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EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

News Events: Strategy

271 news articles found (sort by date, views)
26/08/2014.

PortAventura Committed to Expanding Business and Event Division


PortAventura Committed to Expanding Business and Event Division
Recently appointed to the post of director of the business and event division and PortAventura Convention Centre, Laura Valdeolivas will be in charge of leading this expansion.PortAventura has recently decided ...
(Views: 610) See more
18/08/2014.

Cooltra Sets Sights on Italian Market


Cooltra Sets Sights on Italian Market
The leading scooter rental company continues to implement its internationalization strategy with the opening of a delegation in the Italian capital.Cooltra has just expanded into the Italian scooter market, with ...
(Views: 466) See more
14/08/2014.

Diana Marin Named New Tourism Director of Value Retail in Spain


Diana Marin Named New Tourism Director of Value Retail in Spain
Value Retail, the only company specializing in the creation and management of luxury outlet villages, has recently appointed Diana Marin Acosta to the post of tourism director in Spain. In her new ...
(Views: 1,402) See more
02/08/2014.

QuickMobile Now Integrates with Over 130 Systems


QuickMobile Now Integrates with Over 130 Systems
Strategic relationships with registration system vendors deliver simplicity and control.QuickMobile has integrated more than 130 third-party systems into its mobile event app platform, supporting thousands of events and millions of ...
(Views: 606) See more
26/07/2014.

Cooltra Motos Penetrates Brazilian Market


Cooltra Motos Penetrates Brazilian Market
The leader in scooter rental has just disembarked in Brazil with the opening of two showrooms, one in São Paulo and the other in Rio de Janeiro. Cooltra Motos ...
(Views: 720) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,148) See more
20/06/2014.

TripConnect: a Hotelier’s Best Friend


TripConnect: a Hotelier’s Best Friend
In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
(Views: 957) See more
15/06/2014.

Malaga to Host 15th Latin American Digital City Congress


Malaga to Host 15th Latin American Digital City Congress
The aim of the congress, scheduled to take place from 2-3 October 2014, in the frame of "Greencities & Sustainability" and "Tikal Forum", is to share, discuss and analyze international experiences and ...
(Views: 1,254) See more
11/06/2014.

Patricia Silvio Appointed Global Marketing Manger by Pacific World


Patricia Silvio Appointed Global Marketing Manger by Pacific World
Pacific World, the integrated global DMC and Event Management organisation, has appointed Patricia Silvio to the post of global marketing manager, with immediate effect. Working at Pacific World as regional ...
(Views: 865) See more
28/05/2014.

Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping


Marcelo Molinari Appointed MICE Director by Chic Outlet Shopping
Value Retail, creator and operator of Chic Outlet Shopping’s Village Collection, has just appointed Marcelo Molinari, ex-director of tourism for Spain, to the post of MICE director for the whole collection.
(Views: 1,122) See more
09/05/2014.

CWT Meetings & Events enters China’s M&E market


CWT Meetings & Events enters China’s M&E market
CWT Meetings & Events, the award-winning global meetings and events division of Carlson Wagonlit Travel (CWT), today announced its entry into China’s rapidly growing meetings and events (M&E) market.CWT Meetings ...
(Views: 897) See more
24/04/2014.

IMEX reaches 100 signatories target for meetings industry Declaration of Support


IMEX reaches 100 signatories target for meetings industry Declaration of Support
Following the signing of the IMEX Declaration of Support for the meetings and events industry by the President of the Istanbul Chamber of Commerce, the IMEX Group has now reached its first ...
(Views: 943) See more
18/04/2014.

Marta Macias Bou New Tourism Manager of Las Rozas Village


Marta Macias Bou New Tourism Manager of Las Rozas Village
Las Rozas Village, one the nine villages belonging to Value Retail’s Chic Outlet Shopping collection in Europe, has just appointed Marta Macas to the post of tourism manager. In her new post, ...
(Views: 1,574) See more
15/04/2014.

SPECTRA Confirmed as DMC for The Meetings Show


SPECTRA Confirmed as DMC for The Meetings Show
Building on the success of last year’s partnership, SPECTRA has been re-appointed as the official DMC for The Meetings Show in 2014, providing logistical support throughout the week of the show.
(Views: 1,171) See more
11/04/2014.

