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Audiovisual Line Servicios de Comunicación. Services audiovisuels à Madrid: systèmes de son et lumière pour événements d’entreprise
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140 news articles found (sort by date, views)
25/03/2015.

Barcelo Sevilla Renacimiento Hotel Hosts KIA Group Regional Middle Eastern and African Dealer Conference


Barcelo Sevilla Renacimiento Hotel Hosts KIA Group Regional Middle Eastern and African Dealer Conference
The car industry continues to consolidate its position as one of the hotel’s most important markets.The event was attended by the company’s chief executives, captained by Mr Tae-Hyun (Thomas) Oh, ...
(Views: 229) See more
03/03/2015.

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions


Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions
Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
(Views: 1,503) See more
11/01/2015.

More than Fun and Games


More than Fun and Games
The video game industry seems to be growing up. Should the meeting industry follow its lead?Increasingly, I use video games to inspire new approaches on how we can design meetings. ...
(Views: 1,325) See more
29/12/2014.

Alhambra Collaborates in Kiwi Atlantico Campaign


Alhambra Collaborates in Kiwi Atlantico Campaign
The campaign took place in Madrid and Barcelona from 5-15 December.In addition to providing promotional staff for the Kiwi Atlantico campaign in Madrid and Barcelona, the event staff and organization ...
(Views: 621) See more
27/12/2014.

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty


How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty
Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
(Views: 1,661) See more
19/12/2014.

Azavista’s Future Event Tendencies


Azavista’s Future Event Tendencies
Cassandra Michael, sales and marketing manager at Azavista, the leader in corporate event technology, gave a presentation about the future of events as the company envisions it, at EIBTM (Barcelona) last month.
(Views: 1,150) See more
04/12/2014.

Acceptus Perfumes Christmas


Acceptus Perfumes Christmas
Acceptus has yet again been commissioned to handle the Christmas campaign of the firm Adolfo Dominguez. What is involved is the presentation of "Trip de Ceylon", a new women’s eau ...
(Views: 689) See more
14/11/2014.

Interview with Graeme Barnett of EIBTM


Interview with Graeme Barnett of EIBTM
Days before the start of the 2014 edition of EIBTM, scheduled to be held from 18-20 October, Event Planner Spain has interviewed Graeme Barnett, Senior Exhibition Director, Reed Travel Exhibitions, EIBTM.
(Views: 1,104) See more
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 1,723) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 3,139) See more
24/09/2014.

Vision Films and Heineken "Open Your Cities"


Vision Films and Heineken "Open Your Cities"
Vision Films have been involved in the making of a new promotional video for Heineken.Vision Films teamed up with The White Alchemist to support the development of the Heineken Escaparates ...
(Views: 1,029) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 3,738) See more
15/09/2014.

Do You Now Es.cultura Well?


Do You Now Es.cultura Well?
After the summer break, we have thought that now is a good time to show or remind you who we are, what we do, and where we operate at Es.cultura.Are ...
(Views: 1,981) See more
07/09/2014.

Make Your Meeting Go Viral


Make Your Meeting Go Viral
Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
(Views: 2,902) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,763) See more
27/08/2014.

Freddie For A Day 2014


Freddie For A Day 2014
The Mercury Phoenix Trust continues its alliance with Hard Rock Cafe in 2014.Responsible for raising awareness and funding charities globally in the worldwide fight against AIDS, The Mercury Phoenix began ...
(Views: 1,356) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 3,416) See more
21/07/2014.

Vision Films Wishes You a Happy Summer with Balearia and Maradona


Vision Films Wishes You a Happy Summer with Balearia and Maradona
Vision Films has been supporting the launch of the new Balearia website and the accompanying campaign and events, creating engaging content to communicate the on-board offerings on the Balearia ferry routes.
(Views: 1,538) See more
22/05/2014.

Pacific World Innovates with Its Monthly Destination Index


Pacific World Innovates with Its Monthly Destination Index
Providing meeting professionals with insight knowledge and trends.Pacific World, the integrated global DMC and Event Management organization, has developed a unique destination index, providing corporate, association and agency planners with ...
(Views: 1,257) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 4,155) See more
07/01/2014.

Repro Disseny Collaborates in 4th Turisme de Barcelona Convention


Repro Disseny Collaborates in 4th Turisme de Barcelona Convention
Repro Disseny, the Barcelona-based printing firm, is an industry benchmark thanks to its commitment to innovation. With three departments (image, print and media), Repro Disseny provides companies with turnkey solutions, ...
(Views: 1,670) See more
06/01/2014.

ABTS Convention Services Launches Industry Campaign in Support of Booking Official Housing Through Associations for Medical Meetings


ABTS Convention Services Launches Industry Campaign in Support of Booking Official Housing Through Associations for Medical Meetings
Over $50,000,000 lost due to "Around the Block" booking in international housing alone means major detriment to medical associations’ annual meetings revenues and hundreds of millions lost for the industry.ABTS ...
(Views: 1,478) See more
18/12/2013.

German Companies Occupy 2013 European Best Events Awards Podium


German Companies Occupy 2013 European Best Events Awards Podium
The winners were announced at a ceremony held in Milan on 26 November. Held at Milan’s Museo della Scienza e della Tecnologia during the BEA Expo Festival, the 8th edition ...
(Views: 2,216) See more
14/12/2013.

