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News and Events » acronym (abbreviation) ROI, Return On Investment

124 news articles found (sort by date, views)

Eventex 2017: a unique educational, networking and entertainment platform

Eventex 2017: a unique educational, networking and entertainment platform 05/02/2017. Every year, Eventex attracts hundreds of attendees from a variety of countries around the world with its unique mix of awards ceremony and educational and networking platform for event professionals.The ...
Views: 234

Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort 29/01/2017. Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as ...
Views: 1,649

Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch 23/11/2016. Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to ...
Views: 850

Seven Meetings Technology Trends to Watch for 2017

Seven Meetings Technology Trends to Watch for 2017 06/11/2016. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 4,051

Event Data Analytics – New Options for Improving Events and Tradeshows

Event Data Analytics – New Options for Improving Events and Tradeshows 29/07/2016. Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.There has been an explosion of data collection sources before, during and ...
Views: 1,272

MeetingPlanners Russia 2016: Fourth annual edition of MICE B2B forum in Moscow

MeetingPlanners Russia 2016: Fourth annual edition of MICE B2B forum in Moscow 25/05/2016. The 4th annual edition of MeetingPlanners Russia will take place at the Renaissance Monarch Hotel in Moscow from 5-6 September 2016. Destinations and their key MICE suppliers will travel to ...
Views: 1,231

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 1,672

The Meetings Show to deliver greater supplier sourcing opportunities for buyers

The Meetings Show to deliver greater supplier sourcing opportunities for buyers 27/03/2016. With 33% of exhibitors new for 2016 and a further 26% increasing the size of their stands, exhibitor commitment is already significantly higher than 2015. In particular, The Meetings Show has responded ...
Views: 1,132

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 2,038

Costa del Sol promotes MICE offerings in Barcelona

Costa del Sol promotes MICE offerings in Barcelona 22/09/2015. During the first seven months of the year, the province’s hotels hosted over 55,000 Catalans, totalling 170,000 room nights.Last week, representatives of the Málaga - Costa del Sol Convention Bureau ...
Views: 1,606

Interview with Graeme Barnett of ibtm world

Interview with Graeme Barnett of ibtm world 26/07/2015. As in previous years, Event Planner Spain has interviewed Graeme Barnett, senior exhibition director of ibtm world (Reed Travel Exhibitions), about the next edition scheduled to be held at Fira Barcelona from ...
Views: 3,350

ICCA Iberian Chapter draws up 2015-2017 strategic plan for generating more business

ICCA Iberian Chapter draws up 2015-2017 strategic plan for generating more business 18/06/2015. The Iberian Chapter of the International Congress and Conventions Association (ICCA), which recently renewed its board of directors (chaired by Francisco Quereda, director of Malaga Convention Bureau) for the period 2015-2017, will ...
Views: 2,206

MeetingPlanners Russia 2015: Moscow Marriott Grand Hotel to host third annual edition of unique one-stop-shop event

MeetingPlanners Russia 2015: Moscow Marriott Grand Hotel to host third annual edition of unique one-stop-shop event 17/06/2015. MeetingPlanners Russia, an exclusive B2B forum, will take place in Moscow from 7-8 September 2015. With each edition, the show’s popularity has gone from strength to strength, much appreciated by ...
Views: 1,697

Espacio+D Celebrates 10th Anniversary

Espacio+D Celebrates 10th Anniversary 29/05/2015. It is now 10 years ago that we decided to profit from our experience in the temporary structure business and launch Espacio+D.The passion of professionalism that we put into out ...
Views: 1,401

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 3,802

More than Showing Up

More than Showing Up 20/02/2015. Speakers can elevate event ROI with engagement, content marketing and collaboration.The demands of the professional speaker are increasing. On-the-mark content is critical to driving overall event ROI for both attendees ...
Views: 3,215

QuickMobile Appoints Craig Brennan as CEO

QuickMobile Appoints Craig Brennan as CEO 14/01/2015. Brennan is to lead company’s rapid expansion in the enterprise mobile app platform business.QuickMobile, the global leader in mobile enterprise meeting and event apps, announced yesterday the appointment of Craig ...
Views: 2,184

Malaga and Costa del Sol Redouble Efforts to Promote International Business Tourism

Malaga and Costa del Sol Redouble Efforts to Promote International Business Tourism 22/12/2014. Over the last few weeks, Malaga Council and the province’s tourist office have organized a number of fam trips for travel agents from different countries.Geared to promoting Malaga as a ...
Views: 2,346

HSBC Uses Event App for First Time at Internal Meeting

HSBC Uses Event App for First Time at Internal Meeting 22/10/2014. With the aim of engaging participants at an internal convention, HSBC used an event app developed by PowerVote for the first time.The chief aim of this app, developed exclusively for ...
Views: 2,598

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 3,679

Record Number of Participants for 2014 ICCA Congress’ Business Exchange

Record Number of Participants for 2014 ICCA Congress’ Business Exchange 15/10/2014. With only three more weeks to go before the 53rd ICCA Congress, scheduled to take place in Antalya (Turkey) from 1-5 November, the 800 registration mark has already been passed.
Views: 2,264

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 5,142

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 6,695

QuickMobile Expands Services to Help Enterprise Clients Roll Out Meeting and Event Apps

QuickMobile Expands Services to Help Enterprise Clients Roll Out Meeting and Event Apps 10/09/2014. New professional services shorten mobile app learning curve and increase adoption.QuickMobile, the recognized global leader in mobile event apps, recently announced a new breed of services and support for its ...
Views: 2,680

