Toute l'actualité, événements: Campaign

This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
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With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
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Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
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In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
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The Madrid-based firm PadInTheCity would like to share its experiences in using iPads at a professional level at all sorts of events.Below, PadInTheCity explains how to use IdeaFlight, a presentation ...
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Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
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In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
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ICCA only endorses trade shows that are of genuinely global stature in terms of both exhibitors and buyers.Following the success of IMEX America’s second edition in Las Vegas, the ICCA ...
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Turkey is one of the markets with the largest growth potential thanks to cultural, language and business tourism.In line with its strategy to penetrate new markets, on 19 and 20 ...
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The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
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With 105 associated PCOs and 201 collaborating companies, OPC España is currently the most representative congress industry organization in Spain.Over the last few weeks, the Spanish Federation of Professional Congress ...
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The guitar was installed in the boulevard Gran Capitan, right in the city centre.On the occasion of the 32nd Guitar Festival of Cordova, Events Privilege designed a number of stunts ...
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The Spanish government is striving to take measures that, sooner or later, will seriously harm one of the few industries that, until now, have managed to weather the storm with dignity.
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Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
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This summer, the Canary Island Tourism Office has carried out an ambitious month-long marketing campaign in Moscow, using beach volleyball as the main thread.The Canary Islands brand was present is ...
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Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
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The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
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Those who are part of the international business meetings community already know: Organizations that invest in business travel and participate in meetings have a greater chance of achieving their business goals than ...
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Both groups have been invited by Sunny Cars, a car rental firm specializing in holiday destinations, of which Mallorca is the most important.With 40 people in each group, Absolute Groups ...
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Debating between political candidates is normal at election times. What is unusual, though, is that the candidates are assessed and given scores in real time by the public… at least until now.
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In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
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The Nasrid monument follows in the footsteps of other heritage buildings and sites on five continents.Rotary International chose Granada-based Prodisa Comunication, one of the leading companies in the sector, and ...
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There are 378 basic cards – with 18 players for each one of the BBVA League’s 20 teams – which, this year, have two new features: PLUS DEFENSA and PLUS JUNIOR.
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How would you like to get free exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how ...
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The different actions included "Mama Cook by Pullmantur," a cooking competition for mothers.During the 10th edition of Madrid Fusion, a culinary event par excellence held last January at Madrid’s Municipal ...
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Kokorico is the new fragrance for men that the French designer presented in Spain last February, specifically in Madrid and Barcelona, at the Sutton discotheque and the Shoko, respectively, two modern and ...
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There is no better way to break the ice at an event than with a glass of wine.Alfredo Peris, an oenologist and journalist specializing in wine, and Carlos Casallachs, an ...
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Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
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When Ron Johnson planned a recent conference for the State Bar of California in Hong Kong, the group wanted to minimize its carbon footprint. Responding to this concern, he arranged the entire ...
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With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
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On 3 December, Ricardo Fernandez del Moral will be performing at Café de Chinitas as part of the Madrid Cool Night festival agenda.The 3rd edition of Madrid Cool Night – ...
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2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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The winners of the contest will be able to experience Melia's wellbeing tips given during a number of weekend breaks at a selection of the chain's Spanish properties.One of the ...
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Delegates will no longer have to pay Wi-Fi fees, or clock up huge data roaming charges on their mobile devices, if a campaign by professional congress organisers (PCOs) amounts to anything.
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The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
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In July, the campaign of the Ministry of Environment and Rural and Marine Affairs was conducted at the five Spanish airports with the largest number of tourist arrivals at this time of ...
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Coinciding with the iconic date (04/07/2011), 4711, owned by Mäurer & Wirtz, opened a new chapter in the history of the most famous eau de cologne brand in the world, with the ...
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The most spectacular hotel lobby in the world, the B-Lounge and a convention centre with a capacity of 1,200 people are surely among the reasons why the 4-star Barcelo Malaga, located at ...
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Nearly everyone must have seen by now Axe’s new spot for promoting Excite, proving that not even angels are capable of resisting this new fragrance.As part of Axe’s campaign in ...
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Crowdfunding as a strategy seems too good to be true. Raise capital, connect with others and publicize your business, all at the same time. But, it is true, and businesses of all ...
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The initiative is part of the campaign "Summer Fashion 2011" that the Corte Ingles launches each year under the slogan "Summertime".El Corte Ingles Group and the Regional Government have signed ...
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Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
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In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
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As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
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While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
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The hotel chain is offering discounts of up to 30% on room rates at its properties in Spain and in the rest of Europe in a new post-Christmas sales campaign.Sol ...
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We’ve all seen them: trade show hustlers, squirreling up and down aisles, determined to collect every koosie, coaster and whistle-light keychain—most of which end up in the hotel trash bin anyway because ...
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Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
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The Inspired by Iceland campaign and the Iceland Convention & Incentive Bureau (ICIB) were presented with the ICCA Best Marketing Award in Hyderabad, India on 27 October 2010. The aftermath ...
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Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
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