A strategic thinker and a pioneering force in the branding, marketing and social media revolution, Lara McCulloch-Carter has been featured in a multitude of international media outlets and was most recently honoured by BizBash magazine with the title, Industry Innovator.
A renowned marketing expert with over 15 years as a brand consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings "Big Brand Thinking" to small business. Her consultancy, READY2SPARK, is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought-after professional speaker and educator, travelling the world and changing how people think about their brands.
In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O'Reilly and Hear Me Roar, a community for business women in events. Her marketing blog has been touted as "the fresh perspective on creativity, branding and social media" and holds the title as the event industry's highest ranked independent blog.
The culmination of Lara's passion and experience has heralded leadership posts on numerous advisory boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.
If you’ve ever presented an idea, concept, solution, proposal or credentials to a potential client, you’ve pitched. What’s unfortunate is that most pitches are mediocre at best. Enter the new AMC show ...
(Views: 3,149)
Seemore
I can’t tell you how many people over the years have asked me, "How do I become a public speaker?" Often the question is quickly followed with, "…but I’m really not sure ...
(Views: 2,466)
Seemore
We have a tendency to cling to what is familiar, even when it can have a detrimental impact on us and our businesses.Most event planners I’ve talked to have been ...
(Views: 3,730)
Seemore
How would you like to get free exposure for your business? How would you like your latest event to be featured prominently in the glossy pages of your favorite magazine? And how ...
(Views: 2,483)
Seemore
It launched in December of 2009, but many small businesses have just started hearing the buzz about Pinterest in the past few months. Still officially in Beta (and invitation-only), Pinterest has joined ...
(Views: 4,904)
Seemore
The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
(Views: 2,446)
Seemore
Since you were a child, you’ve been playing games. From cops and robbers to snakes and ladders…games are entrenched in our growth and our culture. Ever ask yourself how people can spend ...
(Views: 2,664)
Seemore
The past few years have been, quite frankly, devastating to many businesses. Budgets have shrunk or disappeared altogether. Many companies are scrambling to fight over a shrinking piece of pie. And, worse, ...
(Views: 2,340)
Seemore
"The function of leadership is to produce more leaders, not followers" – Ralph Nader A thought provoking quote, no doubt – and one that should reshape your thoughts on leadership. ...
(Views: 3,418)
Seemore
We put the concept of leadership on a pedestal. There are leaders and then there are followers. We write long diatribes on how to become a leader. We make it feel unattainable. ...
(Views: 2,189)
Seemore
This megalist of Event Planning online tools appeared in my Feb/Mar Connections column in Event Solutions Magazine.Planners are being challenged to work faster, harder and more efficiently. The past few ...
(Views: 5,831)
Seemore
We spend countless hours lamenting over the stock we print our business cards on, what printer to buy for our office or which brand of water to stock our fridges with. And ...
(Views: 3,132)
Seemore
Recently, after attending a conference, I received a 10 page survey asking me what I thought about the event. In it, I was asked about speakers, food, accommodations, every one of the ...
(Views: 3,288)
Seemore
Personality is one of the 3 core components of your brand. It’s the style in which you convey the soul of your company.On the highway today my husband excitedly pointed ...
(Views: 3,869)
Seemore
They’re everywhere. On transit shelters, in newspapers, on real estate signs, store front windows, at trade show booths, and even on your case of Heineken. QR codes are spreading like butter on ...
(Views: 4,532)
Seemore
Last week, I spoke at an ISES Calgary chapter event about Social Media. One of the comments that an audience member made on why he was wary about using this media for ...
(Views: 4,591)
Seemore
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