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Guided Architecture Tours: an Original Gift

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Date of publication: 16/03/2012 – ARQup - Visitas guiadas de Arquitectura
Guided Architecture Tours: an Original GiftThe tours, which combine culture and knowledge with the benefits of an outdoor activity, can be used as standalone gifts or a complement to other cultural, educational or corporate activities.

ARQup - Guided Architecture Tours provides bespoke tours and predesigned itineraries, including the most outstanding buildings and urban landscapes in Madrid and the surrounding area.

ARQup’s guided tours are not only geared to experts but to a much wider audience: institutions, companies and associations, as well as architects, engineers and the general public interested in deepening their knowledge of architecture.

The majority of the buildings included in the guided tours organized by ARQup are located in Madrid, a city containing exceptional, world-class architecture; buildings designed by Pritzker Prize winners, established professionals and emerging young architects. Due to its extensive urban development, Madrid has an architectural heritage of a unique quality across all sectors – important institutions, museums, public facilities, offices, dwellings, etc. – a modern heritage that coexists comfortably with previous architectural styles. Madrid is a living lesson.

The tours, which combine culture and knowledge with the benefits of an outdoor activity, can be used as standalone gifts or a complement to other cultural, educational or corporate activities.

As well as en ideal complement to institutional or corporate activities, ARQup’s guided tours are an excellent way of rewarding collaborators, clients or staff. Cultural incentives of this type are also effective relationship-building tools and, therefore, can form a part of an excellent marketing strategy.

ARQup ensures personalized client hospitality, as well as expert guides, whose training and knowledge reinforce the company’s philosophy of excellence.
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