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EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

161 news articles found (sort by date, views)
07/09/2014.

Make Your Meeting Go Viral


Make Your Meeting Go Viral
Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
(Views: 2,176) See more
23/08/2014.

Managing AV for Non-Techies


Managing AV for Non-Techies
Educator Kassia Dellabough talks audiovisual smarts for meeting professionals in advance of her 2014 World Education Congress session.What is some of the most important AV knowledge that you’ve found meeting ...
(Views: 2,311) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,658) See more
18/07/2014.

Event Organization by Exit Audiovisuales


Event Organization by Exit Audiovisuales
When a company plans to hold an event, evidently it wants everything to go as planned since its success and reputation is on the line. This is when Exit Audiovisuals appears on ...
(Views: 1,383) See more
12/07/2014.

EIBTM 2014 Confirms 90 New Buyer Group Co-ordinators


EIBTM 2014 Confirms 90 New Buyer Group Co-ordinators
Hosted buyer registration went live a fortnight ago, with over 4,000 spaces available.EIBTM, the leading global event for the meetings and events industry, has recently confirmed 90 new hosted buyer ...
(Views: 1,223) See more
07/06/2014.

MPI Meeting Outlook Spring 2014


MPI Meeting Outlook Spring 2014
The latest research predicts continued growth in virtual and hybrid meetings and slight shifts in budgets while reporting on the overall health of the meeting and event industry.Meeting professionals have ...
(Views: 2,221) See more
04/06/2014.

Exploramas Organizes CSR Activity in Seville


Exploramas Organizes CSR Activity in Seville
The employees of a multinational participated in a charity initiative for a food bank, as part of a corporate experience organized by Exploramas in the Andalusian capital.Divided into four groups, ...
(Views: 1,117) See more
20/05/2014.

Incentives that Deliver the Wow


Incentives that Deliver the Wow
Incentive travel is making a comeback—of sorts. The demand is there but challenges persist.Demand is strong for incentive business these days, with more organizations opting for international destinations and content-rich ...
(Views: 2,107) See more
17/03/2014.

Adventure in Valencia Market by Es.cultura


Adventure in Valencia Market by Es.cultura
Es.cultura’s team continues to strive daily to surprise its clients with original, new ideas for their events, incentives and conventions.On this occasion, Es.cultura presents "Adventure in Valencia Market."Do ...
(Views: 1,617) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,746) See more
10/01/2014.

Most Popular Event Planner Spain Posts in 2014


Most Popular Event Planner Spain Posts in 2014
As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
(Views: 1,837) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,699) See more
07/12/2013.

Indoor Reforestation: a Sustainable, Effective CSR event Adaptable to Any Venue or Location


Indoor Reforestation: a Sustainable, Effective CSR event Adaptable to Any Venue or Location
Fabio Lomeña, sales manager of Exploramas, unveiled this new activity at EIBTM 2013, emphasizing that it is five times more effective than the traditional kind and saves on travel. Even ...
(Views: 2,321) See more
01/12/2013.

"Low Cost" or Not "Low Cost", that Is the Question


"Low Cost" or Not "Low Cost", that Is the Question
ICCA Iberian Chapter and MPI Spain got together to debate this phenomenon at EIBTM 2013.Low-cost events are a phenomenon that appears to have come to stay in the MICE market, ...
(Views: 2,100) See more
26/11/2013.

CWT Meetings & Events Advises on 2014 Trends


CWT Meetings & Events Advises on 2014 Trends
With cost saving still high priority for clients, CWT Meetings & Events helps them plan ahead. Last week, CWT Meetings & Events, the award-winning global meetings and events division of ...
(Views: 1,795) See more
21/11/2013.

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor


IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor
With its eyes and ears on the global meetings marketplace from two vantage points – one in Europe at IMEX in Frankfurt and one in the US at IMEX America – the ...
(Views: 2,456) See more
14/09/2013.

Melia Incorporates New Online Tools for Facilitating Meeting Package Bookings


Melia Incorporates New Online Tools for Facilitating Meeting Package Bookings
Thanks to the new "Meeting Packages" section, users can now budget for their event by following several easy steps, with a fixed price per person. Through its specialized Meeting & ...
(Views: 2,353) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,875) See more
27/08/2013.

When Meetings Meet Pharma


When Meetings Meet Pharma
Meeting professionals in the life sciences sector (pharma, medical) have a unique skill set that gives all planners, regardless of niche, a look at what they’ll need to learn to ensure future ...
(Views: 4,165) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 5,187) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,379) See more
07/03/2013.

