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News and Events » Campaign

142 news articles found (sort by date, views)

Acceptus Extends Services

Acceptus Extends Services 27/04/2015. Acceptus (Events – Production – Design) extends its services with a new A/V equipment rental department. In this way, the firm now offers its clients all they need to stage their events, ...
Views: 334

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,201

Barcelo Sevilla Renacimiento Hotel Hosts KIA Group Regional Middle Eastern and African Dealer Conference

Barcelo Sevilla Renacimiento Hotel Hosts KIA Group Regional Middle Eastern and African Dealer Conference 25/03/2015. The car industry continues to consolidate its position as one of the hotel’s most important markets.The event was attended by the company’s chief executives, captained by Mr Tae-Hyun (Thomas) Oh, ...
Views: 477

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 1,875

More than Fun and Games

More than Fun and Games 11/01/2015. The video game industry seems to be growing up. Should the meeting industry follow its lead?Increasingly, I use video games to inspire new approaches on how we can design meetings. ...
Views: 1,408

Alhambra Hostesses Collaborates in Kiwi Atlantico Campaign

Alhambra Hostesses Collaborates in Kiwi Atlantico Campaign 29/12/2014. The campaign took place in Madrid and Barcelona from 5-15 December.In addition to providing promotional staff for the Kiwi Atlantico campaign in Madrid and Barcelona, the event staff and organization ...
Views: 684

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 1,793

Azavista’s Future Event Tendencies

Azavista’s Future Event Tendencies 19/12/2014. Cassandra Michael, sales and marketing manager at Azavista, the leader in corporate event technology, gave a presentation about the future of events as the company envisions it, at EIBTM (Barcelona) last month.
Views: 1,231

Acceptus Perfumes Christmas

Acceptus Perfumes Christmas 04/12/2014. Acceptus has yet again been commissioned to handle the Christmas campaign of the firm Adolfo Dominguez. What is involved is the presentation of "Trip de Ceylon", a new women’s eau ...
Views: 757

Interview with Graeme Barnett of EIBTM

Interview with Graeme Barnett of EIBTM 14/11/2014. Days before the start of the 2014 edition of EIBTM, scheduled to be held from 18-20 October, Event Planner Spain has interviewed Graeme Barnett, Senior Exhibition Director, Reed Travel Exhibitions, EIBTM.
Views: 1,185

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 1,844

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,289

Vision Films and Heineken "Open Your Cities"

Vision Films and Heineken "Open Your Cities" 24/09/2014. Vision Films have been involved in the making of a new promotional video for Heineken.Vision Films teamed up with The White Alchemist to support the development of the Heineken Escaparates ...
Views: 1,104

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 3,915

Do You Now Es.cultura Well?

Do You Now Es.cultura Well? 15/09/2014. After the summer break, we have thought that now is a good time to show or remind you who we are, what we do, and where we operate at Es.cultura.Are ...
Views: 2,030

Make Your Meeting Go Viral

Make Your Meeting Go Viral 07/09/2014. Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
Views: 3,024

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 2,849

Freddie For A Day 2014

Freddie For A Day 2014 27/08/2014. The Mercury Phoenix Trust continues its alliance with Hard Rock Cafe in 2014.Responsible for raising awareness and funding charities globally in the worldwide fight against AIDS, The Mercury Phoenix began ...
Views: 1,434

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,565

Vision Films Wishes You a Happy Summer with Balearia and Maradona

Vision Films Wishes You a Happy Summer with Balearia and Maradona 21/07/2014. Vision Films has been supporting the launch of the new Balearia website and the accompanying campaign and events, creating engaging content to communicate the on-board offerings on the Balearia ferry routes.
Views: 1,586

Pacific World Innovates with Its Monthly Destination Index

Pacific World Innovates with Its Monthly Destination Index 22/05/2014. Providing meeting professionals with insight knowledge and trends.Pacific World, the integrated global DMC and Event Management organization, has developed a unique destination index, providing corporate, association and agency planners with ...
Views: 1,316

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,238

Repro Disseny Collaborates in 4th Turisme de Barcelona Convention

Repro Disseny Collaborates in 4th Turisme de Barcelona Convention 07/01/2014. Repro Disseny, the Barcelona-based printing firm, is an industry benchmark thanks to its commitment to innovation. With three departments (image, print and media), Repro Disseny provides companies with turnkey solutions, ...
Views: 1,727

ABTS Convention Services Launches Industry Campaign in Support of Booking Official Housing Through Associations for Medical Meetings

ABTS Convention Services Launches Industry Campaign in Support of Booking Official Housing Through Associations for Medical Meetings 06/01/2014. Over $50,000,000 lost due to "Around the Block" booking in international housing alone means major detriment to medical associations’ annual meetings revenues and hundreds of millions lost for the industry.ABTS ...
Views: 1,526

German Companies Occupy 2013 European Best Events Awards Podium

German Companies Occupy 2013 European Best Events Awards Podium 18/12/2013. The winners were announced at a ceremony held in Milan on 26 November. Held at Milan’s Museo della Scienza e della Tecnologia during the BEA Expo Festival, the 8th edition ...
Views: 2,304

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival 14/12/2013. The awards ceremony took place in Buenas Aires (Argentina) on 6 December.Now running into its 14th edition, the festival, which acknowledges the best Latin American promotional marketing, advertising and event ...
Views: 2,914

Puente Romano Hosts 2013 St Nicolas Dinner

Puente Romano Hosts 2013 St Nicolas Dinner 12/12/2013. As in previous years, the hotel’s Andalusia function room was decked out in festive cheer for the occasion.On 5 December, the Puente Romano Hotel’s Andalusia function room, decorated down to ...
Views: 1,909

Gran Melia Don Pepe Organizes Toy Donation Campaign

Gran Melia Don Pepe Organizes Toy Donation Campaign 28/11/2013. As in previous years, the Gran Melia Don Pepe Hotel (Marbella) has launched its Christmas toy donation campaign, ending on 30 December. All the toys will be donated to the Red Cross ...
Views: 2,425

Eventisimo Organizes 2013 Eficacia Awards Ceremony

Eventisimo Organizes 2013 Eficacia Awards Ceremony 03/11/2013. The awards ceremony took place at the Municipal Congress Centre of Madrid on 24 October.The communication and event agency Eventisimo handled the stage design, theming, corporate image, and technical and ...
Views: 2,440

Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers

Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers 22/09/2013. This autumn, Red UNIO has launched a new campaign in which the agency encourages clientes to perform voodoo on their suppliers.With the "Perform Voodoo on Your Suppliers" campaign, Red UNIO ...
Views: 2,116

"The Threshold of the Desert" to be Presented before European Parliament in October

"The Threshold of the Desert" to be Presented before European Parliament in October 21/09/2013. The project comprises an 18-minute social documentary, media and social media campaigns, and screenings and debates in three continents.Launched at the end of 2012, "The Threshold of the Desert" is ...
Views: 2,726

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 5,782

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,182

EIBTM Launches Sustainable Exhibitor Support Campaign

EIBTM Launches Sustainable Exhibitor Support Campaign 06/07/2013. "Top Ten Tips for Sustainable Exhibiting" released for EIBTM 2013.On the run up to EIBTM 2013, the global meetings industry and events exhibition will be supporting exhibitors with a series ...
Views: 2,747

ACCEPTUS Coordinates "Agua de Rocío" Campaign for Victorio & Lucchino

ACCEPTUS Coordinates "Agua de Rocío" Campaign for Victorio & Lucchino 30/05/2013. During April and May, ACCEPTUS’ models have graced the streets of Seville with their beauty and charm.Coordinated by ACCEPTUS, the Seville-based event agency’s models lit up the the city’s streets ...
Views: 3,073

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,076

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones 05/03/2013. With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
Views: 2,546

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,336

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times? 23/02/2013. In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
Views: 4,105

Interactive Meetings with iPads

Interactive Meetings with iPads 16/02/2013. The Madrid-based firm PadInTheCity would like to share its experiences in using iPads at a professional level at all sorts of events.Below, PadInTheCity explains how to use IdeaFlight, a presentation ...
Views: 4,696

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education 15/12/2012. Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
Views: 4,648

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality? 06/11/2012. In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
Views: 5,115

ICCA Board of Directors Formally Endorses IMEX America

ICCA Board of Directors Formally Endorses IMEX America 26/10/2012. ICCA only endorses trade shows that are of genuinely global stature in terms of both exhibitors and buyers.Following the success of IMEX America’s second edition in Las Vegas, the ICCA ...
Views: 3,738

Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul

Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul 27/09/2012. Turkey is one of the markets with the largest growth potential thanks to cultural, language and business tourism.In line with its strategy to penetrate new markets, on 19 and 20 ...
Views: 2,637

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 4,375

OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration

OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration 13/09/2012. With 105 associated PCOs and 201 collaborating companies, OPC España is currently the most representative congress industry organization in Spain.Over the last few weeks, the Spanish Federation of Professional Congress ...
Views: 2,649

Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival

Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival 10/09/2012. The guitar was installed in the boulevard Gran Capitan, right in the city centre.On the occasion of the 32nd Guitar Festival of Cordova, Events Privilege designed a number of stunts ...
Views: 4,569

Why Does the Spanish Government Ignore the Importance of MICE for Its Tourist Industry?

Why Does the Spanish Government Ignore the Importance of MICE for Its Tourist Industry? 08/09/2012. The Spanish government is striving to take measures that, sooner or later, will seriously harm one of the few industries that, until now, have managed to weather the storm with dignity.
Views: 4,254

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,317

Canary Islands Summer Marketing Campaign Targets Moscow

Canary Islands Summer Marketing Campaign Targets Moscow 08/08/2012. This summer, the Canary Island Tourism Office has carried out an ambitious month-long marketing campaign in Moscow, using beach volleyball as the main thread.The Canary Islands brand was present is ...
Views: 3,128

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter