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30 news articles found (sort by date, views)

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 5,940

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,354

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 5,869

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,371

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,560

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 4,414

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,353

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,098

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,312

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,605

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites 17/09/2011. The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
Views: 8,073

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,398

Over 30% of American Travel Website Traffic now Comes from Google

Over 30% of American Travel Website Traffic now Comes from Google 30/08/2010. In USA, 30.4% of the visits registered last July by airlines, hotels and, above all, travel agency webistes, stemmed from Google searches, representing an increase of 6% with respect to the same ...
Views: 3,465

Facebook more Popular than Google? - The Big News is Not so Big After All

Facebook more Popular than Google? - The Big News is Not so Big After All 31/05/2010. A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
Views: 11,186

Hotelier’s 2010 Top Ten Internet Marketing Resolutions

Hotelier’s 2010 Top Ten Internet Marketing Resolutions 19/01/2010. Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
Views: 13,449

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"  06/07/2009. In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
Views: 11,874

The future of search: 5 ways to prepare

The future of search: 5 ways to prepare 15/02/2009. 1. Rethink your thinkingSearch engine optimization used to mean garnering hundreds of back links into a website and then hoping that search engines would rank your site favorably. Prior to that, ...
Views: 9,591

Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel

Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel 25/11/2008. Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and whether or not they should pay for services that offer this type of monitoring. What hotel review ...
Views: 8,762

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it? 12/11/2008. Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
Views: 8,414

Hotel Internet Marketing – Having a Web Site is not enough

Hotel Internet Marketing – Having a Web Site is not enough 25/06/2008. Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
Views: 11,935

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results 24/04/2008. Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
Views: 11,921

Your Magical Online Marketing Tool

Your Magical Online Marketing Tool 04/03/2008. The Internet has been touted as a panacea for marketing communications. This low-cost and highly democratic medium has its problems, however. E-mail and e-newsletters are getting blocked by spam filters and firewalls, ...
Views: 9,160

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy? 30/01/2008. Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
Views: 12,826

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor 19/12/2007. Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
Views: 13,563

Hoteliers, Don’t be fooled by the Web 2.0 Hype

Hoteliers, Don’t be fooled by the Web 2.0 Hype 13/12/2007. Judging from the articles I’ve read about Web 2.0, there are some web and hotel marketers making some incredible claims about social media and its impact on our industry. My concern is ...
Views: 8,846

Budgeting for a Robust Internet Marketing Strategy in 2007

Budgeting for a Robust Internet Marketing Strategy in 2007 19/10/2007. A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
Views: 12,374

Innovative Anti-spam System is Given the Go-ahead

Innovative Anti-spam System is Given the Go-ahead 29/06/2007. Last May, a new anti-spam system, called DomainKeys Identified Mail, received the preliminary approval of the Internet Engineering Task Force, a leading Internet standards body. This innovative system, based on cryptographically secure ...
Views: 6,584

39 Ways to Use Internet to Promote Meetings

39 Ways to Use Internet to Promote Meetings 07/03/2007. This article offers a summary of how to use the Internet to promote meetings and events.General Site Construction- Craft your site so that it will come near the ...
Views: 14,130

Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top

Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top 11/01/2007. Your Web site should be central to your company or association’s marketing effort. When built and managed properly it will offer you the world as your market and lots of clients. Built ...
Views: 12,702

Yahoo Plans an Important Reorganisation

Yahoo Plans an Important Reorganisation 08/12/2006. Yahoo has recently announced that it is going reorganise operations, changes that will affect the company’s structure and its top executives. The reason behind this reorganisation, the most far-reaching in the last ...
Views: 5,391

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