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How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy How Hoteliers Can Leverage New Pinterest Features to ...
Business, Just Not As Usual Business, Just Not As Usual ...
383 news articles found (sort by date, views)
15/06/2013.

What’s In It for Me?


What’s In It for Me?
Appealing to your prospective attendees’ self-interest will attract them to your event and keep them engaged from start to finish.When you deeply engage attendees from the very start—strategically based on ...
(Views: 396) See more
09/06/2013.

ICCA Iberian Chapter Elects New Board Members


ICCA Iberian Chapter Elects New Board Members
The aim of the new board of directors is to increase the chapter’s influence in the association meeting market.Alexandra Toregao of the Lisbon Congress Centre (Portugal) has been electedas the ...
(Views: 405) See more
07/06/2013.

Rural Meeting Sets Sights on Member Professionalization


Rural Meeting Sets Sights on Member Professionalization
The brand offers its members education covering the following aspects: event organization; Internet and social networking; and tourism product creation.A brand marketing country houses and hotels with corporate and private ...
(Views: 442) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 1,131) See more
29/05/2013.

Pacific World Launches New CSR Programme


Pacific World Launches New CSR Programme
"Opening Eyes" will focus on delivering support to local communities.Pacific World, the global MICE player, has recently announced the launch of their new corporate social responsibility programme "Opening Eyes". The ...
(Views: 544) See more
27/05/2013.

Exploramas Implements Mijas Reforestation Initiatives


Exploramas Implements Mijas Reforestation Initiatives
The aim of these CSR initiatives, envisaged in the agreement existing between Mijas Town Council and Bosques de España, has been to plant 5,000 trees in the municipality.Signed in 2008, ...
(Views: 444) See more
26/05/2013.

Business, Just Not As Usual


Business, Just Not As Usual
The ins and outs of doing business in China are what APEX learned on a recent overseas trip.Imagine yourself as an executive in the airline industry. As such, you probably ...
(Views: 878) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 816) See more
19/05/2013.

Winning Strategies in Destination Marketing


Winning Strategies in Destination Marketing
Conducted by DCI, "Winning Strategies in Destination Marketing" analyzes the perceptions of North American meeting planners with global meeting planning responsibilities.Development Counsellors International (DCI) will present the findings of a ...
(Views: 834) See more
17/05/2013.

ICCA Launches New Resource for International Association Meeting Planners


ICCA Launches New Resource for International Association Meeting Planners
Following an extensive consultation and development process, in the second half of April 2013 ICCA has launched an Association Portal, specifically designed for association executives to assist them in organizing quality meetings.
(Views: 563) See more
12/05/2013.

The Six C’s of Sustainable Success


The Six C’s of Sustainable Success
How to lay the groundwork for framing event-based CSR programs.Event professionals are conditioned to organize corporate social responsibility using the familiar "triple bottom line" or possibly the nine APEX categories ...
(Views: 1,022) See more
11/05/2013.

Leading Destinations to Host The Meetings Show UK Buyers on Post-Event Tours


Leading Destinations to Host The Meetings Show UK Buyers on Post-Event Tours
High-profile UK and European destinations have signed up to provide post-event tours to hosted buyers visiting The Meetings Show UK from 9-11 July 2013.The Hosted Buyer Programme will gather together ...
(Views: 681) See more
10/05/2013.

MOMAD Metropolis: Brand Name of New Multi-Sector Fashion Event Organized by IFEMA


MOMAD Metropolis: Brand Name of New Multi-Sector Fashion Event Organized by IFEMA
The new event will take place from 6-8 September 2013 at Feria de Madrid (IFEMA). MOMAD Metropolis, the International Fashion Trade Show, is the name of the new multi-sector fashion ...
(Views: 731) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 1,739) See more
19/04/2013.

IMEX Announces 2013 Wild Card Winners


IMEX Announces 2013 Wild Card Winners
Fukuoka City in Japan and Davao City in the Philippines have both been selected as winners of the IMEX in Frankfurt Wild Card competition for 2013. The IMEX Wild Card ...
(Views: 643) See more
12/04/2013.

Valencia Congress Centre Hosts 123 Events in 2012


Valencia Congress Centre Hosts 123 Events in 2012
Since being opened, the centre has generated an accumulated economic impact in the region of €800 million (more than 26 times its construction costs).The Valencia Congress Centre’s board of directors ...
(Views: 899) See more
10/04/2013.

New Education Formats and Topics Set to Drive Value at IMEX 2013


New Education Formats and Topics Set to Drive Value at IMEX 2013
The show, scheduled to be held at Messe Frankfurt from 21-23 May 2013, will feature eight education tracks.Eight education tracks, which include "industry trends", "personal development" and "sustainability", define IMEX ...
(Views: 782) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 1,211) See more
04/04/2013.

Canaries Congress Centre Expands Facilities with Incorporation of Perez Galdos Theatre


Canaries Congress Centre Expands Facilities with Incorporation of Perez Galdos Theatre
The theatre, which features seven unique venues equipped with cutting-edge technology, is a perfect place for scientific, business and social events.Following the merger of the Las Palmas de Gran Canaria ...
(Views: 705) See more
21/03/2013.

Economic Impact Study Finding Provide First Detailed Profile of UK Meeting and Event Industry


Economic Impact Study Finding Provide First Detailed Profile of UK Meeting and Event Industry
The first of the UK Economic Impact Study (UKEIS) results were announced by Meeting Professionals International (MPI) Foundation at International Confex yesterday. The results, which provide a detailed profile of ...
(Views: 533) See more
19/03/2013.

Pinterest Introduces Business Account Analytics Tool


Pinterest Introduces Business Account Analytics Tool
Pinterest Web Analytics is now available to website owners who have switched to the new-look Pinterest and whose site has the verified check mark.The key social media player has just ...
(Views: 1,183) See more
09/03/2013.

FITUR 2013 Rates Highly as Business Forum


FITUR 2013 Rates Highly as Business Forum
The show concluded with a 7% increase in foreign visitors, thanks to the strong presence of trade professionals from Latin America and Africa, as well as from Spain’s chief feeder markets, such ...
(Views: 716) See more
05/03/2013.

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones


Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones
With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
(Views: 742) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 2,172) See more
23/02/2013.

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?


Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?
In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
(Views: 1,594) See more
18/02/2013.

Price Check: Member and Sponsor Engagement


Price Check: Member and Sponsor Engagement
The last of a three-part pricing series, this article focuses on alternative models for two important relationship and revenue streams for meetings: membership and sponsorship.Relationships drive profitability when it comes ...
(Views: 1,757) See more
13/02/2013.

Maritim Supports German Sustainability Code


Maritim Supports German Sustainability Code
At the end of January 2013, as a premium partner of the German Convention Bureau (GCB) Maritim signed a declaration of support for the German Sustainability Code.The German Sustainability Code ...
(Views: 1,022) See more
12/02/2013.

Ten Predictions for Business Travel, Meetings and Events in 2013


Ten Predictions for Business Travel, Meetings and Events in 2013
It seems that the business travel, meetings and events industry continues to evolve each year, and 2013 will likely reflect some significant shifts that will influence where, when and how we meet ...
(Views: 3,363) See more
06/02/2013.

Increasing Downloads of Your Event App


Increasing Downloads of Your Event App
A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
(Views: 2,331) See more
02/02/2013.

Structure: How to Systemize Your Business for Sustainable Growth


Structure: How to Systemize Your Business for Sustainable Growth
The word structure within the context of management is often generally associated with organizational design (organogram) only. While this is true, structure does involve organizational design but is not limited to it.
(Views: 1,807) See more
01/02/2013.

Cost Control to Continue to Be Key Factor in Travel Management in 2013


Cost Control to Continue to Be Key Factor in Travel Management in 2013
Carlson Wagonlit Travel’s annual survey shows that the overall ranking of priorities for 2013 is very similar to that for 2012.This week, Carlson Wagonlit Travel has recently published its CWT ...
(Views: 826) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 1,914) See more
19/01/2013.

Level Up


Level Up
How online gaming techniques can help you design and deliver better meeting content.I am fascinated by technology. The reason? Because when I unpick the reasons behind innovations, I like to ...
(Views: 1,695) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 2,044) See more
13/01/2013.

LAP Meetings Brand Created to Promote Las Palmas de Gran Canarias as Congress Destination


LAP Meetings Brand Created to Promote Las Palmas de Gran Canarias as Congress Destination
One of this initiative’s value added elements is the use of the city’s emblematic venues and historical buildings, such as the Perez Galdos Theatre, Columbus House, the Viera y Clavijo Botanical Gardens ...
(Views: 1,292) See more
08/01/2013.

Thinking beyond Green Meetings


Thinking beyond Green Meetings
How to handle social media during your socially responsible events.Transparency is one of the commandments of social responsibility, enhancing other socially responsible actions such as stakeholder engagement. Social media is ...
(Views: 1,771) See more
31/12/2012.

Management 101: How to Organize Your Business for Sustainable Growth


Management 101: How to Organize Your Business for Sustainable Growth
Every business has a way of operating that makes it completely different from any other business in the world. Ever wondered how some companies keep attracting and retaining high performing workers while ...
(Views: 1,832) See more
28/12/2012.

Emperador Hotel Uses ReviewPro to Manage Online Reputation


Emperador Hotel Uses ReviewPro to Manage Online Reputation
The Barcelona-based company will make its platform available to the emblematic property located in Madrid’s Gran Via, as well as to four theme hotels in PortAventura.ReviewPro, Spain’s leading online reputation ...
(Views: 1,287) See more
27/12/2012.

Kuoni Destination Management Voted World’s Leading DMC at World Travel Awards


Kuoni Destination Management Voted World’s Leading DMC at World Travel Awards
For the third year running, Kuoni Destination Management has been voted the "World’s Top DMC" at the World Travel Awards. Hailed as the "Oscars of the travel industry, the World ...
(Views: 1,064) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 6,911) See more
13/12/2012.

Adopting Better Discount Practices


Adopting Better Discount Practices
The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
(Views: 2,068) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 3,565) See more
24/11/2012.

Framing the Pricing Picture: Revenue, Risk and Registration


Framing the Pricing Picture: Revenue, Risk and Registration
The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
(Views: 2,072) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 3,354) See more
10/11/2012.

Melia Hotels International Signs Global Agreement with EarthCheck


Melia Hotels International Signs Global Agreement with EarthCheck
Over the last decade, the hotel chain has managed to save EUR 1.3 million in energy and 500 million litres of water.Melia Hotels International, Spain’s leading hotel company, has widened ...
(Views: 1,120) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 2,208) See more
29/10/2012.

Alter Civites and ECODES Measure Economic, Social and Environmental Value of Social Action Projects


Alter Civites and ECODES Measure Economic, Social and Environmental Value of Social Action Projects
ECODES and Alter Civites have signed a collaboration agreement for developing SROI (Social Return of Investment) measurements, keyed to those social organizations that want to measure the value generated by their social ...
(Views: 1,060) See more
26/10/2012.

ICCA Board of Directors Formally Endorses IMEX America


ICCA Board of Directors Formally Endorses IMEX America
ICCA only endorses trade shows that are of genuinely global stature in terms of both exhibitors and buyers.Following the success of IMEX America’s second edition in Las Vegas, the ICCA ...
(Views: 1,509) See more
19/10/2012.

Technology for Meeting Planners – Debunking the Myths


Technology for Meeting Planners – Debunking the Myths
In today’s technology-enhanced world, meeting attendees not only appreciate, but expect to have easy solutions for attending events. After all, many of us run our offices, finances and social lives from our ...
(Views: 1,966) See more
17/10/2012.

BOBtv from bXb Online Wins EIBTM 2012 Technology Watch Award


BOBtv from bXb Online Wins EIBTM 2012 Technology Watch Award
BOBtv from bXb Online, a global online event platform designed specifically for events and associations, has been awarded this year’s EIBTM Technology Watch for its innovation and use of technology to support ...
(Views: 908) See more

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Agència de Promoció d'Activitats i de Congressos - UAB Campus. University campus with hotel-convention centre, residential complex and sports facilities for all kinds of events near Barcelona, Spain
Go4it Events. Event planning company on the Costa Blanca and the rest of Spain
Hotel Emperador. Business and meeting hotel in Madrid’s Gran Via, Spain
Palacio de Ferias y Congresos de Málaga. Trade Fair and Congress Centre Malaga, Convention Centre Spain
Palacio de Congresos Hospital de Santiago. Historic Event Venue Jaen Spain

 
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PadInTheCity. iPad and display  rental / hire for tradeshows, events and companies in Spain

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5.000 Hotel Rooms and 4.000 Menus for Only €10

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eCooltra Starts to Operate in Madrid

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Museo miba. Museum of ideas and inventions for corporate events, presentations and product launches in Central Barcelona, Spain

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10% for Users of Event Planner Spain

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PYR Marbella Participates in Promotion of New E-Class Coupé in Puerto Banus

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