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Articles intéressants » Neil Salerno news, hotel online marketing

Neil Salerno

Neil Salerno, founder of Hotel Marketing Coach, has been marketing hotels on the Internet since 1996. Having spent more than 35 years working in various operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. He is also proud to say that he is a hotelier, first, and Internet specialist, second.

Contact Neil Salerno at NeilS@hotelmarketingcoach.com

Total news views in this section: 386,486
51 news articles found (sort by date, views)
25/12/2010.

Four Basic Hotel Electronic Marketing Tools to Use in 2011


Four Basic Hotel Electronic Marketing Tools to Use in 2011
Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
(Views: 6,048) See more
14/12/2010.

Hotel Revenue Management is Now More Important than Ever


Hotel Revenue Management is Now More Important than Ever
I first introduced "Revenue Management for Dummies" in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering ...
(Views: 4,342) See more
18/11/2010.

"Break-It" Hotel Marketing…A Mental Exercise


"Break-It" Hotel Marketing…A Mental Exercise
More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
(Views: 5,223) See more
31/10/2010.

Hotel Sales Training that Excites but Changes Little


Hotel Sales Training that Excites but Changes Little
Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the ...
(Views: 4,823) See more
19/10/2010.

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels


Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels
Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
(Views: 5,087) See more
24/09/2010.

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game


Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game
I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
(Views: 4,956) See more
06/09/2010.

Production Benchmarks for Your Hotel’s Website


Production Benchmarks for Your Hotel’s Website
After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
(Views: 5,788) See more
12/08/2010.

Three Changes We Will See in Hotel Marketing in 2011


Three Changes We Will See in Hotel Marketing in 2011
In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and ...
(Views: 8,728) See more
19/07/2010.

Hoteliers, How Are FaceBook and Twitter Working for You?


Hoteliers, How Are FaceBook and Twitter Working for You?
Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
(Views: 7,574) See more
06/07/2010.

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal


It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal
In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
(Views: 8,098) See more
06/06/2010.

Next Generation Hotel Revenue Management – Profit Management 3.0


Next Generation Hotel Revenue Management – Profit Management 3.0
Revenue management has been in the hospitality spotlight since the mid 1980s; a gift from American Airlines. American successfully created what was then called yield management, in order to compete with the ...
(Views: 8,642) See more
19/05/2010.

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession


It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession
For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
(Views: 7,663) See more
01/05/2010.

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business


The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business
I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from ...
(Views: 8,299) See more
26/03/2010.

New Technology is Cool, But Don’t Forget Hotel Marketing Basics


New Technology is Cool, But Don’t Forget Hotel Marketing Basics
There are certain basics which endure in spite of the advent of new technology. In this highly-competitive marketplace, new technology tends to capture everyone’s attention, perhaps with the desperate hope to discover ...
(Views: 8,009) See more
06/03/2010.

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke


Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke
For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
(Views: 8,108) See more
11/02/2010.

Savvy Hoteliers To Steal A Bigger Share of The Market in 2010 - Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense


Savvy Hoteliers To Steal A Bigger Share of The Market in 2010 - Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense
The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. ...
(Views: 8,574) See more
06/01/2010.

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too


Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too
It seems that the age-old practice of creating familiarization trips to check-out hotels and facilities is another victim of the economy. This economy has caused many planners to research travel information via ...
(Views: 8,038) See more
25/12/2009.

Social Media for Hotels - What Helps, What Doesn’t


Social Media for Hotels - What Helps, What Doesn’t
The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a ...
(Views: 9,856) See more
12/12/2009.

Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share


Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share
First, it’s an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough ...
(Views: 9,956) See more
25/11/2009.

What is Your Hotel’s Online Market Share?


What is Your Hotel’s Online Market Share?
Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
(Views: 9,157) See more
12/11/2009.

Growing Tension Between Hoteliers and OTAs… NONSENSE! - An Alternative Viewpoint


Growing Tension Between Hoteliers and OTAs… NONSENSE! - An Alternative Viewpoint
I just got through reading an article titled "Growing Tension Between Hoteliers and OTAs". There are so many of things in this article with which I don’t agree, I don’t know where ...
(Views: 8,479) See more
13/10/2009.

Three Hotel Internet Marketing Tactics From Outside the Box


Three Hotel Internet Marketing Tactics From Outside the Box
There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
(Views: 8,972) See more
20/09/2009.

Mastering The Art of Online Sales Through Hotel Website Content


Mastering The Art of  Online Sales Through Hotel Website Content
The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
(Views: 8,037) See more
25/08/2009.

How Highly-Effective Hotel Managers Communicate


How Highly-Effective Hotel Managers Communicate
If someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe ...
(Views: 8,584) See more
31/07/2009.

Weighing-in On Hotel’s Use of The TripAdvisor Tools


Weighing-in On Hotel’s Use of The TripAdvisor Tools
Recently, I read an article discouraging hoteliers from posting a website link to TripAdvisor or posting TripAdvisor reviews via the TripAdvisor widget on their website. In my opinion, making broad statements like ...
(Views: 8,510) See more
18/07/2009.

