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EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

News and Events: Advertising

160 news articles found (sort by date, views)
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,323) See more
20/06/2014.

TripConnect: a Hotelier’s Best Friend


TripConnect: a Hotelier’s Best Friend
In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
(Views: 1,002) See more
27/05/2014.

First Edition of Woman Talks by B&E in PortAventura


First Edition of Woman Talks by B&E in PortAventura
PortAventura Business & Events has recently hosted a meeting for women keyed to discussion and sharing knowledge.PortAventura Business & Events organized a meeting for female executives working in the world ...
(Views: 1,688) See more
24/03/2014.

Eventisimo Named "Best Event Company in Spain" by El Publicista


Eventisimo Named "Best Event Company in Spain" by El Publicista
El Publicista, the advertising, marketing and communication magazine, has recently ranked Eventisimo in top place in the "Best Event Company in Spain" category of its annual awards. This ranking takes ...
(Views: 1,189) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,534) See more
04/01/2014.

Event Planner Spain Continued to Improve and Update Services in 2013


Event Planner Spain Continued to Improve and Update Services in 2013
Since being launched in 2006, the Spanish and Moroccan meeting and event resource has consistently strived to offer users and members alike the best possible service and experience.The most important ...
(Views: 2,130) See more
14/12/2013.

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival


Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival
The awards ceremony took place in Buenas Aires (Argentina) on 6 December.Now running into its 14th edition, the festival, which acknowledges the best Latin American promotional marketing, advertising and event ...
(Views: 1,525) See more
13/12/2013.

The Dollars and Sense of Conference Mobile Apps


The Dollars and Sense of Conference Mobile Apps
Cut printing costs and increase sponsor revenue. We all know it. You only have to look around to see everyone on mobile phones. According to the American think tank organization, ...
(Views: 1,978) See more
16/10/2013.

Eventisimo Picks Up 2012-2013 Control Award for Best Event Company


Eventisimo Picks Up 2012-2013 Control Award for Best Event Company
The awards are given by the magazine Control de Publicidad. Launched in 1962, the magazine is one of Spanish advertising industry’s oldest publications. The 2013 edition of the awards is the 44th, ...
(Views: 1,793) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,538) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 4,841) See more
08/07/2013.

Brand Creation Strategies 101: the Ultimate Guide


Brand Creation Strategies 101: the Ultimate Guide
The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
(Views: 3,035) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,064) See more
06/05/2013.

Faircom Celebrates Five Years as Mobile World Congress Supplier


Faircom Celebrates Five Years as Mobile World Congress Supplier
For the last five years, the company has supplied the show with signage, branding, graphics, advertising services, and sponsor items.Established in Holland in 1998, Faircom is present in several European ...
(Views: 3,163) See more
22/04/2013.

Do Trade Shows Still Have Value?


Do Trade Shows Still Have Value?
Value is a loaded word.The worth of something is subjective, depending who’s doing the evaluating and how. When it comes to trade shows, does the organizer’s investment determine their value? ...
(Views: 4,815) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 3,409) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 5,713) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,738) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 6,392) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 4,852) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 3,976) See more
14/09/2012.

Iglöo Creativo Joins Huesca Convention Bureau


Iglöo Creativo Joins Huesca Convention Bureau
On 12 September, the newly established Huesca-based company Iglöo Creativo joined the Fundacion Huesca Congresos, thus following the example of the companies that have already placed their trust in the work of ...
(Views: 2,773) See more
04/09/2012.

Talisman Organizes Catalan Football Night


Talisman Organizes Catalan Football Night
The aim of the event was to acknowledge and award the most outstanding clubs, owners, trainers, referees and players in during the past season in Catalonia.On 7 July, the Catalonia ...
(Views: 2,442) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,748) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 6,987) See more
01/07/2012.

Five Lessons Every Planner Can Learn from The Pitch


Five Lessons Every Planner Can Learn from The Pitch
If you’ve ever presented an idea, concept, solution, proposal or credentials to a potential client, you’ve pitched. What’s unfortunate is that most pitches are mediocre at best. Enter the new AMC show ...
(Views: 5,711) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,718) See more
19/03/2012.

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities


Spanish MICE Industry Hovering Between Uncertainty and New Opportunities
Due to the current uncertainty, only 12% of Spanish companies expect to increase their event budgets in 2012.The Spanish MICE industry faces bleak prospects for 2012, according to the results ...
(Views: 3,015) See more
01/03/2012.

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?


Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?
As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
(Views: 8,379) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,598) See more
25/01/2012.

Branding Demystified


Branding Demystified
The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
(Views: 4,564) See more
23/01/2012.

Espacio V: New Event Venue in Valencia


Espacio V: New Event Venue in Valencia
Located in calle Vitoria, 6, in the very centre of Valencia, the new venue has been designed by Sonia Ariza.This simple, austere, loft-type venue can be adapted to the requirements ...
(Views: 2,966) See more
18/01/2012.

Turning the Crisis Around: Five Recipes


Turning the Crisis Around: Five Recipes
The main, indisputable ingredient of the following recipes is the client. Any self-respecting company, organization or institution should never allow its key asset to go to waste. Therefore, following the indications for ...
(Views: 5,319) See more
13/11/2011.

12+ Meetings Technology Trends to Watch for 2012


12+ Meetings Technology Trends to Watch for 2012
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 22,007) See more
09/11/2011.

Poko Opens in Madrid


Poko Opens in Madrid
The agency reinforces its commitment to co-working and techno-creativity.A stone’s throw away from the Plaza Mayor, Poko’s Madrid headquarters is housed in Utopicus. This multidisciplinary workspace keyed to creative transformation ...
(Views: 2,640) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,725) See more
20/10/2011.

PowerVote Partners with EyeForFarma to Organize Top Latin American Pharmaceutical Event


PowerVote Partners with EyeForFarma to Organize Top Latin American Pharmaceutical Event
PowerVote has recently partnered with EyeForFarma, as Supporting Sponsor, to organize Latin America's top pharmaceutical event, Excellence in Sales and Marketing Latin America 2011, which is being held from 20-21 October in ...
(Views: 2,432) See more
19/09/2011.

Event Specialists Launch 7C Manifesto


Date of Celebration: 31/08/2012
Event Specialists Launch 7C Manifesto
At the first European Event Summit in Luxembourg, ISES Europe's Chairman Christian Seidenstücker presented the 5Cs which should determine the future of the events industry. That inspired the attending event professionals develop ...
(Views: 2,898) See more
17/09/2011.

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites


The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites
The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
(Views: 7,509) See more
12/09/2011.

Choose Your Clients Wisely: Here’s Why


Choose Your Clients Wisely: Here’s Why
We spend countless hours lamenting over the stock we print our business cards on, what printer to buy for our office or which brand of water to stock our fridges with. And ...
(Views: 5,372) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 4,396) See more
19/07/2011.

Poko Introduces Art-vertising in Spain


Poko Introduces Art-vertising in Spain
Imagine that you are about to land at Barcelona Airport and, looking through your window, you see an enormous ad planted in the middle of a field. Thousands of strategically placed flowers ...
(Views: 2,839) See more
13/04/2011.

Applified


Applified
Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
(Views: 4,798) See more
01/03/2011.

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy


The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
(Views: 5,442) See more
12/01/2011.

Welcome Back to the Solutions Economy


Welcome Back to the Solutions Economy
In 2002, advertising was out and marketing solutions were in. You didn’t sell ad space, you sold benefits. Budgets were still tight from the last recession, but there was a sense that ...
(Views: 4,819) See more
02/01/2011.

AV Medios Participates as Collaborator in OPC Madrid’s 25th Anniversary Celebration


AV Medios Participates as Collaborator in OPC Madrid’s 25th Anniversary Celebration
On Thursday 25 November, OPC Madrid held a party to mark its 25th anniversary at El Colonial de Monico en La Casa de Campo.AV Medios' collaboration in the event involved ...
(Views: 3,682) See more
18/12/2010.

Really?


Really?
We’ve all seen them: trade show hustlers, squirreling up and down aisles, determined to collect every koosie, coaster and whistle-light keychain—most of which end up in the hotel trash bin anyway because ...
(Views: 5,023) See more
28/11/2010.

Divertia Smile Company Participates in Original Promotional Marketing Campaign


Divertia Smile Company Participates in Original Promotional Marketing Campaign
Divertia Smile Company was commissioned to organize the European Recycling Party, held in Madrid on 11 November, in which 720 kilos of waste were collected.ERP wanted to celebrate the fact ...
(Views: 4,575) See more
24/11/2010.

Untangling the Value of Social Media


Untangling the Value of Social Media
Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
(Views: 5,277) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 5,952) See more

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Palacio de Ferias y Congresos de Málaga. Trade Fair and Congress Centre Malaga, Convention Centre Spain
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CREA Group - Event Management Barcelona. Event, incentive and group trip organization in Barcelona, Madrid, Valencia y Andalusia, Spain
Indigo Travel & Events. DMC expert in incentives travel, technical programmes and exclusive events in Spain and Morocco
Hotel Barceló Sancti Petri. Luxury Meeting Hotel in Cadiz, Spain

 
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Simplycakes. Simplycakes creates bespoke wedding and event cakes for all occasions in Granada, Malaga, Jaen and Almeria

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Wedding Promotion at the Hilton Buenavista Toledo

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New Event Venue at IFEMA

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EIBTM Welcomes 42 New Exhibitors to the Show

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EIBTM Welcomes 42 New Exhibitors to the Show ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter