Cassandra Michael, sales and marketing manager at Azavista, the leader in corporate event technology, gave a presentation about the future of events as the company envisions it, at EIBTM (Barcelona) last month.
Despite the discomfort, for meetings to change positively we need to change.The meeting industry tends to view risk as a liability. We have (and need) complex contractual clauses that address ...
Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
What great ideas are you missing that are within your grasp? If you knew the answer, you’d be a better innovator, marketer, investor and meeting professional.In a world of chaos ...
What does it really take to achieve entrepreneurial success? From my experience as a business development consultant and entrepreneurial coach, I have seen two different schools of thought on this issue. ...
XING CEO Thomas Vollmoeller: "We connect people, not profiles. With the XING Event Market we bridge the online-offline gap yet." Which conferences are good for finding key contacts, partners and ...
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
The not-really-a-taxi-service taxi service Uber is disrupting status quo transportation and welcomed by planners and attendees.Many cities are actively fighting Uber and similar transportation networks, such as Lyft, citing safety, ...
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Interactive agenda, speakers, event locations and sponsor information.XING EVENTS, the event industry expert for attendee management and event marketing, introduces its new and updated version of the XING EVENTS App. ...
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
New professional services shorten mobile app learning curve and increase adoption.QuickMobile, the recognized global leader in mobile event apps, recently announced a new breed of services and support for its ...
Overmorgen start jouw event en je bent de badges vergeten te regelen.. Wat nu? StressDat zal jou niet snel meer overkomen. Parthen Meeting Services heeft een online tool ontwikkeld, andbadge.it, alwaar je ...
Seed your crowd with viable content, fertilize it with social media and watch the engagement grow.In today’s social media-driven environment, organic viral activity surrounding an event can have an impact ...
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Educator Kassia Dellabough talks audiovisual smarts for meeting professionals in advance of her 2014 World Education Congress session.What is some of the most important AV knowledge that you’ve found meeting ...
GenieConnect introduces new set of performance tools to help event organisers boost the areas of the pre-event marketing that are not connecting with their target audience.GenieConnect, the smarter event technology ...
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
VerAfied status raises the security bar for the event technology industry. GenieConnect, the smarter event technology provider, announced an industry first at the beginning of the month: it has earned ...
At the beginning of the month, Apple’s Worldwide Developer’s Conference 2014 (WWDC 2014) took place in San Francisco. During Monday’s keynote session, Apple’s CEO, Tim Cook, and Senior Vice President ...
In October 2013, TripAdvisor launched an advertising bidding tool called TripConnect, a new metasearch channel (one that aggregates all of the available online prices in a single list) that enabled hotels to ...
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