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181 news articles found (sort by date, views)
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 1,173) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 840) See more
07/05/2013.

IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives


IMEX Launches New Education Event Geared to Corporate Planners and Senior Executives
"Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
(Views: 594) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 1,753) See more
10/04/2013.

New Education Formats and Topics Set to Drive Value at IMEX 2013


New Education Formats and Topics Set to Drive Value at IMEX 2013
The show, scheduled to be held at Messe Frankfurt from 21-23 May 2013, will feature eight education tracks.Eight education tracks, which include "industry trends", "personal development" and "sustainability", define IMEX ...
(Views: 787) See more
09/04/2013.

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process


From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
(Views: 1,221) See more
28/03/2013.

Tote Vignau Collaborates in International Networking Dinner


Tote Vignau Collaborates in International Networking Dinner
The 15th edition of the event is scheduled to be held at the Attic restaurant in Barcelona on 3 April 2013.Organized by English Metas and Dantex Group, with the special ...
(Views: 541) See more
18/03/2013.

PowerVote Launches New Event Apps


PowerVote Launches New Event Apps
This solution allows event attendees to view the presentations of keynote speakers and send them comments via an integrated chat system.PowerVote has just launched its new app for tablet and ...
(Views: 834) See more
12/02/2013.

Ten Predictions for Business Travel, Meetings and Events in 2013


Ten Predictions for Business Travel, Meetings and Events in 2013
It seems that the business travel, meetings and events industry continues to evolve each year, and 2013 will likely reflect some significant shifts that will influence where, when and how we meet ...
(Views: 3,374) See more
11/02/2013.

SONO Installs Interactive Platform for Promoting New Volkswagen Golf


SONO Installs Interactive Platform for Promoting New Volkswagen Golf
From the beginning of December 2012 until the end of January, the new Golf was on show at Terminal 1 of Barcelona Airport.On the request of Volkswagen, SONO was commissioned ...
(Views: 949) See more
06/02/2013.

Increasing Downloads of Your Event App


Increasing Downloads of Your Event App
A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
(Views: 2,341) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 1,926) See more
17/01/2013.

Registration Now Open for Cultourfair 2013 in Mexico


Registration Now Open for Cultourfair 2013 in Mexico
Cultourfair – the International Cultural Tourism Fair – will take place in Guadalajara (Mexico) from 2-4 October.Those interested can now register for the 5th edition of Cultourfair, the International Cultural ...
(Views: 947) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 2,054) See more
25/12/2012.

Hybrid Across Boundaries


Hybrid Across Boundaries
A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
(Views: 2,118) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 8,251) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 3,574) See more
19/11/2012.

Thirteen Meetings Technology Predictions for 2013


Thirteen Meetings Technology Predictions for 2013
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
(Views: 3,371) See more
12/11/2012.

Right Place, Right Time


Right Place, Right Time
If new technology is implemented correctly, it could go a long way in allowing your delegates more options to connect with one another.I don’t usually like technology interfering with live ...
(Views: 2,075) See more
07/11/2012.

Kursaal Launches New App and Event Guide for Smartphones


Kursaal Launches New App and Event Guide for Smartphones
The free app allows users to stay abreast of all the latest news about the San Sebastian congress centre, as well as its cultural and corporate event agenda.The app, which ...
(Views: 1,100) See more
06/11/2012.

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?


Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
(Views: 2,217) See more
26/10/2012.

ICCA Board of Directors Formally Endorses IMEX America


ICCA Board of Directors Formally Endorses IMEX America
ICCA only endorses trade shows that are of genuinely global stature in terms of both exhibitors and buyers.Following the success of IMEX America’s second edition in Las Vegas, the ICCA ...
(Views: 1,515) See more
17/10/2012.

BOBtv from bXb Online Wins EIBTM 2012 Technology Watch Award


BOBtv from bXb Online Wins EIBTM 2012 Technology Watch Award
BOBtv from bXb Online, a global online event platform designed specifically for events and associations, has been awarded this year’s EIBTM Technology Watch for its innovation and use of technology to support ...
(Views: 915) See more
06/10/2012.

Going Native: iPad use is on the rise and event planners see the advantages


Going Native: iPad use is on the rise and event planners see the advantages
It’s no surprise that attendees are using the iPad more than ever at conferences and meetings. Apple sold 11.8 million iPads during the first quarter of 2012, according to apple.com. The device ...
(Views: 2,217) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 2,363) See more
10/09/2012.

Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival


Cruzcampo Uses Giant Interactive Guitar to Promote Cordova Guitar Festival
The guitar was installed in the boulevard Gran Capitan, right in the city centre.On the occasion of the 32nd Guitar Festival of Cordova, Events Privilege designed a number of stunts ...
(Views: 1,557) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 2,808) See more
23/08/2012.

Global Online Event to Help Tourism Industry Reach Out to 600 Million Consumers


Global Online Event to Help Tourism Industry Reach Out to 600 Million Consumers
An innovative online interactive 3D event allows countries to showcase their best destinations to the world.In the first quarter 2014, the world will see the largest-ever gathering of countries, travel-related ...
(Views: 1,323) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 3,697) See more
30/06/2012.

EventMobi Now Available in Spain


EventMobi Now Available in Spain
EventMobi is a mobile platform that has become the standard app in the meetings and event industry in countries such as Canada, USA and the UK.Marketed in Spain by Orquídea ...
(Views: 1,520) See more
06/06/2012.

How Can Hoteliers Take Full Advantage of Pinterest?


How Can Hoteliers Take Full Advantage of Pinterest?
Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
(Views: 4,770) See more
29/05/2012.

History in the Making with Abile Corporate Events


History in the Making with Abile Corporate Events
Thanks to a group of audacious clients that put their trust in new technologies, the first event in Spain featuring interactive voting via smartphones was held in Madrid on 14 February 2012.
(Views: 1,348) See more
26/05/2012.

Mexican Politicians Assessed with PowerVote


Mexican Politicians Assessed with PowerVote
Debating between political candidates is normal at election times. What is unusual, though, is that the candidates are assessed and given scores in real time by the public… at least until now.
(Views: 1,127) See more
20/05/2012.

Expomanagement 2012 to Use PowerVote Audience Polling System


Expomanagement 2012 to Use PowerVote Audience Polling System
PowerVote will be participating in the coming edition of ExpoManagement 2012, scheduled to be held in Madrid from 23-24 May.As an essential player in the revitalization of events and meetings, ...
(Views: 1,238) See more
16/05/2012.

Five Outdoor Stands in 48 hours!


Five Outdoor Stands in 48 hours!
As in previous years, Alcatel One Touch commissioned Contemporanea Eventi to design, build and assemble its stands at the World Mobile Congress 2012.For Contemporanea Eventi, to build a series of ...
(Views: 1,897) See more
14/05/2012.

The Sex Appeal of Big Brains: Are Tourism and Culture Being Overtaken by Intellectual Prowess in the Hunt for International Meetings Success?


The Sex Appeal of Big Brains: Are Tourism and Culture Being Overtaken by Intellectual Prowess in the Hunt for International Meetings Success?
The session, moderated by Martin Sirk, CEO of ICCA, will take place on the morning of 22 May during IMEX.Are the days of marketing a destination in traditional tourism terms ...
(Views: 909) See more
11/05/2012.

How about Surprising Your Clients with an Affordable Proposal?


How about Surprising Your Clients with an Affordable Proposal?
Exploramas has again surprised the event industry by using Apple’s iPads to inject more dynamism into the experiences it designs for its clients.Imagine for a moment that those attending a ...
(Views: 1,781) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 8,609) See more
28/04/2012.

Eventos Barcelona New Distributor for Stark and Universal Effects in Spain


Eventos Barcelona New Distributor for Stark and Universal Effects in Spain
These systems are especially designed for events with 3D environments or large facilities requiring a spectacular visual impact.With the aim of broadening its artistic and technical production services for events, ...
(Views: 2,187) See more
17/04/2012.

Talisman Group and Promotasting Develop New Wine-Tasting Experience


Talisman Group and Promotasting Develop New Wine-Tasting Experience
In March, the two companies staged VINOSPHERA, a new wine tasting experience organized for a private client.VINOSPHERA is a new interactive show concept – which can be staged during a ...
(Views: 1,556) See more
12/04/2012.

1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation


1980-2012 – A 30+ Year Timeline of Meetings Technology Innovation
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
(Views: 32,419) See more
06/04/2012.

The Value of Virtual


The Value of Virtual
A new study reveals the realities of meetings going virtual, from the variety of formats and sourcing to measurement and comparisons to face to face.The role of virtual meetings is ...
(Views: 2,699) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 2,823) See more
05/03/2012.

PowerVote Designs New iPad App for Vinci Group


PowerVote Designs New iPad App for Vinci Group
PowerVote has designed a new iPad app for the Vinci Group. This new app puts PowerVote at the forefront of cutting-edge interactive audience polling technology.The solution was developed by PoweVote ...
(Views: 2,304) See more
03/03/2012.

SONO Develops Several Apps for Kinect Interactive System


SONO Develops Several Apps for Kinect Interactive System
The company has developed puzzle-type games, as well as map navigation-based, image association and photo album apps.It is a hybrid system, somewhere between a video game console and a traditional ...
(Views: 1,601) See more
18/02/2012.

PowerVote Brings a New Dimension to Multi-site Meetings


PowerVote Brings a New Dimension to Multi-site Meetings
In October 2011, 650 people from 13 cities participated in the Satelital Workshop, organized by the Mexican Association of Psychiatry, thanks to satellite communication technology.Specialists in psychiatry and neurology participating ...
(Views: 1,623) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 5,394) See more
27/01/2012.

Hertz Voted Best Car Rental Company by Travel Weekly


Hertz Voted Best Car Rental Company by Travel Weekly
Hertz, the world’s largest general use car rental brand, won Travel Weekly’s 9th Annual Readers’ Choice Awards for Best Domestic and Best International Car Rental Company, for the 9th consecutive and 8th ...
(Views: 1,651) See more
17/01/2012.

SONO at Roca London Gallery


SONO at Roca London Gallery
Leadership, design, innovation, sustainability and well-being are the watchwords of the Roca identity, and this is what this new gallery transmits to its visitors.Officially opened on 13 October, the Roca ...
(Views: 2,257) See more
14/01/2012.

Sergi Arola to Captain W Paris-Opéra Restaurant


Sergi Arola to Captain W Paris-Opéra Restaurant
The Arola, W Paris-Opéra’s signature cuisine restaurant and Sergi Arola first venture in France, proposes an original and daring culinary concept: the "Pica Pica."Housed in an elegant Haussmannian building constructed ...
(Views: 2,061) See more

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