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166 news articles found (sort by date, views)

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 2,028

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,773

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,077

SmartWorks Events Organizes Fourth Edition of "Service Leaders"

SmartWorks Events Organizes Fourth Edition of "Service Leaders" 11/11/2014. Last October, SmartWorks Events organized the event "Service Leaders" for the agency Sotto Tempo Advertising for the 4th year running.The 4th edition of the event, which was held at the ...
Views: 1,058

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,057

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,223

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,741

TripConnect: a Hotelier’s Best Friend

TripConnect: a Hotelier’s Best Friend 20/06/2014. In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
Views: 1,675

First Edition of Woman Talks by B&E in PortAventura

First Edition of Woman Talks by B&E in PortAventura 27/05/2014. PortAventura Business & Events has recently hosted a meeting for women keyed to discussion and sharing knowledge.PortAventura Business & Events organized a meeting for female executives working in the world ...
Views: 2,530

Eventisimo Named "Best Event Company in Spain" by El Publicista

Eventisimo Named "Best Event Company in Spain" by El Publicista 24/03/2014. El Publicista, the advertising, marketing and communication magazine, has recently ranked Eventisimo in top place in the "Best Event Company in Spain" category of its annual awards. This ranking takes ...
Views: 1,699

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,414

Event Planner Spain Continued to Improve and Update Services in 2013

Event Planner Spain Continued to Improve and Update Services in 2013 04/01/2014. Since being launched in 2006, the Spanish and Moroccan meeting and event resource has consistently strived to offer users and members alike the best possible service and experience.The most important ...
Views: 2,608

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival

Eventisimo Picks Up Five Awards at Latin-American Promotions and Events Festival 14/12/2013. The awards ceremony took place in Buenas Aires (Argentina) on 6 December.Now running into its 14th edition, the festival, which acknowledges the best Latin American promotional marketing, advertising and event ...
Views: 3,026

The Dollars and Sense of Conference Mobile Apps

The Dollars and Sense of Conference Mobile Apps 13/12/2013. Cut printing costs and increase sponsor revenue. We all know it. You only have to look around to see everyone on mobile phones. According to the American think tank organization, ...
Views: 2,497

Eventisimo Picks Up 2012-2013 Control Award for Best Event Company

Eventisimo Picks Up 2012-2013 Control Award for Best Event Company 16/10/2013. The awards are given by the magazine Control de Publicidad. Launched in 1962, the magazine is one of Spanish advertising industry’s oldest publications. The 2013 edition of the awards is the 44th, ...
Views: 2,261

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 6,084

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,590

Brand Creation Strategies 101: the Ultimate Guide

Brand Creation Strategies 101: the Ultimate Guide 08/07/2013. The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
Views: 4,112

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,308

Faircom Celebrates Five Years as Mobile World Congress Supplier

Faircom Celebrates Five Years as Mobile World Congress Supplier 06/05/2013. For the last five years, the company has supplied the show with signage, branding, graphics, advertising services, and sponsor items.Established in Holland in 1998, Faircom is present in several European ...
Views: 3,811

Do Trade Shows Still Have Value?

Do Trade Shows Still Have Value? 22/04/2013. Value is a loaded word.The worth of something is subjective, depending who’s doing the evaluating and how. When it comes to trade shows, does the organizer’s investment determine their value? ...
Views: 5,463

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process 09/04/2013. With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
Views: 4,060

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,442

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,562

Thirteen Meetings Technology Predictions for 2013

Thirteen Meetings Technology Predictions for 2013 19/11/2012. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
Views: 7,368

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,652

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 4,483

Iglöo Creativo Joins Huesca Convention Bureau

Iglöo Creativo Joins Huesca Convention Bureau 14/09/2012. On 12 September, the newly established Huesca-based company Iglöo Creativo joined the Fundacion Huesca Congresos, thus following the example of the companies that have already placed their trust in the work of ...
Views: 3,224

Talisman Organizes Catalan Football Night

Talisman Organizes Catalan Football Night 04/09/2012. The aim of the event was to acknowledge and award the most outstanding clubs, owners, trainers, referees and players in during the past season in Catalonia.On 7 July, the Catalonia ...
Views: 2,889

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,438

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,198

Five Lessons Every Planner Can Learn from The Pitch

Five Lessons Every Planner Can Learn from The Pitch 01/07/2012. If you’ve ever presented an idea, concept, solution, proposal or credentials to a potential client, you’ve pitched. What’s unfortunate is that most pitches are mediocre at best. Enter the new AMC show ...
Views: 6,343

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 12,823

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities

Spanish MICE Industry Hovering Between Uncertainty and New Opportunities 19/03/2012. Due to the current uncertainty, only 12% of Spanish companies expect to increase their event budgets in 2012.The Spanish MICE industry faces bleak prospects for 2012, according to the results ...
Views: 3,353

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees? 01/03/2012. As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
Views: 9,170

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,388

Branding Demystified

Branding Demystified 25/01/2012. The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
Views: 5,089

Espacio V: New Event Venue in Valencia

Espacio V: New Event Venue in Valencia 23/01/2012. Located in calle Vitoria, 6, in the very centre of Valencia, the new venue has been designed by Sonia Ariza.This simple, austere, loft-type venue can be adapted to the requirements ...
Views: 3,503

Turning the Crisis Around: Five Recipes

Turning the Crisis Around: Five Recipes 18/01/2012. The main, indisputable ingredient of the following recipes is the client. Any self-respecting company, organization or institution should never allow its key asset to go to waste. Therefore, following the indications for ...
Views: 5,746

12+ Meetings Technology Trends to Watch for 2012

12+ Meetings Technology Trends to Watch for 2012 13/11/2011. 1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
Views: 22,902

Poko Opens in Madrid

Poko Opens in Madrid 09/11/2011. The agency reinforces its commitment to co-working and techno-creativity.A stone’s throw away from the Plaza Mayor, Poko’s Madrid headquarters is housed in Utopicus. This multidisciplinary workspace keyed to creative transformation ...
Views: 2,949

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,745

PowerVote Partners with EyeForFarma to Organize Top Latin American Pharmaceutical Event

PowerVote Partners with EyeForFarma to Organize Top Latin American Pharmaceutical Event 20/10/2011. PowerVote has recently partnered with EyeForFarma, as Supporting Sponsor, to organize Latin America's top pharmaceutical event, Excellence in Sales and Marketing Latin America 2011, which is being held from 20-21 October in ...
Views: 2,819

Event Specialists Launch 7C Manifesto

Event Specialists Launch 7C Manifesto 19/09/2011. Date of Celebration: 31/08/2012. At the first European Event Summit in Luxembourg, ISES Europe's Chairman Christian Seidenstücker presented the 5Cs which should determine the future of the events industry. That inspired the attending event professionals develop ...
Views: 3,325

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites 17/09/2011. The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
Views: 8,134

Choose Your Clients Wisely: Here’s Why

Choose Your Clients Wisely: Here’s Why 12/09/2011. We spend countless hours lamenting over the stock we print our business cards on, what printer to buy for our office or which brand of water to stock our fridges with. And ...
Views: 5,911

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,913

Poko Introduces Art-vertising in Spain

Poko Introduces Art-vertising in Spain 19/07/2011. Imagine that you are about to land at Barcelona Airport and, looking through your window, you see an enormous ad planted in the middle of a field. Thousands of strategically placed flowers ...
Views: 3,223

Applified

Applified 13/04/2011. Recent data from MPI's FutureWatch 2011 indicate that more than 80 percent of meeting professionals are using smart phones and other mobile devices in their jobs. Yet, with this high rate of ...
Views: 5,172

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy 01/03/2011. In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
Views: 5,939

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