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News and Events » TripAdvisor

73 news articles found (sort by date, views)

One hundred and thirty hotels operated by Meliá Hotels International obtain TripAdvisor’s Certificate of Excellence

One hundred and thirty hotels operated by Meliá Hotels International obtain TripAdvisor’s Certificate of Excellence 03/06/2015. Fifty-eight of them enter the "Hall of Fame" after five consecutive years of certification.TripAdvisor, the most important travel opinion website in the world, has awarded 130 hotels operated by Melia Hotels ...
Views: 745

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,079

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,059

Gran Hotel Elba Estepona Picks Up Two Awards in 2014

Gran Hotel Elba Estepona Picks Up Two Awards in 2014 29/08/2014. The five-star property, with one of the best thalassotherapy centres in Spain, is located in the coastal town of Estepona (Malaga).So far this year, the Gran Hotel Elba Estepona has ...
Views: 1,420

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,744

TripConnect: a Hotelier’s Best Friend

TripConnect: a Hotelier’s Best Friend 20/06/2014. In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
Views: 1,677

Calpe’s AR Diamante Beach Receives Six Nominations in Top Tourist Industry International Awards

Calpe’s AR Diamante Beach Receives Six Nominations in Top Tourist Industry International Awards 10/05/2014. Spain’s Leading Resort, Europe’s Leading Spa Resort, Europe’s Leading Family Resort and Europe’s Leading MICE Hotel are four of the six awards that the AR Diamante Beach could pick up at the ...
Views: 2,496

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,417

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 10/01/2014. As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
Views: 2,188

Users Award High Marks to Spanish Accommodation, Restaurants and Attractions

Users Award High Marks to Spanish Accommodation, Restaurants and Attractions 17/09/2013. The Spanish regions with the highest marks are La Rioja for "Attractions," the Canary Isles for "Restaurants" and Andalusia for "Accommodation."TripAdvisor, the world’s biggest travel website, has recently announced the ...
Views: 2,383

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 6,089

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,593

Emperador Hotel Obtains TripAdvisor Certificate of Excellence

Emperador Hotel Obtains TripAdvisor Certificate of Excellence 02/07/2013. TripAdvisor, the largest travel web in the world, has recently been awarded a number of hotels, restaurants and attractions achieving outstanding traveller reviews its Certificate of Excellence.Only approximately 10% of ...
Views: 3,402

Melia Hotels International Strengthens Online Reputation Worldwide

Melia Hotels International Strengthens Online Reputation Worldwide 19/06/2013. Since 2010 the company has used online reputation management analysis as part of its management system, and achieved an overall satisfaction index of 81.1% in 2012.Melia Hotels International, the leading ...
Views: 2,881

Barcelo Malaga Obtains TripAdvisor Certificate of Excellence 2013

Barcelo Malaga Obtains TripAdvisor Certificate of Excellence 2013 08/06/2013. The Barcelo Malaga Hotel has picked up TripAdvisor’s Certificate of Excellence for the second year running. Undoubtedly an exceptional achievement after obtaining the award in 2012, with their glowing reviews and scores ...
Views: 3,072

Gran Hotel Puente Colgante Receives TripAdvisor Certificate of Excellence

Gran Hotel Puente Colgante Receives TripAdvisor Certificate of Excellence 31/05/2013. Only 10% of all the businesses listed on TripAdvisor receive this prestigious award. The Gran Hotel Puente Colgante in Portugalete (Gran Bilbao) has announced today that it has received ...
Views: 2,788

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award 23/05/2013. The award is in recognition of its excellence as a restaurant according to reviews posted by travellers on the world’s largest travel site.Located in the centre of the southern Andalusian ...
Views: 2,609

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,312

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 5,006

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 4,065

Eurostars Palacio Buenavista Voted as One of the Best Luxury Hotel in Spain

Eurostars Palacio Buenavista Voted as One of the Best Luxury Hotel in Spain 21/01/2013. TripAdvisor has just announced the winners of the 11th edition of its prestigious Travellers’ Choice Hotel awards.Last Wednesday, TripAdvisor – the most important travel site in the world – revealed ...
Views: 3,553

