On-demand is here to stay, but it’s a challenge for the meetings and hospitality industry."On-demand" vs. "when we say so" is not just a Millennial issue. Perhaps technological innovations have ...
(Views: 703)
Seemore
Unique ideas for breaking away from traditional meeting formats, whether you have five attendees or 5,000.To generate groundbreaking ideas for meetings, I first ask: "How will we engage meeting participants ...
(Views: 1,308)
Seemore
In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
(Views: 1,430)
Seemore
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 1,822)
Seemore
AV Medios collaborated in the last edition of the OPC Madrid Awards for Professionalism, held on 22 November 2012; this being one of the many activities organized by the association throughout the ...
(Views: 976)
Seemore
In today’s technology-enhanced world, meeting attendees not only appreciate, but expect to have easy solutions for attending events. After all, many of us run our offices, finances and social lives from our ...
(Views: 1,784)
Seemore
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 2,628)
Seemore
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 3,430)
Seemore
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 2,667)
Seemore
It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
(Views: 4,899)
Seemore
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 5,207)
Seemore
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 3,625)
Seemore
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 2,444)
Seemore
"We're able to offer really fun and exciting opening entertainment, but there's a purpose," explained Scott Cullather, founder and managing partner of inVNT.At an upcoming internal meeting for a pharmaceutical ...
(Views: 3,287)
Seemore
Emerging as a result of the recession, members-only, flash sale and group buying sites have gained traction and paramount growth over the past three years. Although originally associated with limited, discounted, higher-end ...
(Views: 3,477)
Seemore
After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
(Views: 4,359)
Seemore
Asmalljob created a stupid mob for Diesel in the Ramblas of Barcelona, a guerilla marketing action geared to strengthening the positioning and message of Diesel’s global "Be Stupid" campaign, which for Diesel ...
(Views: 4,050)
Seemore
There are certain basics which endure in spite of the advent of new technology. In this highly-competitive marketplace, new technology tends to capture everyone’s attention, perhaps with the desperate hope to discover ...
(Views: 4,785)
Seemore
As in previous years, Roca showcased its new 2010 collection before representatives of its sales network at the Rey Juan Carlos I Hotel on 25 November.SONO was commissioned to supply ...
(Views: 3,240)
Seemore
Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
(Views: 5,852)
Seemore
Two of the most respected international leaders in the event marketing industry have come together to form a new live communications agency called Deeper Blue. Jeremy Garbett and Laurence Croneen ...
(Views: 3,768)
Seemore
Web 2.0 is changing meetings marketing and management with numerous benefits for meeting planners, exhibitors and attendees. It is an imprecise term, however, covering a wide range of technologies that are part ...
(Views: 5,599)
Seemore
This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and ...
(Views: 4,068)
Seemore
As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
(Views: 5,241)
Seemore
Writing articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the ...
(Views: 4,064)
Seemore
The world’s leading search engines have taken a major step forward thanks to a special Flash player that Adobe has developed which allows them to read and index SWF files.Nowadays, ...
(Views: 2,117)
Seemore
Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
(Views: 4,886)
Seemore
It was day two of the convention. Everything was going fine—happy delegates, happy client, happy venue. Lunch had been served without a hitch. And then I noticed it. Rain. People had gone ...
(Views: 4,144)
Seemore
If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
(Views: 4,427)
Seemore
Having a web site, and not promoting it, is like buying a flashy new car and leaving it in your garage; great web site, but few people will ever see it. Some ...
(Views: 5,576)
Seemore
A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
(Views: 4,956)
Seemore
In the not-too-distant future, you will be able to check out at the grocery counter stopping only long enough to pick up the receipt – the entire contents of the shopping cart ...
(Views: 4,850)
Seemore
I was interviewed in the November 2002 issue of PCWorld Magazine regarding the use of technology, and specifically PowerPoint, in presentations. Here is the interview in its unabridged form. Q. ...
(Views: 6,658)
Seemore
1. Three things you need to know about Search Engine Marketing.2. Unique challenges and benefits of SEM for B2B tech marketers.3. Classic SEM mistakes that can really hurt your success.
(Views: 5,603)
Seemore
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