Toute l'actualité, événements: Marketing

Since 2010 the company has used online reputation management analysis as part of its management system, and achieved an overall satisfaction index of 81.1% in 2012Melia Hotels International, the leading ...
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Appealing to your prospective attendees’ self-interest will attract them to your event and keep them engaged from start to finish.When you deeply engage attendees from the very start—strategically based on ...
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Twenty seven new exhibitors have signed up to The Meetings Show UK in the last week as destinations, venues and meetings industry suppliers recognise the value and importance of the new show, ...
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The aim of the new board of directors is to increase the chapter’s influence in the association meeting market.Alexandra Toregao of the Lisbon Congress Centre (Portugal) has been electedas the ...
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The brand offers its members education covering the following aspects: event organization; Internet and social networking; and tourism product creation.A brand marketing country houses and hotels with corporate and private ...
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Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
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During April and May, ACCEPTUS’ models have graced the streets of Seville with their beauty and charm.Coordinated by ACCEPTUS, the Seville-based event agency’s models lit up the the city’s streets ...
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Mobile event technology leader DoubleDutch teams up with The Meetings Show UK to engage attendees, source leads, and gather insight with event’s official mobile app. The Meetings Show UK, the ...
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This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
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Conducted by DCI, "Winning Strategies in Destination Marketing" analyzes the perceptions of North American meeting planners with global meeting planning responsibilities.Development Counsellors International (DCI) will present the findings of a ...
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Exit Audiovisuales is currently installing LED screens at Montjuïc’s Olympic Ring.From 16-19 May, Barcelona will be hosting the Summer X-Games, an action-sports event organized by ESPN.Commissioned by Seven ...
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The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
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The firm’s global expansion continues with a partnership which will streamline communication services in Italy and build presence in the Brazilian and Chinese markets. ABTS Convention Services (ABTS), a global ...
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Value is a loaded word.The worth of something is subjective, depending who’s doing the evaluating and how. When it comes to trade shows, does the organizer’s investment determine their value? ...
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Fukuoka City in Japan and Davao City in the Philippines have both been selected as winners of the IMEX in Frankfurt Wild Card competition for 2013. The IMEX Wild Card ...
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The Spanish Tourist Office in Chicago has just launched the new edition of its free digital magazine featuring on Seville.Available at www.meetinspainmagazine.com, the magazine is mainly geared to event planners, ...
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The show, scheduled to be held at Messe Frankfurt from 21-23 May 2013, will feature eight education tracks.Eight education tracks, which include "industry trends", "personal development" and "sustainability", define IMEX ...
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With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
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The 15th edition of the event is scheduled to be held at the Attic restaurant in Barcelona on 3 April 2013.Organized by English Metas and Dantex Group, with the special ...
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In my work with entrepreneurs, especially small business owners, in my country Nigeria, one re-occurring theme is their approach towards marketing. Each time I’m in a consulting or strategy session with a ...
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The opening of the new ICCA Middle East Regional Office recognizes the enormous potential of the international association meetings industry in the region.The International Congress and Convention Association (ICCA) has ...
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This solution allows event attendees to view the presentations of keynote speakers and send them comments via an integrated chat system.PowerVote has just launched its new app for tablet and ...
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According to the aggregate data supplied by the members of the Spanish Association of Congress Centres (APCE), in 2012 they hosted a total of 4,647 events with 4,064,048 delegates, generating an overall ...
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The show concluded with a 7% increase in foreign visitors, thanks to the strong presence of trade professionals from Latin America and Africa, as well as from Spain’s chief feeder markets, such ...
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This week, the company Valencia Shopping has presented a new service which will be available to tourists from 8 March.3n1’s new product is a guided shopping tour of the city, ...
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With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
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Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
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In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
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Opening of new African regional office acknowledges development of the international association meetings market in the African region.Ms. Chris Prieto, CMP, is the new South African based Regional Director covering ...
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The last of a three-part pricing series, this article focuses on alternative models for two important relationship and revenue streams for meetings: membership and sponsorship.Relationships drive profitability when it comes ...
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The Meetings Show UK’s inaugural event will take place during week commencing 8 July 2013 at Olympia, London. The Meetings Show UK has unveiled a highly anticipated initial list ...
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The word structure within the context of management is often generally associated with organizational design (organogram) only. While this is true, structure does involve organizational design but is not limited to it.
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Carlson Wagonlit Travel’s annual survey shows that the overall ranking of priorities for 2013 is very similar to that for 2012.This week, Carlson Wagonlit Travel has recently published its CWT ...
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The centre has once again generated a cash surplus, even exceeding initial targets.In 2012, Kursaal’s activities yet again generated an operating cash surplus (€363,701), meaning the venue continues to be ...
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Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
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SONO has created five multimedia totems equipped with spy holes for the international promotion of Prada’s new fragrance at different sales points.On the occasion of the launching of Prada’s new ...
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As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
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In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
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Going unnoticed at a show attended by over 60,000 trade professionals and the world’s chief players in the mobile telephone industry is something that sadly happens to 90% of the exhibitors taking ...
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In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
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Turespaña and the Spanish Association of Congress Centre (APCE) have signed an agreement aimed at improving Spain’s position in the international business tourism market.The collaboration agreement, signed by Ignacio Valle ...
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The study included an in-depth analysis of each of the 50 provinces in Spain, as well as the autonomous cities of Ceuta and Melilla.The students taking part in the Congress ...
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A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
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Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
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The Barcelona office run by Elke Bührer will focus on CSR events.One of the leading Spanish companies in the meetings and event industry, Exploramas has just opened a permanent office ...
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The summit will be held 31 January to 02 February 2013 at the MET Hotel in Thessaloniki.Four ICCA Chapters – Mediterranean, UK/Ireland, Central European and Middle East – have joined ...
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The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
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Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
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One of the best guarantees for an exhibitor is the confidence of working with a company certified by the Ministry, since this means that it has obtained certificates of satisfactory execution in ...
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There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
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