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News and Events: Analytics

65 news articles found (sort by date, views)
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 1,196) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 2,715) See more
14/09/2014.

Ten Transformative Meetings Technology Trends for 2015


Ten Transformative Meetings Technology Trends for 2015
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 4,248) See more
10/09/2014.

QuickMobile Expands Services to Help Enterprise Clients Roll Out Meeting and Event Apps


QuickMobile Expands Services to Help Enterprise Clients Roll Out Meeting and Event Apps
New professional services shorten mobile app learning curve and increase adoption.QuickMobile, the recognized global leader in mobile event apps, recently announced a new breed of services and support for its ...
(Views: 914) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,488) See more
16/08/2014.

New Attendee KPIs Provide "Early Warning System" to Ensure Event Engagement


New Attendee KPIs Provide "Early Warning System" to Ensure Event Engagement
GenieConnect introduces new set of performance tools to help event organisers boost the areas of the pre-event marketing that are not connecting with their target audience.GenieConnect, the smarter event technology ...
(Views: 1,172) See more
01/03/2014.

Growing Digital Engagement


Growing Digital Engagement
For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
(Views: 2,859) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,908) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,815) See more
04/12/2013.

QuickMobile and Lumi Mobile Form Global Strategic Partnership


QuickMobile and Lumi Mobile Form Global Strategic Partnership
On 19 November, QuickMobile and Lumi (comprised of IML Worldwide and Lumi Mobile) announced a strategic partnership that brings together the leading provider of enterprise mobile event technology with the global specialist in consumer insight mobile technology and real-time audience engagement ...
(Views: 1,730) See more
05/11/2013.

Eventsforce Partners with Alliance Tech for Global Event Software Solutions


Eventsforce Partners with Alliance Tech for Global Event Software Solutions
At the end of last month, leading global event management software firm Eventsforce announced a strategic partnership with US-based event technology provider Alliance Tech. The new partnership will see ...
(Views: 1,937) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,965) See more
10/10/2013.

Fourteen Meetings Technology Trends to Watch for 2014


Fourteen Meetings Technology Trends to Watch for 2014
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 139,032) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 5,165) See more
16/08/2013.

An Entrepreneur’s Greatest Fear and How to Deal With It


An Entrepreneur’s Greatest Fear and How to Deal With It
In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
(Views: 4,177) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 4,321) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 4,662) See more
23/05/2013.

Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award


Mijas Restaurant El Mirlo Blanco Picks Up TripAdvisor Certificate of Excellence Award
The award is in recognition of its excellence as a restaurant according to reviews posted by travellers on the world’s largest travel site.Located in the centre of the southern Andalusian ...
(Views: 2,306) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,660) See more
19/03/2013.

Pinterest Introduces Business Account Analytics Tool


Pinterest Introduces Business Account Analytics Tool
Pinterest Web Analytics is now available to website owners who have switched to the new-look Pinterest and whose site has the verified check mark.The key social media player has just ...
(Views: 2,996) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 4,645) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 5,145) See more
28/12/2012.

Emperador Hotel Uses ReviewPro to Manage Online Reputation


Emperador Hotel Uses ReviewPro to Manage Online Reputation
The Barcelona-based company will make its platform available to the emblematic property located in Madrid’s Gran Via, as well as to four theme hotels in PortAventura.ReviewPro, Spain’s leading online reputation ...
(Views: 3,093) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 6,224) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 6,816) See more
08/11/2012.

Virtuvent Platform Rolls Out First Applications


Virtuvent Platform Rolls Out First Applications
The technology was used by speakers and attendees at the International Academy of Pathology (IAP) Congress hosted at the ICC in Cape Town, South Africa. Last month marked the official ...
(Views: 2,038) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 5,226) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 6,087) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,511) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 5,229) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,954) See more
24/11/2011.

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health


Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
(Views: 8,205) See more
13/11/2011.

12+ Meetings Technology Trends to Watch for 2012


12+ Meetings Technology Trends to Watch for 2012
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 22,304) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 7,105) See more
17/09/2011.

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites


The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites
The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
(Views: 7,756) See more
24/06/2011.

Step by Strategic Step


Step by Strategic Step
Cisco Systems is one of the world's largest companies with more than 70,000 employees in dozens of countries. When its Global Events management team decided to implement a strategic meetings management program ...
(Views: 4,793) See more
13/04/2011.

Applified


Applified
Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
(Views: 4,950) See more
07/04/2011.

The Conference is Not About You


The Conference is Not About You
I'm wondering if there are just too many of us. Of you, really: conference planners. While there's without doubt value in meetings, terrific value in the great ones, I find myself wondering ...
(Views: 4,326) See more
19/03/2011.

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality


The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 6,486) See more
19/02/2011.

HeBS Best Practices: 2011 Social Media Resolutions


HeBS Best Practices: 2011 Social Media Resolutions
As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
(Views: 5,055) See more
18/01/2011.

Hotelier’s 2011 Top Ten Internet Marketing Resolutions


Hotelier’s 2011 Top Ten Internet Marketing Resolutions
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
(Views: 5,637) See more
01/01/2011.

The Argument Against Accountability


The Argument Against Accountability
I've been working with several magazine publishers who want to move their titles to the iPad and—eventually—the entire tablet market. It's a completely rational decision, one I agree with for ...
(Views: 4,501) See more
24/11/2010.

Untangling the Value of Social Media


Untangling the Value of Social Media
Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
(Views: 5,454) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 6,151) See more
12/09/2010.

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry


Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry
Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
(Views: 5,407) See more
12/08/2010.

Three Changes We Will See in Hotel Marketing in 2011


Three Changes We Will See in Hotel Marketing in 2011
In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and ...
(Views: 11,128) See more
06/08/2010.

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide


Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 8,483) See more
13/07/2010.

In Hospitality, Not All Internet Bookings are Created Equal


In Hospitality, Not All Internet Bookings are Created Equal
The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 9,641) See more
06/07/2010.

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal


It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal
In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
(Views: 10,683) See more
19/05/2010.

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession


It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession
For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
(Views: 9,876) See more

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Sibaritas Events. Corporate event planning and organization in Barcelona, Spain

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Meetings and Banqueting Rooms at the Medplaya Hotel Pez Espada

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Healthy Meetings at the Barcelo Sevilla Renacimiento Hotel

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More than 160 Destinations to Be Showcased in Malaga at Fifth International Cultural Tourism Fair

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