Event Planner Spain Idéias e Recursos para Eventos e Reuniões na Espanha e Marrocos
Internet leaders: June 4.320.686 page views
Newsletter (15,000+ assinantes) Event Planner Spain mobile version RSS Event Planner Spain
 Pesquisa
 Hotéis e Salas
 Pesquisa
 agências de eventos
 Pesquisa
 fornecedores eventos
   Serviços
Event Planner Spain
Todas as categorias
Top Class Barcelona. Agencia receptivas, viajens de empresas, conferências, congressos, eventos esportivos, feiras, incentivos
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

Notícias de destaque
Fourteen Meetings Technology Trends to Watch for 2014 Fourteen Meetings Technology Trends to Watch for 2014 ...
How can my company successfully market its content? How can my company successfully market its content? ...
How Apple’s iOS 8 Release Impacts Mobile Event Apps and Benefits Event Professionals How Apple’s iOS 8 Release Impacts Mobile Event ...
MPI Meeting Outlook Spring 2014 MPI Meeting Outlook Spring 2014 ...

Web video for promoting and extending the reach of meetings

Send this article to a friend
Share to Facebook Share to Twitter Share to Digg Share to Delicious More...
Web video for promoting and extending the reach of meetingsThe future of using the web to broadcast video is bright. Consider these facts:
  • The U.S. has recently transitioned to digital television, which will stimulate a broader use of web video (already in a digital format).
  • YouTube (www.youtube.com), the world’s largest video sharing site, is the world’s second most visited site (after Google) with more than 100 million U.S. visitors alone. Posting videos to YouTube is free.
  • In addition to YouTube, there are dozens of other very popular, free video sharing/distribution sites including blip.tv, DailyMotion, Google, Bling.
  • Most television networks and news media are providing their video content over the web.
  • ITunes (www.itunes.com) provides tens of thousands of video podcasts, movies, music videos, TV shows and other video programming suitable for playing on your computer, smart phone or iPod/MP3 player. Posting videos to iTunes is free, and the video podcasts are free to download.
  • Pocket flip camcorders (www.flip.com) with built-in USB arms to plug into your computer cost as little as US$50 on eBay with high-definition versions for about US$180. They come with idiot-proof software to upload the recorded video to YouTube.
  • Modern smart phones now commonly play web video.
  • Even President Obama has a YouTube Channel posting all of his major speeches in a modern day version of the “Fireside Chat.”
  • Popular web videos can generate huge audiences: The collective views of the Britain Got Talent singer Susan Boyle exceed 100 million on YouTube alone.


Video over the web is showing up in many interesting ways including event-related applications. Here are some ideas on how to use web video to promote attendance and extend the reach of meetings.
  • Ask your speakers to make short (one to two minute) YouTube videos describing what they will be presenting at the event. Post a link directory of these videos at your event website. The process of recording and uploading to YouTube is getting so easy that it should not pose a technical challenge for most speakers. As an incentive, send them (or give them) $50 Flip camcorders to accomplish the task. Here is an example of a YouTube video I recorded for the MPI Europe Conference in Torino, Italy a few months ago: http://bit.ly/UidmH.
  • Interview your speakers on Skype (www.skype.com) before the event (the speaker will need a web cam and the interviewer will need a Skype video capture program such as Pamela.biz). Then post these videos to your event website to help create a buzz about the meeting.
  • Produce compelling videos promoting the event, posting them to YouTube, iTunes and at your event website. The video for the upcoming MPI World Education Conference is a good example: http://www.mpiweb.org/Events/WEC2009/Videos/BenSteinOGSExcerpt.aspx.
  • If you have the talent, make this video creative and/or funny and encourage viewers to pass them along to their friends and colleagues. If it is creative or funny enough, the video can go “viral.” That is, people will share it with colleagues who will then share it with others and so on. Your marketing footprint can be huge at a very small cost. The classic viral video is “Will it Blend?” (http://bit.ly/xB3a) with more than 7 million views. A good meeting industry example is “Meetings Change the World” (http://bit.ly/vVpUA).
  • Create a short, snappy and funny video of the “Top 10 reasons” why your event must be attended and post it to the distribution sites listed above. One example is this summer’s PCMA conference: http://bit.ly/vLOk7.
  • Post videos about the event hotel or destination to your event website. Many convention visitor bureaus and hotels already have promotional videos posted on YouTube that will entice potential attendees and significant others to come – San Diego is a good example: http://bit.ly/VXuvQ.
  • Similarly, post video links of the entertainment scheduled at your event (most musicians and other entertainers have YouTube or other online video clips available).
  • Be sure to include some of these video links in your email promotions. Current smart phones play web video. A video link will have a much greater impact than reading an email message – especially on a small phone screen.
  • During the event, stream (broadcast) the keynote presentations over the web. For large events, you already have the video cameras to provide image magnification for the audience. The additional cost to stream this video live over the web is low and you can underwrite it, often times, through corporate sponsorship. Remote attendees can even ask questions of the speaker using Twitter. Web video streaming will broaden the audience to those who could not make it and may make them wish they were there in person the next time.
  • Consider recording the popular presentations at the event and posting them to your website after the event (of course, with the speakers’ permission). If the content is compelling, you can charge per view, or simply provide the videos as a member/customer service and event promotional vehicle.
  • Interview speakers and satisfied attendees during the event. What were the speaker’s key points? What was so great about attending the event? Use these videos, with permission, to help promote the next event.
  • Consider handing out HD flip camcorders to key staff or interested volunteers to record happenings during an event. This should cost a fraction of the cost of a professional video crew. Use these clips as part of a promotional video for future events. Alternatively, simply check out the flip camcorders to interested attendees and let them post their clips on their own video blogs and web postings. The recorders are cheap, easy to use, and reusable from event to event. The postings are free and can be great publicity if managed correctly.


These are just a few way to use web video to promote your events. Many more will likely emerge as society and meeting professionals embraces this medium.
Comment on this news item
Name     Email

See more Corbin Ball news
See more meeting and event technology news

Tags, event suppliers: Computer  Education  Entertainment  Hotels  Marketing  Media  Shows  Software  Speakers  Staff  Talent  Video 

Tags, news section: Attendance  Audience  Computer  Course  Digital  Education  Europe  Free  Google  Hotel  IT  Italy  Keynote  Marketing  Media  Meeting  Music  Podcasts  Publicity  Recording  Singer  Software  Staff  Television  Twitter  Web  Youtube 

Glossary, news section: Buzz  Conference  Convention  Corporate  Crew  Entertainment  Event  HD  Incentive  MPI  Online  PCMA  Post  SITE  Speaker  Streaming  Talent  Video 

Number of views of this article: 9,605

Pesquisar tudo
Loading
Newsletter
Fornecedores
Acesso Membros
usuário
senha
Hotel Hesperia Tower. Hotel and convention centre in Barcelona, Spain, with an auditorium and 21 open-plan meeting rooms
E&TB Group Spanish DMC. Organização de viagens de incentivo e ingressos para eventos esportivos em Barcelona e no resto da Espanha
Eventhropology. Gestão de eventos empresariais, sociais e privados em toda a Espanha
Agència de Promoció d'Activitats i de Congressos - UAB Campus. Campus universitário com um hotel-centro de convenções, complexo residencial e instalações esportivas para todos os tipos de eventos próximo a Barcelona, Espanha
Event Planner Spain, Anúnciate con nosotros, Advertise with us.

 
Quem Somos | Anuncie | Fale Conosco | Condições Legais | Glossário | Mapa Site
Se você está organizando qualquer tipo de evento na Espanha ou no Marrocos, entre em contato conosco
ou utilize nosso portal com mais de 600 fornecedores de qualidade para pedir orçamentos gratuitos e sem comissão.

Com cerca de 4,000,000 de vistas de página e mil pedidos de orçamento mensais, Event Planner Spain é o portal
para organização de eventos mais visitado da Espanha, disponível em oito idiomas e com visitas de mais de 160 países.
Se você que atingir nosso público-alvo, entre em contato conosco para uma proposta interessante.

Event Planner Spain, S.L.
Paseo de la Sierra, 38-20, 29018 Málaga, Espanha
© Copyright Event Planner Spain 2006-2014
Tel. +34 952 294 327

Tangier Travel. Travel agency and DMC in Tangiers, Morocco

Último fornecedor

Tangier Travel. Travel agency and DMC in Tangiers, ...
¡Este verano CMTUR da más que nunca!

Última oferta

¡Este verano CMTUR da más que nunca! ...
EIBTM 2014 Confirms 90 New Buyer Group Co-ordinators

Última notícia

EIBTM 2014 Confirms 90 New Buyer Group Co-ordinators ...
Parador de Cardona. Hotel de congressos e eventos Cardona, Bages, Barcelona, Espanha 

Fornecedor aleatório

Parador de Cardona. Hotel de congressos e eventos ...
Wine Tasting and Tour J. Miquel Jané Winery – Penedès

Oferta aleatória

Wine Tasting and Tour J. Miquel Jané Winery ...
Wine Tasting and Tour J. Miquel Jané Winery – Penedès

Notícia aleatória

Wine Tasting and Tour J. Miquel Jané Winery ...

Málaga Convention Bureau Member MPI Member, Meeting Professionals International CO2 Neutral Website Exhibiting at EIBTM, global event for meetings and incentives IMEX 2015 – Frankfurt 19-21 May. The essential worldwide exhibition for incentive travel, meetings and events ICCA Iberian Chapter