Toute l'actualité, événements: Google

The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
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With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
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On-demand is here to stay, but it’s a challenge for the meetings and hospitality industry."On-demand" vs. "when we say so" is not just a Millennial issue. Perhaps technological innovations have ...
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Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
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A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
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Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
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As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
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In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
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Going unnoticed at a show attended by over 60,000 trade professionals and the world’s chief players in the mobile telephone industry is something that sadly happens to 90% of the exhibitors taking ...
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In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
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Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
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Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
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These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
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The free app allows users to stay abreast of all the latest news about the San Sebastian congress centre, as well as its cultural and corporate event agenda.The app, which ...
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Vilafranca has adapted it new museum to the 21st century, transforming it into VINSEUM, the Catalonian Wine Culture Museum, which opened its revamped facilities to the public on 6 and 7 October.
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Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
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The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
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The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
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Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
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Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
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EventMobi is a mobile platform that has become the standard app in the meetings and event industry in countries such as Canada, USA and the UK.Marketed in Spain by Orquídea ...
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Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
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In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
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We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
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Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
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In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
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Both the city and the Feria Valencia’s Convention & Exhibition Centre adapt perfectly to the needs of modern-day meeting and events.In the last quarter of 2012, Feria Valencia’s Convention and ...
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Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
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Over the last two years, Event Planner Spain’s News and Events section has received close on 3,000,000 visits.Of the 360+ articles and press releases posted in 2011 by Event Planner ...
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Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
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Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
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1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
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2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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The aim of this forum is to disseminate present and future trends in digital development as seen by the executives of some of the world’s leading companies, including Google, Real Madrid C.F., ...
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This megalist of Event Planning online tools appeared in my Feb/Mar Connections column in Event Solutions Magazine.Planners are being challenged to work faster, harder and more efficiently. The past few ...
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1. You’re not keeping your pipeline full of new business
2. You’re solely focusing on new relationships and not nurturing your existing ...
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The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
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I don't always write in great geeky depth about technology, especially something as bleeding edge as Google+, but this new social network has the potential to be a really huge thing—and it's ...
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The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
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Event Planner Spain and eventilo.com have just announced an agreement to promote a novel online tool facilitating the online organization of all kinds of events.The Spanish and Moroccan meeting and ...
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Date of Celebration: 27/10/2011

This is the first time the EmTech Conference will be held in Europe, Malaga becoming the third foreign city (after Canton, China and Bangalore) to host the event.The Massachusetts Institute ...
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Getting information out about your event immediately isn't a matter of just wooing the press anymore. Your attendees are now also your event chroniclers—reporting updates, blog posts, videos and photos on Facebook, ...
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The seminar "Truths and Lies about Web 2.0 for Events", organized by the Spanish Chapter of MPI (Meeting Professionals International), was held in 18 May.On this occasion, the Tryp Condal ...
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Our world is being remade by the computer programs that let us talk to each other. The numbers are massive, with the incomprehensibility of cosmic distances or national budgets. 190 million tweeters, ...
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Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
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I'm wondering if there are just too many of us. Of you, really: conference planners. While there's without doubt value in meetings, terrific value in the great ones, I find myself wondering ...
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Oh, the Internet. For all it avails, attendees and planners still cringe at the idea of paying much for it—perhaps a shocked response to exorbitant Wi-Fi fees in a world that boasts ...
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Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
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It's getting easier to hit the road without missing a beat thanks to cloud apps. These web-based applications store your data on a remote server—on the Internet, basically—so you can access it ...
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In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
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