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11 news articles found (sort by date, views)

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"  06/07/2009. In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
Views: 13,299

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it? 12/11/2008. Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
Views: 9,530

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results 24/04/2008. Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
Views: 14,226

Your Magical Online Marketing Tool

Your Magical Online Marketing Tool 04/03/2008. The Internet has been touted as a panacea for marketing communications. This low-cost and highly democratic medium has its problems, however. E-mail and e-newsletters are getting blocked by spam filters and firewalls, ...
Views: 10,791

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy? 30/01/2008. Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
Views: 14,336

Tourist Department to Promote Andalusia on Travel Sites

Tourist Department to Promote Andalusia on Travel Sites 07/01/2008. The Regional Government’s department of tourism, commerce and sports aims to increase the promotion of Andalusian tourism products on top travel sites, through strategic alliances to be established during 2008.This ...
Views: 7,156

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor 19/12/2007. Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
Views: 15,457

Hoteliers, Don’t be fooled by the Web 2.0 Hype

Hoteliers, Don’t be fooled by the Web 2.0 Hype 13/12/2007. Judging from the articles I’ve read about Web 2.0, there are some web and hotel marketers making some incredible claims about social media and its impact on our industry. My concern is ...
Views: 10,120

Budgeting for a Robust Internet Marketing Strategy in 2007

Budgeting for a Robust Internet Marketing Strategy in 2007 19/10/2007. A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
Views: 13,981

Microsoft’s Glimpse at the Future of Online Advertising

Microsoft’s Glimpse at the Future of Online Advertising 25/01/2007. Microsoft has announced that it will be launching its video hyperlink technology two years ahead of schedule. This coming spring, Microsoft adCenter Labs, whose task it is to think up new ideas ...
Views: 6,622

Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top

Building Effective Websites - Part 1: Search Engine Optimization - Getting to the Top 11/01/2007. Your Web site should be central to your company or association’s marketing effort. When built and managed properly it will offer you the world as your market and lots of clients. Built ...
Views: 14,225

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