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News Events » Strategy

298 news articles found (sort by date, views)
31/03/2015.

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand


Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
(Views: 13) See more
27/03/2015.

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators


FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators
The Malaga Tradeshow and Congress Centre (FYCMA) has developed a series of identification stamps for its in-house tradeshows so that exhibiting companies and collaborators can visually associate their brands with the shows. ...
(Views: 360) See more
03/03/2015.

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions


Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions
Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
(Views: 1,584) See more
17/02/2015.

Cooking Competitions Ideal for Encouraging Teamwork


Cooking Competitions Ideal for Encouraging Teamwork
The time when everyone did what they wanted at work has passed, since companies increasingly value the capacity for teamwork and interacting together in their employees. For this reason, PortAventura Business & ...
(Views: 668) See more
03/02/2015.

New CWT Report – Data Will Drive 2015


New CWT Report – Data Will Drive 2015
Channeling the power of data and mobile technology are top priorities for travel managers.Carlson Wagonlit Travel (CWT) today released its 7th Travel Management Priorities report, the second in a two-part ...
(Views: 679) See more
22/01/2015.

Eventisimo Kicks Off 2015 by Expanding Team


Eventisimo Kicks Off 2015 by Expanding Team
The new additions to the company’s team will reinforce the design, accounts and marketing departments.Eventisimo’s team continues to grow in line with the company’s expansion strategy for the new financial ...
(Views: 590) See more
06/01/2015.

Most Popular Event Planner Spain Posts in 2014


Most Popular Event Planner Spain Posts in 2014
The Spanish and Moroccan meeting and event portal’s "News and Events" section continues to generate a year-on-year increase in page views.At Event Planner Spain, we would like to thank our ...
(Views: 883) See more
05/01/2015.

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers


New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers
As part of the ongoing strategy to increase UK buyers at The Meetings Show 2015, Centaur Exhibitions has appointed Sam Chance as Marketing Manager."Sam’s role is focused purely on the ...
(Views: 894) See more
02/01/2015.

Event Planner Spain Consistently Improves User Experience


Event Planner Spain Consistently Improves User Experience
As has been the case since its launching in 2006, Event Planner Spain continues to be commitment to improving the portal’s functionalities and usability.Among other improvements made in 2014, it ...
(Views: 699) See more
27/12/2014.

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty


How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty
Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
(Views: 1,671) See more
26/12/2014.

Burgos Showcases MICE Offerings in Brussels


Burgos Showcases MICE Offerings in Brussels
On 3 December, the Burgos Convention Bureau participated in a workshop organized by the Institute of Tourism of Spain (Turespaña) as part of its international marketing strategy for Spanish destinations and tourism ...
(Views: 662) See more
21/12/2014.

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation


Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation
The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
(Views: 775) See more
15/12/2014.

Sustainable Events: Controversial but Inevitable


Sustainable Events: Controversial but Inevitable
Under the slogan "Are we green or what?", the ICCA Iberian Chapter organized its traditional Spanish seminar at the past edition of EIBTM, this time putting sustainable events "on trial".The ...
(Views: 1,723) See more
09/12/2014.

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement


PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement
"Amaluna" will be the new show on tour during the summer of 2015 at PortAventura Resort.PortAventura Resort and Cirque du Soleil have just signed a collaboration agreement in which the ...
(Views: 853) See more
05/12/2014.

The Two New Google Updates Every Hotelier Should Know About


The Two New Google Updates Every Hotelier Should Know About
Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
(Views: 1,815) See more
03/12/2014.

Senior Management Changes at Pacific World Following Year of Growth


Senior Management Changes at Pacific World Following Year of Growth
Following a year of strong growth, Pacific World, the integrated global DMC and event management organization, has announced some changes to its senior management structure and responsibility. Mark Barber, ...
(Views: 796) See more
10/11/2014.

atlanta Launches Website in Russian


atlanta Launches Website in Russian
As a part of the sales and marketing strategy of its destination management division, atlanta Travel & Corporate Events Consultants has just launched a website in Russian (www.atlanta.es/ru/) with the aim of ...
(Views: 808) See more
02/11/2014.

H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony


H10 Hotels Picks Up Best Hotel Chain Award 2014 at 10th Edition of Iniciativa Hotelera Award Ceremony
Organized by Gran Hotel Turismo magazine, the Iniciativa Hotelera Awards acknowledge the contribution of hotels and hoteliers to an ever-changing industry.On 16 October, H10 Hotels received the Best Hotel Chain ...
(Views: 1,358) See more
31/10/2014.

Entrepreneurial Success: What Does it Really Take?


Entrepreneurial Success: What Does it Really Take?
What does it really take to achieve entrepreneurial success? From my experience as a business development consultant and entrepreneurial coach, I have seen two different schools of thought on this issue. ...
(Views: 1,334) See more
28/10/2014.

Feria Valencia Event Centre at IMEX America


Feria Valencia Event Centre at IMEX America
IMEX America was held at the Sands Expo in Las Vegas from 14-16 October.A delegation representing Feria Valencia’s Event Centre travelled to Las Vegas with the aim of showcasing the ...
(Views: 956) See more
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 1,739) See more
08/10/2014.

Ticket to Ride


Ticket to Ride
The not-really-a-taxi-service taxi service Uber is disrupting status quo transportation and welcomed by planners and attendees.Many cities are actively fighting Uber and similar transportation networks, such as Lyft, citing safety, ...
(Views: 1,428) See more
03/10/2014.

Olympic Congress Centre Hosts Swedish OKQ8 Convention


Olympic Congress Centre Hosts Swedish OKQ8 Convention
Until 5 October, the Olympic Congress Centre will be hosting the annual convention of the Swedish company OKQ8, the main service station chain in Sweden with over 2,600 employees. Some 550 senior ...
(Views: 1,020) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 3,152) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 3,750) See more
07/09/2014.

Make Your Meeting Go Viral


Make Your Meeting Go Viral
Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
(Views: 2,913) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,767) See more
26/08/2014.

PortAventura Committed to Expanding Business and Event Division


PortAventura Committed to Expanding Business and Event Division
Recently appointed to the post of director of the business and event division and PortAventura Convention Centre, Laura Valdeolivas will be in charge of leading this expansion.PortAventura has recently decided ...
(Views: 1,774) See more
18/08/2014.

Cooltra Sets Sights on Italian Market


Cooltra Sets Sights on Italian Market
The leading scooter rental company continues to implement its internationalization strategy with the opening of a delegation in the Italian capital.Cooltra has just expanded into the Italian scooter market, with ...
(Views: 1,237) See more
14/08/2014.

Diana Marin Named New Tourism Director of Value Retail in Spain


Diana Marin Named New Tourism Director of Value Retail in Spain
Value Retail, the only company specializing in the creation and management of luxury outlet villages, has recently appointed Diana Marin Acosta to the post of tourism director in Spain. In her new ...
(Views: 2,240) See more
02/08/2014.

QuickMobile Now Integrates with Over 130 Systems


QuickMobile Now Integrates with Over 130 Systems
QuickMobile has integrated more than 130 third-party systems into its mobile event app platform, supporting thousands of events and millions of users with diverse solutions ...
(Views: 1,234) See more
26/07/2014.

Cooltra Motos Penetrates Brazilian Market


Cooltra Motos Penetrates Brazilian Market
The leader in scooter rental has just disembarked in Brazil with the opening of two showrooms, one in São Paulo and the other in Rio de Janeiro. Cooltra Motos ...
(Views: 1,388) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 3,424) See more
20/06/2014.

TripConnect: a Hotelier’s Best Friend


TripConnect: a Hotelier’s Best Friend
In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
(Views: 1,504) See more
15/06/2014.

Malaga to Host 15th Latin American Digital City Congress


Malaga to Host 15th Latin American Digital City Congress
The aim of the congress, scheduled to take place from 2-3 October 2014, in the frame of "Greencities & Sustainability" and "Tikal Forum", is to share, discuss and analyze international experiences and ...
(Views: 2,263) See more
11/06/2014.

Patricia Silvio Appointed Global Marketing Manger by Pacific World


Patricia Silvio Appointed Global Marketing Manger by Pacific World
Pacific World, the integrated global DMC and Event Management organisation, has appointed Patricia Silvio to the post of global marketing manager, with immediate effect. Working at Pacific World as regional ...
(Views: 1,354) See more
28/05/2014.

Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping


Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping
Value Retail, creator and operator of Chic Outlet Shopping’s Village Collection, has just appointed Marcelo Molinari, ex-director of tourism for Spain, to the post of MICE director for the whole collection.
(Views: 1,618) See more
09/05/2014.

CWT Meetings & Events enters China’s M&E market


CWT Meetings & Events enters China’s M&E market
CWT Meetings & Events, the award-winning global meetings and events division of Carlson Wagonlit Travel (CWT), today announced its entry into China’s rapidly growing meetings and events (M&E) market.CWT Meetings ...
(Views: 1,329) See more
24/04/2014.

IMEX reaches 100 signatories target for meetings industry Declaration of Support


IMEX reaches 100 signatories target for meetings industry Declaration of Support
Following the signing of the IMEX Declaration of Support for the meetings and events industry by the President of the Istanbul Chamber of Commerce, the IMEX Group has now reached its first ...
(Views: 1,347) See more
18/04/2014.

Marta Macias Bou New Tourism Manager of Las Rozas Village


Marta Macias Bou New Tourism Manager of Las Rozas Village
Las Rozas Village, one the nine villages belonging to Value Retail’s Chic Outlet Shopping collection in Europe, has just appointed Marta Macas to the post of tourism manager. In her new post, ...
(Views: 2,165) See more
15/04/2014.

SPECTRA Confirmed as DMC for The Meetings Show


SPECTRA Confirmed as DMC for The Meetings Show
Building on the success of last year’s partnership, SPECTRA has been re-appointed as the official DMC for The Meetings Show in 2014, providing logistical support throughout the week of the show.
(Views: 1,617) See more
11/04/2014.

WorldMate Wins at EyeforTravel Mobile Innovation in Travel Awards


WorldMate Wins at EyeforTravel Mobile Innovation in Travel Awards
Third consecutive win for CWT’s mobile subsidiary. Carlson Wagonlit Travel (CWT) has announced that WorldMate, its mobile subsidiary, has won "Best Mobile Travel User Experience"at the EyeforTravel Mobile Innovation in ...
(Views: 1,688) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,760) See more
01/03/2014.

Growing Digital Engagement


Growing Digital Engagement
For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
(Views: 3,055) See more
06/02/2014.

CWT Reveals Top Travel Priorities for 2014


CWT Reveals Top Travel Priorities for 2014
Survey of travel managers confirms savings, collaboration and traveler experience key priorities. Carlson Wagonlit Travel (CWT) today published its sixth annual CWT Travel Management Priorities report, based on a ...
(Views: 1,977) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 4,161) See more
31/12/2013.

MCI Helps EU Express Theme for Expo Milano 2015


MCI Helps EU Express Theme for Expo Milano 2015
MCI is partnering with the European Union (EU) on the creation of the EU exhibition area for Expo Milano 2015, a global exposition expected to attract over 20 million people from 139 ...
(Views: 1,796) See more
29/12/2013.

U.S. Buyers Confirm Demand for Greater European Exhibitor Presence at AIBTM


U.S. Buyers Confirm Demand for Greater European Exhibitor Presence at AIBTM
Post-show research conducted following AIBTM 2013 has identified a clear demand expressed by U.S. hosted buyers attending, for a greater European exhibitor presence at AIBTM 2014, which is set to take place ...
(Views: 1,576) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,987) See more
17/12/2013.

Valencia to Host European Blood and Marrow Transplantation Congress in 2016


Valencia to Host European Blood and Marrow Transplantation Congress in 2016
Feria Valencia’s event centre is the venue chosen to host the 2016 edition of the European Blood and Marrow Transplantation Congress, an annual event organized by the European Society for Blood and ...
(Views: 2,050) See more

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter