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News and Events » Strategy

303 news articles found (sort by date, views)

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 1,660

Indigo Travel & Events with La Linea Homeless

Indigo Travel & Events with La Linea Homeless 18/05/2015. In line with the Malaga-based destination management company’s corporate social responsibility (CSR) strategy, this most recent activity forms part of its Art for All in the World Initiative. On the ...
Views: 722

Evenia Hotels Expands Hotel Network with New Properties in Salou and Panama

Evenia Hotels Expands Hotel Network with New Properties in Salou and Panama 22/04/2015. The chain has expanded on the Costa Dorada, with the Evenia President, and in Latin America, with the Evenia Coronado.Evenia Hotels announced in March 2015 the incorporation of two new ...
Views: 585

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 813

Fuerte Miramar Reopens with New Image and Philosophy Geared to Adults

Fuerte Miramar Reopens with New Image and Philosophy Geared to Adults 12/04/2015. After five months of improvements, this beachfront hotel complex located in the centre of Marbella received its first guests on 10 April.On 10 April, the Fuerte Miramar reopened after five ...
Views: 651

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,623

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators 27/03/2015. The Malaga Tradeshow and Congress Centre (FYCMA) has developed a series of identification stamps for its in-house tradeshows so that exhibiting companies and collaborators can visually associate their brands with the shows. ...
Views: 635

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 1,982

Cooking Competitions Ideal for Encouraging Teamwork

Cooking Competitions Ideal for Encouraging Teamwork 17/02/2015. The time when everyone did what they wanted at work has passed, since companies increasingly value the capacity for teamwork and interacting together in their employees. For this reason, PortAventura Business & ...
Views: 806

New CWT Report – Data Will Drive 2015

New CWT Report – Data Will Drive 2015 03/02/2015. Channeling the power of data and mobile technology are top priorities for travel managers.Carlson Wagonlit Travel (CWT) today released its 7th Travel Management Priorities report, the second in a two-part ...
Views: 800

Eventisimo Kicks Off 2015 by Expanding Team

Eventisimo Kicks Off 2015 by Expanding Team 22/01/2015. The new additions to the company’s team will reinforce the design, accounts and marketing departments.Eventisimo’s team continues to grow in line with the company’s expansion strategy for the new financial ...
Views: 702

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 06/01/2015. The Spanish and Moroccan meeting and event portal’s "News and Events" section continues to generate a year-on-year increase in page views.At Event Planner Spain, we would like to thank our ...
Views: 991

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers 05/01/2015. As part of the ongoing strategy to increase UK buyers at The Meetings Show 2015, Centaur Exhibitions has appointed Sam Chance as Marketing Manager."Sam’s role is focused purely on the ...
Views: 973

Event Planner Spain Consistently Improves User Experience

Event Planner Spain Consistently Improves User Experience 02/01/2015. As has been the case since its launching in 2006, Event Planner Spain continues to be commitment to improving the portal’s functionalities and usability.Among other improvements made in 2014, it ...
Views: 792

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 1,856

Burgos Showcases MICE Offerings in Brussels

Burgos Showcases MICE Offerings in Brussels 26/12/2014. On 3 December, the Burgos Convention Bureau participated in a workshop organized by the Institute of Tourism of Spain (Turespaña) as part of its international marketing strategy for Spanish destinations and tourism ...
Views: 782

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation 21/12/2014. The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
Views: 908

Sustainable Events: Controversial but Inevitable

Sustainable Events: Controversial but Inevitable 15/12/2014. Under the slogan "Are we green or what?", the ICCA Iberian Chapter organized its traditional Spanish seminar at the past edition of EIBTM, this time putting sustainable events "on trial".The ...
Views: 1,902

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement 09/12/2014. "Amaluna" will be the new show on tour during the summer of 2015 at PortAventura Resort.PortAventura Resort and Cirque du Soleil have just signed a collaboration agreement in which the ...
Views: 1,004

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 1,945

Senior Management Changes at Pacific World Following Year of Growth

Senior Management Changes at Pacific World Following Year of Growth 03/12/2014. Following a year of strong growth, Pacific World, the integrated global DMC and event management organization, has announced some changes to its senior management structure and responsibility. Mark Barber, ...
Views: 903

atlanta Launches Website in Russian

atlanta Launches Website in Russian 10/11/2014. As a part of the sales and marketing strategy of its destination management division, atlanta Travel & Corporate Events Consultants has just launched a website in Russian (www.atlanta.es/ru/) with the aim of ...
Views: 926

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony 02/11/2014. Organized by Gran Hotel Turismo magazine, the Iniciativa Hotelera Awards acknowledge the contribution of hotels and hoteliers to an ever-changing industry.On 16 October, H10 Hotels received the Best Hotel Chain ...
Views: 1,506

Entrepreneurial Success: What Does it Really Take?