WorldMate Wins at EyeforTravel Mobile Innovation in Travel Awards


WorldMate Wins at EyeforTravel Mobile Innovation in Travel Awards
Third consecutive win for CWT’s mobile subsidiary. Carlson Wagonlit Travel (CWT) has announced that WorldMate, its mobile subsidiary, has won "Best Mobile Travel User Experience"at the EyeforTravel Mobile Innovation in ...
(Views: 1,241) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 4,936) See more
01/03/2014.

Growing Digital Engagement


Growing Digital Engagement
For the smart meeting professional, social media are excellent, continually evolving platforms to engage and grow your community before, during and after an event.These days, everyone knows that you have ...
(Views: 2,388) See more
06/02/2014.

CWT Reveals Top Travel Priorities for 2014


CWT Reveals Top Travel Priorities for 2014
Survey of travel managers confirms savings, collaboration and traveler experience key priorities. Carlson Wagonlit Travel (CWT) today published its sixth annual CWT Travel Management Priorities report, based on a ...
(Views: 1,514) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,408) See more
31/12/2013.

MCI Helps EU Express Theme for Expo Milano 2015


MCI Helps EU Express Theme for Expo Milano 2015
MCI is partnering with the European Union (EU) on the creation of the EU exhibition area for Expo Milano 2015, a global exposition expected to attract over 20 million people from 139 ...
(Views: 1,377) See more
29/12/2013.

U.S. Buyers Confirm Demand for Greater European Exhibitor Presence at AIBTM


U.S. Buyers Confirm Demand for Greater European Exhibitor Presence at AIBTM
Post-show research conducted following AIBTM 2013 has identified a clear demand expressed by U.S. hosted buyers attending, for a greater European exhibitor presence at AIBTM 2014, which is set to take place ...
(Views: 1,309) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,498) See more
17/12/2013.

Valencia to Host European Blood and Marrow Transplantation Congress in 2016


Valencia to Host European Blood and Marrow Transplantation Congress in 2016
Feria Valencia’s event centre is the venue chosen to host the 2016 edition of the European Blood and Marrow Transplantation Congress, an annual event organized by the European Society for Blood and ...
(Views: 1,572) See more
29/11/2013.

Marketingconnect Revolutionizes Event Communications


Marketingconnect Revolutionizes Event Communications
GenieConnect launches the industry’s first personalized marketing automation system.GenieConnect, the digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events, ...
(Views: 1,822) See more
20/11/2013.

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website


Preparing for Google Penguin 2.0: How To Protect Your Hotel Website
When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
(Views: 3,446) See more
12/11/2013.

Kuala Lumpur Convention Centre Wins Inaugural ICCA Best PR Award


Kuala Lumpur Convention Centre Wins Inaugural ICCA Best PR Award
On 3 November, Kuala Lumpur Convention Centre (KLCC) was announced as the winner of the very first ICCA Best PR Award at the ICCA Congress in Shanghai, China-P.R. by Martin Lewis, chairman ...
(Views: 2,086) See more
04/11/2013.

Almost all Forecasts for 2014 Indicate Increasing Levels of Optimism and Growth in Meetings, Events and Business Travel


Almost all Forecasts for 2014 Indicate Increasing Levels of Optimism and Growth in Meetings, Events and Business Travel
With under two weeks to go before EIBTM 2013 (19-21 November) in Barcelona, Event Planner Spain has interviewed Graeme Barnett, EIBTM Senior Exhibition Director (Reed Travel Exhibitions), for a last-minute low-down on ...
(Views: 2,428) See more
23/10/2013.

ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit


ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit
During the summit, Rui Amen of the Azores Tourism Office talked about a CSR initiative on São Miguel Island.Planting some trees in such an idyllic and solitary place as the ...
(Views: 2,217) See more
22/10/2013.

ICCA partners with IMR for Public Relations Award


ICCA partners with IMR for Public Relations Award
The judging panel of the very first "ICCA Best PR Award" has been carefully evaluating the PR coverage of ICCA members over the course of the year. A shortlist of five candidates ...
(Views: 1,801) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,576) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,418) See more
07/09/2013.

Revenue Growth for Both Business Units of Sixt in First Six Months of 2013


Revenue Growth for Both Business Units of Sixt in First Six Months of 2013
Sixt Group closed out a good first half year 2013 with business performance in line with company expectations. The international mobility service provider’s two business units, Vehicle Rental and Leasing, recorded revenue ...
(Views: 2,053) See more
30/08/2013.

CWT Broadens Agreement with KDS


CWT Broadens Agreement with KDS
At the Global Business Travel Association Convention in San Diego Carlson, Wagonlit Travel (CWT) and KDS announced that they have strengthened their reseller agreement, further underpinning their commitment to providing a smooth ...
(Views: 1,999) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 4,789) See more
27/07/2013.

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence


The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence
Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
(Views: 4,174) See more
14/07/2013.

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List


CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List
CWT helps customers find the right balance: improving the traveler shopping experience and capturing essential data. New in-depth research by Carlson Wagonlit Travel (CWT) reports that most travel ...
(Views: 1,753) See more
08/07/2013.

Brand Creation Strategies 101: the Ultimate Guide


Brand Creation Strategies 101: the Ultimate Guide
The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
(Views: 3,008) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 3,880) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 4,282) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,022) See more
11/05/2013.

Leading Destinations to Host The Meetings Show UK Buyers on Post-Event Tours


Leading Destinations to Host The Meetings Show UK Buyers on Post-Event Tours
High-profile UK and European destinations have signed up to provide post-event tours to hosted buyers visiting The Meetings Show UK from 9-11 July 2013.The Hosted Buyer Programme will gather together ...
(Views: 2,275) See more
07/05/2013.

IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives


IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives
"Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
(Views: 2,015) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,126) See more
28/04/2013.

Deutschlandstand des GCB auf der IMEX 2013 ist klimafreundlich


Eco-friendly Germany Stand at IMEX 2013
CO2-Bilanzierung auch für Anschließer – Neuer Caterer Accente Gastronomie Service GmbH erfüllt Nachhaltigkeits-Anforderungen.Das GCB German Convention Bureau e.V. verstärkt seine Aktivitäten im Bereich der Nachhaltigkeit: Der Deutschlandstand auf der IMEX ...
(Views: 2,793) See more
25/04/2013.

ABTS Convention Services Partners with Viva Group


ABTS Convention Services Partners with Viva Group
The firm’s global expansion continues with a partnership which will streamline communication services in Italy and build presence in the Brazilian and Chinese markets. ABTS Convention Services (ABTS), a global ...
(Views: 2,143) See more
17/04/2013.

Sevilla Convention Bureau Collaborates with Meet in Spain Magazine


Sevilla Convention Bureau Collaborates with Meet in Spain Magazine
The Spanish Tourist Office in Chicago has just launched the new edition of its free digital magazine featuring on Seville.Available at www.meetinspainmagazine.com, the magazine is mainly geared to event planners, ...
(Views: 2,160) See more
15/04/2013.

How to Avoid the Trap of Worrying and Unlock the Power of Thinking to Solve Your Business Challenges


How to Avoid the Trap of Worrying and Unlock the Power of Thinking to Solve Your Business Challenges
Entrepreneurs are problem-solvers. As a matter of fact, they are only paid when they solve people’s problems through the creation of products/services. To a large extent, the ability to solve problems is ...
(Views: 3,025) See more
09/04/2013.

Genieconnect Introduces Dedicated Event App for Blackberry 10


Genieconnect Introduces Dedicated Event App for Blackberry 10
GenieConnect announced yesterday the addition of the Blackberry native app to their portfolio of digital event solutions. The Blackberry 10 Event App has been specifically designed to support GenieConnect’s clients in enabling ...
(Views: 4,131) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 3,380) See more
22/03/2013.

Brazil to Host Own Alimentaria Show


Brazil to Host Own Alimentaria Show
Scheduled to take place at Sao Paulo’s Parque Anhembi from 16-19 September 2013, Alimentaria Brazil will coincide with Equipotel Sao Paulo, Latin America’s largest hospitality and F&B show.Following the agreement ...
(Views: 2,286) See more

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