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27 news articles found (sort by date, views)

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 969

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,077

New Team-Building Options in Malaga

New Team-Building Options in Malaga 23/01/2015. There have a number of interesting new developments at the beginning of the year, such as the venture between Experience Box, one of the leading corporate event agencies on the Costa del ...
Views: 1,095

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,057

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,538

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,034

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,414

Event Planner Spain Continued to Improve and Update Services in 2013

Event Planner Spain Continued to Improve and Update Services in 2013 04/01/2014. Since being launched in 2006, the Spanish and Moroccan meeting and event resource has consistently strived to offer users and members alike the best possible service and experience.The most important ...
Views: 2,608

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 4,284

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,462

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,839

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,308

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 5,005

Getting Ready for the 3-Screen Battle in 2013

Getting Ready for the 3-Screen Battle in 2013 25/01/2013. Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
Views: 4,997

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,562

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,565

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,652

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,438

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,198

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,512

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,388

How "Fresh" is Your Hotel Website?

How "Fresh" is Your Hotel Website? 20/12/2011. Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
Views: 6,991

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health 24/11/2011. Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
Views: 8,551

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,913

Alexa Changes its Ranking System

Alexa Changes its Ranking System 22/04/2008. Alexa, one of the world’s most popular ranking systems, has just modified the algorithm it uses to rank websites. As a result, the ranking of large number of sites has taken a ...
Views: 5,701

Boosting Your Link-based Popularity

Boosting Your Link-based Popularity 14/01/2007. Coinciding with a recent refining of its link-weighting algorithms, Google has established clear-cut criteria for assessing link popularity. Basically, links earned through quality, ideas, originality and launching a site as a resource ...
Views: 6,040

Boost Your Search Engine Marketing

Boost Your Search Engine Marketing 05/10/2006. 1. Three things you need to know about Search Engine Marketing.2. Unique challenges and benefits of SEM for B2B tech marketers.3. Classic SEM mistakes that can really hurt your success.
Views: 11,556

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