Entrepreneurial Success: What Does it Really Take? 31/10/2014. What does it really take to achieve entrepreneurial success? From my experience as a business development consultant and entrepreneurial coach, I have seen two different schools of thought on this issue. ...
Views: 1,455

Feria Valencia Event Centre at IMEX America

Feria Valencia Event Centre at IMEX America 28/10/2014. IMEX America was held at the Sands Expo in Las Vegas from 14-16 October.A delegation representing Feria Valencia’s Event Centre travelled to Las Vegas with the aim of showcasing the ...
Views: 1,106

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 1,918

Ticket to Ride

Ticket to Ride 08/10/2014. The not-really-a-taxi-service taxi service Uber is disrupting status quo transportation and welcomed by planners and attendees.Many cities are actively fighting Uber and similar transportation networks, such as Lyft, citing safety, ...
Views: 1,565

Olympic Congress Centre Hosts Swedish OKQ8 Convention

Olympic Congress Centre Hosts Swedish OKQ8 Convention 03/10/2014. Until 5 October, the Olympic Congress Centre will be hosting the annual convention of the Swedish company OKQ8, the main service station chain in Sweden with over 2,600 employees. Some 550 senior ...
Views: 1,171

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,356

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,052

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 3,098

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 2,911

PortAventura Committed to Expanding Business and Event Division

PortAventura Committed to Expanding Business and Event Division 26/08/2014. Recently appointed to the post of director of the business and event division and PortAventura Convention Centre, Laura Valdeolivas will be in charge of leading this expansion.PortAventura has recently decided ...
Views: 1,908

Cooltra Sets Sights on Italian Market

Cooltra Sets Sights on Italian Market 18/08/2014. The leading scooter rental company continues to implement its internationalization strategy with the opening of a delegation in the Italian capital.Cooltra has just expanded into the Italian scooter market, with ...
Views: 1,343

Diana Marin Named New Tourism Director of Value Retail in Spain

Diana Marin Named New Tourism Director of Value Retail in Spain 14/08/2014. Value Retail, the only company specializing in the creation and management of luxury outlet villages, has recently appointed Diana Marin Acosta to the post of tourism director in Spain. In her new ...
Views: 2,416

QuickMobile Now Integrates with Over 130 Systems

QuickMobile Now Integrates with Over 130 Systems 02/08/2014. QuickMobile has integrated more than 130 third-party systems into its mobile event app platform, supporting thousands of events and millions of users with diverse solutions ...
Views: 1,359

Cooltra Motos Penetrates Brazilian Market

Cooltra Motos Penetrates Brazilian Market 26/07/2014. The leader in scooter rental has just disembarked in Brazil with the opening of two showrooms, one in São Paulo and the other in Rio de Janeiro. Cooltra Motos ...
Views: 1,590

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,634

TripConnect: a Hotelier’s Best Friend

TripConnect: a Hotelier’s Best Friend 20/06/2014. In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
Views: 1,598

Malaga to Host 15th Latin American Digital City Congress

Malaga to Host 15th Latin American Digital City Congress 15/06/2014. The aim of the congress, scheduled to take place from 2-3 October 2014, in the frame of "Greencities & Sustainability" and "Tikal Forum", is to share, discuss and analyze international experiences and ...
Views: 2,517

Patricia Silvio Appointed Global Marketing Manger by Pacific World

Patricia Silvio Appointed Global Marketing Manger by Pacific World 11/06/2014. Pacific World, the integrated global DMC and Event Management organisation, has appointed Patricia Silvio to the post of global marketing manager, with immediate effect. Working at Pacific World as regional ...
Views: 1,454

Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping

Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping 28/05/2014. Value Retail, creator and operator of Chic Outlet Shopping’s Village Collection, has just appointed Marcelo Molinari, ex-director of tourism for Spain, to the post of MICE director for the whole collection.
Views: 1,732

CWT Meetings & Events enters China’s M&E market

CWT Meetings & Events enters China’s M&E market 09/05/2014. CWT Meetings & Events, the award-winning global meetings and events division of Carlson Wagonlit Travel (CWT), today announced its entry into China’s rapidly growing meetings and events (M&E) market.CWT Meetings ...
Views: 1,414

IMEX reaches 100 signatories target for meetings industry Declaration of Support

IMEX reaches 100 signatories target for meetings industry Declaration of Support 24/04/2014. Following the signing of the IMEX Declaration of Support for the meetings and events industry by the President of the Istanbul Chamber of Commerce, the IMEX Group has now reached its first ...
Views: 1,434

Marta Macias Bou New Tourism Manager of Las Rozas Village

Marta Macias Bou New Tourism Manager of Las Rozas Village 18/04/2014. Las Rozas Village, one the nine villages belonging to Value Retail’s Chic Outlet Shopping collection in Europe, has just appointed Marta Macas to the post of tourism manager. In her new post, ...
Views: 2,296

SPECTRA Confirmed as DMC for The Meetings Show

SPECTRA Confirmed as DMC for The Meetings Show 15/04/2014. Building on the success of last year’s partnership, SPECTRA has been re-appointed as the official DMC for The Meetings Show in 2014, providing logistical support throughout the week of the show.
Views: 1,680

WorldMate Wins at EyeforTravel Mobile Innovation in Travel Awards

WorldMate Wins at EyeforTravel Mobile Innovation in Travel Awards 11/04/2014. Third consecutive win for CWT’s mobile subsidiary. Carlson Wagonlit Travel (CWT) has announced that WorldMate, its mobile subsidiary, has won "Best Mobile Travel User Experience"at the EyeforTravel Mobile Innovation in ...
Views: 1,752

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 5,949

Growing Digital Engagement

Growing Digital Engagement 01/03/2014. For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
Views: 3,167

CWT Reveals Top Travel Priorities for 2014

CWT Reveals Top Travel Priorities for 2014 06/02/2014. Survey of travel managers confirms savings, collaboration and traveler experience key priorities. Carlson Wagonlit Travel (CWT) today published its sixth annual CWT Travel Management Priorities report, based on a ...
Views: 2,049

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