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175 news articles found (sort by date, views)

City of Arts and Sciences campaign combines spectacular images with quotations by famous geniuses

City of Arts and Sciences campaign combines spectacular images with quotations by famous geniuses 02/05/2016. The City of Arts and Sciences (Valencia) has launched a new campaign showcasing its spectacular architecture with black and white photos accompanied by quotations by great scientists, such as Leonardo Da Vinci, ...
Views: 443

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 978

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,297

Andalusian regional government y Costa del Sol Tourist Board promote Malaga interior in specialized publications with 700,000 readers

Andalusian regional government y Costa del Sol Tourist Board promote Malaga interior in specialized publications with 700,000 readers 04/01/2016. This strategy also includes advertising in the online editions of the said publications.The Tourism and Sports department and the Costa del Sol Tourist Board are currently running a campaign in ...
Views: 663

Sörensen celebrates 25th anniversary

Sörensen celebrates 25th anniversary 30/09/2015. Thanks to its good work, the firm won Bronze at the Eventoplus Awards for the Best Convention and also obtained the Advanced Sustainability Seal from Eventsost.
"BronzeViews: 786

Costa Golf Show from 14-15 November

Costa Golf Show from 14-15 November 20/09/2015. A fantastic new exhibition coming to the Costa del Sol this year! The event is primarily aimed at golfers, but will also have a flavour of life here on the coast.
Views: 657

FYCMA launches new website geared to event organizers

FYCMA launches new website geared to event organizers 13/09/2015. The new platform serves as an online catalogue of the congress centre’s facilities and services, allowing users to access information about the centre and the city’s MICE offerings in a quick, simple ...
Views: 1,058

Eventisimo picks up yet another best event agency award

Eventisimo picks up yet another best event agency award 07/09/2015. This is the second year running that the agency has won the award and that given by the magazine El Publicista.For the second year running, the readership of the magazine ...
Views: 1,297

QuickMobile expands presence in Asia Pacific with new regional team in Singapore

QuickMobile expands presence in Asia Pacific with new regional team in Singapore 18/07/2015. QuickMobile, the global leader in enterprise mobile meeting and events apps, announced a few weeks ago its Asia Pacific (APAC) expansion with the appointment of a regional team in Singapore. QuickMobile’s Singapore ...
Views: 1,241

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 3,020

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 3,141

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,934

SmartWorks Events Organizes Fourth Edition of "Service Leaders"

SmartWorks Events Organizes Fourth Edition of "Service Leaders" 11/11/2014. Last October, SmartWorks Events organized the event "Service Leaders" for the agency Sotto Tempo Advertising for the 4th year running.The 4th edition of the event, which was held at the ...
Views: 1,678

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,928

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 5,473

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 4,548

TripConnect: a Hotelier’s Best Friend

TripConnect: a Hotelier’s Best Friend 20/06/2014. In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
Views: 2,349

First Edition of Woman Talks by B&E in PortAventura

First Edition of Woman Talks by B&E in PortAventura 27/05/2014. PortAventura Business & Events has recently hosted a meeting for women keyed to discussion and sharing knowledge.PortAventura Business & Events organized a meeting for female executives working in the world ...
Views: 3,238

Eventisimo Named "Best Event Company in Spain" by El Publicista

Eventisimo Named "Best Event Company in Spain" by El Publicista 24/03/2014. El Publicista, the advertising, marketing and communication magazine, has recently ranked Eventisimo in top place in the "Best Event Company in Spain" category of its annual awards. This ranking takes ...
Views: 2,287

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 5,277

Event Planner Spain Continued to Improve and Update Services in 2013

Event Planner Spain Continued to Improve and Update Services in 2013 04/01/2014. Since being launched in 2006, the Spanish and Moroccan meeting and event resource has consistently strived to offer users and members alike the best possible service and experience.The most important ...
Views: 3,122

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival 14/12/2013. The awards ceremony took place in Buenas Aires (Argentina) on 6 December.Now running into its 14th edition, the festival, which acknowledges the best Latin American promotional marketing, advertising and event ...
Views: 3,631

