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Hotel Meliá Salinas. Deluxe 5-star beachfront hotel in Lanzarote, Canaries, Spain, with convention centre
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News and Events » Engagement

99 news articles found (sort by date, views)

Kio Auba delivers keynote at 3rd University Congress of Communication and Events

Kio Auba delivers keynote at 3rd University Congress of Communication and Events 14/06/2015. The 3rd University Congress of Communication and Events was held at the Madrid Athenaeum from 7-9 May. With 300 attendees, the congress was keyed to corporate and institutional event planners, as well ...
Views: 334

Onsite Data Analytics – A Goldmine for Meetings Improvement

Onsite Data Analytics – A Goldmine for Meetings Improvement 07/06/2015. The onsite meeting used to be known as the "black hole" of event data management. . Planners used computers to gain insights before and after events, but during an event they were ...
Views: 581

Vincent Guesdon of Deloitte Talks about Advantages of PowerVote

Vincent Guesdon of Deloitte Talks about Advantages of PowerVote 23/05/2015. At the beginning of the year, Deloitte’s Audit and Consulting Commission organized an event called The Pitch, which was attended by speakers from Deloitte and external guests. The idea was to invite ...
Views: 480

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 1,989

IMEX in Frankfurt Announces Pioneering Partnerships

IMEX in Frankfurt Announces Pioneering Partnerships 04/05/2015. In its first ever partnership with an organization in the meetings industry, the International Association of Facilitators (IAF) will bring professional facilitation to the Association Day programme to help the participants engage ...
Views: 658

Indigo Travel & Events Organizes World School Championship Keyed to Restoring Forests

Indigo Travel & Events Organizes World School Championship Keyed to Restoring Forests 03/04/2015. Schools all around the world will be encouraged to participate in this championship through fundraising efforts that will rebuild lost forests and preserve existing ones. In a response to ...
Views: 838

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,755

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association 30/03/2015. This is the association’s second year using the mobile app to support the National and International Congress of Public Services, Communications and ICT and TV and extend member engagement year-round.QuickMobile, ...
Views: 801

Turning Distraction into Action – Second Screen Technology for Meetings

Turning Distraction into Action – Second Screen Technology for Meetings 24/03/2015. The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day! Attendees are ...
Views: 1,892

Internationally Renowned Experts Lead Packed Programme at Exclusively Corporate @IMEX

Internationally Renowned Experts Lead Packed Programme at Exclusively Corporate @IMEX 21/03/2015. Corporate executives from across the world can expand their knowledge of organising business meetings and events, as well as meet industry experts and learn from and with their peers in an exclusive ...
Views: 768

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,067

More than Showing Up

More than Showing Up 20/02/2015. Speakers can elevate event ROI with engagement, content marketing and collaboration.The demands of the professional speaker are increasing. On-the-mark content is critical to driving overall event ROI for both attendees ...
Views: 1,817

New CWT Report – Data Will Drive 2015

New CWT Report – Data Will Drive 2015 03/02/2015. Channeling the power of data and mobile technology are top priorities for travel managers.Carlson Wagonlit Travel (CWT) today released its 7th Travel Management Priorities report, the second in a two-part ...
Views: 863

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 1,963

HSBC Uses Event App for First Time at Internal Meeting

HSBC Uses Event App for First Time at Internal Meeting 22/10/2014. With the aim of engaging participants at an internal convention, HSBC used an event app developed by PowerVote for the first time.The chief aim of this app, developed exclusively for ...
Views: 1,165

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,032

EIBTM Unveils Knowledge Programme Themes for 2014 Edition

EIBTM Unveils Knowledge Programme Themes for 2014 Edition 29/09/2014. EIBTM 2014 will provide meeting professionals with a premier three-day Knowledge Programme, which offers cutting-edge, professional learning opportunities across influential, expert led sessions. This leading education programme offers an ideal platform for ...
Views: 1,351

Ten Transformative Meetings Technology Trends for 2015

Ten Transformative Meetings Technology Trends for 2015 14/09/2014. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 11,195

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 3,184

CWT Uses Mobile to Harness Traveller Loyalty

CWT Uses Mobile to Harness Traveller Loyalty 19/08/2014. Carlson Wagonlit Travel (CWT) today announced that it will be integrating Travel Gamification into its award-winning mobile app CWT To Go.For those companies that use a points-earned system, travellers will ...
Views: 1,648

New Attendee KPIs Provide "Early Warning System" to Ensure Event Engagement

New Attendee KPIs Provide "Early Warning System" to Ensure Event Engagement 16/08/2014. GenieConnect introduces new set of performance tools to help event organisers boost the areas of the pre-event marketing that are not connecting with their target audience.GenieConnect, the smarter event technology ...
Views: 1,619

Patricia Silvio Appointed Global Marketing Manger by Pacific World

Patricia Silvio Appointed Global Marketing Manger by Pacific World 11/06/2014. Pacific World, the integrated global DMC and Event Management organisation, has appointed Patricia Silvio to the post of global marketing manager, with immediate effect. Working at Pacific World as regional ...
Views: 1,506

2014 Report Reveals Online Event Adoption and Attendance Growing

2014 Report Reveals Online Event Adoption and Attendance Growing 23/05/2014. A new report conducted by the Virtual Edge Institute (VEI) and sponsored by Digitell Inc. analyzes trends at face-to-face and online events, and the numbers show that attendees are increasingly turning to ...
Views: 1,775

