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News and Events » Strategy

322 news articles found (sort by date, views)

#FITUR 2016 hits record levels on the social networks with 62 million users

#FITUR 2016 hits record levels on the social networks with 62 million users 31/03/2016. At the most social edition of FITUR, the trade show sought to go a step further conducting an in-depth data analysis through the digital strategy developed in its 36th edition, which closed ...
Views: 483

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 960

Siemens commissions Eventisimo to organize healthcare division kick-off

Siemens commissions Eventisimo to organize healthcare division kick-off 10/03/2016. During this two-day event, the same meeting room was used for the plenary session and the gala dinner.The 2016 Siemens Healthcare Kick-off Meeting was held at the Eurostars Madrid Tower ...
Views: 751

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,282

Business travel concerns discussed at IBTA Congress

Business travel concerns discussed at IBTA Congress 27/01/2016. Held on 22 January during FITUR, the 8th edition of the IBTA National Business Travel Congress was attended by 500 profesionales.The event’s full and varied programme addressed the latest trends, ...
Views: 685

Andalusian regional government y Costa del Sol Tourist Board promote Malaga interior in specialized publications with 700,000 readers

Andalusian regional government y Costa del Sol Tourist Board promote Malaga interior in specialized publications with 700,000 readers 04/01/2016. This strategy also includes advertising in the online editions of the said publications.The Tourism and Sports department and the Costa del Sol Tourist Board are currently running a campaign in ...
Views: 654

Eventisimo handles production of 1st Edition of Atos Digital Process Awards

Eventisimo handles production of 1st Edition of Atos Digital Process Awards 03/12/2015. The awards ceremony, at which the endeavours of major companies such as BBVA and Endesa were acknowledged, was attended by the Minister of State for Employment Ana Pastor.The agency Eventisimo ...
Views: 1,122

Madrid hosts 1st edition of Shopping Tourism and Economy Summit

Madrid hosts 1st edition of Shopping Tourism and Economy Summit 13/11/2015. On 5 and 6 October, the Westin Palace Hotel, Madrid, hosted the 2015 Shopping Tourism & Economy Summit. The 2015 Shopping Tourism & Economy Summit is the first European event ...
Views: 1,569

Sono at 5th Charity Dinner of PortAventura Foundation

Sono at 5th Charity Dinner of PortAventura Foundation 12/11/2015. The event is part of its corporate social responsibility strategy and has raised €82,000 for the fight against Alzheimer’s.Once again, the Charity Dinner has registered a higher ...
Views: 980

Hotel complexes opt for Acceptus’ virtual tours

Hotel complexes opt for Acceptus’ virtual tours 03/11/2015. Acceptus is not only an event agency, not just a production company, and both aspects allow the firm to know what kind of tool a venue needs to promote its facilities and ...
Views: 786

Acceptus Virtual Tours: the best tool for promoting venues

Acceptus Virtual Tours: the best tool for promoting venues 27/10/2015. Acceptus is not only an event agency, not just a production company, and both aspects allow the firm to know what kind of tool a venue needs to promote its facilities and ...
Views: 858

CWT AnalytIQs: the ultimate tool for travel managers

CWT AnalytIQs: the ultimate tool for travel managers 26/10/2015. Last week heralded the phased launch of CWT AnalytIQs, Carlson Wagonlit Travel’s (CWT) new, proprietary business intelligence tool. Designed for and piloted by travel managers, the new product will be used by ...
Views: 915

FYCMA launches new website geared to event organizers

FYCMA launches new website geared to event organizers 13/09/2015. The new platform serves as an online catalogue of the congress centre’s facilities and services, allowing users to access information about the centre and the city’s MICE offerings in a quick, simple ...
Views: 1,048

Madrid Emperador Hotel launches new website

Madrid Emperador Hotel launches new website 02/09/2015. Over the last few years the development and use of new technologies has snowballed, thus changing the online experience of users.With the aim of adapting to this new paradigm and, ...
Views: 1,732

Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact 23/08/2015. A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the ...
Views: 3,519

Proactive Reporting Becomes a Reality with CWT AnalytIQs

Proactive Reporting Becomes a Reality with CWT AnalytIQs 10/08/2015. 30 global clients are part of pilot, testing an interactive dashboard.With a simple, eye-catching design and a dashboard that can be customized and populated with data in near real-time*, Carlson ...
Views: 912

Eventisimo continues to increase number of staff in 2015

Eventisimo continues to increase number of staff in 2015 06/08/2015. With these new recruits, the total number of employees now exceeds 140.Eventisimo continues to create jobs on a sustained basis. In addition to temporary staff to cover employees on leave, ...
Views: 1,221

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 1,533

PortAventura opens Callaghan building

PortAventura opens Callaghan building 25/06/2015. A couple of weekends ago, PortAventura’s Gold River Hotel opened its new Callaghan theme building, featuring 78 deluxe rooms, two of which are accessible to guests with mobility problems. These new superior ...
Views: 1,211

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 3,001

Indigo Travel & Events with La Linea Homeless

Indigo Travel & Events with La Linea Homeless 18/05/2015. In line with the Malaga-based destination management company’s corporate social responsibility (CSR) strategy, this most recent activity forms part of its Art for All in the World Initiative. On the ...
Views: 1,669

Evenia Hotels Expands Hotel Network with New Properties in Salou and Panama

Evenia Hotels Expands Hotel Network with New Properties in Salou and Panama 22/04/2015. The chain has expanded on the Costa Dorada, with the Evenia President, and in Latin America, with the Evenia Coronado.Evenia Hotels announced in March 2015 the incorporation of two new ...
Views: 1,329

