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160 news articles found (sort by date, views)

Social Media Channels Increasingly Becoming Event-centric

Social Media Channels Increasingly Becoming Event-centric 29/05/2016. Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product ...
Views: 1,503

City of Arts and Sciences campaign combines spectacular images with quotations by famous geniuses

City of Arts and Sciences campaign combines spectacular images with quotations by famous geniuses 02/05/2016. The City of Arts and Sciences (Valencia) has launched a new campaign showcasing its spectacular architecture with black and white photos accompanied by quotations by great scientists, such as Leonardo Da Vinci, ...
Views: 560

#FITUR 2016 hits record levels on the social networks with 62 million users

#FITUR 2016 hits record levels on the social networks with 62 million users 31/03/2016. At the most social edition of FITUR, the trade show sought to go a step further conducting an in-depth data analysis through the digital strategy developed in its 36th edition, which closed ...
Views: 625

More than 55,000 visitors attended the 63rd edition of Mercedes-Benz Fashion Week Madrid

More than 55,000 visitors attended the 63rd edition of Mercedes-Benz Fashion Week Madrid 13/03/2016. The emblematic Spanish Fashion Show, organised by IFEMA, featured the participation of 43 famous designers and brands and took place from 18-23 February.Mercedes-Benz Fashion Week Madrid (MBFWM), the main showcase ...
Views: 1,082

Ibiza Gran Hotel launches attractive and intuitive website

Ibiza Gran Hotel launches attractive and intuitive website 11/03/2016. With this new website, the hotel aims to consolidate its position as an authentic benchmark in the luxury hotel industry in Spain.El Ibiza Gran Hotel has just launched a new ...
Views: 735

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,506

Nine amazing meetings technology trends to watch in 2016

Nine amazing meetings technology trends to watch in 2016 29/10/2015. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 3,605

Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact 23/08/2015. A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the ...
Views: 3,719

Turning Distraction into Action – Second Screen Technology for Meetings

Turning Distraction into Action – Second Screen Technology for Meetings 24/03/2015. The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day! Attendees are ...
Views: 2,987

FITUR’s Social Networks: a Meeting Point for Tourism Makers

FITUR’s Social Networks: a Meeting Point for Tourism Makers 11/12/2014. The Trade Show’s social profiles on Facebook, Twitter and LinkedIn emphasise the value of tourism makers.#FITUR2015, a meeting platform for social network professionals of the International Tourism Trade Show organised ...
Views: 2,041

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 3,106

Eventisimo Receives 24 Oculus DK2 Virtual Reality Headset Prototypes

Eventisimo Receives 24 Oculus DK2 Virtual Reality Headset Prototypes 10/10/2014. The agency is hard at work on a major international project geared to developing pioneering virtual reality technology.At the beginning of September, Eventisimo received 24 DK2 Virtual Reality Headsets. These ...
Views: 2,403

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 5,788

Ten Transformative Meetings Technology Trends for 2015

Ten Transformative Meetings Technology Trends for 2015 14/09/2014. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 17,833

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 4,572

As Technology Changes Events, These Five Things Will Likely Stay the Same

As Technology Changes Events, These Five Things Will Likely Stay the Same 09/08/2014. We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will events remain a central form of education, networking and marketing? Will virtual meetings ...
Views: 3,533

Malaga Trade Show and Congress Centre to Host First International Guitar Show

Malaga Trade Show and Congress Centre to Host First International Guitar Show 07/08/2014. Showcasing Spanish, electric and bass guitars, among other instruments, the show will also feature a series of concerts performed by world-class musicians and experts from countries such as Germany, Japan, USA and ...
Views: 2,559

How can my company successfully market its content?

How can my company successfully market its content? 05/07/2014. Content marketing is not a new concept but it has been a buzzword online in the last few years. An early example of content marketing is the Michelin Guide.This now-revered ...
Views: 4,514

EIBTM Launches Redesigned Website

EIBTM Launches Redesigned Website 04/04/2014. Enhanced features will optimise the user’s experience and increase communication with all attendees.EIBTM, the leading global event for the meeting and events industry, announced on 25 March that its new ...
Views: 2,528

Forum Evolucion Burgos Hosts IV iRedes Congress

Forum Evolucion Burgos Hosts IV iRedes Congress 23/03/2014. The 4th edition of iRedes, Ibero-American Congress on Social Networks, sponsored by Burgos City Council, BBVA and Telefonica, among others, was held in Burgos for the fourth year running from 6-7 March ...
Views: 2,634

SONO at GSMA Mobile World Congress

SONO at GSMA Mobile World Congress 13/03/2014. SONO handled the A/V services for more than 50 stands at the GSMA Mobile World Congress (MWC), and the 4FYN event, geared to entrepreneurs working in the mobile industry.The world’s ...
Views: 2,863

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money 11/03/2014. Perhaps the most frequently asked question by entrepreneurs is this: "How do I get funding for my business?"Without any doubt, this is a very valid question. However, it is not ...
Views: 4,019

Growing Digital Engagement

Growing Digital Engagement 01/03/2014. For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
Views: 4,028

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 5,425

IBTM Global Research Presented at EIBTM 2013 Reveals a Positive Outlook for 2014

IBTM Global Research Presented at EIBTM 2013 Reveals a Positive Outlook for 2014 25/11/2013. New technologies and the use of social media will become even more prominent in meetings and events next year.The IBTM Global Research, presented by Sally Greenhill of The Right Solution ...
Views: 3,176

Site Inspection Simplified: Four Free Apps to Improve the Process

Site Inspection Simplified: Four Free Apps to Improve the Process 08/11/2013. Gone are the days when a meeting planner had to rely on making handwritten notes on a fold-out paper floor plan during a meeting facility site inspection. There are now several free ...
Views: 5,282

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 149,414

Entrepreneurial Fears: How to Conquer Those Inner Demons Limiting Your Entrepreneurial Dreams

Entrepreneurial Fears: How to Conquer Those Inner Demons Limiting Your Entrepreneurial Dreams 30/09/2013. Between the conceptualization of a business idea or the recognition of a business opportunity and the actual execution of the idea or the pursuit of the business opportunity, there is a gap. ...
Views: 4,546

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 7,410

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management 01/09/2013. Open source is computer software code that is open to the public for use and modification. This collaboratively-developed software tends to drive down costs dramatically as the base code is free. ...
Views: 6,940

2013 Event and Social Network Study – How Does the Meeting and Event Industry Use Social Networks?

2013 Event and Social Network Study – How Does the Meeting and Event Industry Use Social Networks? 31/08/2013. amiando, the event registration management and online ticketing software provider, has recently published its 3rd event and social network study.Over the last few years, this study has become a must ...
Views: 4,726

Mobile Social Networking Improving the Attendee Experience

Mobile Social Networking Improving the Attendee Experience 01/08/2013. One good contact made at an event can often pay for the whole trip! Yet, until recently, the way most events managed this very important component did not get much thought. For ...
Views: 4,936

42 Promotions and Eventisimo Produce Popular Holi Festival of Colours in Barcelona

logotipo/logo_118-en.jpg 29/07/2013. On 13 July, Barcelona hosted the Holi Festival of Colours, a music festival inspired by an Indian celebration which filled Fira de Montjuic’s Plaza del Universo with colour and rhythm.Eventisimo ...
Views: 4,441

What’s In It for Me?

What’s In It for Me? 15/06/2013. Appealing to your prospective attendees’ self-interest will attract them to your event and keep them engaged from start to finish.When you deeply engage attendees from the very start—strategically based on ...
Views: 6,262

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy 03/06/2013. Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
Views: 5,851

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 6,333

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 6,002

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 4,864

FITUR 2013 Rates Highly as Business Forum

FITUR 2013 Rates Highly as Business Forum 09/03/2013. The show concluded with a 7% increase in foreign visitors, thanks to the strong presence of trade professionals from Latin America and Africa, as well as from Spain’s chief feeder markets, such ...
Views: 4,053

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones 05/03/2013. With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
Views: 3,213

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 7,261

Increasing Downloads of Your Event App

Increasing Downloads of Your Event App 06/02/2013. A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
Views: 6,181

Level Up

Level Up 19/01/2013. How online gaming techniques can help you design and deliver better meeting content.I am fascinated by technology. The reason? Because when I unpick the reasons behind innovations, I like to ...
Views: 5,034

Event Planner Spain Improvements List for 2012

Event Planner Spain Improvements List for 2012 03/01/2013. In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
Views: 3,802

Using Video to Promote and Extend the Life of Your Events

Using Video to Promote and Extend the Life of Your Events 19/12/2012. Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
Views: 13,307

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 7,179

Thirteen Meetings Technology Predictions for 2013

Thirteen Meetings Technology Predictions for 2013 19/11/2012. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
Views: 8,454

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 6,505

H10 Hotels Launches New Mobile Website and App

H10 Hotels Launches New Mobile Website and App 25/09/2012. The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
Views: 4,407

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 5,315

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