Toute l'actualité, événements: Branding

"Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
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For the last five years, the company has supplied the show with signage, branding, graphics, advertising services, and sponsor items.Established in Holland in 1998, Faircom is present in several European ...
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There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
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It’s no surprise that attendees are using the iPad more than ever at conferences and meetings. Apple sold 11.8 million iPads during the first quarter of 2012, according to apple.com. The device ...
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The finalists in this year’s ICCA Best Marketing Award are from Greece, Kuala Lumpur, Taiwan and Holland.A technology-enabled programme designed to turn delegates into destination promoters; how to custom-build a ...
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Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
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On 12 September, the newly established Huesca-based company Iglöo Creativo joined the Fundacion Huesca Congresos, thus following the example of the companies that have already placed their trust in the work of ...
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As EIBTM prepares to celebrate its 25th anniversary, Event Planner Spain has spoken to the exhibition’s director Graeme Barnett about the next edition, scheduled to be held from 27-29 November 2012 at ...
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From 26-27 April 2012, Granada University hosted the 7th Meeting of University and University Foundation Conference Offices.The Granada University Enterprise General Foundation and OCUE (University and University Foundation Conference Office ...
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In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
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What’s the essence of being different (branding)? What does it mean to brand? To brand simply means to position and present your business, product or services in a unique and ...
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Taking about the crisis is like closing the stable door after the horse has bolted. But it is always important to remember that the crisis is still there and, therefore, the question ...
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The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
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Event Planner Spain (eventplannerspain.com) – now Spain’s most visited portal for event planning in Spain and Morocco, with over 250,000 monthly visits and 750 quality suppliers – has launched a number of ...
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There's no denying it: green has arrived. The greening of the meeting and event industry may be nascent, but sustainability is certainly no longer fringe. In fact, integrating sustainability into ...
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1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
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The agency reinforces its commitment to co-working and techno-creativity.A stone’s throw away from the Plaza Mayor, Poko’s Madrid headquarters is housed in Utopicus. This multidisciplinary workspace keyed to creative transformation ...
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2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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The winners of the contest will be able to experience Melia's wellbeing tips given during a number of weekend breaks at a selection of the chain's Spanish properties.One of the ...
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The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
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Event Planner Spain and eventilo.com have just announced an agreement to promote a novel online tool facilitating the online organization of all kinds of events.The Spanish and Moroccan meeting and ...
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Crowdfunding as a strategy seems too good to be true. Raise capital, connect with others and publicize your business, all at the same time. But, it is true, and businesses of all ...
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Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
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As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
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We’ve all seen them: trade show hustlers, squirreling up and down aisles, determined to collect every koosie, coaster and whistle-light keychain—most of which end up in the hotel trash bin anyway because ...
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AEHCOS has redesigned its website, now available in four languages, and upgraded its online booking engine. In addition, it has created a corporate Facebook profile as a first step to reinforcing its ...
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I just finished my latest book, a list of 10 simple rules for contending with digital technology. While it may be my most mainstream and accessible title yet, I decided to go ...
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We are going through a major technology transformation - we are moving from shrink-wrapped software to the web as a major means of software distribution. With the price of data storage, computer ...
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Es.cultura (Eventos + Comunicación) and the Eventos Solidarios Foundation have made an appeal to the country's corporate sector to participate in Corporate Solidarity Day, an event organized by International Co-operation and the ...
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Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
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Date of Celebration: 10/02/2010

The 6th International Meetings and Incentives Conference (IMIC 2010), due to be held at the Megaron Athens International Conference Centre from 10-11 February 2010, has been organized in parallel with the Athens ...
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In an era when everything from water to underwear has a dedicated marketing team, it’s certainly no surprise that destinations are eager to slip themselves into sleek, saleable packages.Riding off ...
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Exploramas and Cadena Ser are organizing the 1st Provincial Corporate Paintball Championship, scheduled to be held at the Mijas Racecourse (Malaga) during the first two weekends of November.Given the current ...
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Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
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Turespaña and Paradores have signed an agreement with the aim of promoting the Parador network abroad. With a budget of nearly EUR 1.5 million, the United Kingdom, Germany, and Italy will be ...
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If someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe ...
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Elena de la Torre has recently been appointed to the post of business and marketing director of Rafaelhoteles. With this new appointment, the chain aims to reinforce its executive team with an ...
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In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
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Main Market, a leading company in promotional and publicity article sales and distribution, has just launched in Spain egrips®, an anti-slip strip designed for mobiles or PDAs allowing companies to put their ...
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Only 20% of companies attending tradeshows with their own stand are sure of obtaining sufficient ROI. This is the chief conclusion of an internal study conducted by MSB Events, a Spanish multinational ...
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It is getting easier being green. The move to make meetings more environmentally-friendly is finally taking hold and meeting professionals are working together to reduce, recycle, and reuse to dramatically improve the ...
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Are budget woes leaving something to be desired with your meetings lately? Wish you could serve more than pretzels and domestic beer at your cocktail party? Maybe some of your meetings have ...
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Although Facebook and MySpace get all the press, hundreds of smart marketers and leading brands are quietly putting networking technologies to work to grow their own businesses. Look no further than the ...
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Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
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A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
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Date of Celebration: 12/10/2007

TTG Incontri-TTI, scheduled to take place from 12-14 October 2007 at Rimini’s trade fair complex, is changing to keep apace with new market demands without altering its successful formula. This ...
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The Innovation and Tourism Seminar (INTO), organised by the Directorate General of Research, Technological Development and Innovation of the Baleares Regional Government’s Department of Economy, Inland Revenue and Innovation, will be held ...
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After the successful 2nd European Federation for Farm and Village Tourism Congress held at Yalta (Ukraine) in 2005, the Hungarian town of Eger, home of the world famous Bull’s Blood Wine, will ...
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A video revolution, the explosion of new TV and video options, is sweeping society and will have a substantial impact on meetings and events. Here are some of the ways we will ...
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Whether you engage your customers face-to-face, online, over the phone or through conventional mail, your brand is what differentiates you from your competitors.Brand and e-mail marketingA well-defined brand tells ...
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