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News and Events » Hoteliers

146 news articles found (sort by date, views)

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 671

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 2,139

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 1,051

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,850

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,160

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 06/01/2015. The Spanish and Moroccan meeting and event portal’s "News and Events" section continues to generate a year-on-year increase in page views.At Event Planner Spain, we would like to thank our ...
Views: 1,119

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 2,030

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 2,096

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony 02/11/2014. Organized by Gran Hotel Turismo magazine, the Iniciativa Hotelera Awards acknowledge the contribution of hotels and hoteliers to an ever-changing industry.On 16 October, H10 Hotels received the Best Hotel Chain ...
Views: 1,622

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,123

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,593

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,342

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 3,072

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,787

TripConnect: a Hotelier’s Best Friend

TripConnect: a Hotelier’s Best Friend 20/06/2014. In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
Views: 1,716

All in the FAM

All in the FAM 01/05/2014. To remain strategic and respect planners’ time, destinations and hotels are planning shorter familiarization trips that often include important extras: educational components, networking sessions or a community service opportunity.For many ...
Views: 2,549

Tyrevent iDiscovery Fam Trip

Tyrevent iDiscovery Fam Trip 19/04/2014. Tyrevent designs its own activities for meetings, business associations, incentive groups, coaching, and team building.Tyrevent is an innovative company committed to the use of new technologies. It has the exclusive ...
Views: 2,198

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,084

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,467

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 10/01/2014. As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
Views: 2,210

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 3,218

Seville Congress and Convention Bureau Picks up Spain DMCs Award

Seville Congress and Convention Bureau Picks up Spain DMCs Award 24/11/2013. The ceremony was attended by the best DMCs in Spain, as well as hoteliers, service providers and national and international specialized press representatives.On the last day of EIBTM (Barcelona), Spain ...
Views: 2,525

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 4,333

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,510

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 6,151

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,662

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,880

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality 25/06/2013. Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
Views: 4,840

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy 03/06/2013. Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
Views: 5,087

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,360

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 5,062

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 4,101

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,478

Getting Ready for the 3-Screen Battle in 2013

Getting Ready for the 3-Screen Battle in 2013 25/01/2013. Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
Views: 5,026

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,611

Event Planner Spain: Most Popular News Items in 2012

Event Planner Spain: Most Popular News Items in 2012 06/01/2013. In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
Views: 3,063

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,591

Thirteen Meetings Technology Predictions for 2013

Thirteen Meetings Technology Predictions for 2013 19/11/2012. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
Views: 7,436

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality? 06/11/2012. In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
Views: 5,261

Going Native: iPad use is on the rise and event planners see the advantages

Going Native: iPad use is on the rise and event planners see the advantages 06/10/2012. It’s no surprise that attendees are using the iPad more than ever at conferences and meetings. Apple sold 11.8 million iPads during the first quarter of 2012, according to apple.com. The device ...
Views: 4,778

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,691

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,469

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,250

How Can Hoteliers Take Full Advantage of Pinterest?

How Can Hoteliers Take Full Advantage of Pinterest? 06/06/2012. Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
Views: 7,771

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 12,859

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation 12/04/2012. Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
Views: 109,215

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,548

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,435

Top 20 Secrets to Success in Hotel SMS Marketing

Top 20 Secrets to Success in Hotel SMS Marketing 13/01/2012. With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
Views: 8,675

How "Fresh" is Your Hotel Website?

How "Fresh" is Your Hotel Website? 20/12/2011. Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
Views: 7,021

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