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Articles intéressants » Neil Salerno news, hotel online marketing

Neil Salerno

Neil Salerno, founder of Hotel Marketing Coach, has been marketing hotels on the Internet since 1996. Having spent more than 35 years working in various operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. He is also proud to say that he is a hotelier, first, and Internet specialist, second.

Contact Neil Salerno at [email protected]

Total news views in this section: 516,353
51 news articles found (sort by date, views)

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011 25/12/2010. Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
Views: 7,350

Hotel Revenue Management is Now More Important than Ever

Hotel Revenue Management is Now More Important than Ever 14/12/2010. I first introduced "Revenue Management for Dummies" in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering ...
Views: 5,452

"Break-It" Hotel Marketing…A Mental Exercise

"Break-It" Hotel Marketing…A Mental Exercise 18/11/2010. More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
Views: 6,536

Hotel Sales Training that Excites but Changes Little

Hotel Sales Training that Excites but Changes Little 31/10/2010. Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the ...
Views: 5,941

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels 19/10/2010. Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
Views: 6,760

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game 24/09/2010. I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
Views: 6,177

Production Benchmarks for Your Hotel’s Website

Production Benchmarks for Your Hotel’s Website 06/09/2010. After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
Views: 7,119

Three Changes We Will See in Hotel Marketing in 2011

Three Changes We Will See in Hotel Marketing in 2011 12/08/2010. In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and ...
Views: 11,652

Hoteliers, How Are FaceBook and Twitter Working for You?

Hoteliers, How Are FaceBook and Twitter Working for You? 19/07/2010. Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
Views: 10,364

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal 06/07/2010. In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
Views: 11,285

Next Generation Hotel Revenue Management – Profit Management 3.0

Next Generation Hotel Revenue Management – Profit Management 3.0 06/06/2010. Revenue management has been in the hospitality spotlight since the mid 1980s; a gift from American Airlines. American successfully created what was then called yield management, in order to compete with the ...
Views: 11,722

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession 19/05/2010. For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
Views: 10,432

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business 01/05/2010. I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from ...
Views: 11,230

New Technology is Cool, But Don’t Forget Hotel Marketing Basics

New Technology is Cool, But Don’t Forget Hotel Marketing Basics 26/03/2010. There are certain basics which endure in spite of the advent of new technology. In this highly-competitive marketplace, new technology tends to capture everyone’s attention, perhaps with the desperate hope to discover ...
Views: 10,855

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke 06/03/2010. For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
Views: 11,207

Savvy Hoteliers To Steal A Bigger Share of The Market in 2010 - Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense

Savvy Hoteliers To Steal A Bigger Share of The Market in 2010 - Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense 11/02/2010. The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. ...
Views: 11,413

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too 06/01/2010. It seems that the age-old practice of creating familiarization trips to check-out hotels and facilities is another victim of the economy. This economy has caused many planners to research travel information via ...
Views: 10,941

Social Media for Hotels - What Helps, What Doesn’t

Social Media for Hotels - What Helps, What Doesn’t 25/12/2009. The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a ...
Views: 12,628

Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share

Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share 12/12/2009. First, it’s an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough ...
Views: 14,088

What is Your Hotel’s Online Market Share?

What is Your Hotel’s Online Market Share? 25/11/2009. Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
Views: 12,160

Growing Tension Between Hoteliers and OTAs… NONSENSE! - An Alternative Viewpoint

Growing Tension Between Hoteliers and OTAs… NONSENSE! - An Alternative Viewpoint 12/11/2009. I just got through reading an article titled "Growing Tension Between Hoteliers and OTAs". There are so many of things in this article with which I don’t agree, I don’t know where ...
Views: 11,526

Three Hotel Internet Marketing Tactics From Outside the Box

Three Hotel Internet Marketing Tactics From Outside the Box 13/10/2009. There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
Views: 11,925

Mastering The Art of Online Sales Through Hotel Website Content

Mastering The Art of  Online Sales Through Hotel Website Content 20/09/2009. The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
Views: 10,884

How Highly-Effective Hotel Managers Communicate

How Highly-Effective Hotel Managers Communicate 25/08/2009. If someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe ...
Views: 11,559

Weighing-in On Hotel’s Use of The TripAdvisor Tools

Weighing-in On Hotel’s Use of The TripAdvisor Tools 31/07/2009. Recently, I read an article discouraging hoteliers from posting a website link to TripAdvisor or posting TripAdvisor reviews via the TripAdvisor widget on their website. In my opinion, making broad statements like ...
Views: 11,534

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