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109 news articles found (sort by date, views)

MCE Central & Eastern Europe 2017, Riga: Last Places Available!

MCE Central & Eastern Europe 2017, Riga: Last Places Available! 16/02/2017. The MICE B2B event of the year is nearing its registration closing in a weeks’ time now. With the one-stop-shop boutique forum coming closer every day, the organization is wrapping up the ...
Views: 202

PortAventura Business & Events presents new event venue Ferrari Land in Barcelona

PortAventura Business & Events presents new event venue Ferrari Land in Barcelona 14/02/2017. With over 200 guests representing Barcelona’s main MICE agencies, the presentation took place at the exclusive One Ocean Club on 9 February.At the event held in Barcelona on 9 February, ...
Views: 666

Where luxury meets history and lifestyle

Where luxury meets history and lifestyle 18/11/2016. The Sahrai is a 5-star hotel in Fez, Morocco. With a name meaning ’magic’ and sublime hillside setting – promising views of minarets and Medina – Hotel Sahrai captivates from the moment ...
Views: 700

Evenia Hotels takes over management of Coray Hotel in Andorra

Evenia Hotels takes over management of Coray Hotel in Andorra 01/11/2016. With this most recent addition to its portfolio, the Barcelona chain now has 17 hotels in Spain, Portugal, Panama and Andorra.Evenia Hotels has recently incorporated a new hotel in its ...
Views: 666

Opening of the pop-up boutique Barcelona Designers Collective

Opening of the pop-up boutique Barcelona Designers Collective 10/07/2016. Emerging and long-standing talent goes hand in hand in the Barcelona Designers Collective.On 5 July, for the third year running, the pop-up boutique of the Barcelona Designers Collective project was ...
Views: 1,166

La Roca Village and FAD organize Barcelona Designers Collective

La Roca Village and FAD organize Barcelona Designers Collective 28/06/2016. La Roca Village and FAD (Foment de les Arts i el Disseny) have the pleasure of announcing a must-attend event: Barcelona Designers Collective.This project, which discovers, supports and encourages emerging ...
Views: 1,116

MCE South Europe 2016 to be held in Rome

MCE South Europe 2016 to be held in Rome 08/06/2016. The successful format of Europe Congress MCE events started many years ago with their Central & Eastern Europe version. After having hosted last year’s event in Istanbul, this year the second annual ...
Views: 1,088

MeetingPlanners Russia 2016: Fourth annual edition of MICE B2B forum in Moscow

MeetingPlanners Russia 2016: Fourth annual edition of MICE B2B forum in Moscow 25/05/2016. The 4th annual edition of MeetingPlanners Russia will take place at the Renaissance Monarch Hotel in Moscow from 5-6 September 2016. Destinations and their key MICE suppliers will travel to ...
Views: 1,231

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 1,672

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 2,038

ibtm arabia to connect elite MICE industry suppliers and buyers in dynamic three-day event

ibtm arabia to connect elite MICE industry suppliers and buyers in dynamic three-day event 07/01/2016. This year, ibtm arabia 2016 will take place from 9-11 February at The Jumeirah at Etihad Towers on the famous promenade of Abu Dhabi with views of the Arabian Gulf and cityscape.
Views: 1,011

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 2,148

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 3,802

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 2,332

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 4,030

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 3,562

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website 19/01/2015. Today, there are two prevailing "schools of thought" regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design ...
Views: 3,796

St. Petersburg Convention Bureau Officially Opened

St. Petersburg Convention Bureau Officially Opened 31/12/2014. The ceremony took place at the Golden Garden Boutique Hotel on 18 December.Attended by representatives of the government and the executive authorities of St. Petersburg, the city’s educational institutions and ...
Views: 1,777

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 3,337

Value Retail Designs Specific Actions to Attract MICE Tourism

Value Retail Designs Specific Actions to Attract MICE Tourism 08/12/2014. Shopping tourism becomes a key element of the incentive travel industry.The Chic Outlet Shopping Villages by Value Retail are fast becoming a popular location for groups and events (MICE) for ...
Views: 2,486

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 3,357

Acceptus Perfumes Christmas

Acceptus Perfumes Christmas 04/12/2014. Acceptus has yet again been commissioned to handle the Christmas campaign of the firm Adolfo Dominguez. What is involved is the presentation of "Trip de Ceylon", a new women’s eau ...
Views: 1,975

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 3,679

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 5,142

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 6,695

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 4,412

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 5,298

Value Retail Invests 30 Million Euros in Enlarging La Roca Village

Value Retail Invests 30 Million Euros in Enlarging La Roca Village 23/06/2014. With this investment, the company reinforces its commitment to Catalonia and its position as the leader in shopping tourism.Value Retail, the company that has created and manages La Roca Village, ...
Views: 3,076

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 7,561

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 5,938

Bucharest to Host MCE in February

Bucharest to Host MCE in February 03/01/2014. The boutique networking workshop is scheduled to take place at the Radisson Blu Hotel Bucharest (Romania) from 9-11 February 2014.Preparations for the Europe Congress’ MCE Central & Eastern Europe, the ...
Views: 2,774

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 4,417

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 5,543

AR Diamante Beach among Top Three Meeting Hotels in Europe

AR Diamante Beach among Top Three Meeting Hotels in Europe 27/10/2013. The hotel already has a foot on the winner’s podium and on the 4 November the overall winner will be announced. The 4-star AR Diamante Beach Spa Hotel & Convention ...
Views: 4,277

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 5,885

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 8,124

MeetingPlanners Russia Attracts Top Russian MICE Players

MeetingPlanners Russia Attracts Top Russian MICE Players 10/08/2013. The forum is scheduled to be held at the InterContinental Tverskaya in Moscow from 9-10 September.In recent years, many destinations from key countries and capital cities have been aggressively trying ...
Views: 3,908

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 9,214

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 6,090

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality 25/06/2013. Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
Views: 6,097

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy 03/06/2013. Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
Views: 6,282

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 6,770

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 6,539

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 5,297

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 6,734

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 7,567

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality? 06/11/2012. In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
Views: 6,263

Thirty New Properties Expected to Open in Marrakech in Next 15 Months

Thirty New Properties Expected to Open in Marrakech in Next 15 Months 24/10/2012. Marrakech continues to consolidate its position as a leading tourism and MICE destination in North Africa.Featuring among the hotels that have opened or are scheduled to open this autumn or ...
Views: 4,635

Five-star Historic Luxury Mallorca Estate to Provide Corporate Meeting and Event Facilities

Five-star Historic Luxury Mallorca Estate to Provide Corporate Meeting and Event Facilities 14/10/2012. The Gran Hotel Son Net, dating back to 1672, and located in the privacy of its own estate in the Tramuntana Mountains on the island of Mallorca Spain, now offers corporate meetings, ...
Views: 3,867

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 6,932

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