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Wearable Beacons for Events

Wearable Beacons for Events 30/04/2016. Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate ...
Views: 504

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability 29/03/2016. Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by the company’s top management during investor calls and TV interviews. It is also being promoted to hotels ...
Views: 966

IACC Meeting Room of The Future™ Visionary Global Initiative Will Transform Meetings

IACC Meeting Room of The Future™ Visionary Global Initiative Will Transform Meetings 19/02/2016. A dynamic new initiative from the International Association of Conference Centres (IACC) is set to transform the meeting experience through a global collaboration of leaders in conference room design, audiovisual technology, hospitality, ...
Views: 652

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns 14/02/2016. It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel brand’s multi-channel ...
Views: 1,284

Six Novel and Useful Event Apps

Six Novel and Useful Event Apps 29/01/2016. Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps ...
Views: 1,997

Should business travel be obsolete?

Should business travel be obsolete? 25/01/2016. Think about it: You can call, email, and even watch your counterparty on FaceTime, Skype, or GoToMeeting. So why do companies fork out more than $1.2 trillion a year – a full ...
Views: 721

EasyEntry 2.0 from XING EVENTS for mobile devices

EasyEntry 2.0 from XING EVENTS for mobile devices 08/12/2015. Tried and tested admission management app gains new features.XING EVENTS, the event industry’s leading expert in attendee management and event marketing, has just launched a new version of its EasyEntry ...
Views: 814

Nine amazing meetings technology trends to watch in 2016

Nine amazing meetings technology trends to watch in 2016 29/10/2015. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 3,201

Mobile Social Media: A Checklist for Maximum Event Impact

Mobile Social Media: A Checklist for Maximum Event Impact 23/08/2015. A recent survey from ShareThis found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the ...
Views: 3,522

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom 25/07/2015. In the first half of 2015, the age-defining shift from desktop to mobile and tablet devices continued its rigorous pace: more than 21% of online bookings and nearly 19% of roomnights are ...
Views: 1,537

Learn how the brain works

Learn how the brain works 07/07/2015. Understanding the brain’s interaction with the nervous system can help you prevent brain lock and improve the overall event experience.Standing before a menu board or kiosk of materials, an event ...
Views: 1,101

Onsite Data Analytics – A Goldmine for Meetings Improvement

Onsite Data Analytics – A Goldmine for Meetings Improvement 07/06/2015. The onsite meeting used to be known as the "black hole" of event data management. . Planners used computers to gain insights before and after events, but during an event they were ...
Views: 1,607

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 1,734

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association 30/03/2015. This is the association’s second year using the mobile app to support the National and International Congress of Public Services, Communications and ICT and TV and extend member engagement year-round.QuickMobile, ...
Views: 1,496

Turning Distraction into Action – Second Screen Technology for Meetings

Turning Distraction into Action – Second Screen Technology for Meetings 24/03/2015. The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day! Attendees are ...
Views: 2,773

Creativity Unleashed

Creativity  Unleashed 14/03/2015. Taking risks and exhibiting an entrepreneurial spirit helps CVBs stand out from the pack. We celebrate entrepreneurs. Since the early days of the Industrial Revolution through the current age of ...
Views: 2,753

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,918

Gather Digital Builds "Discoverable" Apps for Events Industry

Gather Digital Builds "Discoverable" Apps for Events Industry 24/02/2015. EventsInAmerica.com (EIA) spoke with Ben Comer of Gather Digital.EIA: What is Gather Digital?Ben Comer: Gather Digital is a leading provider of mobile apps for events, conferences and member organizations. ...
Views: 1,631

More than Showing Up

More than Showing Up 20/02/2015. Speakers can elevate event ROI with engagement, content marketing and collaboration.The demands of the professional speaker are increasing. On-the-mark content is critical to driving overall event ROI for both attendees ...
Views: 2,546

The Internet of Things and its Impact on Tradeshows and Events

The Internet of Things and its Impact on Tradeshows and Events 04/02/2015. Hundreds of billions of sensors are deploying quietly. They will track our every move and monitor almost everything with which we interact. The Internet of Things (IOT) will transform society and will ...
Views: 3,616

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website 19/01/2015. Today, there are two prevailing "schools of thought" regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design ...
Views: 3,087

QuickMobile Appoints Craig Brennan as CEO

QuickMobile Appoints Craig Brennan as CEO 14/01/2015. Brennan is to lead company’s rapid expansion in the enterprise mobile app platform business.QuickMobile, the global leader in mobile enterprise meeting and event apps, announced yesterday the appointment of Craig ...
Views: 1,661

Xing Events launches Event PLUS

Xing Events launches Event PLUS 13/01/2015. More comprehensive coverage and better visibility concerning the relevant target audience. Xing Events, the event industry expert for attendee management and event marketing, offers a new form of events pages ...
Views: 2,099

More than Fun and Games

More than Fun and Games 11/01/2015. The video game industry seems to be growing up. Should the meeting industry follow its lead?Increasingly, I use video games to inspire new approaches on how we can design meetings. ...
Views: 2,108

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 2,712

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Málaga Convention Bureau Member MPI Member, Meeting Professionals International Exhibiting at EIBTM, global event for meetings and incentives IMEX 2016 – Frankfurt 19-21 April. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter