Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
The Internet has been touted as a panacea for marketing communications. This low-cost and highly democratic medium has its problems, however. E-mail and e-newsletters are getting blocked by spam filters and firewalls, ...
Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
The Regional Government’s department of tourism, commerce and sports aims to increase the promotion of Andalusian tourism products on top travel sites, through strategic alliances to be established during 2008.This ...
Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
Judging from the articles I’ve read about Web 2.0, there are some web and hotel marketers making some incredible claims about social media and its impact on our industry. My concern is ...
A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
Microsoft has announced that it will be launching its video hyperlink technology two years ahead of schedule. This coming spring, Microsoft adCenter Labs, whose task it is to think up new ideas ...
Your Web site should be central to your company or association’s marketing effort. When built and managed properly it will offer you the world as your market and lots of clients. Built ...
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