Five Creative Steps Hotels Are Taking To Beat the Recession


Five Creative Steps Hotels Are Taking To Beat the Recession
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
(Views: 8,052) See more
24/06/2009.

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online


Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online
There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
(Views: 7,543) See more
13/06/2009.

It's Time to Seek Advice from a Hotel Internet Specialist When…


It's Time to Seek Advice from a Hotel Internet Specialist When…
To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
(Views: 7,162) See more
26/05/2009.

Travel is Changing …What Will Hotels Do to Keep-Up?


Travel is Changing …What Will Hotels Do to Keep-Up?
The bursting of the economic bubble altered why and when people travel and has intensified the way they choose where to stay. But, fortunately, a few things haven't changed. Travel has slowed, ...
(Views: 6,877) See more
07/05/2009.

Website Content Management For Hotels…Boon or Boondoggle?


Website Content Management For Hotels…Boon or Boondoggle?
Imagine having the ability to change and update the content of your hotel’s website on your own; change text, add information, that would be great. At the onset, it sounds terrific. No ...
(Views: 6,595) See more
27/04/2009.

Hotel Website Marketing – What You Should Do, Now… Not Later


Hotel Website Marketing – What You Should Do, Now… Not Later
Times are tough and, as a result, budgets tend to shrink. In times like this, more and more hoteliers are looking to the Internet and other electronic sales channels to generate new ...
(Views: 7,667) See more
06/04/2009.

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?


Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?
Today, more than ever before, hotels need the exposure and marketing power that only the Internet can provide from a cost-effectiveness standpoint. Your website may look great, but can Internet searchers find ...
(Views: 8,266) See more
25/03/2009.

The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep


The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep
This year, there are few things that are certain, but one thing is for sure; the travel business pie is shrinking. To compound the problem, so many people, in the business and ...
(Views: 7,805) See more
06/03/2009.

In a Recession…Hotel Sales Basics Still Work


In a Recession…Hotel Sales Basics Still Work
We live in a highly technical world; the Internet, blogs, webinars, PDAs ,and email; holy smokes, we sure are getting sophisticated. But, in the process, are we leaving the tried and true ...
(Views: 7,204) See more
06/02/2009.

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management


Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management
This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and ...
(Views: 6,243) See more
18/01/2009.

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?


Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?
Well, it’s déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of ...
(Views: 7,374) See more
24/12/2008.

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts


Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts
Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to ...
(Views: 6,747) See more
06/12/2008.

Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?


Does Your Hotel Website <i>Really</i> Produce Sales? Can Revenue Management Make a Difference?
I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on ...
(Views: 7,182) See more
12/11/2008.

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?


Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?
Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
(Views: 6,329) See more
31/10/2008.

The Next Big Development in Hotel Revenue Management


The Next Big Development in Hotel Revenue Management
Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored by EyeforTravel Research in London. I was asked to present my thoughts on "Integrating Profit Optimization and ...
(Views: 6,722) See more
30/09/2008.

Some Hotel Site Designers, Don’t Know… What They Don’t Know


Some Hotel Site Designers, Don’t Know… What They Don’t Know
As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
(Views: 8,374) See more
06/09/2008.

Anatomy of an Internet-Savvy Hotel Manager


Anatomy of an Internet-Savvy Hotel Manager
It’s 1:20 am and the hotel manager is reviewing last month’s profit and loss statement; room revenue is below planned budget and expenses were higher than ideal. That’s not great news, but ...
(Views: 6,622) See more
25/08/2008.

Hotel Revenue Management in a Stagnant Economy


Hotel Revenue Management in a Stagnant Economy
In a stagnant economy, using the principles of revenue management can help hoteliers to maintain and build average rate and occupancy. Even in tough times, every hotel experiences periods of higher demand. ...
(Views: 7,214) See more
13/08/2008.

The Greatest Hotel People I Have Never Met… and the lessons I learned from them


The Greatest Hotel People I Have <i>Never</i> Met… and the lessons I learned from them
Writing articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the ...
(Views: 6,296) See more
16/07/2008.

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales


Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales
The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
(Views: 6,684) See more
25/06/2008.

Hotel Internet Marketing – Having a Web Site is not enough


Hotel Internet Marketing – Having a Web Site is not enough
Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
(Views: 9,725) See more
01/06/2008.

Online, Hotel Rates Define the "Quality" of Your Facilities and Service


Online, Hotel Rates Define the "Quality" of Your Facilities and Service
"He, who reduces his rate, is the only one who knows what his product is really worth". The traveling consumer today is well informed. In the absence of first-hand knowledge of your ...
(Views: 7,680) See more
07/05/2008.

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!


Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!
Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that ...
(Views: 6,836) See more
11/04/2008.

What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO


What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO
With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional ...
(Views: 7,073) See more
13/01/2008.

Are You an Internet Believer…If Not, Why Not?


Are You an Internet Believer…If Not, Why Not?
If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
(Views: 6,770) See more

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