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interessante Artikel » HeBS Digital news, hotel internet marketing

Max Starkov, Mariana Mechoso

Max Starkov is Chief eBusiness Strategist, Mariana Mechoso Safer is Senior Director, Marketing and Evan Rosenblum is Senior Director, Analytics & Online Media at HeBS Digital, the industry’s leading full-service hotel Internet marketing and direct online channel strategy firm based in New York City
(www.hebsdigital.com/).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel’s Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS Digital consultants at (212)752-8186 or [email protected].

Total news views in this section: 440,498
62 news articles found (sort by date, views)
09/07/2008.

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy


Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy
The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more important than ever to take on a ROI-centric marketing approach. This is the time to stick to ...
(Views: 14,069) See more
05/04/2010.

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results


Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results
Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch upon practically every aspect of running a hotel. In addition to reports dealing with hotel operations, today’s ...
(Views: 13,277) See more
06/09/2007.

What Hot Internet Marketing Topics are on the Minds of Hoteliers?


What Hot Internet Marketing Topics are on the Minds of Hoteliers?
A Mid-Year 2007 Review as Hoteliers Enter into Budget Planning SeasonMidway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been ...
(Views: 12,875) See more
24/09/2009.

Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here


Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here
Back in September 2001, HeBS presented an article titled “Wireless in Travel and Hospitality: Hype or Necessity?” Today, just as in 2001, the media hype on anything mobile has not eased ...
(Views: 12,161) See more
19/01/2010.

Hotelier’s 2010 Top Ten Internet Marketing Resolutions


Hotelier’s 2010 Top Ten Internet Marketing Resolutions
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes ...
(Views: 11,916) See more
19/12/2007.

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor


Top 10 Challenging Questions to Ask Your Internet Marketing Vendor
Important considerations before hiring an Internet marketing company in hospitality:The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly ...
(Views: 11,889) See more
22/11/2007.

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010


Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010
What will happen to traditional and online distribution channels in hospitality in the next few years? How will the direct web channel outpace competitors and third-party intermediaries? With online travel growing, how ...
(Views: 11,848) See more
12/01/2009.

2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan


2009 Internet Marketing and Strategy Brief - Hotel Internet Marketing Best Practices and 2009 Action Plan
1. The Internet: The Ultimate Survival Tool for Hoteliers in 2009The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate ...
(Views: 11,733) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,437) See more
30/01/2008.

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?


Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?
Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want to understand the status and future of search engine marketing and other Internet marketing formats in this ...
(Views: 11,276) See more
06/11/2009.

The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?


The Prisoner’s Dilemma, the Stockholm Syndrome, or a Case of Both?
This Just InI have just heard through the industry grapevine that Expedia has cut off negotiations with Choice Hotels and has removed Choice properties from its sites, which include Expedia.com and ...
(Views: 11,025) See more
19/10/2007.

Budgeting for a Robust Internet Marketing Strategy in 2007


Budgeting for a Robust Internet Marketing Strategy in 2007
A Best Practices Guide to Aid in Developing the 2007 Hotel Online Marketing Budget. As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct ...
(Views: 10,951) See more
06/07/2009.

Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"


Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
In June 2008, HeBS presented an article titled Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy. A year later, we would like ...
(Views: 10,780) See more
16/03/2010.

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing


Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
(Views: 10,275) See more
12/03/2009.

Hotelier’s 2009 Top Ten Internet Marketing Resolutions


Hotelier’s 2009 Top Ten Internet Marketing Resolutions
The Travel Industry Association’s (TIA) latest survey predicts a drop of at least 1.3% in overall leisure travel in 2009. Corporate travel is already down as a result of massive layoffs and ...
(Views: 10,244) See more
24/04/2008.

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results


Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results
Free vs. Paid Website AnalyticsMarketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. ...
(Views: 9,762) See more
31/05/2010.

Facebook more Popular than Google? - The Big News is Not so Big After All


Facebook more Popular than Google? - The Big News is Not so Big After All
A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
(Views: 9,740) See more
08/05/2010.

Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content


Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content
Duplicate Web content is when two web pages with different URLs contain “largely identical content.” These two pages may reside on the same website (internal duplication) or on two different sites with ...
(Views: 9,253) See more
26/03/2008.

Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices


Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices
In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes while also keeping an eye on the fundamentals. What are hoteliers doing to reach their customers on ...
(Views: 8,985) See more
13/07/2010.

In Hospitality, Not All Internet Bookings are Created Equal


In Hospitality, Not All Internet Bookings are Created Equal
The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 8,904) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,358) See more
21/05/2009.

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing


Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing
In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent. When reevaluating marketing plans – as most ...
(Views: 8,305) See more
06/08/2010.

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide


Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 8,031) See more
24/11/2011.

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health


Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
(Views: 7,836) See more
25/11/2008.

Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel


Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel
Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and whether or not they should pay for services that offer this type of monitoring. What hotel review ...
(Views: 7,567) See more

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