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ACTION Servicios Audiovisuales. Audiovisual equipment rental for conventions and congresses throughout Spain: projection, video, sound, ARS
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73 news articles found (sort by date, views)

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 842

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 1,126

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,229

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation 21/12/2014. The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
Views: 1,073

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,189

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 3,131

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,533

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 3,273

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List 14/07/2013. CWT helps customers find the right balance: improving the traveler shopping experience and capturing essential data. New in-depth research by Carlson Wagonlit Travel (CWT) reports that most travel ...
Views: 2,228

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,449

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,535

Getting Ready for the 3-Screen Battle in 2013

Getting Ready for the 3-Screen Battle in 2013 25/01/2013. Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
Views: 5,064

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,665

CWT Acquires WorldMate, Leader in Mobile Travel Technology

CWT Acquires WorldMate, Leader in Mobile Travel Technology 16/11/2012. CWT ramps up its focus on mobile for business travelers.Carlson Wagonlit Travel (CWT) announces that it has acquired WorldMate Inc., a leader in mobile travel technology providing itinerary management systems ...
Views: 2,883

Right Place, Right Time

Right Place, Right Time 12/11/2012. If new technology is implemented correctly, it could go a long way in allowing your delegates more options to connect with one another.I don’t usually like technology interfering with live ...
Views: 4,566

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,506

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,291

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 12,894

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation 12/04/2012. Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
Views: 115,114

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,577

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,490

Hotel Technology: Peeves and Needs from a Business Traveler

Hotel Technology: Peeves and Needs from a Business Traveler 31/08/2011. As a professional speaker and consultant focusing on events technology, I stay in hotels about 130 nights each year. I have strong feelings on what constitutes the "ideal" stay – especially in ...
Views: 7,131

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,966

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality 19/03/2011. Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
Views: 6,863

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy 01/03/2011. In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
Views: 5,996

Hotelier’s 2011 Top Ten Internet Marketing Resolutions

Hotelier’s 2011 Top Ten Internet Marketing Resolutions 18/01/2011. While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
Views: 5,995

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011 25/12/2010. Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
Views: 7,436

Hotel Revenue Management is Now More Important than Ever

Hotel Revenue Management is Now More Important than Ever 14/12/2010. I first introduced "Revenue Management for Dummies" in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering ...
Views: 5,516

"Break-It" Hotel Marketing…A Mental Exercise

"Break-It" Hotel Marketing…A Mental Exercise 18/11/2010. More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
Views: 6,611

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,585

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels 19/10/2010. Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
Views: 6,832

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game 24/09/2010. I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
Views: 6,264

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry 12/09/2010. Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
Views: 5,779

Production Benchmarks for Your Hotel’s Website

Production Benchmarks for Your Hotel’s Website 06/09/2010. After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
Views: 7,216

In Hospitality, Not All Internet Bookings are Created Equal

In Hospitality, Not All Internet Bookings are Created Equal 13/07/2010. The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
Views: 10,279

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal 06/07/2010. In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
Views: 11,410

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results 05/04/2010. Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
Views: 14,940

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke 06/03/2010. For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
Views: 11,331

What is Your Hotel’s Online Market Share?

What is Your Hotel’s Online Market Share? 25/11/2009. Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
Views: 12,294

CWT and Tata Communications Team Up to Offer Public Telepresence Facilities

CWT and Tata Communications Team Up to Offer Public Telepresence Facilities 07/11/2009. Carlson Wagonlit Travel (CWT), a global leader specializing in business travel management, and Tata Communications today announced they will team up to provide CWT Telepresence – an enhancement to the company’s broader ...
Views: 9,179

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both? 06/11/2009. This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
Views: 12,782

Three Hotel Internet Marketing Tactics From Outside the Box

Three Hotel Internet Marketing Tactics From Outside the Box 13/10/2009. There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
Views: 12,032

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here 24/09/2009. Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
Views: 14,488

Mastering The Art of Online Sales Through Hotel Website Content

Mastering The Art of  Online Sales Through Hotel Website Content 20/09/2009. The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
Views: 10,994

Five Creative Steps Hotels Are Taking To Beat the Recession

Five Creative Steps Hotels Are Taking To Beat the Recession 18/07/2009. The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
Views: 10,827

Hotelzon Acquires Confedent International

Hotelzon Acquires Confedent International 15/07/2009. The Hotelzon International Group has acquired Confedent International Ltd (formerly Congreszon Ltd). The congress organization and event management business has been merged into the Hotelzon International Group's extensive portfolio of travel management ...
Views: 8,091

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"  06/07/2009. In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
Views: 12,078

Best Practices from Around the World

Best Practices from Around the World 30/06/2009. Look to industry partners beyond your borders for the finest spectrum of export-quality business practices.Consider this scenario: competent meeting planner makes perfectly good travel arrangements, airline bungles said travel arrangements, ...
Views: 11,076

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online 24/06/2009. There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
Views: 10,213

It's Time to Seek Advice from a Hotel Internet Specialist When…

It's Time to Seek Advice from a Hotel Internet Specialist When… 13/06/2009. To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
Views: 9,932

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CREA Group - Event Management Barcelona. Event, incentive and group trip organization in Barcelona, Madrid, Valencia y Andalusia, Spain
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