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News and Events: TripAdvisor

69 news articles found (sort by date, views)
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,010) See more
20/06/2014.

TripConnect: a Hotelier’s Best Friend


TripConnect: a Hotelier’s Best Friend
In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
(Views: 935) See more
10/05/2014.

Calpe’s AR Diamante Beach Receives Six Nominations in Top Tourist Industry International Awards


Calpe’s AR Diamante Beach Receives Six Nominations in Top Tourist Industry International Awards
Spain’s Leading Resort, Europe’s Leading Spa Resort, Europe’s Leading Family Resort and Europe’s Leading MICE Hotel are four of the six awards that the AR Diamante Beach could pick up at the ...
(Views: 1,377) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,375) See more
10/01/2014.

Most Popular Event Planner Spain Posts in 2014


Most Popular Event Planner Spain Posts in 2014
As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
(Views: 1,678) See more
17/09/2013.

Users Award High Marks to Spanish Accommodation, Restaurants and Attractions


Users Award High Marks to Spanish Accommodation, Restaurants and Attractions
The Spanish regions with the highest marks are La Rioja for "Attractions," the Canary Isles for "Restaurants" and Andalusia for "Accommodation."TripAdvisor, the world’s biggest travel website, has recently announced the ...
(Views: 1,919) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,366) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 4,743) See more
02/07/2013.

Emperador Hotel Obtains TripAdvisor Certificate of Excellence


Emperador Hotel Obtains TripAdvisor Certificate of Excellence
TripAdvisor, the largest travel web in the world, has recently been awarded a number of hotels, restaurants and attractions achieving outstanding traveller reviews its Certificate of Excellence.Only approximately 10% of ...
(Views: 2,579) See more
19/06/2013.

Melia Hotels International Strengthens Online Reputation Worldwide


Melia Hotels International Strengthens Online Reputation Worldwide
Since 2010 the company has used online reputation management analysis as part of its management system, and achieved an overall satisfaction index of 81.1% in 2012.Melia Hotels International, the leading ...
(Views: 2,398) See more
08/06/2013.

Barcelo Malaga Obtains TripAdvisor Certificate of Excellence 2013


Barcelo Malaga Obtains TripAdvisor Certificate of Excellence 2013
The Barcelo Malaga Hotel has picked up TripAdvisor’s Certificate of Excellence for the second year running. Undoubtedly an exceptional achievement after obtaining the award in 2012, with their glowing reviews and scores ...
(Views: 2,451) See more
31/05/2013.

Gran Hotel Puente Colgante Receives TripAdvisor Certificate of Excellence


Gran Hotel Puente Colgante Receives TripAdvisor Certificate of Excellence
Only 10% of all the businesses listed on TripAdvisor receive this prestigious award. The Gran Hotel Puente Colgante in Portugalete (Gran Bilbao) has announced today that it has received ...
(Views: 2,227) See more
23/05/2013.

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award


Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award
The award is in recognition of its excellence as a restaurant according to reviews posted by travellers on the world’s largest travel site.Located in the centre of the southern Andalusian ...
(Views: 2,067) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 3,985) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,096) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 3,357) See more
21/01/2013.

Toledo Hilton Voted as One of Best Luxury Hotel in Spain


Toledo Hilton Voted as One of Best Luxury Hotel in Spain
TripAdvisor has just announced the winners of the 11th edition of its prestigious Travellers’ Choice Hotel awards.Last Wednesday, TripAdvisor – the most important travel site in the world – revealed ...
(Views: 2,692) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,680) See more
11/01/2013.

Barcelo Malaga Refurbishes Lobby with Business Travellers in Mind


Barcelo Malaga Refurbishes Lobby with Business Travellers in Mind
The recent refurbishment of the lobby, together with the property’s 1,500sqm convention and meeting centre, form the perfect tandem for business travellers.Who says that networking is boring? The Barcelo Malaga ...
(Views: 2,992) See more
09/11/2012.

Princesa Yaiza Hotel Reaches 1,000 Comment Mark in TripAdvisor


Princesa Yaiza Hotel Reaches 1,000 Comment Mark in TripAdvisor
The hotel tops the Lanzarote hotel ranking in the world’s leading user opinion website.At the end of October, the Princess Yaiza Hotel reached the 1,000 comment mark in TripAdvisor, the ...
(Views: 2,646) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 4,381) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 4,792) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,696) See more
29/07/2012.

