Social media are changing the way in which interact with each other both at work and at home. Be it Facebook, LinkedIn, Twitter or other social media, we exchange an enormous amount of information on a daily basis. And everything points to exponential growth, with the incorporation of new platforms and networks. As would be expected in such a "social" industry, social media are having a tremendous impact on meetings and events, making life easier both for organizers and attendees. The social media revolution is here to stay.
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
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Pinterest Web Analytics is now available to website owners who have switched to the new-look Pinterest and whose site has the verified check mark.The key social media player has just ...
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The show concluded with a 7% increase in foreign visitors, thanks to the strong presence of trade professionals from Latin America and Africa, as well as from Spain’s chief feeder markets, such ...
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The congress, held at the Hesperia Tower Hotel (Barcelona) featured the integration of the "Twitter Events".The Barcelona-based AV service company Exit was commissioned to handle the technical production, procurement and ...
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As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
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How to handle social media during your socially responsible events.Transparency is one of the commandments of social responsibility, enhancing other socially responsible actions such as stakeholder engagement. Social media is ...
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In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
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Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
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These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
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Organizations new to Pinterest can now sign up for a business account, and those users with existing accounts can now convert them following a number of simple steps.Signing up on ...
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Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
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AFCAN aims to open up new channels to heighten awareness to the importance of tradeshows and congresses for the industry’s professionals and the general public.The Andalusian Association of Congress and ...
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Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
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Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
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Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
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The organizers of the 10th edition of IMEX, scheduled to be held at Messe Frankfurt from 22-24 May 2012, have announced further growth in the hosted buyer programme and a strong and ...
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Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
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In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
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It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
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By 2020, small businesses will respond to new market opportunities with variable-cost business plans, according to emergent research. Small business numbers will have increased by then, with the greatest growth ...
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Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
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Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
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1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
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2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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Last week, I spoke at an ISES Calgary chapter event about Social Media. One of the comments that an audience member made on why he was wary about using this media for ...
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This is the first time the EmTech Conference will be held in Europe, Malaga becoming the third foreign city (after Canton, China and Bangalore) to host the event.The Massachusetts Institute ...
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Getting information out about your event immediately isn't a matter of just wooing the press anymore. Your attendees are now also your event chroniclers—reporting updates, blog posts, videos and photos on Facebook, ...
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Desde la elección de un perfil personal, grupo o empresa hasta como utilizar adecuadamente las aplicaciones de Facebook, negocios y profesionales tendrán la oportunidad de realizar acciones in situ durante el taller ...
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The seminar "Truths and Lies about Web 2.0 for Events", organized by the Spanish Chapter of MPI (Meeting Professionals International), was held in 18 May.On this occasion, the Tryp Condal ...
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ROI Week 2011 is the third annual event of the series organised by Event ROI Institute at Down Hall, near London, during the first week of September. It is not only about ...
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Unsurprisingly in the Internet Era, the up-and-coming British royal wedding will be the first ever to be streamed live on the Web.Due to take place at Westminster Abbey on 29 ...
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Over the last three years, we have not tired of saying that the crisis is not new to us, since we started up our company in times of crisis. Now the planet, ...
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Scheduled to be held from 28-29 April at the Misterio del Jerez, the 2nd edition of the Jerez Social Media Meeting (JerezSMM) will be attended by Spanish experts in social media, communication ...
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I'm sick to death of the thing. Not just Facebook the application, but talking about Facebook. Half the questions I'm asked by interviewers and students and after talks—talks that have nothing to ...
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As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
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While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
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Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
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AEHCOS has redesigned its website, now available in four languages, and upgraded its online booking engine. In addition, it has created a corporate Facebook profile as a first step to reinforcing its ...
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The net is not becoming a social medium. It already was one. In fact, it always was.The history of the Internet can probably best be understood as a social medium ...
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Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
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De Boer, international supplier of temporary accommodations for events and use as business space, has just launched its own iPhone App: De Boer Covers All. The free De Boer iPhone ...
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Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
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Commissioned by the Estepona Town Council's department of culture, Avante Public Relations has just launched a new guide with icons identifying those businesses with a Facebook profile.A great majority of ...
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