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interessante Artikel » Lara McCulloch-Carter news

Ready2spark, Lara McCulloch-Carter

A strategic thinker and a pioneering force in the branding, marketing and social media revolution, Lara McCulloch-Carter has been featured in a multitude of international media outlets and was most recently honoured by BizBash magazine with the title, Industry Innovator.

A renowned marketing expert with over 15 years as a brand consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings "Big Brand Thinking" to small business. Her consultancy, READY2SPARK, is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought-after professional speaker and educator, travelling the world and changing how people think about their brands.

In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O'Reilly and Hear Me Roar, a community for business women in events. Her marketing blog has been touted as "the fresh perspective on creativity, branding and social media" and holds the title as the event industry's highest ranked independent blog.

The culmination of Lara's passion and experience has heralded leadership posts on numerous advisory boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.

Total news views in this section: 102,268
17 news articles found (sort by date, views)
01/07/2012.

Five Lessons Every Planner Can Learn from The Pitch


Five Lessons Every Planner Can Learn from The Pitch
If you’ve ever presented an idea, concept, solution, proposal or credentials to a potential client, you’ve pitched. What’s unfortunate is that most pitches are mediocre at best. Enter the new AMC show ...
(Views: 5,863) See more
25/05/2012.

The remarkably simple ways to get started in public speaking


The remarkably simple ways to get started in public speaking
I can’t tell you how many people over the years have asked me, "How do I become a public speaker?" Often the question is quickly followed with, "…but I’m really not sure ...
(Views: 4,720) See more
24/04/2012.

Why Not Being on Google Plus Could Be your Biggest Marketing Mistake


Why Not Being on Google Plus Could Be your Biggest Marketing Mistake
We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
(Views: 6,337) See more
27/03/2012.

How to Get Press for Your Event Business: a Conversation with Three Editors


How to Get Press for Your Event Business: a Conversation with Three Editors
How would you like to get free exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how ...
(Views: 5,144) See more
23/02/2012.

20 Ways to Use Pinterest to Build Your Brand


20 Ways to Use Pinterest to Build Your Brand
It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
(Views: 8,022) See more
25/01/2012.

Branding Demystified


Branding Demystified
The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
(Views: 4,673) See more
09/01/2012.

Gamification – Have You Heard of It? You Will


Gamification – Have You Heard of It? You Will
Since you were a child, you’ve been playing games. From cops and robbers to snakes and ladders…games are entrenched in our growth and our culture. Ever ask yourself how people can spend ...
(Views: 5,105) See more
25/12/2011.

Think before Taking on That Small Job


Think before Taking on That Small Job
The past few years have been, quite frankly, devastating to many businesses. Budgets have shrunk or disappeared altogether. Many companies are scrambling to fight over a shrinking piece of pie. And, worse, ...
(Views: 4,542) See more
07/12/2011.

Are You Marketing to Eyeballs?


Are You Marketing to Eyeballs?
"The function of leadership is to produce more leaders, not followers" – Ralph Nader A thought provoking quote, no doubt – and one that should reshape your thoughts on leadership. ...
(Views: 6,022) See more
07/11/2011.

Become a Leader: Dismantle the Pedestals


Become a Leader: Dismantle the Pedestals
We put the concept of leadership on a pedestal. There are leaders and then there are followers. We write long diatribes on how to become a leader. We make it feel unattainable. ...
(Views: 4,545) See more
13/10/2011.

Event Planning Tools Megalist


Event Planning Tools Megalist
This megalist of Event Planning online tools appeared in my Feb/Mar Connections column in Event Solutions Magazine.Planners are being challenged to work faster, harder and more efficiently. The past few ...
(Views: 10,157) See more
22/09/2011.

50 Reasons Your Competitors Are Kicking Your Butt


50 Reasons Your Competitors Are Kicking Your Butt
  1. You’re not keeping your pipeline full of new business
  2. You’re solely focusing on new relationships and not nurturing your existing ...
    (Views: 5,417) See more
12/09/2011.

Choose Your Clients Wisely: Here’s Why


Choose Your Clients Wisely: Here’s Why
We spend countless hours lamenting over the stock we print our business cards on, what printer to buy for our office or which brand of water to stock our fridges with. And ...
(Views: 5,504) See more
26/08/2011.

Why Event and Customer Satisfaction Surveys Fail


Why Event and Customer Satisfaction Surveys Fail
Recently, after attending a conference, I received a 10 page survey asking me what I thought about the event. In it, I was asked about speakers, food, accommodations, every one of the ...
(Views: 6,122) See more
12/08/2011.

Is Your Business Lacking Personality?


Is Your Business Lacking Personality?
Personality is one of the 3 core components of your brand. It’s the style in which you convey the soul of your company.On the highway today my husband excitedly pointed ...
(Views: 6,302) See more
25/07/2011.

QR Codes for events - do they deserve the hype?


QR Codes for events - do they deserve the hype?
They’re everywhere. On transit shelters, in newspapers, on real estate signs, store front windows, at trade show booths, and even on your case of Heineken. QR codes are spreading like butter on ...
(Views: 7,010) See more
12/07/2011.

Are you afraid of competitors stealing your ideas?


Are you afraid of competitors stealing your ideas?
Last week, I spoke at an ISES Calgary chapter event about Social Media. One of the comments that an audience member made on why he was wary about using this media for ...
(Views: 6,783) See more

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