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,564

Barcelo Malaga Refurbishes Lobby with Business Travellers in Mind

Barcelo Malaga Refurbishes Lobby with Business Travellers in Mind 11/01/2013. The recent refurbishment of the lobby, together with the property’s 1,500sqm convention and meeting centre, form the perfect tandem for business travellers.Who says that networking is boring? The Barcelo Malaga ...
Views: 3,793

Princesa Yaiza Hotel Reaches 1,000 Comment Mark in TripAdvisor

Princesa Yaiza Hotel Reaches 1,000 Comment Mark in TripAdvisor 09/11/2012. The hotel tops the Lanzarote hotel ranking in the world’s leading user opinion website.At the end of October, the Princess Yaiza Hotel reached the 1,000 comment mark in TripAdvisor, the ...
Views: 3,302

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality? 06/11/2012. In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
Views: 5,234

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,653

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,438

TripAdvisor Awards Kursaal Ni Neu Restaurant Certificate of Excellence

TripAdvisor Awards Kursaal Ni Neu Restaurant Certificate of Excellence 29/07/2012. The restaurant has obtained 4.5 out of 5.0, one of the top scores.The North American travel guide TripAdvisor has awarded Kursaal’s Ni Neu restaurant one of its certificates of excellence ...
Views: 3,750

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,200

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,749

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,918

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy 01/03/2011. In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
Views: 5,942

Villa Nazules Ranked Among 10 Most Romantic Hotels in Spain by TripAdvisor

Villa Nazules Ranked Among 10 Most Romantic Hotels in Spain by TripAdvisor 27/02/2011. On the occasion of St Valentine's Day, TripAdvisor, the world's largest Travel website, published a list of the top 10 most romantic hotels in Spain.According to TripAdvisor's members, the Villa ...
Views: 2,945

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution?

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution? 07/01/2011. Emerging as a result of the recession, members-only, flash sale and group buying sites have gained traction and paramount growth over the past three years. Although originally associated with limited, discounted, higher-end ...
Views: 5,660

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011 25/12/2010. Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
Views: 7,359

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,506

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game 24/09/2010. I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
Views: 6,185

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide 06/08/2010. Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
Views: 8,966

Hoteliers, How Are FaceBook and Twitter Working for You?

Hoteliers, How Are FaceBook and Twitter Working for You? 19/07/2010. Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
Views: 10,375

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal 06/07/2010. In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
Views: 11,294

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer 12/06/2010. Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
Views: 6,963

Facebook more Popular than Google? - The Big News is Not so Big After All

Facebook more Popular than Google? - The Big News is Not so Big After All 31/05/2010. A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
Views: 11,267

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession 19/05/2010. For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
Views: 10,441

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business 01/05/2010. I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from ...
Views: 11,241

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing 16/03/2010. With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
Views: 11,855

Meninas Hotel Voted Best Property in Madrid and Eighth Best in Spain by Tripadvisor European Travel Community

Meninas Hotel Voted Best Property in Madrid and Eighth Best in Spain by Tripadvisor European Travel Community 08/02/2010. In the 8th edition of the annual Travellers’ Choice Awards, the four-star Meninas Hotel, located in the heart of the Austrias borough of Madrid, was voted the best property in Madrid and ...
Views: 8,961

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too 06/01/2010. It seems that the age-old practice of creating familiarization trips to check-out hotels and facilities is another victim of the economy. This economy has caused many planners to research travel information via ...
Views: 10,948

Social Media for Hotels - What Helps, What Doesn’t

Social Media for Hotels - What Helps, What Doesn’t 25/12/2009. The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a ...
Views: 12,641

Ten Meetings Technology Trends to Watch for 2010

Ten Meetings Technology Trends to Watch for 2010 06/12/2009. Meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use. Innovation is bubbling with new options. Here are some of the major technology trends to ...
Views: 13,118

Three Hotel Internet Marketing Tactics From Outside the Box

Three Hotel Internet Marketing Tactics From Outside the Box 13/10/2009. There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
Views: 11,931

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