This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 234)
Seemore
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 1,415)
Seemore
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 1,010)
Seemore
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 1,729)
Seemore
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 1,853)
Seemore
In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
(Views: 1,002)
Seemore
Turespaña and the Spanish Association of Congress Centre (APCE) have signed an agreement aimed at improving Spain’s position in the international business tourism market.The collaboration agreement, signed by Ignacio Valle ...
(Views: 984)
Seemore
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 2,157)
Seemore
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 3,407)
Seemore
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 2,049)
Seemore
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 2,204)
Seemore
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 2,652)
Seemore
Two tech companies have recently become members of the Fundacion Huesca Congresos, the northern Spanish province’s convention bureau.The directors of Webdreams and Tandem Innova met on Friday, 13 July, with ...
(Views: 1,028)
Seemore
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 3,468)
Seemore
Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
(Views: 4,479)
Seemore
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 3,638)
Seemore
We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
(Views: 3,762)
Seemore
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 2,698)
Seemore
It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
(Views: 4,939)
Seemore
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 5,251)
Seemore
The Arola, W Paris-Opéra’s signature cuisine restaurant and Sergi Arola first venture in France, proposes an original and daring culinary concept: the "Pica Pica."Housed in an elegant Haussmannian building constructed ...
(Views: 1,999)
Seemore
From 15-18 February, Girona will host one of Spain's most relevant MICE events: the National Congress of OPC España, which this year will also be celebrating its 25th anniversary.As the ...
(Views: 1,483)
Seemore
Over the last two years, Event Planner Spain’s News and Events section has received close on 3,000,000 visits.Of the 360+ articles and press releases posted in 2011 by Event Planner ...
(Views: 1,375)
Seemore
Event Planner Spain (eventplannerspain.com) – now Spain’s most visited portal for event planning in Spain and Morocco, with over 250,000 monthly visits and 750 quality suppliers – has launched a number of ...
(Views: 2,943)
Seemore
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
(Views: 4,271)
Seemore
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
(Views: 5,620)
Seemore
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 3,655)
Seemore
The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
(Views: 5,210)
Seemore
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 2,455)
Seemore
After dedicating the last 15 years to developing new and ideas and products for its clients, the company has recently announced the formal consolidation of the Es-Cultura Group.As a result ...
(Views: 2,098)
Seemore
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 4,162)
Seemore
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
(Views: 3,402)
Seemore
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 3,958)
Seemore
Google has just launched an updated version of its SEO Starter Guide, including a glossary of definitions and terms, additional example images to support the content in the guide, mobile devices optimization ...
(Views: 1,669)
Seemore
Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
(Views: 3,396)
Seemore
After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
(Views: 4,386)
Seemore
Real Madrid Football Club has chosen Digital Artists, an independent studio very well placed in the market, as its official partner for the development and global distribution of the club's new apps ...
(Views: 2,004)
Seemore
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 5,355)
Seemore
The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 4,245)
Seemore
Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
(Views: 4,311)
Seemore
A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
(Views: 4,907)
Seemore
Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
(Views: 4,491)
Seemore
Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
(Views: 7,910)
Seemore
With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
(Views: 5,320)
Seemore
For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
(Views: 4,794)
Seemore
Founded in March 2009 by two experienced European event planners who were having problems finding service providers and venues for their events abroad, the international event and meeting portal Event1001.com has just ...
(Views: 2,953)
Seemore
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
(Views: 6,241)
Seemore
The 27 members of the Spanish Association of Congress Centres (APCE) met at the Congress and Exhibition Centre of Galicia from 17-18 December to discuss their internal strategies to attract business and ...
(Views: 3,297)
Seemore
First, it’s an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough ...
(Views: 6,596)
Seemore
Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
(Views: 5,886)
Seemore
If you are planning any type of event in Spain or Morocco, contact us or browse our directory with more
than 750 quality suppliers to request proposals and quotes directly, free of charge and without commissions.
With more than one million page views and 1,000 requests for proposals a month, Event Planner Spain is currently the
most visited event organization portal in Spain, available in eight languages, with visits from 160 different countries.
If you provide services for events in Spain or Morocco, register your company and ask for a free, six-month trial period.
If you want to advertise on our portal, please check advertise or contact us for an interesting proposal.
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