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167 news articles found (sort by date, views)

Team-building activities and solidarity go hand in hand at Es.cultura Events

Team-building activities and solidarity go hand in hand at Es.cultura Events 15/06/2015. Why organize an incentive or convention that with time is forgotten? Why not club together to make a really positive impact, something that makes you feel proud of as a team, something ...
Views: 475

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 2,127

Avis Becomes Official Rent-a-Car Company at IFEMA

Avis Becomes Official Rent-a-Car Company at IFEMA 22/03/2015. Avis and IFEMA Feria de Madrid have signed an agreement by which this company will be its official rent-a-car company. Avis will offer exclusive rates to the facility’s exhibitors and visitors.
Views: 1,016

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,154

More than Showing Up

More than Showing Up 20/02/2015. Speakers can elevate event ROI with engagement, content marketing and collaboration.The demands of the professional speaker are increasing. On-the-mark content is critical to driving overall event ROI for both attendees ...
Views: 1,872

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,120

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 3,267

Managing AV for Non-Techies

Managing AV for Non-Techies 23/08/2014. Educator Kassia Dellabough talks audiovisual smarts for meeting professionals in advance of her 2014 World Education Congress session.What is some of the most important AV knowledge that you’ve found meeting ...
Views: 3,116

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,780

Event Organization by Exit Audiovisuales

Event Organization by Exit Audiovisuales 18/07/2014. When a company plans to hold an event, evidently it wants everything to go as planned since its success and reputation is on the line. This is when Exit Audiovisuals appears on ...
Views: 1,913

EIBTM 2014 Confirms 90 New Buyer Group Co-ordinators

EIBTM 2014 Confirms 90 New Buyer Group Co-ordinators 12/07/2014. Hosted buyer registration went live a fortnight ago, with over 4,000 spaces available.EIBTM, the leading global event for the meetings and events industry, has recently confirmed 90 new hosted buyer ...
Views: 1,769

MPI Meeting Outlook Spring 2014

MPI Meeting Outlook Spring 2014 07/06/2014. The latest research predicts continued growth in virtual and hybrid meetings and slight shifts in budgets while reporting on the overall health of the meeting and event industry.Meeting professionals have ...
Views: 3,085

Exploramas Organizes CSR Activity in Seville

Exploramas Organizes CSR Activity in Seville 04/06/2014. The employees of a multinational participated in a charity initiative for a food bank, as part of a corporate experience organized by Exploramas in the Andalusian capital.Divided into four groups, ...
Views: 1,650

Incentives that Deliver the Wow

Incentives that Deliver the Wow 20/05/2014. Incentive travel is making a comeback—of sorts. The demand is there but challenges persist.Demand is strong for incentive business these days, with more organizations opting for international destinations and content-rich ...
Views: 2,879

Adventure in Valencia Market by Es.cultura

Adventure in Valencia Market by Es.cultura 17/03/2014. Es.cultura’s team continues to strive daily to surprise its clients with original, new ideas for their events, incentives and conventions.On this occasion, Es.cultura presents "Adventure in Valencia Market."Do ...
Views: 2,011

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,464

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 10/01/2014. As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
Views: 2,206

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 3,209

Indoor Reforestation: a Sustainable, Effective CSR event Adaptable to Any Venue or Location

Indoor Reforestation: a Sustainable, Effective CSR event Adaptable to Any Venue or Location 07/12/2013. Fabio Lomeña, sales manager of Exploramas, unveiled this new activity at EIBTM 2013, emphasizing that it is five times more effective than the traditional kind and saves on travel. Even ...
Views: 2,907

"Low Cost" or Not "Low Cost", that Is the Question

"Low Cost" or Not "Low Cost", that Is the Question 01/12/2013. ICCA Iberian Chapter and MPI Spain got together to debate this phenomenon at EIBTM 2013.Low-cost events are a phenomenon that appears to have come to stay in the MICE market, ...
Views: 2,879

CWT Meetings & Events Advises on 2014 Trends

CWT Meetings & Events Advises on 2014 Trends 26/11/2013. With cost saving still high priority for clients, CWT Meetings & Events helps them plan ahead. Last week, CWT Meetings & Events, the award-winning global meetings and events division of ...
Views: 2,204