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,023

livecube Launches to Kill the Hashtag at Events

livecube Launches to Kill the Hashtag at Events 26/03/2014. livecube mobile app for events amplifies social media, driving unprecedented audience engagement and networking through gamification.The event industry continues to grow with the Convention Industry Council reporting that more than ...
Views: 2,209

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! 20/03/2014. A geofence is a virtual perimeter around a geographic area, such as a hotel, a conference center, an exhibition or any another arbitrary boundary. When a mobile device using a geofence service ...
Views: 5,433

Growing Digital Engagement

Growing Digital Engagement 01/03/2014. For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
Views: 3,247

Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show 21/02/2014. Planners and exhibitors can reap maximum benefits on the show floor.A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned ...
Views: 2,645

MCI Reveals the Three Reframing Must-Haves for Successful Medical Meetings

MCI Reveals the Three Reframing Must-Haves for Successful Medical Meetings 14/02/2014. MCI, the world’s leading provider of strategic engagement and activation solutions and a driver of innovation in the healthcare meetings industry, launched the first thought leadership paper in its healthcare series, "How ...
Views: 2,015

Event Apps to Go Global in 2014

Event Apps to Go Global in 2014 02/02/2014. In 2014, this new technology is about to revolutionize the meeting and event industry.Event apps, a technology that has emerged in the last few years, is about to go global. ...
Views: 3,808

QuickMobile Releases Seven Predictions for Mobile Event App Industry in 2014

QuickMobile Releases Seven Predictions for Mobile Event App Industry in 2014 16/01/2014. A few weeks ago, QuickMobile, the recognized global leader in mobile event apps, released a new white paper that provides an expert perspective on the growing and changing landscape of the mobile event app industry ...
Views: 2,532

Le monde est à moi Launches New Range of Audiovisual Services for Weddings

Le monde est à moi Launches New Range of Audiovisual Services for Weddings 12/01/2014. Making the most of the Christmas lull, Le monde est à moi has revamped its wedding services.The new audiovisual services for weddings launched by Le monde est à moi include ...
Views: 2,132

QuickMobile and Lumi Mobile Form Global Strategic Partnership

QuickMobile and Lumi Mobile Form Global Strategic Partnership 04/12/2013. On 19 November, QuickMobile and Lumi (comprised of IML Worldwide and Lumi Mobile) announced a strategic partnership that brings together the leading provider of enterprise mobile event technology with the global specialist in consumer insight mobile technology and real-time audience engagement ...
Views: 1,961

Marketingconnect Revolutionizes Event Communications

Marketingconnect Revolutionizes Event Communications 29/11/2013. GenieConnect launches the industry’s first personalized marketing automation system.GenieConnect, the digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events, ...
Views: 2,299

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor

IMEX Eyes Industry Predictions for 2014 - Content, Tech, "Glocal" CSR, Diversity and the Happiness Factor 21/11/2013. With its eyes and ears on the global meetings marketplace from two vantage points – one in Europe at IMEX in Frankfurt and one in the US at IMEX America – the ...
Views: 3,034

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,446

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 145,861

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 6,058

CWT Solutions Group Develops Platform to Influence Traveler Behavior using Gaming Mechanics

CWT Solutions Group Develops Platform to Influence Traveler Behavior using Gaming Mechanics 05/09/2013. Consulting and technology engagement allows travel managers to identify and prompt business traveler buying behaviors that will drive improved program performance. CWT Solutions Group, the global consulting arm of Carlson ...
Views: 2,831

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,819

Top Trends on the Horizon

Top Trends on the Horizon 19/07/2013. A view through the looking glass reveals the future of your events: energized, gamified, localized and personalized.When you think about the future of meetings, what word or emotion comes to ...
Views: 3,944

What’s In It for Me?

What’s In It for Me? 15/06/2013. Appealing to your prospective attendees’ self-interest will attract them to your event and keep them engaged from start to finish.When you deeply engage attendees from the very start—strategically based on ...
Views: 5,480

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy 03/06/2013. Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
Views: 5,033

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 4,042

Define Your Own Meeting Design

Define Your Own Meeting Design 25/03/2013. Unique ideas for breaking away from traditional meeting formats, whether you have five attendees or 5,000.To generate groundbreaking ideas for meetings, I first ask: "How will we engage meeting participants ...
Views: 4,634

Cater to the New Year

Cater to the New Year 07/03/2013. Ideas for staying on-trend and within budget for your F&B.While trends come and go, one thing that can always be counted on is the importance of food and beverage to ...
Views: 4,809

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,420

Price Check: Member and Sponsor Engagement

Price Check: Member and Sponsor Engagement 18/02/2013. The last of a three-part pricing series, this article focuses on alternative models for two important relationship and revenue streams for meetings: membership and sponsorship.Relationships drive profitability when it comes ...
Views: 4,493

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,543

Thinking beyond Green Meetings

Thinking beyond Green Meetings 08/01/2013. How to handle social media during your socially responsible events.Transparency is one of the commandments of social responsibility, enhancing other socially responsible actions such as stakeholder engagement. Social media is ...
Views: 4,725

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