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Hotel Meliá Salinas. Deluxe 5-star beachfront hotel in Lanzarote, Canaries, Spain, with convention centre
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The Global Meetings & Events Expo, Barcelona 17-19 November

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74 news articles found (sort by date, views)

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 2,144

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 1,055

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,128

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,602

www.uabcampus.cat Launches New Social Media Website Section

www.uabcampus.cat Launches New Social Media Website Section 31/07/2014. UAB Campus’ Agència de Promoció d’Activitats i de Congressos has created profiles in a number of social media sites (Twitter, LinkedIn and Google+), as well as launching a blog.The idea ...
Views: 1,295

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,092

Barcelo Sevilla Renacimiento Hotel Launches New MICE Website

Barcelo Sevilla Renacimiento Hotel Launches New MICE Website 09/03/2014. The Barcelo Sevilla Renacimiento’s new website, specifically geared to MICE industry professionals, is a pioneering initiative in Spain.Fully refurbished in 2012, the riverside property launched its new website, especially keyed ...
Views: 2,050

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,476

The Pursuit of Greatness: How to Leave a Business Legacy

The Pursuit of Greatness: How to Leave a Business Legacy 01/01/2014. I have always been fascinated by greatness; that special realm of human existence where achievement blends with fulfillment and creativity aligns with purpose. I strongly believe besides greatness, nothing else accounts for ...
Views: 2,914

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 4,340

Eventex Awards International 2013 Now Open for Entries

Eventex Awards International 2013 Now Open for Entries 16/11/2013. The only online award competition for meeting and event professionals worldwide has started accepting submissions.Eventex Awards are launched for the first time on a global level and will be held ...
Views: 2,633

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,518

Hospitality Growth Partners Introduces New Strategic Consulting Services

Hospitality Growth Partners Introduces New Strategic Consulting Services 16/10/2013. HGP specializes in growth strategies, meetings management and training/professional development.Hospitality Growth Partners (HGP), a strategic consulting firm specializing in growth strategies for companies looking to enter into, or currently working ...
Views: 1,736

An Entrepreneur’s Greatest Fear and How to Deal With It

An Entrepreneur’s Greatest Fear and How to Deal With It 16/08/2013. In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
Views: 4,663

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,888

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,368

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 5,072

Define Your Own Meeting Design

Define Your Own Meeting Design 25/03/2013. Unique ideas for breaking away from traditional meeting formats, whether you have five attendees or 5,000.To generate groundbreaking ideas for meetings, I first ask: "How will we engage meeting participants ...
Views: 4,684

Increasing Downloads of Your Event App

Increasing Downloads of Your Event App 06/02/2013. A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
Views: 5,513

Thinking beyond Green Meetings

Thinking beyond Green Meetings 08/01/2013. How to handle social media during your socially responsible events.Transparency is one of the commandments of social responsibility, enhancing other socially responsible actions such as stakeholder engagement. Social media is ...
Views: 4,785

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,595

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,694

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers 14/08/2012. Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
Views: 5,266

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,550

How to Get Press for Your Event Business: a Conversation with Three Editors

How to Get Press for Your Event Business: a Conversation with Three Editors 27/03/2012. How would you like to get free exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how ...
Views: 5,600

Sörensen Handles Management and Technical Production of FUNDETEC Awards Ceremony

Sörensen Handles Management and Technical Production of FUNDETEC Awards Ceremony 06/03/2012. Madrid’s Costume Museum was chosen as the venue for the 7th edition of the FUNDETEC Awards.More than 200 guests attended the 7th edition of the FUNDETEC Awards (Foundation for the ...
Views: 3,873

20 Ways to Use Pinterest to Build Your Brand

20 Ways to Use Pinterest to Build Your Brand 23/02/2012. It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
Views: 8,670

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,440

MA Lighting Presents MA onPC CommandWing Mobile Lighting Solution

MA Lighting Presents MA onPC CommandWing Mobile Lighting Solution 22/01/2012. Due to its affordability and compactness, the MA2 systems are now available to all professional lighting experts.MA Lighting, the leader in PC-controlled lighting consoles, has just presented MA onPC Command ...
Views: 4,492

Event Planner Spain Continues to Improve User Experience

Event Planner Spain Continues to Improve User Experience 31/12/2011. Event Planner Spain (eventplannerspain.com) – now Spain’s most visited portal for event planning in Spain and Morocco, with over 250,000 monthly visits and 750 quality suppliers – has launched a number of ...
Views: 5,007

How "Fresh" is Your Hotel Website?

How "Fresh" is Your Hotel Website? 20/12/2011. Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
Views: 7,022

APCE 2.0 - More Functions Just a Click Away

APCE 2.0 - More Functions Just a Click Away 11/11/2011. Given its strong commitment to new technology, the Association of Spanish Congress Centre (APCE) has enhanced online marketing tools using the World Wide Web as a work platform (www.palacios-congresos-es.com).With the ...
Views: 2,598

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,828

Choose Your Clients Wisely: Here’s Why

Choose Your Clients Wisely: Here’s Why 12/09/2011. We spend countless hours lamenting over the stock we print our business cards on, what printer to buy for our office or which brand of water to stock our fridges with. And ...
Views: 5,952

What Google+ Means to You

What Google+ Means to You 06/09/2011. I don't always write in great geeky depth about technology, especially something as bleeding edge as Google+, but this new social network has the potential to be a really huge thing—and it's ...
Views: 7,264

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,949

Is Your Business Lacking Personality?

Is Your Business Lacking Personality? 12/08/2011. Personality is one of the 3 core components of your brand. It’s the style in which you convey the soul of your company.On the highway today my husband excitedly pointed ...
Views: 6,746

Are you afraid of competitors stealing your ideas?

Are you afraid of competitors stealing your ideas? 12/07/2011. Last week, I spoke at an ISES Calgary chapter event about Social Media. One of the comments that an audience member made on why he was wary about using this media for ...
Views: 7,231

Tame Social Media Chaos

Tame Social Media Chaos 18/06/2011. Getting information out about your event immediately isn't a matter of just wooing the press anymore. Your attendees are now also your event chroniclers—reporting updates, blog posts, videos and photos on Facebook, ...
Views: 6,095

Learning How the Brain Learns

Learning How the Brain Learns 23/05/2011. Does a meeting organizer really need to understand neuroscience to produce a good event? It would certainly be helpful, says Dr. Richard Ackley, a professor of business psychology at the Chicago School ...
Views: 6,309

Public Engagement

Public Engagement 27/04/2011. Crowdfunding as a strategy seems too good to be true. Raise capital, connect with others and publicize your business, all at the same time. But, it is true, and businesses of all ...
Views: 5,837

That’s Enough Facebook

That’s Enough Facebook 23/02/2011. I'm sick to death of the thing. Not just Facebook the application, but talking about Facebook. Half the questions I'm asked by interviewers and students and after talks—talks that have nothing to ...
Views: 5,682

Untangling the Value of Social Media

Untangling the Value of Social Media 24/11/2010. Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
Views: 5,868

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,554

Ultramar Transport Launches New Corporate Web

Ultramar Transport Launches New Corporate Web 02/10/2010. With the launching of its new corporate website, Ultramar Transport, TUI Travel PLC's Spanish transport division, has once again highlighted its commitment to client satisfaction.The aim of the new website ...
Views: 3,875

Monkey Business Collaborates with Honda Decorating Fans’ Car with Graffiti Art

Monkey Business Collaborates with Honda Decorating Fans’ Car with Graffiti Art 08/09/2010. A group of fans travel across the UK, Spain and Portugal in a Honda Cr-Z, customized by Monkey Business, to attend the Metallica concert in Lisbon.Honda’s “Live every litre” campaign, ...
Views: 7,284

It Was Always Social

It Was Always Social 31/08/2010. The net is not becoming a social medium. It already was one. In fact, it always was.The history of the Internet can probably best be understood as a social medium ...
Views: 5,866

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide 06/08/2010. Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
Views: 9,000

In Hospitality, Not All Internet Bookings are Created Equal

In Hospitality, Not All Internet Bookings are Created Equal 13/07/2010. The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
Views: 10,228

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer 12/06/2010. Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
Views: 6,993

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