There are currently 6 billion mobile devices in the world, with China and India accounting for 30% of all subscriptions, and USA in a distant 3rd place (source: mobiThinking). As to mobile broadband penetration, South Korea and Japan lead the field. And in many countries, such as Egypt, India, Ghana, Thailand, China, USA, UK and Russia, a large percentage of users never, or infrequently, use the desktop Web.
The mobile revolution is here to stay and the use of mobile telephones and devices (iPhones, Android, iPads, tablets, etc.) will continue to grow exponentially at work and at home, as better and faster wireless networks become available.
Mobile devices have radically changed the way in which we do business and network professionally and socially, and the meetings and events industry is no exception to the rule. There are a fast growing number of mobile apps available for just about everything from networking and geolocation to audience polling and lead capture. You name it and there is probably a mobile app already on the market.
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Technology trends present challenges for the industry, but also present opportunities to enhance and extend meetings beyond face value.Technology is the most significant area of change facing the industry. In ...
Meeting planners need to track a myriad of details at events (catering orders/guarantees, room/AV sets, staffing, exhibitor requirements, registration numbers, decorator details, entertainment, speaker requirements, transportation details, VIP requirements just to name ...
Thanks to a group of audacious clients that put their trust in new technologies, the first event in Spain featuring interactive voting via smartphones was held in Madrid on 14 February 2012.
Exploramas has again surprised the event industry by using Apple’s iPads to inject more dynamism into the experiences it designs for its clients.Imagine for a moment that those attending a ...
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
The organizers of the 10th edition of IMEX, scheduled to be held at Messe Frankfurt from 22-24 May 2012, have announced further growth in the hosted buyer programme and a strong and ...
Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
The Mobile World Congress, one of the mobile telephone industry’s most important events, was held in Barcelona from 27 February-1 March.One of the world’s top DMCs commissioned the event company ...
PowerVote has designed a new iPad app for the Vinci Group. This new app puts PowerVote at the forefront of cutting-edge interactive audience polling technology.The solution was developed by PoweVote ...
As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
amiando, Europe’s leading online tool for event registration and social ticketing, has recently launched its new conference2go app for iPhone. In collaboration with Trippe:Beratung GmbH, amiando is offering its customers ...
When Ron Johnson planned a recent conference for the State Bar of California in Hong Kong, the group wanted to minimize its carbon footprint. Responding to this concern, he arranged the entire ...
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
Over the last two years, Event Planner Spain’s News and Events section has received close on 3,000,000 visits.Of the 360+ articles and press releases posted in 2011 by Event Planner ...
Event Planner Spain (eventplannerspain.com) – now Spain’s most visited portal for event planning in Spain and Morocco, with over 250,000 monthly visits and 750 quality suppliers – has launched a number of ...
The fastest growing meeting destination in Europe according to the latest ICCA statistics, Serbia has made a tremendous leap forward in terms of the number of events it has hosted, taking into ...
Look at your delegates. If they're not poking and prodding an iPad or taking photos and video with their smartphones, I'd be surprised. In 2011, smartphone and tablet sales are surpassing desktop ...
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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