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News and Events » Reservations

72 news articles found (sort by date, views)
15/04/2015.

Hotelier’s Guide to the Google Mobile-Friendliness Update


Hotelier’s Guide to the Google Mobile-Friendliness Update
Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
(Views: 540) See more
03/03/2015.

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions


Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions
Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
(Views: 1,818) See more
21/12/2014.

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation


Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation
The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
(Views: 827) See more
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 1,793) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,814) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 4,193) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 3,018) See more
14/07/2013.

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List


CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List
CWT helps customers find the right balance: improving the traveler shopping experience and capturing essential data. New in-depth research by Carlson Wagonlit Travel (CWT) reports that most travel ...
(Views: 2,102) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 5,032) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 6,313) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 4,874) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 5,375) See more
16/11/2012.

CWT Acquires WorldMate, Leader in Mobile Travel Technology


CWT Acquires WorldMate, Leader in Mobile Travel Technology
CWT ramps up its focus on mobile for business travelers.Carlson Wagonlit Travel (CWT) announces that it has acquired WorldMate Inc., a leader in mobile travel technology providing itinerary management systems ...
(Views: 2,703) See more
12/11/2012.

Right Place, Right Time


Right Place, Right Time
If new technology is implemented correctly, it could go a long way in allowing your delegates more options to connect with one another.I don’t usually like technology interfering with live ...
(Views: 4,392) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 6,297) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,992) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 12,636) See more
12/04/2012.

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation


1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
(Views: 94,484) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 5,405) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 9,246) See more
31/08/2011.

Hotel Technology: Peeves and Needs from a Business Traveler


Hotel Technology: Peeves and Needs from a Business Traveler
As a professional speaker and consultant focusing on events technology, I stay in hotels about 130 nights each year. I have strong feelings on what constitutes the "ideal" stay – especially in ...
(Views: 6,599) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 4,741) See more
19/03/2011.

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality


The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 6,658) See more
01/03/2011.

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy


The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
(Views: 5,841) See more
18/01/2011.

Hotelier’s 2011 Top Ten Internet Marketing Resolutions


Hotelier’s 2011 Top Ten Internet Marketing Resolutions
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
(Views: 5,812) See more
25/12/2010.

Four Basic Hotel Electronic Marketing Tools to Use in 2011


Four Basic Hotel Electronic Marketing Tools to Use in 2011
Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
(Views: 7,224) See more
14/12/2010.

Hotel Revenue Management is Now More Important than Ever


Hotel Revenue Management is Now More Important than Ever
I first introduced "Revenue Management for Dummies" in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering ...
(Views: 5,352) See more
18/11/2010.

"Break-It" Hotel Marketing…A Mental Exercise


"Break-It" Hotel Marketing…A Mental Exercise
More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
(Views: 6,431) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 6,340) See more
19/10/2010.

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels


Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels
Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
(Views: 6,671) See more
24/09/2010.

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game


Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game
I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
(Views: 6,061) See more
12/09/2010.

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry


Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry
Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
(Views: 5,593) See more
06/09/2010.

Production Benchmarks for Your Hotel’s Website


Production Benchmarks for Your Hotel’s Website
After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
(Views: 6,984) See more
13/07/2010.

In Hospitality, Not All Internet Bookings are Created Equal


In Hospitality, Not All Internet Bookings are Created Equal
The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 9,972) See more
06/07/2010.

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal


It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal
In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
(Views: 11,105) See more
05/04/2010.

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results


Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results
Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
(Views: 14,597) See more
06/03/2010.

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke


Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke
For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
(Views: 11,026) See more
25/11/2009.

What is Your Hotel’s Online Market Share?


What is Your Hotel’s Online Market Share?
Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
(Views: 11,974) See more
07/11/2009.

CWT and Tata Communications Team Up to Offer Public Telepresence Facilities


CWT and Tata Communications Team Up to Offer Public Telepresence Facilities
Carlson Wagonlit Travel (CWT), a global leader specializing in business travel management, and Tata Communications today announced they will team up to provide CWT Telepresence – an enhancement to the company’s broader ...
(Views: 8,893) See more
06/11/2009.

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?


The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?
This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
(Views: 12,427) See more
13/10/2009.

Three Hotel Internet Marketing Tactics From Outside the Box


Three Hotel Internet Marketing Tactics From Outside the Box
There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
(Views: 11,716) See more
24/09/2009.

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here


Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here
Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
(Views: 14,064) See more
20/09/2009.

Mastering The Art of Online Sales Through Hotel Website Content


Mastering The Art of  Online Sales Through Hotel Website Content
The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
(Views: 10,717) See more
18/07/2009.

Five Creative Steps Hotels Are Taking To Beat the Recession


Five Creative Steps Hotels Are Taking To Beat the Recession
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
(Views: 10,565) See more
15/07/2009.

Hotelzon Acquires Confedent International


Hotelzon Acquires Confedent International
The Hotelzon International Group has acquired Confedent International Ltd (formerly Congreszon Ltd). The congress organization and event management business has been merged into the Hotelzon International Group's extensive portfolio of travel management ...
(Views: 7,809) See more
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 11,800) See more
30/06/2009.

Best Practices from Around the World


Best Practices from Around the World
Look to industry partners beyond your borders for the finest spectrum of export-quality business practices.Consider this scenario: competent meeting planner makes perfectly good travel arrangements, airline bungles said travel arrangements, ...
(Views: 10,765) See more
24/06/2009.

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online


Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online
There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
(Views: 9,976) See more
13/06/2009.

It's Time to Seek Advice from a Hotel Internet Specialist When…


It's Time to Seek Advice from a Hotel Internet Specialist When…
To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
(Views: 9,685) See more
07/05/2009.

Website Content Management For Hotels…Boon or Boondoggle?


Website Content Management For Hotels…Boon or Boondoggle?
Imagine having the ability to change and update the content of your hotel’s website on your own; change text, add information, that would be great. At the onset, it sounds terrific. No ...
(Views: 10,095) See more

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