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 5,248

CWT Meetings & Events Signs Agreement with Cvent

CWT Meetings & Events Signs Agreement with Cvent 06/09/2014. Partnership strengthens CWT Meetings & Events’ global offer.CWT Meetings & Events, the award-winning meetings and events agency, today announced it has strengthened its overall client technology offering by signing an ...
Views: 2,122

PowerVote Opens First Subsidiary in Asia

PowerVote Opens First Subsidiary in Asia 19/07/2014. PowerVote, a company specializing in interactive event technology, has penetrated the Asian market with the opening of a new office in Singapore.PowerVote has just announced the opening of its first ...
Views: 2,938

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 5,938

After the Economic Fall

After the Economic Fall 13/01/2014. As Europe emerges from recession, meeting professionals report steady and growing business—and a glass-half-full attitude.The latest reports from Eurostat, the statistical arm of the European Union (EU), would seem to ...
Views: 3,769

Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect

Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect 30/12/2013. As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect, the event participation solutions provider for the events industry, has released their top ...
Views: 4,073

CWT Meetings & Events Advises on 2014 Trends

CWT Meetings & Events Advises on 2014 Trends 26/11/2013. With cost saving still high priority for clients, CWT Meetings & Events helps them plan ahead. Last week, CWT Meetings & Events, the award-winning global meetings and events division of ...
Views: 3,063

IBTM Global Research Presented at EIBTM 2013 Reveals a Positive Outlook for 2014

IBTM Global Research Presented at EIBTM 2013 Reveals a Positive Outlook for 2014 25/11/2013. New technologies and the use of social media will become even more prominent in meetings and events next year.The IBTM Global Research, presented by Sally Greenhill of The Right Solution ...
Views: 3,597

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor 21/11/2013. With its eyes and ears on the global meetings marketplace from two vantage points – one in Europe at IMEX in Frankfurt and one in the US at IMEX America – the ...
Views: 4,219

Kuala Lumpur Convention Centre Wins Inaugural ICCA Best PR Award

Kuala Lumpur Convention Centre Wins Inaugural ICCA Best PR Award 12/11/2013. On 3 November, Kuala Lumpur Convention Centre (KLCC) was announced as the winner of the very first ICCA Best PR Award at the ICCA Congress in Shanghai, China-P.R. by Martin Lewis, chairman ...
Views: 3,663

Bucharest to Host MCE Central & Eastern Europe Next February

Bucharest to Host MCE Central & Eastern Europe Next February 17/10/2013. The 4th edition of MCE Central & Eastern Europe, the B2B event promoting MICE business in CEE & CIS countries, is scheduled to take place at the Radisson Blu (Bucharest, Romania), from ...
Views: 3,296

EIBTM Launches New Innovation Zone

EIBTM Launches New Innovation Zone 08/10/2013. EIBTM, the global event for the meetings and events industry, has announced that they will launch a new Innovation Zone for the 2013 show. The Innovation Zone will provide a unique and ...
Views: 3,476

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 8,124

Top Trends on the Horizon

Top Trends on the Horizon 19/07/2013. A view through the looking glass reveals the future of your events: energized, gamified, localized and personalized.When you think about the future of meetings, what word or emotion comes to ...
Views: 5,268

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality 25/06/2013. Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
Views: 6,097

ICCA Iberian Chapter Elects New Board Members

ICCA Iberian Chapter Elects New Board Members 09/06/2013. The aim of the new board of directors is to increase the chapter’s influence in the association meeting market.Alexandra Toregao of the Lisbon Congress Centre (Portugal) has been electedas the ...
Views: 5,621

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 6,770

Do Trade Shows Still Have Value?

Do Trade Shows Still Have Value? 22/04/2013. Value is a loaded word.The worth of something is subjective, depending who’s doing the evaluating and how. When it comes to trade shows, does the organizer’s investment determine their value? ...
Views: 6,673

Instant Gratification

Instant Gratification 01/04/2013. On-demand is here to stay, but it’s a challenge for the meetings and hospitality industry."On-demand" vs. "when we say so" is not just a Millennial issue. Perhaps technological innovations have ...
Views: 4,893

Framing the Pricing Picture: Revenue, Risk and Registration

Framing the Pricing Picture: Revenue, Risk and Registration 24/11/2012. The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
Views: 5,657

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 6,932

ICCA and EIBTM Combine Forces to Support the Next Generation of Meeting Planners

ICCA and EIBTM Combine Forces to Support the Next Generation of Meeting Planners 28/08/2012. EIBTM has partnered with the International Congress and Convention Association (ICCA) once again to deliver The Forum for Young Professionals (FYP), which will take place from 24-27 November in Barcelona.
Views: 3,995

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 7,429

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 9,339

Sustainable Games

Sustainable Games 19/05/2012. Game mechanics enable events to fulfill genuine human needs for connection, happiness, challenge, motivation, community support—and sustainability.Serious fun through the integration of game mechanics can add power, impact and focus ...
Views: 11,707

Key Industry Players Sign Up Early to Maximise ROI at EIBTM 2012

Key Industry Players Sign Up Early to Maximise ROI at EIBTM 2012 26/04/2012. The mid-term booking rate for EIBTM 2012, scheduled to be held in Barcelona from 27-29 November, will be available until 25 May. Building on the success of EIBTM 2011, ...
Views: 4,349

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BCN Travel. Event, business travel and DMC services in Barcelona, Spain

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ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member