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor 21/11/2013. With its eyes and ears on the global meetings marketplace from two vantage points – one in Europe at IMEX in Frankfurt and one in the US at IMEX America – the ...
Views: 3,079

Melia Incorporates New Online Tools for Facilitating Meeting Package Bookings

Melia Incorporates New Online Tools for Facilitating Meeting Package Bookings 14/09/2013. Thanks to the new "Meeting Packages" section, users can now budget for their event by following several easy steps, with a fixed price per person. Through its specialized Meeting & ...
Views: 2,706

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 6,142

When Meetings Meet Pharma

When Meetings Meet Pharma 27/08/2013. Meeting professionals in the life sciences sector (pharma, medical) have a unique skill set that gives all planners, regardless of niche, a look at what they’ll need to learn to ensure future ...
Views: 4,979

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,658

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,356

Cater to the New Year

Cater to the New Year 07/03/2013. Ideas for staying on-trend and within budget for your F&B.While trends come and go, one thing that can always be counted on is the importance of food and beverage to ...
Views: 4,840

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times? 23/02/2013. In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
Views: 4,237

Cost Control to Continue to Be Key Factor in Travel Management in 2013

Cost Control to Continue to Be Key Factor in Travel Management in 2013 01/02/2013. Carlson Wagonlit Travel’s annual survey shows that the overall ranking of priorities for 2013 is very similar to that for 2012.This week, Carlson Wagonlit Travel has recently published its CWT ...
Views: 2,719

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,608

Hybrid Across Boundaries

Hybrid Across Boundaries 25/12/2012. A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
Views: 4,868

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education 15/12/2012. Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
Views: 4,907

Adopting Better Discount Practices

Adopting Better Discount Practices 13/12/2012. The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
Views: 4,921

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,588

Framing the Pricing Picture: Revenue, Risk and Registration

Framing the Pricing Picture: Revenue, Risk and Registration 24/11/2012. The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
Views: 4,712

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality? 06/11/2012. In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
Views: 5,260

Is It Safe to Return to the Water?

Is It Safe to Return to the Water? 25/10/2012. How economically challenged european countries can be a boon for U.S. Meetings"Spain’s Credit Crunch," "Greece’s Euro Woes," "Challenges for Europe’s Economic Core." These are just some of the recent news ...
Views: 5,838

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,688

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 4,506

Make Your Meeting Smart

Make Your Meeting Smart 12/09/2012. What smartphone technology can teach (and remind) us about meeting design.The message being debated about MPI’s future of meetings within groups, surveys and expert interviews is emphatic: don’t use technology ...
Views: 4,578

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,467

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,248

Building Your Trojan Horse

Building Your Trojan Horse 07/07/2012. The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
Views: 5,376

Business as Usual as EIBTM Warms Up for 2012 Edition

Business as Usual as EIBTM Warms Up for 2012 Edition 28/05/2012. As EIBTM prepares to celebrate its 25th anniversary, Event Planner Spain has spoken to the exhibition’s director Graeme Barnett about the next edition, scheduled to be held from 27-29 November 2012 at ...
Views: 4,546

Kyoto Grant Scheme for Cultural Meeting Content Hailed a Success

Kyoto Grant Scheme for Cultural Meeting Content Hailed a Success 07/05/2012. Kyoto Convention Bureau hopes the scheme will benefit more meetings over the next two years.A grant system launched in Kyoto to encourage meeting planners to incorporate traditional cultural activities into ...
Views: 2,067

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 12,858

The Value of Virtual

The Value of Virtual 06/04/2012. A new study reveals the realities of meetings going virtual, from the variety of formats and sourcing to measurement and comparisons to face to face.The role of virtual meetings is ...
Views: 5,796

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities 19/03/2012. Due to the current uncertainty, only 12% of Spanish companies expect to increase their event budgets in 2012.The Spanish MICE industry faces bleak prospects for 2012, according to the results ...
Views: 3,369

A Guide for Organizing Fashion Events

A Guide for Organizing Fashion Events 29/02/2012. An overview of the basic steps for successfully planning, organizing and staging a fashion event.Pre-eventThe first most complex step addresses all the main aspects that should be taken into ...
Views: 3,102

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