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Doctaforum Medical Events Specialists. Agentur spezialisiert in medizinischen Veranstaltungen congresse und Tagungen, Madrid, Spanien
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

267 news articles found (sort by date, views)
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 925) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 2,576) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 3,164) See more
14/09/2014.

Ten Transformative Meetings Technology Trends for 2015


Ten Transformative Meetings Technology Trends for 2015
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 3,544) See more
09/09/2014.

New Web Tool for Event Organizers


New Web Tool for Event Organizers
Your event is due to start the day after tomorrow and you have forgotten about the badges. This problem is now a thing of the past. Parthen Meeting Services has ...
(Views: 923) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,409) See more
09/08/2014.

As Technology Changes Events, These Five Things Will Likely Stay the Same


As Technology Changes Events, These Five Things Will Likely Stay the Same
We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will events remain a central form of education, networking and marketing? Will virtual meetings ...
(Views: 2,178) See more
27/07/2014.

Uila Picks Up Silver for Best Sports Event at Eventoplus Awards


Uila Picks Up Silver for Best Sports Event at Eventoplus Awards
Held at Arganda del Rey’s Rock City, Gymkhana Grid 2013 was attended by thousands of people.Uila, the promoter and organizer of Gymkhana Grid European Final 2013, one of the most ...
(Views: 997) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,879) See more
03/07/2014.

Organise Your Day and Save Time with The Meetings Show App


Organise Your Day and Save Time with The Meetings Show App
DoubleDutch and The Meetings Show’s long term partnership has led to significant upgrades to The Meetings Show’s app, providing up to the minute diary access for hosted buyers and a wide variety ...
(Views: 1,567) See more
26/05/2014.

A New Perspective: Aerial (Drone) Video & Photography for Events


A New Perspective: Aerial (Drone) Video & Photography for Events
Convention videography has been used frequently over the past several decades. Cameras are used to interview speakers/exhibitors/event leaders, to record and stream/rebroadcast event proceedings, to record highlight shows at incentive meetings to ...
(Views: 2,497) See more
04/04/2014.

EIBTM Launches Redesigned Website


EIBTM Launches Redesigned Website
Enhanced features will optimise the user’s experience and increase communication with all attendees.EIBTM, the leading global event for the meeting and events industry, announced on 25 March that its new ...
(Views: 1,810) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,339) See more
20/03/2014.

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!


Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!
A geofence is a virtual perimeter around a geographic area, such as a hotel, a conference center, an exhibition or any another arbitrary boundary. When a mobile device using a geofence service ...
(Views: 4,463) See more
13/02/2014.

Wearable/Ultra-portable Computers for Events


Wearable/Ultra-portable Computers for Events
A new category of computers, wearable computers, are miniature electronic devices that are worn under, with or on top of clothing… and they may be coming to an event near you! ...
(Views: 2,566) See more
02/02/2014.

Event Apps to Go Global in 2014


Event Apps to Go Global in 2014
In 2014, this new technology is about to revolutionize the meeting and event industry.Event apps, a technology that has emerged in the last few years, is about to go global. ...
(Views: 3,293) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,832) See more
10/01/2014.

Most Popular Event Planner Spain Posts in 2014


Most Popular Event Planner Spain Posts in 2014
As in previous years, the portal’s "News and Events" section has experienced an important growth in terms of page views.In 2013, Event Planner Spain’s "News and Events" section generated a ...
(Views: 1,902) See more
30/12/2013.

Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect


Top 10 Predictions for the Event Technology Industry in 2014 according to Genieconnect
As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect, the event participation solutions provider for the events industry, has released their top ...
(Views: 2,669) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,758) See more
13/12/2013.

The Dollars and Sense of Conference Mobile Apps


The Dollars and Sense of Conference Mobile Apps
Cut printing costs and increase sponsor revenue. We all know it. You only have to look around to see everyone on mobile phones. According to the American think tank organization, ...
(Views: 2,159) See more
29/11/2013.

Marketingconnect Revolutionizes Event Communications


Marketingconnect Revolutionizes Event Communications
GenieConnect launches the industry’s first personalized marketing automation system.GenieConnect, the digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events, ...
(Views: 1,999) See more
16/11/2013.

Eventex Awards International 2013 Now Open for Entries


Eventex Awards International 2013 Now Open for Entries
The only online award competition for meeting and event professionals worldwide has started accepting submissions.Eventex Awards are launched for the first time on a global level and will be held ...
(Views: 2,277) See more
08/11/2013.

Site Inspection Simplified: Four Free Apps to Improve the Process


Site Inspection Simplified: Four Free Apps to Improve the Process
Gone are the days when a meeting planner had to rely on making handwritten notes on a fold-out paper floor plan during a meeting facility site inspection. There are now several free ...
(Views: 3,646) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,911) See more
10/10/2013.

Fourteen Meetings Technology Trends to Watch for 2014


Fourteen Meetings Technology Trends to Watch for 2014
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 122,223) See more
22/09/2013.

Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers


Red UNIO Encourages Clients to Perform Voodoo on Their Suppliers
This autumn, Red UNIO has launched a new campaign in which the agency encourages clientes to perform voodoo on their suppliers.With the "Perform Voodoo on Your Suppliers" campaign, Red UNIO ...
(Views: 1,870) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 5,064) See more
01/09/2013.

Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management


Open-Source Rocks! Free Web Development Tools and New Low-Cost Apps to Reduce the Costs of Meetings Management
Open source is computer software code that is open to the public for use and modification. This collaboratively-developed software tends to drive down costs dramatically as the base code is free. ...
(Views: 4,814) See more
01/08/2013.

Mobile Social Networking Improving the Attendee Experience


Mobile Social Networking Improving the Attendee Experience
One good contact made at an event can often pay for the whole trip! Yet, until recently, the way most events managed this very important component did not get much thought. For ...
(Views: 3,538) See more
19/07/2013.

Top Trends on the Horizon


Top Trends on the Horizon
A view through the looking glass reveals the future of your events: energized, gamified, localized and personalized.When you think about the future of meetings, what word or emotion comes to ...
(Views: 3,527) See more
02/07/2013.

Emperador Hotel Obtains TripAdvisor Certificate of Excellence


Emperador Hotel Obtains TripAdvisor Certificate of Excellence
TripAdvisor, the largest travel web in the world, has recently been awarded a number of hotels, restaurants and attractions achieving outstanding traveller reviews its Certificate of Excellence.Only approximately 10% of ...
(Views: 2,860) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 4,257) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 4,616) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,477) See more
09/04/2013.

Genieconnect Introduces Dedicated Event App for Blackberry 10


Genieconnect Introduces Dedicated Event App for Blackberry 10
GenieConnect announced yesterday the addition of the Blackberry native app to their portfolio of digital event solutions. The Blackberry 10 Event App has been specifically designed to support GenieConnect’s clients in enabling ...
(Views: 4,346) See more
19/03/2013.

Pinterest Introduces Business Account Analytics Tool


Pinterest Introduces Business Account Analytics Tool
Pinterest Web Analytics is now available to website owners who have switched to the new-look Pinterest and whose site has the verified check mark.The key social media player has just ...
(Views: 2,958) See more
18/03/2013.

PowerVote Launches New Event Apps


PowerVote Launches New Event Apps
This solution allows event attendees to view the presentations of keynote speakers and send them comments via an integrated chat system.PowerVote has just launched its new app for tablet and ...
(Views: 2,509) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 5,974) See more
19/02/2013.

Genera Presents Genera Forum Conferences Programme


Genera Presents Genera Forum Conferences Programme
Self-consumption and advances in efficient energy management will be just some of the topics covered in the 24 talks planned for this year.The forthcoming edition of Genera, the Energy and ...
(Views: 2,394) See more
12/02/2013.

Ten Predictions for Business Travel, Meetings and Events in 2013


Ten Predictions for Business Travel, Meetings and Events in 2013
It seems that the business travel, meetings and events industry continues to evolve each year, and 2013 will likely reflect some significant shifts that will influence where, when and how we meet ...
(Views: 6,752) See more
06/02/2013.

Increasing Downloads of Your Event App


Increasing Downloads of Your Event App
A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
(Views: 5,119) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 4,584) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 5,089) See more
03/01/2013.

Event Planner Spain Improvements List for 2012


Event Planner Spain Improvements List for 2012
In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
(Views: 2,898) See more
25/12/2012.

Hybrid Across Boundaries


Hybrid Across Boundaries
A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
(Views: 4,471) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 11,770) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 6,161) See more
01/12/2012.

Competitive Strategy: How to Win the Price War


Competitive Strategy: How to Win the Price War
There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
(Views: 7,156) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 6,729) See more

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