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EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

145 news articles found (sort by date, views)
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,217) See more
16/04/2014.

ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR


ICCA Iberia Congress Agenda Includes Big Data, Social Media and CSR
ICCA is in good shape: the association’s annual congress has broken its previous record with the attendance of 78 delegates. Beyond excellent lead generation opportunities, the congress puts the accent on education ...
(Views: 1,433) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 4,971) See more
11/03/2014.

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money


Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money
Perhaps the most frequently asked question by entrepreneurs is this: "How do I get funding for my business?"Without any doubt, this is a very valid question. However, it is not ...
(Views: 2,549) See more
01/03/2014.

Growing Digital Engagement


Growing Digital Engagement
For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
(Views: 2,406) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,508) See more
10/01/2014.

Most Popular Event Planner Spain Posts in 2014


Most Popular Event Planner Spain Posts in 2014
As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
(Views: 1,724) See more
04/01/2014.

Event Planner Spain Continued to Improve and Update Services in 2013


Event Planner Spain Continued to Improve and Update Services in 2013
Since being launched in 2006, the Spanish and Moroccan meeting and event resource has consistently strived to offer users and members alike the best possible service and experience.The most important ...
(Views: 2,123) See more
30/12/2013.

Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect


Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect
As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect, the event participation solutions provider for the events industry, has released their top ...
(Views: 2,486) See more
20/11/2013.

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website


Preparing for Google Penguin 2.0: How To Protect Your Hotel Website
When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
(Views: 3,465) See more
23/10/2013.

ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit


ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit
During the summit, Rui Amen of the Azores Tourism Office talked about a CSR initiative on São Miguel Island.Planting some trees in such an idyllic and solitary place as the ...
(Views: 2,235) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,587) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,504) See more
01/09/2013.

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management


Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management
Open source is computer software code that is open to the public for use and modification. This collaboratively-developed software tends to drive down costs dramatically as the base code is free. ...
(Views: 4,496) See more
16/08/2013.

An Entrepreneur’s Greatest Fear and How to Deal With It


An Entrepreneur’s Greatest Fear and How to Deal With It
In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
(Views: 3,823) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 4,822) See more
27/07/2013.

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence


The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence
Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
(Views: 4,189) See more
19/07/2013.

Top Trends on the Horizon


Top Trends on the Horizon
A view through the looking glass reveals the future of your events: energized, gamified, localized and personalized.When you think about the future of meetings, what word or emotion comes to ...
(Views: 3,217) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 3,898) See more
09/06/2013.

ICCA Iberian Chapter Elects New Board Members


ICCA Iberian Chapter Elects New Board Members
The aim of the new board of directors is to increase the chapter’s influence in the association meeting market.Alexandra Toregao of the Lisbon Congress Centre (Portugal) has been electedas the ...
(Views: 2,992) See more
06/06/2013.

Eikonos at "H.E. by Mango" Presentation


Eikonos at "H.E. by Mango" Presentation
The presentation of Mango’s new collection featured the Catalan model Andres Velencoso and the blogger Scott Schuman "The Sartorialist."On 28 May, Eikonos provided A/V equipment and technical support for H.E. ...
(Views: 2,121) See more
24/05/2013.

Third Edition of Marbella Luxury Weekend Billed for the End of May


Third Edition of Marbella Luxury Weekend Billed for the End of May
Backed by 50 luxury brands, this initiative is geared to consolidating Marbella’s position as a top-end destination. Fashion, jewellery, cars and cuisine – all synonymous of exclusivity, quality, excellence and ...
(Views: 2,719) See more
23/05/2013.

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award


Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award
The award is in recognition of its excellence as a restaurant according to reviews posted by travellers on the world’s largest travel site.Located in the centre of the southern Andalusian ...
(Views: 2,091) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,037) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,148) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 3,393) See more
01/04/2013.

Instant Gratification


Instant Gratification
On-demand is here to stay, but it’s a challenge for the meetings and hospitality industry."On-demand" vs. "when we say so" is not just a Millennial issue. Perhaps technological innovations have ...
(Views: 3,212) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 5,687) See more
06/02/2013.

Increasing Downloads of Your Event App


Increasing Downloads of Your Event App
A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
(Views: 4,815) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 4,345) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,722) See more
06/01/2013.

Event Planner Spain: Most Popular News Items in 2012


Event Planner Spain: Most Popular News Items in 2012
In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
(Views: 2,498) See more
05/01/2013.

Strictly Forbidden to Go Unnoticed at MWC 2013 in Barcelona


Strictly Forbidden to Go Unnoticed at MWC 2013 in Barcelona
Going unnoticed at a show attended by over 60,000 trade professionals and the world’s chief players in the mobile telephone industry is something that sadly happens to 90% of the exhibitors taking ...
(Views: 3,736) See more
03/01/2013.

Event Planner Spain Improvements List for 2012


Event Planner Spain Improvements List for 2012
In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
(Views: 2,711) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 11,391) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 5,970) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 6,377) See more
07/11/2012.

Kursaal Launches New App and Event Guide for Smartphones


Kursaal Launches New App and Event Guide for Smartphones
The free app allows users to stay abreast of all the latest news about the San Sebastian congress centre, as well as its cultural and corporate event agenda.The app, which ...
(Views: 2,766) See more
23/10/2012.

Sono and Ara Technology Join Forces to Modernize Vilafranca Museum


Sono and Ara Technology Join Forces to Modernize Vilafranca Museum
Vilafranca has adapted it new museum to the 21st century, transforming it into VINSEUM, the Catalonian Wine Culture Museum, which opened its revamped facilities to the public on 6 and 7 October.
(Views: 2,709) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 4,837) See more
25/09/2012.

H10 Hotels Launches New Mobile Website and App


H10 Hotels Launches New Mobile Website and App
The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
(Views: 2,889) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 3,967) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,732) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 6,967) See more
30/06/2012.

EventMobi Now Available in Spain


EventMobi Now Available in Spain
EventMobi is a mobile platform that has become the standard app in the meetings and event industry in countries such as Canada, USA and the UK.Marketed in Spain by Orquídea ...
(Views: 2,870) See more
06/06/2012.

How Can Hoteliers Take Full Advantage of Pinterest?


How Can Hoteliers Take Full Advantage of Pinterest?
Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
(Views: 7,048) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,693) See more
24/04/2012.

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake


Why Not Being on Google Plus Could Be your Biggest Marketing Mistake
We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
(Views: 6,185) See more
12/04/2012.

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation


1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
(Views: 74,378) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 4,966) See more

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Team4you.es. Adventure company, party and event planner and meeting organizer in Marbella, Costa del Sol, Andalusia, Spain and Portugal
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