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Articles intéressants » Neil Salerno news, hotel online marketing

51 news articles found

Five Creative Steps Hotels Are Taking To Beat the Recession

Five Creative Steps Hotels Are Taking To Beat the Recession 18/07/2009. The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
Views: 10,826

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online 24/06/2009. There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
Views: 10,208

It's Time to Seek Advice from a Hotel Internet Specialist When…

It's Time to Seek Advice from a Hotel Internet Specialist When… 13/06/2009. To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
Views: 9,928

Travel is Changing …What Will Hotels Do to Keep-Up?

Travel is Changing …What Will Hotels Do to Keep-Up? 26/05/2009. The bursting of the economic bubble altered why and when people travel and has intensified the way they choose where to stay. But, fortunately, a few things haven't changed. Travel has slowed, ...
Views: 10,219

Website Content Management For Hotels…Boon or Boondoggle?

Website Content Management For Hotels…Boon or Boondoggle? 07/05/2009. Imagine having the ability to change and update the content of your hotel’s website on your own; change text, add information, that would be great. At the onset, it sounds terrific. No ...
Views: 10,488

Hotel Website Marketing – What You Should Do, Now… Not Later

Hotel Website Marketing – What You Should Do, Now… Not Later 27/04/2009. Times are tough and, as a result, budgets tend to shrink. In times like this, more and more hoteliers are looking to the Internet and other electronic sales channels to generate new ...
Views: 10,634

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability? 06/04/2009. Today, more than ever before, hotels need the exposure and marketing power that only the Internet can provide from a cost-effectiveness standpoint. Your website may look great, but can Internet searchers find ...
Views: 11,194

The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep

The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep 25/03/2009. This year, there are few things that are certain, but one thing is for sure; the travel business pie is shrinking. To compound the problem, so many people, in the business and ...
Views: 10,752

In a Recession…Hotel Sales Basics Still Work

In a Recession…Hotel Sales Basics Still Work 06/03/2009. We live in a highly technical world; the Internet, blogs, webinars, PDAs ,and email; holy smokes, we sure are getting sophisticated. But, in the process, are we leaving the tried and true ...
Views: 10,134

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management 06/02/2009. This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and ...
Views: 8,340

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09? 18/01/2009. Well, it’s déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of ...
Views: 9,830

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts 24/12/2008. Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to ...
Views: 8,906

Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?

Does Your Hotel Website <i>Really</i> Produce Sales? Can Revenue Management Make a Difference?  06/12/2008. I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on ...
Views: 9,474

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it? 12/11/2008. Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
Views: 8,546

The Next Big Development in Hotel Revenue Management

The Next Big Development in Hotel Revenue Management 31/10/2008. Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored by EyeforTravel Research in London. I was asked to present my thoughts on "Integrating Profit Optimization and ...
Views: 9,018

Some Hotel Site Designers, Don’t Know… What They Don’t Know

Some Hotel Site Designers, Don’t Know… What They Don’t Know 30/09/2008. As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
Views: 11,377

Anatomy of an Internet-Savvy Hotel Manager

Anatomy of an Internet-Savvy Hotel Manager 06/09/2008. It’s 1:20 am and the hotel manager is reviewing last month’s profit and loss statement; room revenue is below planned budget and expenses were higher than ideal. That’s not great news, but ...
Views: 8,938

Hotel Revenue Management in a Stagnant Economy

Hotel Revenue Management in a Stagnant Economy 25/08/2008. In a stagnant economy, using the principles of revenue management can help hoteliers to maintain and build average rate and occupancy. Even in tough times, every hotel experiences periods of higher demand. ...
Views: 9,614

The Greatest Hotel People I Have Never Met… and the lessons I learned from them

The Greatest Hotel People I Have <i>Never</i> Met… and the lessons I learned from them 13/08/2008. Writing articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the ...
Views: 8,409

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales 16/07/2008. The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
Views: 8,866

Hotel Internet Marketing – Having a Web Site is not enough

Hotel Internet Marketing – Having a Web Site is not enough 25/06/2008. Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
Views: 12,138

Online, Hotel Rates Define the "Quality" of Your Facilities and Service

Online, Hotel Rates Define the "Quality" of Your Facilities and Service 01/06/2008. "He, who reduces his rate, is the only one who knows what his product is really worth". The traveling consumer today is well informed. In the absence of first-hand knowledge of your ...
Views: 10,104

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This! 07/05/2008. Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that ...
Views: 9,055

What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO

What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO 11/04/2008. With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional ...
Views: 9,635

Are You an Internet Believer…If Not, Why Not?

Are You an Internet Believer…If Not, Why Not? 13/01/2008. If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
Views: 8,767

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