Cater to the New Year


Cater to the New Year
Ideas for staying on-trend and within budget for your F&B.While trends come and go, one thing that can always be counted on is the importance of food and beverage to ...
(Views: 4,260) See more
23/02/2013.

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?


Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?
In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
(Views: 3,810) See more
01/02/2013.

Cost Control to Continue to Be Key Factor in Travel Management in 2013


Cost Control to Continue to Be Key Factor in Travel Management in 2013
Carlson Wagonlit Travel’s annual survey shows that the overall ranking of priorities for 2013 is very similar to that for 2012.This week, Carlson Wagonlit Travel has recently published its CWT ...
(Views: 2,365) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,962) See more
25/12/2012.

Hybrid Across Boundaries


Hybrid Across Boundaries
A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
(Views: 4,388) See more
15/12/2012.

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education


Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education
Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
(Views: 3,808) See more
13/12/2012.

Adopting Better Discount Practices


Adopting Better Discount Practices
The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
(Views: 4,404) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 6,107) See more
24/11/2012.

Framing the Pricing Picture: Revenue, Risk and Registration


Framing the Pricing Picture: Revenue, Risk and Registration
The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
(Views: 4,283) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 4,566) See more
25/10/2012.

Is It Safe to Return to the Water?


Is It Safe to Return to the Water?
How economically challenged european countries can be a boon for U.S. Meetings"Spain’s Credit Crunch," "Greece’s Euro Woes," "Challenges for Europe’s Economic Core." These are just some of the recent news ...
(Views: 5,392) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 5,026) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 4,093) See more
12/09/2012.

Make Your Meeting Smart


Make Your Meeting Smart
What smartphone technology can teach (and remind) us about meeting design.The message being debated about MPI’s future of meetings within groups, surveys and expert interviews is emphatic: don’t use technology ...
(Views: 4,131) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,900) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,230) See more
07/07/2012.

Building Your Trojan Horse


Building Your Trojan Horse
The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
(Views: 4,893) See more
28/05/2012.

Business as Usual as EIBTM Warms Up for 2012 Edition


Business as Usual as EIBTM Warms Up for 2012 Edition
As EIBTM prepares to celebrate its 25th anniversary, Event Planner Spain has spoken to the exhibition’s director Graeme Barnett about the next edition, scheduled to be held from 27-29 November 2012 at ...
(Views: 4,101) See more
07/05/2012.

Kyoto Grant Scheme for Cultural Meeting Content Hailed a Success


Kyoto Grant Scheme for Cultural Meeting Content Hailed a Success
Kyoto Convention Bureau hopes the scheme will benefit more meetings over the next two years.A grant system launched in Kyoto to encourage meeting planners to incorporate traditional cultural activities into ...
(Views: 1,794) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,959) See more
06/04/2012.

The Value of Virtual


The Value of Virtual
A new study reveals the realities of meetings going virtual, from the variety of formats and sourcing to measurement and comparisons to face to face.The role of virtual meetings is ...
(Views: 5,206) See more
19/03/2012.

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities


Spanish MICE Industry Hovering Between Uncertainty and New Opportunities
Due to the current uncertainty, only 12% of Spanish companies expect to increase their event budgets in 2012.The Spanish MICE industry faces bleak prospects for 2012, according to the results ...
(Views: 3,074) See more
29/02/2012.

A Guide for Organizing Fashion Events


A Guide for Organizing Fashion Events
An overview of the basic steps for successfully planning, organizing and staging a fashion event.Pre-eventThe first most complex step addresses all the main aspects that should be taken into ...
(Views: 2,758) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,783) See more
02/02/2012.

Perception vs. Reality


Perception vs. Reality
The economic crisis is one of the greatest challenges facing businesses today. And it’s exacerbated by a crisis in leadership when it comes to articulating a clear business value proposition and executing ...
(Views: 4,768) See more
13/01/2012.

Top 20 Secrets to Success in Hotel SMS Marketing


Top 20 Secrets to Success in Hotel SMS Marketing
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 7,605) See more
20/12/2011.

How "Fresh" is Your Hotel Website?


How "Fresh" is Your Hotel Website?
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
(Views: 6,386) See more
09/12/2011.

The Client is Still King: 10 Basic Service Marketing Trends


The Client is Still King: 10 Basic Service Marketing Trends
1. Radical customization: companies should be concerned about adapting to everyone; that is, to their client segments, depending on their demand and real needs, as well as adapting fully to market trends. ...
(Views: 4,914) See more
01/11/2011.

Incentives 2011


Incentives 2011
Times are tough for the incentives industry. With traces of the recession still lingering, companies have continued to keep their belts tight and their employees close to home. One U.S. company, however, ...
(Views: 4,963) See more

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