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival


Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival
The awards ceremony took place in Buenas Aires (Argentina) on 6 December.Now running into its 14th edition, the festival, which acknowledges the best Latin American promotional marketing, advertising and event ...
(Views: 2,876) See more
12/12/2013.

Puente Romano Hosts 2013 St Nicolas Dinner


Puente Romano Hosts 2013 St Nicolas Dinner
As in previous years, the hotel’s Andalusia function room was decked out in festive cheer for the occasion.On 5 December, the Puente Romano Hotel’s Andalusia function room, decorated down to ...
(Views: 1,874) See more
28/11/2013.

Gran Melia Don Pepe Organizes Toy Donation Campaign


Gran Melia Don Pepe Organizes Toy Donation Campaign
As in previous years, the Gran Melia Don Pepe Hotel (Marbella) has launched its Christmas toy donation campaign, ending on 30 December. All the toys will be donated to the Red Cross ...
(Views: 2,374) See more
03/11/2013.

Eventisimo Organizes 2013 Eficacia Awards Ceremony


Eventisimo Organizes 2013 Eficacia Awards Ceremony
The awards ceremony took place at the Municipal Congress Centre of Madrid on 24 October.The communication and event agency Eventisimo handled the stage design, theming, corporate image, and technical and ...
(Views: 2,388) See more
22/09/2013.

Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers


Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers
This autumn, Red UNIO has launched a new campaign in which the agency encourages clientes to perform voodoo on their suppliers.With the "Perform Voodoo on Your Suppliers" campaign, Red UNIO ...
(Views: 2,060) See more
21/09/2013.

"The Threshold of the Desert" to be Presented before European Parliament in October


"The Threshold of the Desert" to be Presented before European Parliament in October
The project comprises an 18-minute social documentary, media and social media campaigns, and screenings and debates in three continents.Launched at the end of 2012, "The Threshold of the Desert" is ...
(Views: 2,674) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 5,617) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 6,035) See more
06/07/2013.

EIBTM Launches Sustainable Exhibitor Support Campaign


EIBTM Launches Sustainable Exhibitor Support Campaign
"Top Ten Tips for Sustainable Exhibiting" released for EIBTM 2013.On the run up to EIBTM 2013, the global meetings industry and events exhibition will be supporting exhibitors with a series ...
(Views: 2,697) See more
30/05/2013.

ACCEPTUS Coordinates "Agua de Rocío" Campaign for Victorio & Lucchino


ACCEPTUS Coordinates "Agua de Rocío" Campaign for Victorio & Lucchino
During April and May, ACCEPTUS’ models have graced the streets of Seville with their beauty and charm.Coordinated by ACCEPTUS, the Seville-based event agency’s models lit up the the city’s streets ...
(Views: 3,037) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,977) See more
05/03/2013.

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones


Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones
With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
(Views: 2,486) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 6,242) See more
23/02/2013.

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?


Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?
In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
(Views: 4,061) See more
16/02/2013.

Interactive Meetings with iPads


Interactive Meetings with iPads
The Madrid-based firm PadInTheCity would like to share its experiences in using iPads at a professional level at all sorts of events.Below, PadInTheCity explains how to use IdeaFlight, a presentation ...
(Views: 4,631) See more
15/12/2012.

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education


Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education
Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
(Views: 4,500) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 5,061) See more
26/10/2012.

ICCA Board of Directors Formally Endorses IMEX America


ICCA Board of Directors Formally Endorses IMEX America
ICCA only endorses trade shows that are of genuinely global stature in terms of both exhibitors and buyers.Following the success of IMEX America’s second edition in Las Vegas, the ICCA ...
(Views: 3,694) See more
27/09/2012.

Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul


Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul
Turkey is one of the markets with the largest growth potential thanks to cultural, language and business tourism.In line with its strategy to penetrate new markets, on 19 and 20 ...
(Views: 2,586) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 4,317) See more
13/09/2012.

OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration


OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration
With 105 associated PCOs and 201 collaborating companies, OPC España is currently the most representative congress industry organization in Spain.Over the last few weeks, the Spanish Federation of Professional Congress ...
(Views: 2,600) See more
10/09/2012.

Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival


Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival
The guitar was installed in the boulevard Gran Capitan, right in the city centre.On the occasion of the 32nd Guitar Festival of Cordova, Events Privilege designed a number of stunts ...
(Views: 4,412) See more
08/09/2012.

Why Does the Spanish Government Ignore the Importance of MICE for Its Tourist Industry?


Why Does the Spanish Government Ignore the Importance of MICE for Its Tourist Industry?
The Spanish government is striving to take measures that, sooner or later, will seriously harm one of the few industries that, until now, have managed to weather the storm with dignity.
(Views: 4,217) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 6,269) See more
08/08/2012.

Canary Islands Summer Marketing Campaign Targets Moscow


Canary Islands Summer Marketing Campaign Targets Moscow
This summer, the Canary Island Tourism Office has carried out an ambitious month-long marketing campaign in Moscow, using beach volleyball as the main thread.The Canary Islands brand was present is ...
(Views: 3,072) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,901) See more
07/07/2012.

Building Your Trojan Horse


Building Your Trojan Horse
The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
(Views: 5,181) See more

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter