, Senior Lecturer in Business Travel and ...
(Views: 2,522)
Seemore
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