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Articles intéressants » Neil Salerno news, hotel online marketing

Neil Salerno

Neil Salerno, founder of Hotel Marketing Coach, has been marketing hotels on the Internet since 1996. Having spent more than 35 years working in various operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. He is also proud to say that he is a hotelier, first, and Internet specialist, second.

Contact Neil Salerno at [email protected]

Total news views in this section: 448,742
51 news articles found
18/07/2009.

Five Creative Steps Hotels Are Taking To Beat the Recession


Five Creative Steps Hotels Are Taking To Beat the Recession
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
(Views: 9,442) See more
24/06/2009.

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online


Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online
There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
(Views: 8,973) See more
13/06/2009.

It's Time to Seek Advice from a Hotel Internet Specialist When…


It's Time to Seek Advice from a Hotel Internet Specialist When…
To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
(Views: 8,629) See more
26/05/2009.

Travel is Changing …What Will Hotels Do to Keep-Up?


Travel is Changing …What Will Hotels Do to Keep-Up?
The bursting of the economic bubble altered why and when people travel and has intensified the way they choose where to stay. But, fortunately, a few things haven't changed. Travel has slowed, ...
(Views: 8,647) See more
07/05/2009.

Website Content Management For Hotels…Boon or Boondoggle?


Website Content Management For Hotels…Boon or Boondoggle?
Imagine having the ability to change and update the content of your hotel’s website on your own; change text, add information, that would be great. At the onset, it sounds terrific. No ...
(Views: 7,998) See more
27/04/2009.

Hotel Website Marketing – What You Should Do, Now… Not Later


Hotel Website Marketing – What You Should Do, Now… Not Later
Times are tough and, as a result, budgets tend to shrink. In times like this, more and more hoteliers are looking to the Internet and other electronic sales channels to generate new ...
(Views: 9,117) See more
06/04/2009.

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?


Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?
Today, more than ever before, hotels need the exposure and marketing power that only the Internet can provide from a cost-effectiveness standpoint. Your website may look great, but can Internet searchers find ...
(Views: 9,659) See more
25/03/2009.

The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep


The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep
This year, there are few things that are certain, but one thing is for sure; the travel business pie is shrinking. To compound the problem, so many people, in the business and ...
(Views: 9,365) See more
06/03/2009.

In a Recession…Hotel Sales Basics Still Work


In a Recession…Hotel Sales Basics Still Work
We live in a highly technical world; the Internet, blogs, webinars, PDAs ,and email; holy smokes, we sure are getting sophisticated. But, in the process, are we leaving the tried and true ...
(Views: 8,632) See more
06/02/2009.

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management


Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management
This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and ...
(Views: 7,207) See more
18/01/2009.

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?


Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?
Well, it’s déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of ...
(Views: 8,530) See more
24/12/2008.

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts


Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts
Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to ...
(Views: 7,738) See more
06/12/2008.

Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?


Does Your Hotel Website <i>Really</i> Produce Sales? Can Revenue Management Make a Difference?
I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on ...
(Views: 8,020) See more
12/11/2008.

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?


Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?
Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
(Views: 7,274) See more
31/10/2008.

The Next Big Development in Hotel Revenue Management


The Next Big Development in Hotel Revenue Management
Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored by EyeforTravel Research in London. I was asked to present my thoughts on "Integrating Profit Optimization and ...
(Views: 7,647) See more
30/09/2008.

Some Hotel Site Designers, Don’t Know… What They Don’t Know


Some Hotel Site Designers, Don’t Know… What They Don’t Know
As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
(Views: 9,925) See more
06/09/2008.

Anatomy of an Internet-Savvy Hotel Manager


Anatomy of an Internet-Savvy Hotel Manager
It’s 1:20 am and the hotel manager is reviewing last month’s profit and loss statement; room revenue is below planned budget and expenses were higher than ideal. That’s not great news, but ...
(Views: 7,626) See more
25/08/2008.

Hotel Revenue Management in a Stagnant Economy


Hotel Revenue Management in a Stagnant Economy
In a stagnant economy, using the principles of revenue management can help hoteliers to maintain and build average rate and occupancy. Even in tough times, every hotel experiences periods of higher demand. ...
(Views: 8,222) See more
13/08/2008.

The Greatest Hotel People I Have Never Met… and the lessons I learned from them


The Greatest Hotel People I Have <i>Never</i> Met… and the lessons I learned from them
Writing articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the ...
(Views: 7,237) See more
16/07/2008.

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales


Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales
The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
(Views: 7,676) See more
25/06/2008.

Hotel Internet Marketing – Having a Web Site is not enough


Hotel Internet Marketing – Having a Web Site is not enough
Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
(Views: 10,686) See more
01/06/2008.

Online, Hotel Rates Define the "Quality" of Your Facilities and Service


Online, Hotel Rates Define the "Quality" of Your Facilities and Service
"He, who reduces his rate, is the only one who knows what his product is really worth". The traveling consumer today is well informed. In the absence of first-hand knowledge of your ...
(Views: 8,660) See more
07/05/2008.

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!


Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!
Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that ...
(Views: 7,949) See more
11/04/2008.

What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO


What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO
With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional ...
(Views: 8,175) See more
13/01/2008.

Are You an Internet Believer…If Not, Why Not?


Are You an Internet Believer…If Not, Why Not?
If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
(Views: 7,737) See more

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