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EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

News and Events: Campaign

124 news articles found (sort by date, views)
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 1,276) See more
21/07/2014.

Vision Films Wishes You a Happy Summer with Balearia and Maradona


Vision Films Wishes You a Happy Summer with Balearia and Maradona
Vision Films has been supporting the launch of the new Balearia website and the accompanying campaign and events, creating engaging content to communicate the on-board offerings on the Balearia ferry routes.
(Views: 813) See more
22/05/2014.

Pacific World Innovates with Its Monthly Destination Index


Pacific World Innovates with Its Monthly Destination Index
Providing meeting professionals with insight knowledge and trends.Pacific World, the integrated global DMC and Event Management organization, has developed a unique destination index, providing corporate, association and agency planners with ...
(Views: 793) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,254) See more
07/01/2014.

Repro Disseny Collaborates in 4th Turisme de Barcelona Convention


Repro Disseny Collaborates in 4th Turisme de Barcelona Convention
Repro Disseny, the Barcelona-based printing firm, is an industry benchmark thanks to its commitment to innovation. With three departments (image, print and media), Repro Disseny provides companies with turnkey solutions, ...
(Views: 1,217) See more
06/01/2014.

ABTS Convention Services Launches Industry Campaign in Support of Booking Official Housing Through Associations for Medical Meetings


ABTS Convention Services Launches Industry Campaign in Support of Booking Official Housing Through Associations for Medical Meetings
Over $50,000,000 lost due to "Around the Block" booking in international housing alone means major detriment to medical associations’ annual meetings revenues and hundreds of millions lost for the industry.ABTS ...
(Views: 1,103) See more
18/12/2013.

German Companies Occupy 2013 European Best Events Awards Podium


German Companies Occupy 2013 European Best Events Awards Podium
The winners were announced at a ceremony held in Milan on 26 November. Held at Milan’s Museo della Scienza e della Tecnologia during the BEA Expo Festival, the 8th edition ...
(Views: 1,541) See more
14/12/2013.

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival


Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival
The awards ceremony took place in Buenas Aires (Argentina) on 6 December.Now running into its 14th edition, the festival, which acknowledges the best Latin American promotional marketing, advertising and event ...
(Views: 1,403) See more
12/12/2013.

Puente Romano Hosts 2013 St Nicolas Dinner


Puente Romano Hosts 2013 St Nicolas Dinner
As in previous years, the hotel’s Andalusia function room was decked out in festive cheer for the occasion.On 5 December, the Puente Romano Hotel’s Andalusia function room, decorated down to ...
(Views: 1,431) See more
28/11/2013.

Gran Melia Don Pepe Organizes Toy Donation Campaign


Gran Melia Don Pepe Organizes Toy Donation Campaign
As in previous years, the Gran Melia Don Pepe Hotel (Marbella) has launched its Christmas toy donation campaign, ending on 30 December. All the toys will be donated to the Red Cross ...
(Views: 1,715) See more
03/11/2013.

Eventisimo Organizes 2013 Eficacia Awards Ceremony


Eventisimo Organizes 2013 Eficacia Awards Ceremony
The awards ceremony took place at the Municipal Congress Centre of Madrid on 24 October.The communication and event agency Eventisimo handled the stage design, theming, corporate image, and technical and ...
(Views: 1,761) See more
22/09/2013.

Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers


Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers
This autumn, Red UNIO has launched a new campaign in which the agency encourages clientes to perform voodoo on their suppliers.With the "Perform Voodoo on Your Suppliers" campaign, Red UNIO ...
(Views: 1,628) See more
21/09/2013.

"The Threshold of the Desert" to be Presented before European Parliament in October


"The Threshold of the Desert" to be Presented before European Parliament in October
The project comprises an 18-minute social documentary, media and social media campaigns, and screenings and debates in three continents.Launched at the end of 2012, "The Threshold of the Desert" is ...
(Views: 2,161) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,169) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 4,613) See more
06/07/2013.

EIBTM Launches Sustainable Exhibitor Support Campaign


EIBTM Launches Sustainable Exhibitor Support Campaign
"Top Ten Tips for Sustainable Exhibiting" released for EIBTM 2013.On the run up to EIBTM 2013, the global meetings industry and events exhibition will be supporting exhibitors with a series ...
(Views: 2,121) See more
30/05/2013.

