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175 news articles found (sort by date, views)

Spanish Meeting and Congress Venue Study Results Out for 2015

Spanish Meeting and Congress Venue Study Results Out for 2015 13/03/2016. For the fourth year running, the students of the 20th edition of the business tourism and congress and event organization master programme (MOCE) of Seville Chamber of Commerce’s business school have performed ...
Views: 984

Increasing hosted buyer numbers lead to promotion for The Meetings Show’s Julie Mayeras

Increasing hosted buyer numbers lead to promotion for The Meetings Show’s Julie Mayeras 23/02/2016. The Meetings Show has promoted Julie Mayeras to the role of Hosted Buyer Programme Manager. The newly created role will see Julie join the show’s senior management team as she focuses on ...
Views: 650

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,249

Alhambra Hostesses at ZeM2ALL Workshop

Alhambra Hostesses at ZeM2ALL Workshop 03/02/2016. Malaga City Council commissioned Alhambra to provide hostesses and interpreters for the ZeM2ALL Workshop, held in assembly room of the Russian Museum of Malaga.Since 2012, the city of Malaga and ...
Views: 706

Madrid strengthens business tourism promotion with education

Madrid strengthens business tourism promotion with education 07/01/2016. On 16 December, the Royal Tapestry Factory hosted the seminars Neuroscience, Neuromarketing and Neuroevents, organized by the Madrid Convention Bureau (MCB) for over 200 of its partner companies.Now regularly organized ...
Views: 565

FYCMA launches new website geared to event organizers

FYCMA launches new website geared to event organizers 13/09/2015. The new platform serves as an online catalogue of the congress centre’s facilities and services, allowing users to access information about the centre and the city’s MICE offerings in a quick, simple ...
Views: 1,005

Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact 23/08/2015. A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the ...
Views: 3,467

Interview with Graeme Barnett of ibtm world

Interview with Graeme Barnett of ibtm world 26/07/2015. As in previous years, Event Planner Spain has interviewed Graeme Barnett, senior exhibition director of ibtm world (Reed Travel Exhibitions), about the next edition scheduled to be held at Fira Barcelona from ...
Views: 2,523

Francisco Quereda Named New President of ICCA Iberian Chapter

Francisco Quereda Named New President of ICCA Iberian Chapter 27/05/2015. Francisco Quereda, director of the Malaga Convention Bureau, has recently been elected as the new president of the Iberian Chapter of the International Congress & Conventions Association (ICCA), a post he will ...
Views: 1,367

PortAventura Convention Centre Hosts 2015 Edition of CEPTA Business Night

PortAventura Convention Centre Hosts 2015 Edition of CEPTA Business Night 02/04/2015. PortAventura Convention Centre was chosen as the venue for the 2015 edition of the "Business Night", the province of Tarragona’s business event par excellence. The event, organized by CEPTA, featured a ceremony ...
Views: 1,624

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators 27/03/2015. The Malaga Tradeshow and Congress Centre (FYCMA) has developed a series of identification stamps for its in-house tradeshows so that exhibiting companies and collaborators can visually associate their brands with the shows. ...
Views: 1,239

Spanish Meeting and Congress Venue Study Results Out for 2015

Spanish Meeting and Congress Venue Study Results Out for 2015 26/03/2015. For the third year running, the students of the 19th edition of the business tourism and congress and event organization master programme (MOCE) of Seville Chamber of Commerce’s business school have performed ...
Views: 1,498

Catalan Tourist Industry Joins Forces with Natalie Tours to Safeguard Russian Tourism in Catalonia

Catalan Tourist Industry Joins Forces with Natalie Tours to Safeguard Russian Tourism in Catalonia 07/03/2015. One hundred and ninety of the best agents working for Natalie Tours travelled to the Costa Brava to participate in the Russian tour operator’s 18th congress.On 26 February, coinciding with ...
Views: 2,121

More than Fun and Games

More than Fun and Games 11/01/2015. The video game industry seems to be growing up. Should the meeting industry follow its lead?Increasingly, I use video games to inspire new approaches on how we can design meetings. ...
Views: 2,055

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers 05/01/2015. As part of the ongoing strategy to increase UK buyers at The Meetings Show 2015, Centaur Exhibitions has appointed Sam Chance as Marketing Manager."Sam’s role is focused purely on the ...
Views: 1,527

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 2,657

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,850

Acceptus Gives Boost to Genalguacil International Festival

Acceptus Gives Boost to Genalguacil International Festival 30/08/2014. Acceptus, the Seville-based firm specializing in event design and production, participated once again in the Genalguacil’s International Arts Festival, held from 31 July-14 August.Marking the festival’s 20th anniversary, the last ...
Views: 1,956

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 4,487

Seville to Host European Best Event Awards in October

Seville to Host European Best Event Awards in October 30/05/2014. The Sevilla Convention Bureau (SCCB) has just won a key bid central to the promotion and image of Seville and its province as an international meeting and event destination.The European ...
Views: 2,418

Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping

Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping 28/05/2014. Value Retail, creator and operator of Chic Outlet Shopping’s Village Collection, has just appointed Marcelo Molinari, ex-director of tourism for Spain, to the post of MICE director for the whole collection.
Views: 2,563

2014 Report Reveals Online Event Adoption and Attendance Growing

2014 Report Reveals Online Event Adoption and Attendance Growing 23/05/2014. A new report conducted by the Virtual Edge Institute (VEI) and sponsored by Digitell Inc. analyzes trends at face-to-face and online events, and the numbers show that attendees are increasingly turning to ...
Views: 2,316

Turespaña and Association Forum to Measure Business Tourism Economic Impact for First Time

Turespaña and Association Forum to Measure Business Tourism Economic Impact for First Time 15/05/2014. The State Secretary to the Minister for Tourism, Isabel Borrego, the President of SEGITUR, Antonio Lopez de Avila, and the representatives of the six associations comprising the Meeting and Event Industry Forum, ...
Views: 2,957

IMEX reaches 100 signatories target for meetings industry Declaration of Support

IMEX reaches 100 signatories target for meetings industry Declaration of Support 24/04/2014. Following the signing of the IMEX Declaration of Support for the meetings and events industry by the President of the Istanbul Chamber of Commerce, the IMEX Group has now reached its first ...
Views: 2,008

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,784

Eventisimo Named "Best Event Company in Spain" by El Publicista

Eventisimo Named "Best Event Company in Spain" by El Publicista 24/03/2014. El Publicista, the advertising, marketing and communication magazine, has recently ranked Eventisimo in top place in the "Best Event Company in Spain" category of its annual awards. This ranking takes ...
Views: 2,229

Growing Digital Engagement

Growing Digital Engagement 01/03/2014. For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
Views: 3,814

Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show 21/02/2014. Planners and exhibitors can reap maximum benefits on the show floor.A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned ...
Views: 3,356

FYCMA Broadens 2014 Agenda with 18 Trade Shows and More than Dozen Major Congresses

FYCMA Broadens 2014 Agenda with 18 Trade Shows and More than Dozen Major Congresses 20/02/2014. In 2013, the trade show and congress centre hosted 17 trade shows – up 11% with respect to 2012 – and 75 events, including congresses, conventions and seminars, among others, representing a ...
Views: 2,631

Emperador Hotel Presents St Valentine’s AMORTERAPIA Pack

Emperador Hotel Presents St Valentine’s AMORTERAPIA Pack 07/02/2014. Every year, brands make the most of St Valentine’s Day to reach out to consumers and promote their products and services. The celebration of the Feast of St Valentine, as it is ...
Views: 2,286

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 5,218

Claes Akerblom New Director of atlantadmc Inbound Division

Claes Akerblom New Director of atlantadmc Inbound Division 01/11/2013. Recently appointed to the post of director of >atlantadmc Inbound Division, Claes Akerblom’s responsibilities will include developing the division’s business plan, both strengthening the company’s presence in existing markets and forging alliances ...
Views: 3,012

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 5,184

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 148,484

Civilização Activa Addresses Importance of Car Museums for Promoting Inland Tourism

Civilização Activa Addresses Importance of Car Museums for Promoting Inland Tourism 19/09/2013. On 15 September 2013, the organizations Associação Civilização Ativa and Fundación Lapa do Lobo held a seminar in Nelas (Portugal) on how car museums help to promote inland tourism.The 2nd ...
Views: 2,793

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 7,118

IBTM India Gears Up to Deliver First IBTM Tabletop Event

IBTM India Gears Up to Deliver First IBTM Tabletop Event 26/08/2013. IBTM India, which is set to take place at the Grand Hyatt in Mumbai from 12-14 September 2013, will be the first event of its kind to take place in India following ...
Views: 3,097

Malaga to Host International Horse Show

Malaga to Host International Horse Show 04/08/2013. The project, which has the full support of Malaga City Council, will be held at the city’s tradeshow and congress centre from 27-30 March 2014.The aim of 1st edition of ...
Views: 3,789

42 Promotions and Eventisimo Produce Popular Holi Festival of Colours in Barcelona

42 Promotions and Eventisimo Produce Popular Holi Festival of Colours in Barcelona 29/07/2013. On 13 July, Barcelona hosted the Holi Festival of Colours, a music festival inspired by an Indian celebration which filled Fira de Montjuic’s Plaza del Universo with colour and rhythm.Eventisimo ...
Views: 4,155

Alhambra Hostesses at Granada Festival of Music and Dance

Alhambra Hostesses at Granada Festival of Music and Dance 28/07/2013. At the last edition the festival, 61,567 people participated in 100+ activities included in the programme, and 97.1% of the entrance tickets were sold.During the 62nd International Festival of Music ...
Views: 4,020

Unique Opportunity to Book Tall Ship in Barcelona and Mediterranean from September Onwards

Unique Opportunity to Book Tall Ship in Barcelona and Mediterranean from September Onwards 26/07/2013. A newcomer to the Mediterranean waters, Gulden Leeuw (Golden Lion) is suitable for day sails for groups from 20-200 passengers and quay parties with a maximum of 300 guests.A Dutch ...
Views: 3,193

Malaga Tradeshow and Congress Centre Implements Staff Equality Plan

Malaga Tradeshow and Congress Centre Implements Staff Equality Plan 15/07/2013. The measures affect three strategic areas such as reconciling family, private and professional life, and equal opportunities as regards promotion and training.The Malaga Tradeshow and Congress Centre (FYCMA) has taken ...
Views: 3,194

Alhambra Hostesses at the Opening of ENTURNA

Alhambra Hostesses at the Opening of ENTURNA 02/06/2013. The International School of Rural Tourism and Nature (ENTURNA) in Guadix was officially opened by the Minister for Energy, Enterprise and Tourism, Jose Manuel Soria Lopez.A project run by the ...
Views: 3,539

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 6,100

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times? 23/02/2013. In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
Views: 4,662

SONO Installs Interactive Platform for Promoting New Volkswagen Golf

SONO Installs Interactive Platform for Promoting New Volkswagen Golf 11/02/2013. From the beginning of December 2012 until the end of January, the new Golf was on show at Terminal 1 of Barcelona Airport.On the request of Volkswagen, SONO was commissioned ...
Views: 3,914

Spanish Minister of Industry, Energy and Tourism and APCE Meet to Defend International Promotion

Spanish Minister of Industry, Energy and Tourism and APCE Meet to Defend International Promotion 10/02/2013. At the meeting between the Spanish Minister of Industry, Energy and Tourism and the Spanish Association of Congress Centres (APCE), the fundamental role of congress centres for local economies was highlighted.
Views: 2,961

Tarragona Convention Bureau Promotes City as MICE Destination at FITUR 2013

Tarragona Convention Bureau Promotes City as MICE Destination at FITUR 2013 07/02/2013. Sales visits, sector meetings, and attracting events figured among the objectives of the TCB at the 2013 edition of FITUR.As in previous years, the Tarragona Convention Bureau (TCB) attended FITUR ...
Views: 3,450

Prada’s Luna Rossa Finds Inspiration in Technological Innovation

Prada’s Luna Rossa Finds Inspiration in Technological Innovation 24/01/2013. SONO has created five multimedia totems equipped with spy holes for the international promotion of Prada’s new fragrance at different sales points.On the occasion of the launching of Prada’s new ...
Views: 3,784

Using Video to Promote and Extend the Life of Your Events

Using Video to Promote and Extend the Life of Your Events 19/12/2012. Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
Views: 13,064

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at EIBTM, global event for meetings and incentives IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter