When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Alexa, one of the world’s most popular ranking systems, has just modified the algorithm it uses to rank websites. As a result, the ranking of large number of sites has taken a ...
Coinciding with a recent refining of its link-weighting algorithms, Google has established clear-cut criteria for assessing link popularity. Basically, links earned through quality, ideas, originality and launching a site as a resource ...
1. Three things you need to know about Search Engine Marketing.2. Unique challenges and benefits of SEM for B2B tech marketers.3. Classic SEM mistakes that can really hurt your success.
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