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 1,731

Fuerte Miramar Reopens with New Image and Philosophy Geared to Adults

Fuerte Miramar Reopens with New Image and Philosophy Geared to Adults 12/04/2015. After five months of improvements, this beachfront hotel complex located in the centre of Marbella received its first guests on 10 April.On 10 April, the Fuerte Miramar reopened after five ...
Views: 1,453

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 3,130

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators 27/03/2015. The Malaga Tradeshow and Congress Centre (FYCMA) has developed a series of identification stamps for its in-house tradeshows so that exhibiting companies and collaborators can visually associate their brands with the shows. ...
Views: 1,285

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,915

Cooking Competitions Ideal for Encouraging Teamwork

Cooking Competitions Ideal for Encouraging Teamwork 17/02/2015. The time when everyone did what they wanted at work has passed, since companies increasingly value the capacity for teamwork and interacting together in their employees. For this reason, PortAventura Business & ...
Views: 1,468

New CWT Report – Data Will Drive 2015

New CWT Report – Data Will Drive 2015 03/02/2015. Channeling the power of data and mobile technology are top priorities for travel managers.Carlson Wagonlit Travel (CWT) today released its 7th Travel Management Priorities report, the second in a two-part ...
Views: 1,484

Eventisimo Kicks Off 2015 by Expanding Team

Eventisimo Kicks Off 2015 by Expanding Team 22/01/2015. The new additions to the company’s team will reinforce the design, accounts and marketing departments.Eventisimo’s team continues to grow in line with the company’s expansion strategy for the new financial ...
Views: 1,322

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 06/01/2015. The Spanish and Moroccan meeting and event portal’s "News and Events" section continues to generate a year-on-year increase in page views.At Event Planner Spain, we would like to thank our ...
Views: 1,617

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers 05/01/2015. As part of the ongoing strategy to increase UK buyers at The Meetings Show 2015, Centaur Exhibitions has appointed Sam Chance as Marketing Manager."Sam’s role is focused purely on the ...
Views: 1,557

Event Planner Spain Consistently Improves User Experience

Event Planner Spain Consistently Improves User Experience 02/01/2015. As has been the case since its launching in 2006, Event Planner Spain continues to be commitment to improving the portal’s functionalities and usability.Among other improvements made in 2014, it ...
Views: 1,316

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 2,708

Burgos Showcases MICE Offerings in Brussels

Burgos Showcases MICE Offerings in Brussels 26/12/2014. On 3 December, the Burgos Convention Bureau participated in a workshop organized by the Institute of Tourism of Spain (Turespaña) as part of its international marketing strategy for Spanish destinations and tourism ...
Views: 1,450

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation 21/12/2014. The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
Views: 1,630

Sustainable Events: Controversial but Inevitable

Sustainable Events: Controversial but Inevitable 15/12/2014. Under the slogan "Are we green or what?", the ICCA Iberian Chapter organized its traditional Spanish seminar at the past edition of EIBTM, this time putting sustainable events "on trial".The ...
Views: 2,911

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement 09/12/2014. "Amaluna" will be the new show on tour during the summer of 2015 at PortAventura Resort.PortAventura Resort and Cirque du Soleil have just signed a collaboration agreement in which the ...
Views: 1,765

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 2,731

Senior Management Changes at Pacific World Following Year of Growth

Senior Management Changes at Pacific World Following Year of Growth 03/12/2014. Following a year of strong growth, Pacific World, the integrated global DMC and event management organization, has announced some changes to its senior management structure and responsibility. Mark Barber, ...
Views: 1,488

atlanta Launches Website in Russian

atlanta Launches Website in Russian 10/11/2014. As a part of the sales and marketing strategy of its destination management division, atlanta Travel & Corporate Events Consultants has just launched a website in Russian (www.atlanta.es/ru/) with the aim of ...
Views: 1,516

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony 02/11/2014. Organized by Gran Hotel Turismo magazine, the Iniciativa Hotelera Awards acknowledge the contribution of hotels and hoteliers to an ever-changing industry.On 16 October, H10 Hotels received the Best Hotel Chain ...
Views: 2,315

Entrepreneurial Success: What Does it Really Take?

Entrepreneurial Success: What Does it Really Take? 31/10/2014. What does it really take to achieve entrepreneurial success? From my experience as a business development consultant and entrepreneurial coach, I have seen two different schools of thought on this issue. ...
Views: 2,333

Feria Valencia Event Centre at IMEX America

Feria Valencia Event Centre at IMEX America 28/10/2014. IMEX America was held at the Sands Expo in Las Vegas from 14-16 October.A delegation representing Feria Valencia’s Event Centre travelled to Las Vegas with the aim of showcasing the ...
Views: 1,836

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,907

Ticket to Ride

Ticket to Ride 08/10/2014. The not-really-a-taxi-service taxi service Uber is disrupting status quo transportation and welcomed by planners and attendees.Many cities are actively fighting Uber and similar transportation networks, such as Lyft, citing safety, ...
Views: 2,357

Olympic Congress Centre Hosts Swedish OKQ8 Convention

Olympic Congress Centre Hosts Swedish OKQ8 Convention 03/10/2014. Until 5 October, the Olympic Congress Centre will be hosting the annual convention of the Swedish company OKQ8, the main service station chain in Sweden with over 2,600 employees. Some 550 senior ...
Views: 1,979

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 4,415

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 5,444

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 4,320

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at EIBTM, global event for meetings and incentives IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter