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La Roca Village. Shopping experience: La Roca Village Barcelona, an ideal shopping venue for social programmes
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

News and Events: Boutique

86 news articles found (sort by date, views)
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 636) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 2,105) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,096) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,563) See more
23/06/2014.

Value Retail Invests 30 Million Euros in Enlarging La Roca Village


Value Retail Invests 30 Million Euros in Enlarging La Roca Village
With this investment, the company reinforces its commitment to Catalonia and its position as the leader in shopping tourism.Value Retail, the company that has created and manages La Roca Village, ...
(Views: 1,126) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,150) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,699) See more
03/01/2014.

Bucharest to Host MCE in February


Bucharest to Host MCE in February
The boutique networking workshop is scheduled to take place at the Radisson Blu Hotel Bucharest (Romania) from 9-11 February 2014.Preparations for the Europe Congress’ MCE Central & Eastern Europe, the ...
(Views: 1,448) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,661) See more
20/11/2013.

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website


Preparing for Google Penguin 2.0: How To Protect Your Hotel Website
When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
(Views: 3,635) See more
27/10/2013.

AR Diamante Beach among Top Three Meeting Hotels in Europe


AR Diamante Beach among Top Three Meeting Hotels in Europe
The hotel already has a foot on the winner’s podium and on the 4 November the overall winner will be announced. The 4-star AR Diamante Beach Spa Hotel & Convention ...
(Views: 2,421) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,712) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,738) See more
10/08/2013.

MeetingPlanners Russia Attracts Top Russian MICE Players


MeetingPlanners Russia Attracts Top Russian MICE Players
The forum is scheduled to be held at the InterContinental Tverskaya in Moscow from 9-10 September.In recent years, many destinations from key countries and capital cities have been aggressively trying ...
(Views: 2,489) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 5,048) See more
27/07/2013.

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence


The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence
Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
(Views: 4,326) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 4,078) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 4,442) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,255) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,272) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 3,513) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,857) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 6,076) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 4,525) See more
24/10/2012.

Thirty New Properties Expected to Open in Marrakech in Next 15 Months


Thirty New Properties Expected to Open in Marrakech in Next 15 Months
Marrakech continues to consolidate its position as a leading tourism and MICE destination in North Africa.Featuring among the hotels that have opened or are scheduled to open this autumn or ...
(Views: 3,067) See more
14/10/2012.

Five-star Historic Luxury Mallorca Estate to Provide Corporate Meeting and Event Facilities


Five-star Historic Luxury Mallorca Estate to Provide Corporate Meeting and Event Facilities
The Gran Hotel Son Net, dating back to 1672, and located in the privacy of its own estate in the Tramuntana Mountains on the island of Mallorca Spain, now offers corporate meetings, ...
(Views: 2,388) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 4,959) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,852) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,133) See more
06/06/2012.

How Can Hoteliers Take Full Advantage of Pinterest?


How Can Hoteliers Take Full Advantage of Pinterest?
Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
(Views: 7,168) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,841) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 5,057) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,710) See more
21/01/2012.

Seven Event Venue Must-haves for 2012


Seven Event Venue Must-haves for 2012
When Ron Johnson planned a recent conference for the State Bar of California in Hong Kong, the group wanted to minimize its carbon footprint. Responding to this concern, he arranged the entire ...
(Views: 7,595) See more
13/01/2012.

Top 20 Secrets to Success in Hotel SMS Marketing


Top 20 Secrets to Success in Hotel SMS Marketing
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 7,500) See more
20/12/2011.

How "Fresh" is Your Hotel Website?


How "Fresh" is Your Hotel Website?
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
(Views: 6,335) See more
24/11/2011.

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health


Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
(Views: 8,066) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,835) See more
04/10/2011.

Three Prestigious Brands Commission Aguilar Comunicacion for Autumn Openings in Golden Mile


Three Prestigious Brands Commission Aguilar Comunicacion for Autumn Openings in Golden Mile
Aguilar Comunicacion has got the financial year off to an excellent start this autumn with three exciting new projects.The Italian fashion house Tombolini has disembarked in Spain with the opening ...
(Views: 3,844) See more
01/10/2011.

Second-Tier Destination = First-Rate ROI


Second-Tier Destination = First-Rate ROI
Jeff Sventek traveled for a whole day to make it to his organization's Annual Scientific Meeting in Anchorage, Alaska. Some members, especially older ones, said they couldn't attend because of the distance. ...
(Views: 4,104) See more
17/09/2011.

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites


The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites
The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
(Views: 7,583) See more
02/09/2011.

Vincci Opens New 5-Star Boutique Hotel in Benalmadena


Vincci Opens New 5-Star Boutique Hotel in Benalmadena
The newly opened 5-star boutique hotel occupies a beachfront location, only 15min away from Malaga Airport.Vincci Hotels has just opened the Vincci Seleccion Aleysa, a charming 5-star boutique hotel. The ...
(Views: 4,010) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 4,450) See more
28/06/2011.

Las Casas de la Judería de Cordoba only Hotel to Appear in Japanese TV Programme about Cordova


Las Casas de la Judería de Cordoba only Hotel to Appear in Japanese TV Programme about Cordova
Last month, a Japanese TV channel was in Cordova to make a programme about the festivals held in May, including the Feast of the Crosses, the grills and balconies competition, the patio ...
(Views: 3,062) See more
17/04/2011.

Great Hotels of the World Predicts Emerging Meetings and Incentives Destinations for 2011 and Beyond


Great Hotels of the World Predicts Emerging Meetings and Incentives Destinations for 2011 and Beyond
Meetings and incentive travel is firmly back on the menu for 2011 and is expected to accelerate throughout the year and beyond. Great Hotels of the World has revealed its top ten ...
(Views: 2,991) See more
19/03/2011.

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality


The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 6,366) See more
07/03/2011.

EventJobsBoard.com Launched to Promote Jobs in Hospitality, Travel & Events


EventJobsBoard.com Launched to Promote Jobs in Hospitality, Travel & Events
Business Travel Destinations, the premier international site that provides insights for business travelers, event planners and hospitality professionals, today announced that it has created EventJobsBoard.com, an easy-to-use online employment solution that brings ...
(Views: 4,151) See more
01/03/2011.

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy


The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
(Views: 5,500) See more
27/02/2011.

Villa Nazules Ranked Among 10 Most Romantic Hotels in Spain by TripAdvisor


Villa Nazules Ranked Among 10 Most Romantic Hotels in Spain by TripAdvisor
On the occasion of St Valentine's Day, TripAdvisor, the world's largest Travel website, published a list of the top 10 most romantic hotels in Spain.According to TripAdvisor's members, the Villa ...
(Views: 2,534) See more
19/02/2011.

HeBS Best Practices: 2011 Social Media Resolutions


HeBS Best Practices: 2011 Social Media Resolutions
As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
(Views: 4,945) See more

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INDIGO DMC GROUP S.L.. Full-service meeting, incentive, congress and event agency in Spain, Portugal, Morocco and Latin America
AR Diamante Beach Spa Hotel & Convention Centre. Spa hotel and convention centre in Calpe, Alicante, Spain
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TPV Express. Point of sale (POS) terminal rental for events and tradeshows throughout Spain
Autocares Ruíz Muñoz. Coach Rental Madrid Spain: corporate services, transfers, bespoke trips, tours

 
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Es Revellar Art Resort. Exclusive country estate in Mallorca, Spain, dedicated to the land art concept, featuring unique venues for corporate and private events

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SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

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