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EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

30 news articles found (sort by date, views)
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,242) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,816) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,911) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 5,904) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 5,050) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 4,099) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,922) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,250) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,799) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,908) See more
17/09/2011.

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites


The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites
The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
(Views: 7,632) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 6,063) See more
30/08/2010.

Over 30% of American Travel Website Traffic now Comes from Google


Over 30% of American Travel Website Traffic now Comes from Google
In USA, 30.4% of the visits registered last July by airlines, hotels and, above all, travel agency webistes, stemmed from Google searches, representing an increase of 6% with respect to the same ...
(Views: 3,155) See more
31/05/2010.

Facebook more Popular than Google? - The Big News is Not so Big After All


Facebook more Popular than Google? - The Big News is Not so Big After All
A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
(Views: 10,379) See more
19/01/2010.

Hotelier’s 2010 Top Ten Internet Marketing Resolutions


Hotelier’s 2010 Top Ten Internet Marketing Resolutions
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
(Views: 12,797) See more
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 11,323) See more
15/02/2009.

The future of search: 5 ways to prepare


The future of search: 5 ways to prepare
1. Rethink your thinkingSearch engine optimization used to mean garnering hundreds of back links into a website and then hoping that search engines would rank your site favorably. Prior to that, ...
(Views: 9,014) See more
25/11/2008.

Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel


Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel
Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and whether or not they should pay for services that offer this type of monitoring. What hotel review ...
(Views: 8,089) See more
12/11/2008.

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?


Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?
Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
(Views: 7,859) See more
25/06/2008.

Hotel Internet Marketing – Having a Web Site is not enough


Hotel Internet Marketing – Having a Web Site is not enough
Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
(Views: 11,214) See more
24/04/2008.

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results


Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results
Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
(Views: 10,750) See more
04/03/2008.

Your Magical Online Marketing Tool


Your Magical Online Marketing Tool
The Internet has been touted as a panacea for marketing communications. This low-cost and highly democratic medium has its problems, however. E-mail and e-newsletters are getting blocked by spam filters and firewalls, ...
(Views: 8,335) See more
30/01/2008.

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?


Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?
Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
(Views: 12,047) See more
19/12/2007.

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor


Top 10 Challenging Questions to Ask Your Internet Marketing Vendor
Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
(Views: 12,676) See more
13/12/2007.

Hoteliers, Don’t be fooled by the Web 2.0 Hype


Hoteliers, Don’t be fooled by the Web 2.0 Hype
Judging from the articles I’ve read about Web 2.0, there are some web and hotel marketers making some incredible claims about social media and its impact on our industry. My concern is ...
(Views: 8,260) See more
19/10/2007.

Budgeting for a Robust Internet Marketing Strategy in 2007


Budgeting for a Robust Internet Marketing Strategy in 2007
A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
(Views: 11,691) See more
29/06/2007.

Innovative Anti-spam System is Given the Go-ahead


Innovative Anti-spam System is Given the Go-ahead
Last May, a new anti-spam system, called DomainKeys Identified Mail, received the preliminary approval of the Internet Engineering Task Force, a leading Internet standards body. This innovative system, based on cryptographically secure ...
(Views: 6,041) See more
07/03/2007.

39 Ways to Use Internet to Promote Meetings


39 Ways to Use Internet to Promote Meetings
This article offers a summary of how to use the Internet to promote meetings and events.General Site Construction
  • Craft your site so that it will come near the top ...
    (Views: 13,243) See more
11/01/2007.

Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top


Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top
Your Web site should be central to your company or association’s marketing effort. When built and managed properly it will offer you the world as your market and lots of clients. Built ...
(Views: 11,692) See more
08/12/2006.

Yahoo Plans an Important Reorganisation


Yahoo Plans an Important Reorganisation
Yahoo has recently announced that it is going reorganise operations, changes that will affect the company’s structure and its top executives. The reason behind this reorganisation, the most far-reaching in the last ...
(Views: 4,853) See more

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