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156 news articles found (sort by date, views)

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 1,660

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 813

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,623

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association 30/03/2015. This is the association’s second year using the mobile app to support the National and International Congress of Public Services, Communications and ICT and TV and extend member engagement year-round.QuickMobile, ...
Views: 708

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 1,982

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation 21/12/2014. The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
Views: 908

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 1,945

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 1,918

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,356

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,052

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 2,911

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,634

ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR

ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR 16/04/2014. ICCA is in good shape: the association’s annual congress has broken its previous record with the attendance of 78 delegates. Beyond excellent lead generation opportunities, the congress puts the accent on education ...
Views: 2,154

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 5,949

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money 11/03/2014. Perhaps the most frequently asked question by entrepreneurs is this: "How do I get funding for my business?"Without any doubt, this is a very valid question. However, it is not ...
Views: 3,251

Growing Digital Engagement

Growing Digital Engagement 01/03/2014. For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
Views: 3,167

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,294

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 10/01/2014. As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
Views: 2,133

Event Planner Spain Continued to Improve and Update Services in 2013

Event Planner Spain Continued to Improve and Update Services in 2013 04/01/2014. Since being launched in 2006, the Spanish and Moroccan meeting and event resource has consistently strived to offer users and members alike the best possible service and experience.The most important ...
Views: 2,546

Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect

Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect 30/12/2013. As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect, the event participation solutions provider for the events industry, has released their top ...
Views: 2,964

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 4,186

ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit

ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit 23/10/2013. During the summit, Rui Amen of the Azores Tourism Office talked about a CSR initiative on São Miguel Island.Planting some trees in such an idyllic and solitary place as the ...
Views: 3,062

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,356

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 5,882

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management 01/09/2013. Open source is computer software code that is open to the public for use and modification. This collaboratively-developed software tends to drive down costs dramatically as the base code is free. ...
Views: 5,485

An Entrepreneur’s Greatest Fear and How to Deal With It

An Entrepreneur’s Greatest Fear and How to Deal With It 16/08/2013. In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
Views: 4,516

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,326

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,759

Top Trends on the Horizon

Top Trends on the Horizon 19/07/2013. A view through the looking glass reveals the future of your events: energized, gamified, localized and personalized.When you think about the future of meetings, what word or emotion comes to ...
Views: 3,879

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality 25/06/2013. Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
Views: 4,703

ICCA Iberian Chapter Elects New Board Members

ICCA Iberian Chapter Elects New Board Members 09/06/2013. The aim of the new board of directors is to increase the chapter’s influence in the association meeting market.Alexandra Toregao of the Lisbon Congress Centre (Portugal) has been electedas the ...
Views: 3,911

Eikonos at "H.E. by Mango" Presentation

Eikonos at "H.E. by Mango" Presentation 06/06/2013. The presentation of Mango’s new collection featured the Catalan model Andres Velencoso and the blogger Scott Schuman "The Sartorialist."On 28 May, Eikonos provided A/V equipment and technical support for H.E. ...
Views: 2,530

Third Edition of Marbella Luxury Weekend Billed for the End of May

Third Edition of Marbella Luxury Weekend Billed for the End of May 24/05/2013. Backed by 50 luxury brands, this initiative is geared to consolidating Marbella’s position as a top-end destination. Fashion, jewellery, cars and cuisine – all synonymous of exclusivity, quality, excellence and ...
Views: 3,227

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award 23/05/2013. The award is in recognition of its excellence as a restaurant according to reviews posted by travellers on the world’s largest travel site.Located in the centre of the southern Andalusian ...
Views: 2,545

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,143

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 4,924

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 3,974

Instant Gratification

Instant Gratification 01/04/2013. On-demand is here to stay, but it’s a challenge for the meetings and hospitality industry."On-demand" vs. "when we say so" is not just a Millennial issue. Perhaps technological innovations have ...
Views: 3,801

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,374

Increasing Downloads of Your Event App

Increasing Downloads of Your Event App 06/02/2013. A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
Views: 5,391

Getting Ready for the 3-Screen Battle in 2013

Getting Ready for the 3-Screen Battle in 2013 25/01/2013. Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
Views: 4,933

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,445

Event Planner Spain: Most Popular News Items in 2012

Event Planner Spain: Most Popular News Items in 2012 06/01/2013. In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
Views: 2,983

Strictly Forbidden to Go Unnoticed at MWC 2013 in Barcelona

Strictly Forbidden to Go Unnoticed at MWC 2013 in Barcelona 05/01/2013. Going unnoticed at a show attended by over 60,000 trade professionals and the world’s chief players in the mobile telephone industry is something that sadly happens to 90% of the exhibitors taking ...
Views: 4,278

Event Planner Spain Improvements List for 2012

Event Planner Spain Improvements List for 2012 03/01/2013. In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
Views: 3,164

Using Video to Promote and Extend the Life of Your Events

Using Video to Promote and Extend the Life of Your Events 19/12/2012. Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
Views: 12,291

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,513

Thirteen Meetings Technology Predictions for 2013

Thirteen Meetings Technology Predictions for 2013 19/11/2012. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
Views: 7,239

Kursaal Launches New App and Event Guide for Smartphones

Kursaal Launches New App and Event Guide for Smartphones 07/11/2012. The free app allows users to stay abreast of all the latest news about the San Sebastian congress centre, as well as its cultural and corporate event agenda.The app, which ...
Views: 3,181

Sono and Ara Technology Join Forces to Modernize Vilafranca Museum

Sono and Ara Technology Join Forces to Modernize Vilafranca Museum 23/10/2012. Vilafranca has adapted it new museum to the 21st century, transforming it into VINSEUM, the Catalonian Wine Culture Museum, which opened its revamped facilities to the public on 6 and 7 October.
Views: 3,175

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