The Dollars and Sense of Conference Mobile Apps

The Dollars and Sense of Conference Mobile Apps 13/12/2013. Cut printing costs and increase sponsor revenue. We all know it. You only have to look around to see everyone on mobile phones. According to the American think tank organization, ...
Views: 3,061

Eventisimo Picks Up 2012-2013 Control Award for Best Event Company

Eventisimo Picks Up 2012-2013 Control Award for Best Event Company 16/10/2013. The awards are given by the magazine Control de Publicidad. Launched in 1962, the magazine is one of Spanish advertising industry’s oldest publications. The 2013 edition of the awards is the 44th, ...
Views: 2,797

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 7,210

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 7,903

Brand Creation Strategies 101: the Ultimate Guide

Brand Creation Strategies 101: the Ultimate Guide 08/07/2013. The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
Views: 5,575

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 6,177

Faircom Celebrates Five Years as Mobile World Congress Supplier

Faircom Celebrates Five Years as Mobile World Congress Supplier 06/05/2013. For the last five years, the company has supplied the show with signage, branding, graphics, advertising services, and sponsor items.Established in Holland in 1998, Faircom is present in several European ...
Views: 4,412

Do Trade Shows Still Have Value?

Do Trade Shows Still Have Value? 22/04/2013. Value is a loaded word.The worth of something is subjective, depending who’s doing the evaluating and how. When it comes to trade shows, does the organizer’s investment determine their value? ...
Views: 6,083

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 4,710

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 7,117

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 6,206

Thirteen Meetings Technology Predictions for 2013

Thirteen Meetings Technology Predictions for 2013 19/11/2012. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
Views: 8,277

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 6,353

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 5,177

Iglöo Creativo Joins Huesca Convention Bureau

Iglöo Creativo Joins Huesca Convention Bureau 14/09/2012. On 12 September, the newly established Huesca-based company Iglöo Creativo joined the Fundacion Huesca Congresos, thus following the example of the companies that have already placed their trust in the work of ...
Views: 3,626

Talisman Organizes Catalan Football Night

Talisman Organizes Catalan Football Night 04/09/2012. The aim of the event was to acknowledge and award the most outstanding clubs, owners, trainers, referees and players in during the past season in Catalonia.On 7 July, the Catalonia ...
Views: 3,350

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,908

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,770

Five Lessons Every Planner Can Learn from The Pitch

Five Lessons Every Planner Can Learn from The Pitch 01/07/2012. If you’ve ever presented an idea, concept, solution, proposal or credentials to a potential client, you’ve pitched. What’s unfortunate is that most pitches are mediocre at best. Enter the new AMC show ...
Views: 7,056

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 13,376

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities 19/03/2012. Due to the current uncertainty, only 12% of Spanish companies expect to increase their event budgets in 2012.The Spanish MICE industry faces bleak prospects for 2012, according to the results ...
Views: 3,762

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees? 01/03/2012. As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
Views: 10,091

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 10,057

Branding Demystified

Branding Demystified 25/01/2012. The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
Views: 5,601

Espacio V: New Event Venue in Valencia

Espacio V: New Event Venue in Valencia 23/01/2012. Located in calle Vitoria, 6, in the very centre of Valencia, the new venue has been designed by Sonia Ariza.This simple, austere, loft-type venue can be adapted to the requirements ...
Views: 4,033

Turning the Crisis Around: Five Recipes

Turning the Crisis Around: Five Recipes 18/01/2012. The main, indisputable ingredient of the following recipes is the client. Any self-respecting company, organization or institution should never allow its key asset to go to waste. Therefore, following the indications for ...
Views: 6,169

12+ Meetings Technology Trends to Watch for 2012

12+ Meetings Technology Trends to Watch for 2012 13/11/2011. 1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
Views: 23,993

Poko Opens in Madrid

Poko Opens in Madrid 09/11/2011. The agency reinforces its commitment to co-working and techno-creativity.A stone’s throw away from the Plaza Mayor, Poko’s Madrid headquarters is housed in Utopicus. This multidisciplinary workspace keyed to creative transformation ...
Views: 3,351

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at ibtm world, global event for meetings and events IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter