Neil Salerno, founder of Hotel Marketing Coach, has been marketing hotels on the Internet since 1996. Having spent more than 35 years working in various operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. He is also proud to say that he is a hotelier, first, and Internet specialist, second.
Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
(Views: 4,761)
Seemore
I first introduced "Revenue Management for Dummies" in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering ...
(Views: 3,124)
Seemore
More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
(Views: 3,674)
Seemore
Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the ...
(Views: 3,547)
Seemore
Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
(Views: 3,813)
Seemore
I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
(Views: 3,747)
Seemore
After performing literally hundreds of website analyses, it amazes me how many hotel websites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic ...
(Views: 4,486)
Seemore
In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and ...
(Views: 5,831)
Seemore
Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
(Views: 4,685)
Seemore
In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
(Views: 5,064)
Seemore
Revenue management has been in the hospitality spotlight since the mid 1980s; a gift from American Airlines. American successfully created what was then called yield management, in order to compete with the ...
(Views: 5,692)
Seemore
For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
(Views: 4,724)
Seemore
I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from ...
(Views: 5,205)
Seemore
There are certain basics which endure in spite of the advent of new technology. In this highly-competitive marketplace, new technology tends to capture everyone’s attention, perhaps with the desperate hope to discover ...
(Views: 5,031)
Seemore
For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out ...
(Views: 4,967)
Seemore
The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. ...
(Views: 5,842)
Seemore
It seems that the age-old practice of creating familiarization trips to check-out hotels and facilities is another victim of the economy. This economy has caused many planners to research travel information via ...
(Views: 5,235)
Seemore
The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a ...
(Views: 7,220)
Seemore
First, it’s an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough ...
(Views: 6,787)
Seemore
Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel’s title and description tags are of critical importance, but more about this ...
(Views: 6,063)
Seemore
I just got through reading an article titled "Growing Tension Between Hoteliers and OTAs". There are so many of things in this article with which I don’t agree, I don’t know where ...
(Views: 5,468)
Seemore
There has been a torrent of articles and webinars extolling the virtues of social media for hotels. Social media is certainly applicable for hotel franchise brand-building, but this writer is still unconvinced ...
(Views: 6,097)
Seemore
The content on your proprietary website performs two separate, and extremely important, functions. The first is to attract visitors to your site through organic search; second, to generate interest and drive visitors ...
(Views: 5,155)
Seemore
If someone were to ask me the most important quality of an effective hotel manager, it would be the ability to communicate clearly with hotel staff, superiors, peers, and guests. I believe ...
(Views: 5,493)
Seemore
Recently, I read an article discouraging hoteliers from posting a website link to TripAdvisor or posting TripAdvisor reviews via the TripAdvisor widget on their website. In my opinion, making broad statements like ...
(Views: 5,510)
Seemore
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the ...
(Views: 5,241)
Seemore
There’s only one way to know whether or not your website is doing its job and that is to check the number of reservations it’s generating. If you have an independent hotel, ...
(Views: 4,860)
Seemore
To win in 2009, you will need your hotel’s website to contribute to your reservations production. So, here is a countdown of the Top Ten Tip-Offs that your hotel website needs attention. ...
(Views: 4,389)
Seemore
The bursting of the economic bubble altered why and when people travel and has intensified the way they choose where to stay. But, fortunately, a few things haven't changed. Travel has slowed, ...
(Views: 3,673)
Seemore
Imagine having the ability to change and update the content of your hotel's website on your own; change text, add information, that would be great. At the onset, it sounds terrific. No ...
(Views: 3,907)
Seemore
Times are tough and, as a result, budgets tend to shrink. In times like this, more and more hoteliers are looking to the Internet and other electronic sales channels to generate new ...
(Views: 4,890)
Seemore
Today, more than ever before, hotels need the exposure and marketing power that only the Internet can provide from a cost-effectiveness standpoint. Your website may look great, but can Internet searchers find ...
(Views: 5,320)
Seemore
This year, there are few things that are certain, but one thing is for sure; the travel business pie is shrinking. To compound the problem, so many people, in the business and ...
(Views: 5,014)
Seemore
We live in a highly technical world; the Internet, blogs, webinars, PDAs ,and email; holy smokes, we sure are getting sophisticated. But, in the process, are we leaving the tried and true ...
(Views: 4,524)
Seemore
This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and ...
(Views: 4,252)
Seemore
Well, it’s déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of ...
(Views: 5,206)
Seemore
Just a few months ago, there were endless articles proclaiming that social media would revolutionize hotel marketing on the Internet. Well, that hasn’t happened. The very thought of having the ability to ...
(Views: 4,634)
Seemore
I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on ...
(Views: 5,024)
Seemore
Limited service hotels have become indispensable to the hospitality industry, but they share a common dilemma when it comes to staying competitive on the Internet. They often have limited marketing funds and ...
(Views: 4,291)
Seemore
Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored by EyeforTravel Research in London. I was asked to present my thoughts on "Integrating Profit Optimization and ...
(Views: 4,613)
Seemore
As I review various hotel websites, I am constantly amazed by the number of poorly designed sites which are being developed by some hotel website design companies. To add insult to injury, ...
(Views: 5,418)
Seemore
It’s 1:20 am and the hotel manager is reviewing last month’s profit and loss statement; room revenue is below planned budget and expenses were higher than ideal. That’s not great news, but ...
(Views: 4,517)
Seemore
In a stagnant economy, using the principles of revenue management can help hoteliers to maintain and build average rate and occupancy. Even in tough times, every hotel experiences periods of higher demand. ...
(Views: 5,113)
Seemore
Writing articles, as often as I do, has opened up a completely new world of communication for me. I truly value the wonderful feedback and encouraging comments I have received from the ...
(Views: 4,254)
Seemore
The Social Media, Web 2.0, is causing quite a stir in our industry; the articles keep flowing and many hoteliers are poised to capture their fair share of the millions of social ...
(Views: 4,586)
Seemore
Unfortunately, many hoteliers are content with simply having a web site as the sum-total of their Internet marketing effort. These same people wonder why their fair-share of reservation production is still eluding ...
(Views: 7,425)
Seemore
"He, who reduces his rate, is the only one who knows what his product is really worth". The traveling consumer today is well informed. In the absence of first-hand knowledge of your ...
(Views: 5,393)
Seemore
Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that ...
(Views: 4,618)
Seemore
With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional ...
(Views: 4,573)
Seemore
If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with ...
(Views: 4,602)
Seemore
If you are planning any type of event in Spain or Morocco, contact us or browse our directory with more
than 750 quality suppliers to request proposals and quotes directly, free of charge and without commissions.
With more than one million page views and 1,000 requests for proposals a month, Event Planner Spain is currently the
most visited event organization portal in Spain, available in eight languages, with visits from 160 different countries.
If you provide services for events in Spain or Morocco, register your company and ask for a free, six-month trial period.
If you want to advertise on our portal, please check advertise or contact us for an interesting proposal.
4x4, GPS Tours, Buggies, Quads
