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25 news articles found (sort by date, views)

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 5,941

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,754

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,511

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,605

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,829

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,398

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results 05/04/2010. Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
Views: 14,705

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing 16/03/2010. With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
Views: 11,737

Mastering The Art of Online Sales Through Hotel Website Content

Mastering The Art of  Online Sales Through Hotel Website Content 20/09/2009. The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
Views: 10,804

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"  06/07/2009. In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
Views: 11,874

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing 21/05/2009. In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent. When reevaluating marketing plans – as most ...
Views: 9,782

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan 12/01/2009. 1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
Views: 13,441

Some Hotel Site Designers, Don’t Know… What They Don’t Know

Some Hotel Site Designers, Don’t Know… What They Don’t Know 30/09/2008. As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
Views: 11,225

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy 09/07/2008. The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
Views: 15,347

Hotel Internet Marketing – Having a Web Site is not enough

Hotel Internet Marketing – Having a Web Site is not enough 25/06/2008. Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
Views: 11,935

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This! 07/05/2008. Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that ...
Views: 8,923

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results 24/04/2008. Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
Views: 11,921

Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices

Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices 26/03/2008. In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes while also keeping an eye on the fundamentals. What are hoteliers doing to reach their customers on ...
Views: 10,359

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy? 30/01/2008. Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
Views: 12,827

Are You an Internet Believer…If Not, Why Not?

Are You an Internet Believer…If Not, Why Not? 13/01/2008. If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
Views: 8,635

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor 19/12/2007. Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
Views: 13,563

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010 22/11/2007. What will happen to traditional and online distribution channels in hospitality in the next few years? How will the direct web channel outpace competitors and third-party intermediaries? With online travel growing, how ...
Views: 13,232

Budgeting for a Robust Internet Marketing Strategy in 2007

Budgeting for a Robust Internet Marketing Strategy in 2007 19/10/2007. A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
Views: 12,374

What Hot Internet Marketing Topics are on the Minds of Hoteliers?

What Hot Internet Marketing Topics are on the Minds of Hoteliers? 06/09/2007. A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
Views: 14,166

Boost Your Search Engine Marketing

Boost Your Search Engine Marketing 05/10/2006. 1. Three things you need to know about Search Engine Marketing.2. Unique challenges and benefits of SEM for B2B tech marketers.3. Classic SEM mistakes that can really hurt your success.
Views: 11,454

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Mas de Sant Lleí. Exclusive Corporate and Private Event Venue Barcelona Spain
Agència de Promoció d'Activitats i de Congressos - UAB Campus. University campus with hotel-convention centre, residential complex and sports facilities for all kinds of events near Barcelona, Spain
Gallery Hotel . Banqueting and Convention Hotel Barcelona Spain
MTM Travel. Highly experienced destination management company (DMC) in Casablanca, Morocco
Hotel Dolce Sitges. 5-star hotel and conference centre in Sitges, Barcelona, Spain

 
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