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News Events » Strategy

332 news articles found (sort by date, views)

CWT Named Most Admired Travel Management Company

CWT Named Most Admired Travel Management Company 28/11/2016. Carlson Wagonlit Travel (CWT) has been named the 2016 Most Admired Travel Management Company by readers of The Beat, a leading online business travel publication. The 9th Annual Beat Readers’ ...
Views: 347

International Atlantic Trade Fair: a must for tourist industry service providers

International Atlantic Trade Fair: a must for tourist industry service providers 14/11/2016. With over 12 million tourists a year and 400,000 bed spaces at 1,800 properties, the Canary Isles are a market offering companies and professionals enormous opportunities.Tourism innovation, hotel renovation and ...
Views: 384

Recent Study Reveals Best Practices for Establishing a Mobile Travel Strategy

Recent Study Reveals Best Practices for Establishing a Mobile Travel Strategy 11/09/2016. While more than half of travel managers have endorsed a mobile app in the past year, almost 70% indicate their travel program does not have a mobile strategy in place, reported a ...
Views: 568

Forum Evolucion Burgos joins OPC Madrid

Forum Evolucion Burgos joins OPC Madrid 11/09/2016. Forum Evolucion Burgos has recently joined OPC Madrid, the association of professional congress organizers in Madrid and Central Spain, which currently has over 100 members.The venue thus strengthens its sales ...
Views: 721

Eikonos audiovisual partner at World Marketing Festival

Eikonos audiovisual partner at World Marketing Festival 17/07/2016. The World Marketing Festival was held in Barcelona from 27-30 June. International marketing professionals met at this event dubbed “a meeting for thinking, sharing and discussing marketing in the broadest sense of ...
Views: 936

atlanta travel & corporate events consultants holds annual convention in Seville

atlanta travel & corporate events consultants holds annual convention in Seville 04/07/2016. From 27-29 June, >atlanta travel & corporate events consultants held its corporative annual conference in the Southern Andalusian city.During the conference, the firm’s board of directors presented the results of ...
Views: 954

CWT/BTN Group Research: 96% rank strategic meetings management as successful

CWT/BTN Group Research: 96% rank strategic meetings management as successful 03/07/2016. Companies that have implemented a program for the strategic management of meetings say their programs are successful, though they also say there is still more work to do. The key benefits of ...
Views: 879

Malaga Tradeshow and Congress Centre and Iberia sign agreement to offer delegates and participants advantageous conditions

Malaga Tradeshow and Congress Centre and Iberia sign agreement to offer delegates and participants advantageous conditions 07/06/2016. The Malaga Tradeshow and Congress Centre (FYCMA) and the airline Iberia have signed a collaboration agreement with the aim of offering the delegates and participants of the events held at the Malaga ...
Views: 830

Social Media Channels Increasingly Becoming Event-centric

Social Media Channels Increasingly Becoming Event-centric 29/05/2016. Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product ...
Views: 1,791

AFCAN calls for joint promotional strategy for the sector and aid to maintain facilities

AFCAN calls for joint promotional strategy for the sector and aid to maintain facilities 27/05/2016. The Andalusian Association of Congress and Tradeshow Centres (AFCAN) held its annual assembly in Seville, in which the need for a joint strategy to promote Andalusia as a congress and meeting destination, ...
Views: 673

#FITUR 2016 hits record levels on the social networks with 62 million users

#FITUR 2016 hits record levels on the social networks with 62 million users 31/03/2016. At the most social edition of FITUR, the trade show sought to go a step further conducting an in-depth data analysis through the digital strategy developed in its 36th edition, which closed ...
Views: 819

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 1,362

Siemens commissions Eventisimo to organize healthcare division kick-off

Siemens commissions Eventisimo to organize healthcare division kick-off 10/03/2016. During this two-day event, the same meeting room was used for the plenary session and the gala dinner.The 2016 Siemens Healthcare Kick-off Meeting was held at the Eurostars Madrid Tower ...
Views: 1,109

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,782

Business travel concerns discussed at IBTA Congress

Business travel concerns discussed at IBTA Congress 27/01/2016. Held on 22 January during FITUR, the 8th edition of the IBTA National Business Travel Congress was attended by 500 profesionales.The event’s full and varied programme addressed the latest trends, ...
Views: 961

Andalusian regional government y Costa del Sol Tourist Board promote Malaga interior in specialized publications with 700,000 readers