TripAdvisor Awards Kursaal Ni Neu Restaurant Certificate of Excellence


TripAdvisor Awards Kursaal Ni Neu Restaurant Certificate of Excellence
The restaurant has obtained 4.5 out of 5.0, one of the top scores.The North American travel guide TripAdvisor has awarded Kursaal’s Ni Neu restaurant one of its certificates of excellence ...
(Views: 2,979) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 6,935) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,658) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 4,364) See more
01/03/2011.

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy


The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
(Views: 5,412) See more
27/02/2011.

Villa Nazules Ranked Among 10 Most Romantic Hotels in Spain by TripAdvisor


Villa Nazules Ranked Among 10 Most Romantic Hotels in Spain by TripAdvisor
On the occasion of St Valentine's Day, TripAdvisor, the world's largest Travel website, published a list of the top 10 most romantic hotels in Spain.According to TripAdvisor's members, the Villa ...
(Views: 2,457) See more
07/01/2011.

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution?


The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution?
Emerging as a result of the recession, members-only, flash sale and group buying sites have gained traction and paramount growth over the past three years. Although originally associated with limited, discounted, higher-end ...
(Views: 5,180) See more
25/12/2010.

Four Basic Hotel Electronic Marketing Tools to Use in 2011


Four Basic Hotel Electronic Marketing Tools to Use in 2011
Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
(Views: 6,652) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 5,922) See more
24/09/2010.

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game


Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game
I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
(Views: 5,540) See more
06/08/2010.

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide


Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 8,146) See more
19/07/2010.

Hoteliers, How Are FaceBook and Twitter Working for You?


Hoteliers, How Are FaceBook and Twitter Working for You?
Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
(Views: 9,236) See more
06/07/2010.

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal


It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal
In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
(Views: 9,918) See more
12/06/2010.

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer


Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer
Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
(Views: 6,377) See more
31/05/2010.

Facebook more Popular than Google? - The Big News is Not so Big After All


Facebook more Popular than Google? - The Big News is Not so Big After All
A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
(Views: 9,967) See more
19/05/2010.

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession


It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession
For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
(Views: 9,259) See more
01/05/2010.

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business


The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business
I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from ...
(Views: 9,950) See more
16/03/2010.

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing


Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
(Views: 10,573) See more
08/02/2010.

Meninas Hotel Voted Best Property in Madrid and Eighth Best in Spain by Tripadvisor European Travel Community


Meninas Hotel Voted Best Property in Madrid and Eighth Best in Spain by Tripadvisor European Travel Community
In the 8th edition of the annual Travellers’ Choice Awards, the four-star Meninas Hotel, located in the heart of the Austrias borough of Madrid, was voted the best property in Madrid and ...
(Views: 7,621) See more
06/01/2010.

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too


Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too
It seems that the age-old practice of creating familiarization trips to check-out hotels and facilities is another victim of the economy. This economy has caused many planners to research travel information via ...
(Views: 9,753) See more
25/12/2009.

Social Media for Hotels - What Helps, What Doesn’t


Social Media for Hotels - What Helps, What Doesn’t
The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a ...
(Views: 11,475) See more
06/12/2009.

Ten Meetings Technology Trends to Watch for 2010


Ten Meetings Technology Trends to Watch for 2010
Meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use. Innovation is bubbling with new options. Here are some of the major technology trends to ...
(Views: 11,959) See more
13/10/2009.

Three Hotel Internet Marketing Tactics From Outside the Box


Three Hotel Internet Marketing Tactics From Outside the Box
There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
(Views: 10,603) See more
20/09/2009.

Mastering The Art of Online Sales Through Hotel Website Content


Mastering The Art of  Online Sales Through Hotel Website Content
The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
(Views: 9,720) See more
25/08/2009.

How Highly-Effective Hotel Managers Communicate


How Highly-Effective Hotel Managers Communicate
If someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe ...
(Views: 10,384) See more
31/07/2009.

Weighing-in On Hotel’s Use of The TripAdvisor Tools


Weighing-in On Hotel’s Use of The TripAdvisor Tools
Recently, I read an article discouraging hoteliers from posting a website link to TripAdvisor or posting TripAdvisor reviews via the TripAdvisor widget on their website. In my opinion, making broad statements like ...
(Views: 10,216) See more
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 10,996) See more

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