ACCEPTUS Coordinates "Agua de Rocío" Campaign for Victorio & Lucchino


ACCEPTUS Coordinates "Agua de Rocío" Campaign for Victorio & Lucchino
During April and May, ACCEPTUS’ models have graced the streets of Seville with their beauty and charm.Coordinated by ACCEPTUS, the Seville-based event agency’s models lit up the the city’s streets ...
(Views: 2,591) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 3,832) See more
05/03/2013.

Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones


Sixt: You’ll Only Find This Much Horse Power at a Lower Price in a Packet of Ready-Made Canelones
With this campaign theme, Sixt is again making the most of a hot topic to engage its target audience.Sixt Rent-a-Car is notorious for using hot topics in its ad campaigns. ...
(Views: 2,127) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 5,508) See more
23/02/2013.

Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?


Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?
In these times of budgetary cuts, layoffs and, in short, the elimination of all that is superfluous, to talk about incentives could practically be taken as a provocation. However, one only has ...
(Views: 3,546) See more
16/02/2013.

Interactive Meetings with iPads


Interactive Meetings with iPads
The Madrid-based firm PadInTheCity would like to share its experiences in using iPads at a professional level at all sorts of events.Below, PadInTheCity explains how to use IdeaFlight, a presentation ...
(Views: 4,011) See more
15/12/2012.

Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education


Monkeyb Graffiti Paints Global Map Showing Counties Still Excluding Children from Education
Painted on the pavement, this enormous multicoloured map contained 61 red chairs carried by 61 children with the aim of symbolizing with this gesture the 61 million children that are still denied ...
(Views: 3,448) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 4,291) See more
26/10/2012.

ICCA Board of Directors Formally Endorses IMEX America


ICCA Board of Directors Formally Endorses IMEX America
ICCA only endorses trade shows that are of genuinely global stature in terms of both exhibitors and buyers.Following the success of IMEX America’s second edition in Las Vegas, the ICCA ...
(Views: 3,100) See more
27/09/2012.

Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul


Malaga Seeks to Strengthen Position in Middle Eastern Feeder Markets with Campaign in Istanbul
Turkey is one of the markets with the largest growth potential thanks to cultural, language and business tourism.In line with its strategy to penetrate new markets, on 19 and 20 ...
(Views: 2,201) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 3,861) See more
13/09/2012.

OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration


OPC España Approaches Convention Bureaux and Congress Centres to Strengthen Collaboration
With 105 associated PCOs and 201 collaborating companies, OPC España is currently the most representative congress industry organization in Spain.Over the last few weeks, the Spanish Federation of Professional Congress ...
(Views: 2,271) See more
10/09/2012.

Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival


Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival
The guitar was installed in the boulevard Gran Capitan, right in the city centre.On the occasion of the 32nd Guitar Festival of Cordova, Events Privilege designed a number of stunts ...
(Views: 3,414) See more
08/09/2012.

Why Does the Spanish Government Ignore the Importance of MICE for Its Tourist Industry?


Why Does the Spanish Government Ignore the Importance of MICE for Its Tourist Industry?
The Spanish government is striving to take measures that, sooner or later, will seriously harm one of the few industries that, until now, have managed to weather the storm with dignity.
(Views: 3,894) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,607) See more
08/08/2012.

Canary Islands Summer Marketing Campaign Targets Moscow


Canary Islands Summer Marketing Campaign Targets Moscow
This summer, the Canary Island Tourism Office has carried out an ambitious month-long marketing campaign in Moscow, using beach volleyball as the main thread.The Canary Islands brand was present is ...
(Views: 2,487) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 6,798) See more
07/07/2012.

Building Your Trojan Horse


Building Your Trojan Horse
The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
(Views: 4,650) See more
18/06/2012.

What Is the Economic Impact of Tourism?


What Is the Economic Impact of Tourism?
Those who are part of the international business meetings community already know: Organizations that invest in business travel and participate in meetings have a greater chance of achieving their business goals than ...
(Views: 4,111) See more
16/06/2012.

Absolute Groups & Incentives Organizes Two Fam Trips for Dutch Groups


Absolute Groups & Incentives Organizes Two Fam Trips for Dutch Groups
Both groups have been invited by Sunny Cars, a car rental firm specializing in holiday destinations, of which Mallorca is the most important.With 40 people in each group, Absolute Groups ...
(Views: 2,832) See more
26/05/2012.

Mexican Politicians Assessed with PowerVote


Mexican Politicians Assessed with PowerVote
Debating between political candidates is normal at election times. What is unusual, though, is that the candidates are assessed and given scores in real time by the public… at least until now.
(Views: 2,191) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,470) See more
07/04/2012.

Prodisa Uses Alhambra for Historic Projection


Prodisa Uses Alhambra for Historic Projection
The Nasrid monument follows in the footsteps of other heritage buildings and sites on five continents.Rotary International chose Granada-based Prodisa Comunication, one of the leading companies in the sector, and ...
(Views: 3,152) See more
02/04/2012.

Clave’s Event Staff Collaborate in Third Edition of Adrenalyn XL


Clave’s Event Staff Collaborate in Third Edition of Adrenalyn XL
There are 378 basic cards – with 18 players for each one of the BBVA League’s 20 teams – which, this year, have two new features: PLUS DEFENSA and PLUS JUNIOR.
(Views: 3,884) See more
27/03/2012.

How to Get Press for Your Event Business: a Conversation with Three Editors


How to Get Press for Your Event Business: a Conversation with Three Editors
How would you like to get free exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how ...
(Views: 4,849) See more
15/03/2012.

Grupo Sörensen Designs Marketing Strategy for Pullmantur at Madrid Fusion


Grupo Sörensen Designs Marketing Strategy for Pullmantur at Madrid Fusion
The different actions included "Mama Cook by Pullmantur," a cooking competition for mothers.During the 10th edition of Madrid Fusion, a culinary event par excellence held last January at Madrid’s Municipal ...
(Views: 2,771) See more
11/03/2012.

SOLFESA Collaborates with Budimusic in Madrid and Barcelona Presentation of New Jean Paul Gaultier Fragrance


SOLFESA Collaborates with Budimusic in Madrid and Barcelona Presentation of New Jean Paul Gaultier Fragrance
Kokorico is the new fragrance for men that the French designer presented in Spain last February, specifically in Madrid and Barcelona, at the Sutton discotheque and the Shoko, respectively, two modern and ...
(Views: 3,611) See more
09/03/2012.

Wine Entertainment: One of the Best Networking Strategies


Wine Entertainment: One of the Best Networking Strategies
There is no better way to break the ice at an event than with a glass of wine.Alfredo Peris, an oenologist and journalist specializing in wine, and Carlos Casallachs, an ...
(Views: 2,791) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,381) See more
21/01/2012.

Seven Event Venue Must-haves for 2012


Seven Event Venue Must-haves for 2012
When Ron Johnson planned a recent conference for the State Bar of California in Hong Kong, the group wanted to minimize its carbon footprint. Responding to this concern, he arranged the entire ...
(Views: 7,286) See more
13/01/2012.

Top 20 Secrets to Success in Hotel SMS Marketing


Top 20 Secrets to Success in Hotel SMS Marketing
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 7,132) See more
05/11/2011.

Café de Chinitas to Participate in Madrid Cool Night Festival


Café de Chinitas to Participate in Madrid Cool Night Festival
On 3 December, Ricardo Fernandez del Moral will be performing at Café de Chinitas as part of the Madrid Cool Night festival agenda.The 3rd edition of Madrid Cool Night – ...
(Views: 2,515) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,500) See more
20/09/2011.

Melia Hotels & Resorts Launches New Contest in Facebook


Melia Hotels & Resorts Launches New Contest in Facebook
The winners of the contest will be able to experience Melia's wellbeing tips given during a number of weekend breaks at a selection of the chain's Spanish properties.One of the ...
(Views: 2,986) See more

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Team4you.es. Adventure company, party and event planner and meeting organizer in Marbella, Costa del Sol, Andalusia, Spain and Portugal
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