Andalusian regional government y Costa del Sol Tourist Board promote Malaga interior in specialized publications with 700,000 readers 04/01/2016. This strategy also includes advertising in the online editions of the said publications.The Tourism and Sports department and the Costa del Sol Tourist Board are currently running a campaign in ...
Views: 1,000

Eventisimo handles production of 1st Edition of Atos Digital Process Awards

Eventisimo handles production of 1st Edition of Atos Digital Process Awards 03/12/2015. The awards ceremony, at which the endeavours of major companies such as BBVA and Endesa were acknowledged, was attended by the Minister of State for Employment Ana Pastor.The agency Eventisimo ...
Views: 1,460

Madrid hosts 1st edition of Shopping Tourism and Economy Summit

Madrid hosts 1st edition of Shopping Tourism and Economy Summit 13/11/2015. On 5 and 6 October, the Westin Palace Hotel, Madrid, hosted the 2015 Shopping Tourism & Economy Summit. The 2015 Shopping Tourism & Economy Summit is the first European event ...
Views: 1,900

Sono at 5th Charity Dinner of PortAventura Foundation

Sono at 5th Charity Dinner of PortAventura Foundation 12/11/2015. The event is part of its corporate social responsibility strategy and has raised €82,000 for the fight against Alzheimer’s.Once again, the Charity Dinner has registered a higher ...
Views: 1,412

Hotel complexes opt for Acceptus’ virtual tours

Hotel complexes opt for Acceptus’ virtual tours 03/11/2015. Acceptus is not only an event agency, not just a production company, and both aspects allow the firm to know what kind of tool a venue needs to promote its facilities and ...
Views: 1,146

Acceptus Virtual Tours: the best tool for promoting venues

Acceptus Virtual Tours: the best tool for promoting venues 27/10/2015. Acceptus is not only an event agency, not just a production company, and both aspects allow the firm to know what kind of tool a venue needs to promote its facilities and ...
Views: 1,216

CWT AnalytIQs: the ultimate tool for travel managers

CWT AnalytIQs: the ultimate tool for travel managers 26/10/2015. Last week heralded the phased launch of CWT AnalytIQs, Carlson Wagonlit Travel’s (CWT) new, proprietary business intelligence tool. Designed for and piloted by travel managers, the new product will be used by ...
Views: 1,230

FYCMA launches new website geared to event organizers

FYCMA launches new website geared to event organizers 13/09/2015. The new platform serves as an online catalogue of the congress centre’s facilities and services, allowing users to access information about the centre and the city’s MICE offerings in a quick, simple ...
Views: 1,368

Madrid Emperador Hotel launches new website

Madrid Emperador Hotel launches new website 02/09/2015. Over the last few years the development and use of new technologies has snowballed, thus changing the online experience of users.With the aim of adapting to this new paradigm and, ...
Views: 2,084

Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact 23/08/2015. A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the ...
Views: 3,923

Proactive Reporting Becomes a Reality with CWT AnalytIQs

Proactive Reporting Becomes a Reality with CWT AnalytIQs 10/08/2015. 30 global clients are part of pilot, testing an interactive dashboard.With a simple, eye-catching design and a dashboard that can be customized and populated with data in near real-time*, Carlson ...
Views: 1,155

Eventisimo continues to increase number of staff in 2015

Eventisimo continues to increase number of staff in 2015 06/08/2015. With these new recruits, the total number of employees now exceeds 140.Eventisimo continues to create jobs on a sustained basis. In addition to temporary staff to cover employees on leave, ...
Views: 1,604

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 1,872

PortAventura opens Callaghan building

PortAventura opens Callaghan building 25/06/2015. A couple of weekends ago, PortAventura’s Gold River Hotel opened its new Callaghan theme building, featuring 78 deluxe rooms, two of which are accessible to guests with mobility problems. These new superior ...
Views: 1,536

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 3,488

Indigo Travel & Events with La Linea Homeless

Indigo Travel & Events with La Linea Homeless 18/05/2015. In line with the Malaga-based destination management company’s corporate social responsibility (CSR) strategy, this most recent activity forms part of its Art for All in the World Initiative. On the ...
Views: 2,063

Evenia Hotels Expands Hotel Network with New Properties in Salou and Panama

Evenia Hotels Expands Hotel Network with New Properties in Salou and Panama 22/04/2015. The chain has expanded on the Costa Dorada, with the Evenia President, and in Latin America, with the Evenia Coronado.Evenia Hotels announced in March 2015 the incorporation of two new ...
Views: 1,674

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 2,075

Fuerte Miramar Reopens with New Image and Philosophy Geared to Adults

Fuerte Miramar Reopens with New Image and Philosophy Geared to Adults 12/04/2015. After five months of improvements, this beachfront hotel complex located in the centre of Marbella received its first guests on 10 April.On 10 April, the Fuerte Miramar reopened after five ...
Views: 1,811

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 3,793

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators

FYCMA Incorporates Digital Identification Stamps for Tradeshow Exhibitors and Collaborators 27/03/2015. The Malaga Tradeshow and Congress Centre (FYCMA) has developed a series of identification stamps for its in-house tradeshows so that exhibiting companies and collaborators can visually associate their brands with the shows. ...
Views: 1,638

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 3,321

Cooking Competitions Ideal for Encouraging Teamwork

Cooking Competitions Ideal for Encouraging Teamwork 17/02/2015. The time when everyone did what they wanted at work has passed, since companies increasingly value the capacity for teamwork and interacting together in their employees. For this reason, PortAventura Business & ...
Views: 1,814

New CWT Report – Data Will Drive 2015

New CWT Report – Data Will Drive 2015 03/02/2015. Channeling the power of data and mobile technology are top priorities for travel managers.Carlson Wagonlit Travel (CWT) today released its 7th Travel Management Priorities report, the second in a two-part ...
Views: 1,828

Eventisimo Kicks Off 2015 by Expanding Team

Eventisimo Kicks Off 2015 by Expanding Team 22/01/2015. The new additions to the company’s team will reinforce the design, accounts and marketing departments.Eventisimo’s team continues to grow in line with the company’s expansion strategy for the new financial ...
Views: 1,686

Most Popular Event Planner Spain Posts in 2014

Most Popular Event Planner Spain Posts in 2014 06/01/2015. The Spanish and Moroccan meeting and event portal’s "News and Events" section continues to generate a year-on-year increase in page views.At Event Planner Spain, we would like to thank our ...
Views: 1,941

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers

New Marketing Manager at The Meetings Show to focus on Delivery of UK Visitors and Buyers 05/01/2015. As part of the ongoing strategy to increase UK buyers at The Meetings Show 2015, Centaur Exhibitions has appointed Sam Chance as Marketing Manager."Sam’s role is focused purely on the ...
Views: 1,815

Event Planner Spain Consistently Improves User Experience

Event Planner Spain Consistently Improves User Experience 02/01/2015. As has been the case since its launching in 2006, Event Planner Spain continues to be commitment to improving the portal’s functionalities and usability.Among other improvements made in 2014, it ...
Views: 1,562

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 3,088

Burgos Showcases MICE Offerings in Brussels

Burgos Showcases MICE Offerings in Brussels 26/12/2014. On 3 December, the Burgos Convention Bureau participated in a workshop organized by the Institute of Tourism of Spain (Turespaña) as part of its international marketing strategy for Spanish destinations and tourism ...
Views: 1,783

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation

Melia Hotels International Creates Melia Digital to Lead Company’s Digital Transformation 21/12/2014. The new customer relationship strategy is the driving force behind a comprehensive transformation of the Company, which will also revolutionize the lives of employees and relationships with investors and hotel owners
Views: 2,011

Sustainable Events: Controversial but Inevitable

Sustainable Events: Controversial but Inevitable 15/12/2014. Under the slogan "Are we green or what?", the ICCA Iberian Chapter organized its traditional Spanish seminar at the past edition of EIBTM, this time putting sustainable events "on trial".The ...
Views: 3,369

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement

PortAventura Resort and Cirque du Soleil Sign Five-Year Collaboration Agreement 09/12/2014. "Amaluna" will be the new show on tour during the summer of 2015 at PortAventura Resort.PortAventura Resort and Cirque du Soleil have just signed a collaboration agreement in which the ...
Views: 2,126

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 3,124

Senior Management Changes at Pacific World Following Year of Growth

Senior Management Changes at Pacific World Following Year of Growth 03/12/2014. Following a year of strong growth, Pacific World, the integrated global DMC and event management organization, has announced some changes to its senior management structure and responsibility. Mark Barber, ...
Views: 1,823

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ICCA Iberian Chapter IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events Exhibiting at ibtm world, global event for meetings and events Málaga Convention Bureau Member